The Future of the Oral Hygiene Market in Malaysia to 2017 · 8.5 Cosmetic Toothpaste Analysis, ......

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The Future of the Oral Hygiene Market in Malaysia to 2017

Market Size, Distribution and Brand Share, Key Events and Competitive Landscape

Reference Code: HB0380ER

Published: March 2014

©Canadean.2014 This product is licensed and is not to be photocopied. Reference code: HB0380ER



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Table of Contents

1. Introduction ............................................................................................... 15

1.1 What is this Report About?................................................................................. 15

1.2 Definitions .......................................................................................................... 15

1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017 .... 15

1.2.2 Category Definitions .......................................................................................................... 15

1.2.3 Distribution Channel Definitions ........................................................................................ 17

1.2.4 Volume Units and Aggregations ........................................................................................ 18

1.2.5 CAGR Definition and Calculation ...................................................................................... 18

1.2.6 Graphical representation of Brands ................................................................................... 18

1.2.7 Exchange Rates ................................................................................................................ 19

1.2.8 Methodology Summary...................................................................................................... 19

2. Malaysia Oral Hygiene Market Analysis, 2007–17 ................................. 20

2.1 Oral Hygiene Value Analysis, 2007–17 .............................................................. 20

2.1.1 Overall Oral Hygiene Market Value, 2007–17 ................................................................... 20

2.1.2 Oral Hygiene Market Value by Category, 2007–17 ........................................................... 22

2.1.3 Market Growth Dynamics by Value – Oral Hygiene, 2007–17 .......................................... 25

2.2 Oral Hygiene Volume Analysis, 2007–17 ........................................................... 26

2.2.1 Overall Oral Hygiene Market Volume, 2007–17 ................................................................ 26

2.2.2 Per-Capita Consumption - Oral Hygiene, 2007–17 ........................................................... 27

2.2.3 Oral Hygiene Market Volume by Category, 2007–17 ........................................................ 28

2.2.4 Market Growth Dynamics by Volume – Oral Hygiene, 2007–17 ....................................... 30

3. Malaysia Breath Fresheners (non-confectionery) Market Analysis, 2007–17

31

3.1 Breath Fresheners (non-confectionery) Value Analysis, 2007–17 ...................... 31

3.1.1 Breath Fresheners (non-confectionery) Market by Value, 2007–17 ................................. 31

3.1.2 Average Consumer Price/Unit – Breath Fresheners (non-confectionery), 2007–17......... 33

3.2 Breath Fresheners (non-confectionery) Volume Analysis, 2007–17 ................... 34

3.2.1 Breath Fresheners (non-confectionery) Market by Volume, 2007–17 .............................. 34

3.3 Market Growth Dynamics – Breath Fresheners (non-confectionery), 2007–17 ... 35

3.3.1 Breath Fresheners (non-confectionery) Market Growth Dynamics by Value, 2007–17 .... 35

3.3.2 Breath Fresheners (non-confectionery) Market Growth Dynamics by Volume, 2007–17 . 36

3.4 Breath Fresheners (non-confectionery) Brand Analysis, 2009–12 ...................... 37

3.5 Breath Fresheners (non-confectionery) Distribution Channel Analysis, 2009–

12....................................................................................................................... 39

4. Malaysia Dental Floss Market Analysis, 2007–17 .................................. 42

4.1 Dental Floss Value Analysis, 2007–17 ............................................................... 42




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4.1.1 Dental Floss Market by Value, 2007–17 ........................................................................... 42

