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March 2018
KPMG Food Foresight Solutions
The future of food –What is possible?ABARES Outlook Conference 2018
Canberra, 6 March 2018
Ian ProudfootGlobal Head of Agribusiness
@IProudfoot_KPMG
2© 2016 KPMG, a New Zealand partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
In the last year…..
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Protein agnostic companies are emerging
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Big Food goes small looking for innovation
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Health dominates strategic thinking
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Shaping the future
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Minimising food waste
Sustainability and social drivers
Desire to have an impact
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Local, organic and vertical
Next generation farmers
Animal free farming
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Alternative, novel, synthetic
Competing food trends
Craft, artisanal, ultra-raw
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Personalised nutrition
One size fits one
Printing unleashes creativity
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Smart phone changes everything
Information and insight dominates
Technology defines local food
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‘On the go’ dominates
New lifestyle paradigms
Never forget – food is fashion
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The recipe foraction
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DISRUPTION
OPPORTUNITY
=
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The future: A consumer centric value web
INPUT PROVIDERS FARMERS AND GROWERS
PROCESSORS AND EXPORTERS
FOOD MANUFACTURERS
RETAILERS AND DISTRIBUTORS
CONSUMERS
COMMUNITY
GOVERNMENTRESEARCH
INSTITUTIONS
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Target investment to get close to consumers
TANGIBLE CAPITAL ASSETS
PEOPLEBRAND
EXPERIENCEINNOVATION
CONSUMER CONNECTION
CRITICAL INTANGIBLE
INVESTMENTS
Standing out drives valueLimited competitive differential
Thank you
© 2016 KPMG, a New Zealand partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All
rights reserved.
Ian ProudfootGlobal Head of AgribusinessKPMG Food Foresight Solutions
Auckland, New Zealand
Email: [email protected]
Office: +64 9 367 5882
Twitter: @IProudfoot_KPMG
Web: www.fieldnotes.co.nz
App: Field Notes