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1 Pete Dulcamara Chief Scientist & Technical Vice-President Kimberly-Clark Corporation The Future of Hygiene
1
Pete Dulcamara
Chief Scientist & Technical Vice-President
Kimberly-Clark Corporation
The Future of Hygiene
2
6000
4000
2000
0
1500 1600 1700 1800 1900 2000
year
Wo
rld
GD
P p
er
ca
pita
(19
90
in
tern
atio
na
l do
lla
rs)
3
WE ARE LIVING IN EXPONENTIAL TIMESGenerations Ago Technology
5,000 Speech
750 Agriculture
500 Writing
400 Libraries
40 Universities
20 Printing
15 Accurate Clocks
5 Telephone
4 Radio
3 Television
2 Computer
1 Internet
0 Social Media
The World in 1919 – 100 Years Ago Today
4
Plastics
Cellucotton
Mass Production
Electricity
Telephone
Automobile
Flight
Air
Conditioning
Quantum
Physics
The World Today in 2019
5
NANO
TECH
BIO
TECH
QUANTUM
Computers
AI
ROBOTICS
BLOCK
CHAIN
3D
Printing
WORLD’S LARGEST POPULATIONS
6
Top 10 Populations (‘000,000)
1 Facebook 1,860
2 China 1,388
3 YouTube 1,324
4 India 1,240
5 Twitter 6466 USA 326
7 Instagram 275
8 Indonesia 263
9 Brazil 211
10 LinkedIn 200
MORE PEOPLE OLDER THAN YOUNGER
7
1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050
Age
65+
Age
<5
Young and Old as a Percentage of Global Population:
1950 - 2050
Source: United Nations, World Population Prospects: The 2010 Revision.
Av ailable at: http://esa.un.org/unpd/wpp.
GLOBAL AVERAGE LIFE EXPECTANCY
8
10,000 BC = 31 years
1900 = 34 years
2019 = 71 years
2100 = 142 years
SUGAR MORE DEADLY THAN GUNPOWDER
9
10
WE ARE MORE MICROBE THAN HUMAN
Disruption Happens Fast…
11
…and it’s about to happen again.
12
Spot the driver
2019 2030
“No one will own or operate a vehicle by 2030.”
2019
2019
2029
Industry 4.0 Self-Driving Cars
AutonomousRobots
Smart Cities
AdditiveManufacturing
PersonalizedMedicine
ArtificialPhotosynthesis
STEEL
20th Century
Robotics
21st Century
Artificial Intelligence, Real MoneyTotal venture capital money for pure AI startups, by year
Data: CB Insights
2015
$2
.7B
2016
$4
.6B
2017$
10
B
2018
$1
9B
The Biggest Technological Transformation in Human History
Change Happens Fast
25
These Did not Exist in 2007
26
WEB 3.0 STACK
INTERFACE
LOGIC
DATA
MOBILE
APPS
CLOUD
VR/AR/IOT
A.I.
BLOCKCHAIN
BROWSER
WEBSITE
SERVERS
PC
WEB 1.0WEB 2.0
WEB 3.0
Network Effects for Increasing Returns
Value/#Users
# of Users
NokiaBlockbusterKodakBordersTaxisYOUR COMPANY?
AppleNetflixInstagramAmazonUberYOUR COMPANY!
Machine Learning (AI) Can Transform Business
Traditional Value Curve
X =
Data Learning Multiplier Increasing Returns
Highly Competitive Market Increasing Returns Technology Amazon Echo with >70% shareX =
3 minutes and 20 seconds 10,000 years
Google Quantum Computer World’s Fastest Supercomputer
But You Ain’t Seen Nothing Yet…
Quantum Supremacy reported on September 23, 2019
A LAPTOP THE SIZE OF A DUST PARTICLE
31
MORE DEVICES THAN PEOPLE
10x People
Next Decade,
Devices
INTERNET OF THINGS32
33
565784977
INTERNET BRAIN
34
CREATE A BREAKTHROUGH MINDSET
KIMBERLY-CLARK HAS A LONG HISTORY OF BREAKTHROUGH THINKING
1872
Kimberly-Clark
and Company
established in
Neenah, WI
1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1990 2000 2010 2020
1902
First Wave (1902-1924)
1907 1920 1924
4 Categories 22 Years
Paper
3 Categories 12 Years
Polymers
First Paper
Towel in
America
First Mass-
Marketed
Menstruation
Product
First “Cold
Cream
Towel,”
KLEENEX®
Facial
Tissue
First diaper
with elastic
at legs and
hourglass
shape
“Consumeri-
zation” of
previously
taboo product
First
training
pants(1)
First Bath
Tissue on a
Roll
1978
Second Wave (1978-1989)
1980 1989
Third Wave (2012-….)
Next Wave:
Smart Products
1980
Internet
Of Things
BIOMARKER FOR ONSET OF COLON CANCER
36
INCONTINENCE INFORMS NUTRITION
37
INFANT MICROBIOME FOR IRRITABLE BOWEL SYNDROME
38
STEM CELLS FROM MENSES FOR ONCOLOGY
39
40
IDENTIFY FLU, COLD, OR ALLERGY BY COLOR CHANGE
41
FLU
COLD
IDENTIFY DISEASE VECTORS
42
Imagine AI in your washroom!
