future concepts for the business of

a presentation for

fashion

2014 by gurkan cekin

backgroundswot users user requirements business requirements challenges trends broad concepts concepts

connections

http://www.silabs.com/SiteCollectionImages/Misc/internet-of-things-connected-devices.png

mobile

http://www.automationworld.com/sites/default/files/styles/200x200-slideshow/public/images/awissues/10_11/Features/1011Internet.png?itok=B18P0QRs

web & beyond

http://blogs-images.forbes.com/fredcavazza/files/2012/11/this-is-the-web.jpg

`

ecosystem

http://www.mobileprogramming.com/images/enetrprise_mobility.png

2020 or

2035?

background swotusers user requirements business requirements challenges trends broad concepts concepts

swotstrengths

weaknesses

opportunities

threats

± reach ± appeal ± returns

± dynamic ± supply chain ± brand ± reputation

± build relationship ± just-in-time ± native ± social ± IOT ± virtual reality ± personalisation ± crowdsourced learning

± context ± mobile first ± niches ± offliners

± manufacturer D2C ± google ± inertia ± user uncertainties ± high street ± nimble startups

background swot usersuser requirements business requirements challenges trends broad concepts concepts

http://clairemicklin.com/wordpress/wp-content/uploads/2012/03/synthesis.jpg

data gathering

lucy

http://i.istockimg.com/file_thumbview_approve/9126088/3/stock-photo-9126088-beautiful-blonde-woman.jpg

motivators

“I love looking stunning and unique because image is everything to me, and I only dress to impress”

choice

price

fit

brand

what can asos do for her?

narrativeI love shopping on the high street because I can try on clothes and see how I look. This is very important for me because the last thing I want is to look a mess. However I also enjoy online shopping as the prices can make a huge difference to my purchase, and if the item don’t fit I can always send it back.

• allow her to try before she buys • let her dress herself up and see how gorgeous she looks • match the high street experience but with online prices • see her friends wardrobe

matt

http://www.parenthub.com.au/wp-content/uploads/1047918111-Happy-man.jpg

“I have a good eye for style however finding jeans that fits my shape can be challenging”

motivatorschoice

price

fit

brand

what can asos do for him?

narrativeIn general I am quite busy but when I do go shopping for clothes I always struggle to find the right fit with the right material. Also, I usually leave things last minute so shopping online is not always an option, however when I do go online I always find the experience poor as you can never tell the quality of the clothes.

• give him assurance that what he buys will fit and delivered within a time that suits him • enhanced the online experience for him to explore the material and quality before he buys

background swot users user requirementsbusiness requirements challenges trends broad concepts concepts

try before you buy

http://www.fresh-insights.com/images/try_before_you_buy.jpg

assurance

http://iris-recherche.qc.ca/wp-content/uploads/2013/08/assurances-476X287.jpg

http://www.firstclassfashionista.com/wp-content/uploads/2012/09/Eddie-Bauer-Perfect-Fit-Jeans.png

perfect fit

high street experience

http://cdn.londonandpartners.com/asset/aacae40ce9ccd46dde334a26f15fe429.jpg

background swot users user requirements business requirementschallenges trends broad concepts concepts

customer journey

purchaseengagementacquisition

background swot users user requirements business requirements challengestrends broad concepts concepts

http://www.thanedirect.co.uk/products/fitness/metamorphosis/images/ba03.jpg

shapeshifting

shape diversity

http://themuseflash.files.wordpress.com/2012/03/body-shape-chart.jpg

background swot users user requirements business requirements challenges trends broad concepts concepts

stylebook

http://rack.1.mshcdn.com/media/ZgkyMDEyLzA3LzEzLzEzXzIwXzE2XzY3NV9maWxlCnAJdGh1bWIJODUweDg1MD4KZQlqcGc/5959b835.jpg

cloth

http://rack.0.mshcdn.com/media/ZgkyMDEyLzA3LzEzLzEzXzIwXzE2XzQ0NV9maWxlCnAJdGh1bWIJODUweDg1MD4KZQlqcGc/127dbd75.jpg

pose

http://rack.0.mshcdn.com/media/ZgkyMDEyLzA3LzEzLzEzXzIwXzE2XzUzNl9maWxlCnAJdGh1bWIJODUweDg1MD4KZQlqcGc/82b2c60c.jpg

netrobe

http://rack.2.mshcdn.com/media/ZgkyMDEyLzA3LzEzLzEzXzIwXzE2XzYwMl9maWxlCnAJdGh1bWIJODUweDg1MD4KZQlqcGc/36a607f2.jpg