4.1.2 Average Consumer Price/Unit – Dental Floss, 2007–17 ................................................... 44

4.1.3 Dental Floss Market Value by Segments, 2007–17 .......................................................... 45

4.2 Dental Floss Volume Analysis, 2007–17 ............................................................ 48

4.2.1 Dental Floss Market by Volume, 2007–17 ........................................................................ 48

4.2.2 Dental Floss Market Volume by Segments, 2007–17 ....................................................... 49

4.3 Market Growth Dynamics – Dental Floss, 2007–17 ............................................ 51

4.3.1 Dental Floss Market Growth Dynamics by Value, 2007–17 .............................................. 51

4.3.2 Dental Floss Market Growth Dynamics by Volume, 2007–17 ........................................... 52

4.4 Flossing Tape Analysis, 2007–17 ...................................................................... 53

4.4.1 Flossing Tape Market by Value, 2007–17 ......................................................................... 53

4.4.2 Flossing Tape Market by Volume, 2007–17 ...................................................................... 54

4.5 Unwaxed Dental Floss Analysis, 2007–17 ......................................................... 55

4.5.1 Unwaxed Dental Floss Market by Value, 2007–17 ........................................................... 55

4.5.2 Unwaxed Dental Floss Market by Volume, 2007–17 ........................................................ 56

4.6 Waxed Dental Floss Analysis, 2007–17 ............................................................. 57

4.6.1 Waxed Dental Floss Market by Value, 2007–17 ............................................................... 57

4.6.2 Waxed Dental Floss Market by Volume, 2007–17 ............................................................ 58

4.7 Dental Floss Brand Analysis, 2009–12 ............................................................... 59

4.8 Dental Floss Distribution Channel Analysis, 2009–12 ........................................ 61

5. Malaysia Denture Care Market Analysis, 2007–17 ................................. 64

5.1 Denture Care Value Analysis, 2007–17 ............................................................. 64

5.1.1 Denture Care Market by Value, 2007–17 .......................................................................... 64

5.1.2 Average Consumer Price/Unit – Denture Care, 2007–17 ................................................. 66

5.1.3 Denture Care Market Value by Segments, 2007–17 ........................................................ 67

5.2 Denture Care Volume Analysis, 2007–17 ........................................................... 70

5.2.1 Denture Care Market by Volume, 2007–17 ....................................................................... 70

5.2.2 Denture Care Market Volume by Segments, 2007–17 ..................................................... 71

5.3 Market Growth Dynamics – Denture Care, 2007–17 .......................................... 73

5.3.1 Denture Care Market Growth Dynamics by Value, 2007–17 ............................................ 73

5.3.2 Denture Care Market Growth Dynamics by Volume, 2007–17 ......................................... 74

5.4 Denture Cleansers Analysis, 2007–17 ............................................................... 75

5.4.1 Denture Cleansers Market by Value, 2007–17 ................................................................. 75

5.4.2 Denture Cleansers Market by Volume, 2007–17 .............................................................. 76

5.5 Denture Fixatives Analysis, 2007–17 ................................................................. 77

5.5.1 Denture Fixatives Market by Value, 2007–17 ................................................................... 77

5.5.2 Denture Fixatives Market by Volume, 2007–17 ................................................................ 78

5.6 Other Denture Care Products Analysis, 2007–17 ............................................... 79

5.6.1 Other Denture Care Products Market by Value, 2007–17 ................................................ 79




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5.6.2 Other Denture Care Products Market by Volume, 2007–17 ............................................. 80

5.7 Denture Care Brand Analysis, 2009–12 ............................................................. 81

5.8 Denture Care Distribution Channel Analysis, 2009–12 ....................................... 83

6. Malaysia Mouthwash Market Analysis, 2007–17 .................................... 86

6.1 Mouthwash Value Analysis, 2007–17 ................................................................. 86

6.1.1 Mouthwash Market by Value, 2007–17 ............................................................................. 86

