T H E F U T U R E O F R E TA I L2 0 1 4 E D I T I O N

F O U R T R E N D S

1. Data is being used in new and interesting ways

2. Companies are still trying to figure out social shopping

3. Location is the new cookie

4. Mobile shopping is increasing, but still faces many challenges

D ATA I S B E I N G U S E D I N N E W A N D I N T E R E S T I N G W AY S

T R E N D 1 :

U B E R

Used data modeling to reduce time between request and arrival of taxis from 15 to 2 minutes

S W I R L

Allows customers to trade movement data for discounts

C O M PA N I E S A R E S T I L L T R Y I N G T O F I G U R E O U T S O C I A L S H O P P I N G

T R E N D 2 :

S O L D S I E

Allows fans to shop by leaving ‘Sold’ in the comments

G O O G L E

Partnered with Diane von Furstenberg to create a ‘shoppable’ Google hangout

L O C AT I O N I S T H E N E W C O O K I E

T R E N D 3 :

Mobile shoppers can be matched to in-store shoppers when using the same device

M O B I L E S H O P P I N G I S I N C R E A S I N G , B U T S T I L L FA C E S M A N Y C H A L L E N G E S

T R E N D 4 :

5 5 % O F O N L I N E S H O P P I N G M I N U T E S A L R E A D Y O C C U R O N M O B I L E D E V I C E S

U S A G E I N C R E A S I N G

V E N M O T O U C H

Brings payment information across apps, so users only have to enter their info once, without needing an account

T H A N K Y O UT H E F U T U R E O F R E TA I L

By: Cory O’Brien Email: thecoryobrien@gmail.com Twitter: @CoryOBrien