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The Future of PPC by Scott Orth

Date post: 27-Jun-2015
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Part of The Future of Search speaker panel at Innotech Oregon's eMarketing Summit 2011. Speaker panel sponsored by SEMpdx.
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SCOTTORTH Internet Marketing Strategies The Future of Pay-per-Click Scott Orth Internet Marketing Consultant www.ScottOrth. com
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Page 1: The Future of PPC by Scott Orth

SCOTTORTHInternet Marketing Strategies

The Future of Pay-per-Click

Scott OrthInternet Marketing Consultant

www.ScottOrth.com

Page 2: The Future of PPC by Scott Orth

SCOTTORTHInternet Marketing Strategies

The Future of PPC

www.ScottOrth.com

Page 3: The Future of PPC by Scott Orth

SCOTTORTHInternet Marketing Strategies

BingHoo!

www.ScottOrth.com

Page 4: The Future of PPC by Scott Orth

SCOTTORTHInternet Marketing Strategies

Binghoo Campaign Import

www.ScottOrth.com

Page 5: The Future of PPC by Scott Orth

SCOTTORTHInternet Marketing Strategies

Bing Innovation?

www.ScottOrth.com

Sub-Scoring1) Keyword Relevance2) Landing Page Relevance3) Landing Page User Experience

Page 6: The Future of PPC by Scott Orth

SCOTTORTHInternet Marketing Strategies

Google Leads the Pack

www.ScottOrth.com

Page 7: The Future of PPC by Scott Orth

SCOTTORTHInternet Marketing Strategies

Tools and Such

www.ScottOrth.com

Opportunities

Traffic Estimator

Ad Preview Tool

Page 8: The Future of PPC by Scott Orth

SCOTTORTHInternet Marketing Strategies

Lesser-Known Options

www.ScottOrth.com

Page 9: The Future of PPC by Scott Orth

SCOTTORTHInternet Marketing Strategies

Dimension Reporting

www.ScottOrth.com

Page 10: The Future of PPC by Scott Orth

SCOTTORTHInternet Marketing Strategies

Contextual Targeting

www.ScottOrth.com

Page 11: The Future of PPC by Scott Orth

SCOTTORTHInternet Marketing Strategies

Rule Automation

www.ScottOrth.com

Page 12: The Future of PPC by Scott Orth

SCOTTORTHInternet Marketing Strategies

Website Optimizer

www.ScottOrth.com

Page 13: The Future of PPC by Scott Orth

SCOTTORTHInternet Marketing Strategies

Long Titles

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Page 14: The Future of PPC by Scott Orth

SCOTTORTHInternet Marketing Strategies

Long Titles

www.ScottOrth.com

Page 15: The Future of PPC by Scott Orth

SCOTTORTHInternet Marketing Strategies

Scott OrthInternet Marketing and Business Consultant

Contact

[email protected]

www.ScottOrth.com503.888.9381

www.ScottOrth.com

THANK YOU!


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