THE FUTURE OF SEARCH: MOBILE, AUGMENTED REALITY, SOCIAL, VOICE &

INTERNET OF THINGS

Mandar Marathe, Co-Founder, BriefKase Digital Communications

February 26, 2016

The Future of Search

Hello, I am Mandar.

Professional Experience

Software Engineer(Pune, India)June 2004 – June 2006

Technology Manager (Boston, USA)January 2008 – April 2010

Sr. Director, Client Servicing & Office Head (Mumbai, India)October 2010 – November 2013

Co-founderDecember 2013 – Till date

Academic Background

Master of Business Administration, December 2007.

Bachelor of Engineering in Computer Science, June 2004.

Let’s talk about “The Future Of Search”

“google in 1998”

2009: United States

2015: Global Market Share

Over Searches Everyday.

2012: 500 Million Android devices.

1.3 Million added daily.

2015: “More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”

https://www.youtube.com/watch?v=39W6CMpdGsM#t=27

Search has evolved…

Being Curren

t.

1

Oops..That’s Being Current.

“Answering Questions”

2

Entity

“Google, Tell me how Alfred

Nobel made his money”

Structured Data : Schema.org

3

Facebook’s Open Graph

Search has EvolvedRecent News appearing in Search Results

3

2

1

Natural Language Processing

Structured Data

“In the future, you would not need a search query. Information would come to you just when you need it”

Personalization

Combine Explicit Search Queries

with Implicit aspects

Key

for Search Marketers

Semantic WebUse of structured snippets to describe data

1

Structured Snippets• Organization• Site Navigation• Website• Breadcrumbs• Local Business• Events

• Recipes• Software• Products & Offer

(Ecommerce)• Article (for Blogs)• Video

http://searchengineland.com/schema-markup-structured-data-seo-opportunities-site-type-231077

Predict what users want2

Index your Apps

• If you have an Android or iOS app, get it indexed.

3

Why?

• Relevancy of Search results • Higher Engagement & Content /

App discovery

How? http://search-codelabs.appspot.com/codelabs/app-indexing#1

Cross-platform Engagement• Mobile sites with appropriate user agent

detection and redirection

4

 Dynamic content serving depending on device/screen

size

Responsive Design

Mobile-specific content and local optimization.

Optimize content for Voice SearchFind out what questions your target

audience is asking and create content that answers them.

5

• Consider adding a Q&A service to your site that allows users to ask questions to which you later post answers.

http://www.digitalvidya.com/webinars/