touch closet

http://rack.2.mshcdn.com/media/ZgkyMDEyLzA3LzEzLzEzXzIwXzE2Xzc2NF9maWxlCnAJdGh1bWIJODUweDg1MD4KZQlqcGc/e5fbdf7d.jpg

moviestar planet

http://a3.mzstatic.com/us/r30/Purple4/v4/d7/22/d3/d722d3fe-9b64-b027-ed74-6394013c5476/screen568x568.jpeg

https://lh3.ggpht.com/R3uJAzMVpYyVBevKyf5e-UvGSIW8_74vScbRCv9N7-xQPWrRljDyv102kMyWr29GaGg=h900

kim kardashian hollywood game

http://cdn3.vox-cdn.com/assets/4856510/Screenshot_2014-08-04-11-15-12.png

try before you buy

http://www.almostzara.com/wp-content/uploads/Banana-Flame.jpg

http://media.idownloadblog.com/wp-content/uploads/2013/12/Qualcomm-Gimbal-teaser-002.jpg

iBeacon

a shop anywhere

http://i.dailymail.co.uk/i/pix/2008/01_01/041virtual_468x278.jpg

virtualsphere

http://i.dailymail.co.uk/i/pix/2008/01_01/041virtual_468x278.jpg

background swot users user requirements business requirements challenges trends broad concepts concepts

social

http://media13.connectedsocialmedia.com/intel/07/10709/Inside_IT_Context_Aware_Computing.jpg

content

http://stackla.com/wp-content/uploads/content-curation-two.jpg

context

http://www.cpmahoney.com/wp-content/uploads/2013/11/context.jpg

embedded

http://www.clonedvd.net/blog/wp-content/uploads/google-glass-model-close-up-4-e1354206095337.jpg

crowdsourced content

http://blog.virallyapp.com/wp-content/uploads/2012/09/lego-crowd.jpg

big data

http://cdn-static.zdnet.com/i/r/story/70/00/011135/internet-splat-map-flickr-jurvetson-orig-v1-620x465.gif?hash=MQDmLmZ0L2&upscale=1

AI

http://users.wpi.edu/~dberenson/courses/fall14ai/robotai.jpg

background swot users user requirements business requirements challenges trends broad concepts concepts

bodymap

selfie

http://i1.irishmirror.ie/incoming/article2155690.ece/alternates/s510b/KIM-KARDASHIAN-TWIT-PIC-BIKINI.jpg

kinect

http://i1.irishmirror.ie/incoming/article2155690.ece/alternates/s510b/KIM-KARDASHIAN-TWIT-PIC-http://www.almostzara.com/wp-content/uploads/bodymetrics-kinect.jpg

3d modelling booth

http://www.almostzara.com/wp-content/uploads/my-best-fit-scanner.jpg

bodymetrics

http://www.memfert.com/images/KreschBodyMap.jpg

360

http://alexandhero.files.wordpress.com/2013/06/dsgfdgherwefsd.png?w=620

scrapbook

capture

http://msnbcmedia.msn.com/j/MSNBC/Components/Photo/_new/pb-120704-subway-jb-02.photoblog900.jpg

scrapbook

http://img.buzznet.com/assets/imgx/8/0/5/2/0/6/1/orig-8052061.jpg

scrapbook

http://img.buzznet.com/assets/imgx/8/0/5/2/0/6/1/orig-8052061.jpg

scrapbook storyboard

personalisation

bespoke

http://static.guim.co.uk/sys-images/Admin/BkFill/Default_image_group/2013/3/9/1362827327411/Rolls-of-cut-cloth-011.jpg

mass customisation

http://www.businessoffashion.com/wp-content/uploads/2011/06/Prada-SS11-LACE-UP-PROJECT-500x319.jpg

integrated APIs

http://payload66.cargocollective.com/1/1/37862/3629576/NikeIDsketchpad2.jpg

iWardrobe

smart fridge smart wardrobe

http://fast.mediamatic.nl/f/gfcb/image/741/4329-220-410.jpg

http://img4.wikia.nocookie.net/__cb20121118055707/assassinscreed/images/a/af/Question_mark.png

companion

http://cdn0.vox-cdn.com/entry_photo_images/7847065/dragon_mobile_assistant_1020_large_verge_super_wide.jpg

wardrobe assistance

http://yourfashionassistant.com/images/showbox4.jpg

wardrobe audit

http://www.beingyourbest.biz/wp-content/uploads/sites/20/2013/08/wardrobe-audit-480x480.jpg

collection

http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/9/30/1317398976857/Mary-PortasMelanie-Rickey-010.jpg

virtual reality

adaptive UX

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Diesel Jeans Thavar

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