PANTY LINER DIAGNOSTIC
43
bCARE
Alibaba
Airbnb
Uber
The world’s largest media provider, creates no content.
The world’s most valuable retailer, has no inventory.
The world’s largest accommodation provider, owns no real estate.
The world's largest personal hygiene company, owns no assets or makes any product.
SOMETHING INTERESTING IS HAPPENING…
Adapted from Tom Goodwin
45
Uber-ize ourselves before we get
Kodak-ed!
The world’s largest taxi company, owns no vehicles.
A BRAND PROMISE AND INNOVATION IS NOT ENOUGH
46
47
Where the
Magic
HappensOur
Comfort
Zone
WE ARE LIVING IN EXPONENTIAL TIMES
48
49
THREE IS NOT ENOUGH
How might we create a Moore’s Law for our business?
HALFDOUBLE TWICE
50
Evolution of Kimberly-Clark
1872 1972 2019 2032
Paper
• Tissue
• Towels
• Pads
Polymer
• Nonwovens
• Wipers
• Garments
Digital
• Smart
• Connected
• AI-Enabled
BE
NE
FIT
/CO
ST
Greater Value
&
Premiumization
Elevatethe Core
Adapted from Howe, B. 2015, IRI Annual Meeting, “Big Data Talent in Industry and R&D.”
21st Century Expert
Do
mai
n E
xper
tise
Classic T-ShapedExpert
Breadth of Knowledge
De
pth
of
Kn
ow
led
ge
Do
mai
n E
xpe
rtis
e
Dat
a Sc
ien
ce E
xpe
rtis
e
Modern pi-ShapedExpert
21st Century Product Developer
Agile
Learning
Knowledge
ManagementData
Standardization
Social Listening
Virtual Product
Prototyping
Virtual Product Testing
Machine Learning
Using Social Listening to Understand Market
Hypothesize
Test
Learn
K-C is identifying hundreds of use cases for AI
57
>100 Use Cases Identified
~70 Use Cases received sign off
>150 Stakeholders interviewed
Coverage across 4 Regions & 7
Domains
Roadmap for the next 2 years
Navigation by
DnA leadership
Solution Mindset - Champion
BUBPs
• Global Organization
• Alignment to biz priority
• Connected problems
• Varying AI/ML maturity
• Data availability
Resident
Industry
Expertise
Thought
Leadership
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3 Cognitive RPA use cases
identified
$1m+ potential savings by
bringing capabilities in-house
10+ key KPIs recommended to be
tracked
Aware Engaged Operational Automate Transformative
To drive global scale and digital innovation
Digital innovation leadChicago
Global director, Smart products
leaderRoswell
Digital innovation leadSao Paulo
Digital innovation leadTel-Aviv
Digital innovation leadBangalore
Digital innovation lead
Shanghai
Customer inspired Our Focus
Disruptive
Digital
“We help KC grow the business, via consumer-inspired innovative digital solutions, disruptive
business models and emerging ecosystem partners”
Our Purpose
Global Mindset / Regional Execution
Aware Engaged Operational Automate Transformative
By driving the right business case and gaining tractionea
se o
f
imp
lem
en
tati
on
Quick Wins
business
impact
Momentum
Builders
Transformational
Manufacturing SalesProcurement
eCommerce
Supply Chain
Finance
HR
IT R&E Marketing
Use cases identified at K-C
21+ 13+ 12+ 13+
10+ 6+ 4+
10+
17+ 8+
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Walmart Category Forecast
Optimizer
Price impact simulation &
Optimal Price reco
NA Amazon orders and
shipment forecast
High accuracy 52 week
rolling forecast
KCNA Tactical plan rate
prediction
Predicts plan rate for a
process order given multiple
factors as inputs
use cases
executed
Aware Engaged Operational Automate Transformative
EXAMPLE: Using ML to predict out-of-stocks
Supermarket Distribution center K-C
❖ Transparency in data helps business teams to take real-time decision
❖ Acceptance of these steps at business level enables you to create curiosity and faster adoption of initiatives
❖ Predictive analytics used to determine out of stock based on inventory levels, promotions, SKU velocity et al
Business leaders become your transformation agents while you mature in the analytical journey
Aware Engaged Operational Automate Transformative
Creating a Superior Consumer Experience
From:
To:
Using Human-Centric Design
BEFORE:
Solely focused on
products
TODAY:
Consumer at the
Center of our Innovation
Turning the World into our Lab
BEFORE:
“We have all the good ideas.”
TODAY:
“Good ideas come from
everywhere.”
Making Technology Mission Critical
BEFORE:
Viewed as a cost
with unclear value
TODAY:
Viewed as an essential
investment for
competitive advantage
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THE BEST WAY TO PREDICT
THE FUTURE IS TO CREATE IT.
