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The Future of Social Media: Appealing to Millenials

Date post: 08-Sep-2014
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The deck for a talk done at Seneca College @ York by Jerry Zhang on July 10th, 2013. Video to come. Themes: Authenticity Creating real value The end of advertising Smaller niches of people to target Likes and followers mean less and less
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(as in when you’re selling to kids like me) THE FUTURE OF SOCIAL MEDIA @jerryzhang222
Transcript
Page 1: The Future of Social Media: Appealing to Millenials

(as in when you’re selling to kids like me)

THE FUTURE

OF SOCIAL MEDIA

@jerryzhang222

Page 2: The Future of Social Media: Appealing to Millenials

@jerryzhang222

Page 3: The Future of Social Media: Appealing to Millenials
Page 4: The Future of Social Media: Appealing to Millenials

@jerryzhang222

Page 5: The Future of Social Media: Appealing to Millenials

@jerryzhang222

Page 6: The Future of Social Media: Appealing to Millenials

@jerryzhang222

Page 7: The Future of Social Media: Appealing to Millenials

Marketing that doesn’t interrupt. People choose to engage.

Marketing that, in itself, creates value for consumers.

MEANINGFUL MARKETING.

@jerryzhang222

Page 8: The Future of Social Media: Appealing to Millenials

Achievements

Connections

Basic Incentives

@jerryzhang222

Page 9: The Future of Social Media: Appealing to Millenials

@jerryzhang222

Page 10: The Future of Social Media: Appealing to Millenials

@jerryzhang222

Page 11: The Future of Social Media: Appealing to Millenials

@jerryzhang222

Page 12: The Future of Social Media: Appealing to Millenials

People

Content Providers

Advertisers

@jerryzhang222

Page 13: The Future of Social Media: Appealing to Millenials

People Advertisers

@jerryzhang222

Page 14: The Future of Social Media: Appealing to Millenials

@jerryzhang222

Page 15: The Future of Social Media: Appealing to Millenials

@jerryzhang222

Page 16: The Future of Social Media: Appealing to Millenials

SalesRecruiting

Market Research/FeedbackCustomer Service

DIRECT ROI POINTS.

@jerryzhang222

Page 17: The Future of Social Media: Appealing to Millenials

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