6.1.2 Average Consumer Price/Unit – Mouthwash, 2007–17 .................................................... 88

6.1.3 Mouthwash Market Value by Segments, 2007–17 ............................................................ 89

6.2 Mouthwash Volume Analysis, 2007–17 .............................................................. 92

6.2.1 Mouthwash Market by Volume, 2007–17 .......................................................................... 92

6.2.2 Mouthwash Market Volume by Segments, 2007–17 ......................................................... 93

6.3 Market Growth Dynamics – Mouthwash, 2007–17 ............................................. 95

6.3.1 Mouthwash Market Growth Dynamics by Value, 2007–17 ............................................... 95

6.3.2 Mouthwash Market Growth Dynamics by Volume, 2007–17 ............................................ 96

6.4 Medicinal Mouthwash Analysis, 2007–17 ........................................................... 97

6.4.1 Medicinal Mouthwash Market by Value, 2007–17 ............................................................. 97

6.4.2 Medicinal Mouthwash Market by Volume, 2007–17 .......................................................... 98

6.5 Standard Mouthwash Analysis, 2007–17 ........................................................... 99

6.5.1 Standard Mouthwash Market by Value, 2007–17 ............................................................. 99

6.5.2 Standard Mouthwash Market by Volume, 2007–17 ........................................................ 100

6.6 Mouthwash Brand Analysis, 2009–12 .............................................................. 101

6.7 Mouthwash Distribution Channel Analysis, 2009–12 ........................................ 104

7. Malaysia Toothbrushes & Replacement Heads Market Analysis, 2007–17

107

7.1 Toothbrushes & Replacement Heads Value Analysis, 2007–17 ....................... 107

7.1.1 Toothbrushes & Replacement Heads Market by Value, 2007–17 .................................. 107

7.1.2 Average Consumer Price/Unit – Toothbrushes & Replacement Heads, 2007–17 ......... 109

7.1.3 Toothbrushes & Replacement Heads Market Value by Segments, 2007–17 ................. 110

7.2 Toothbrushes & Replacement Heads Volume Analysis, 2007–17 .................... 113

7.2.1 Toothbrushes & Replacement Heads Market by Volume, 2007–17 ............................... 113

7.2.2 Toothbrushes & Replacement Heads Market Volume by Segments, 2007–17 .............. 114

7.3 Market Growth Dynamics – Toothbrushes & Replacement Heads, 2007–17 ... 116

7.3.1 Toothbrushes & Replacement Heads Market Growth Dynamics by Value, 2007–17 .... 116

7.3.2 Toothbrushes & Replacement Heads Market Growth Dynamics by Volume, 2007–17 . 117

7.4 Manual Toothbrushes Analysis, 2007–17 ......................................................... 118

7.4.1 Manual Toothbrushes Market by Value, 2007–17 .......................................................... 118

7.4.2 Manual Toothbrushes Market by Volume, 2007–17 ....................................................... 119

7.5 Replacement Heads Analysis, 2007–17 ........................................................... 120




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7.5.1 Replacement Heads Market by Value, 2007–17 ............................................................. 120

7.5.2 Replacement Heads Market by Volume, 2007–17 .......................................................... 121

7.6 Toothbrushes & Replacement Heads Brand Analysis, 2009–12 ...................... 122

7.7 Toothbrushes & Replacement Heads Distribution Channel Analysis, 2009–12 124

8. Malaysia Toothpaste Market Analysis, 2007–17 .................................. 127

8.1 Toothpaste Value Analysis, 2007–17 ............................................................... 127

8.1.1 Toothpaste Market by Value, 2007–17 ........................................................................... 127

8.1.2 Average Consumer Price/Unit – Toothpaste, 2007–17 ................................................... 129

8.1.3 Toothpaste Market Value by Segments, 2007–17 .......................................................... 130

8.2 Toothpaste Volume Analysis, 2007–17 ............................................................ 133

8.2.1 Toothpaste Market by Volume, 2007–17 ........................................................................ 133

8.2.2 Toothpaste Market Volume by Segments, 2007–17 ....................................................... 134

8.3 Market Growth Dynamics – Toothpaste, 2007–17 ............................................ 136

8.3.1 Toothpaste Market Growth Dynamics by Value, 2007–17 .............................................. 136

8.3.2 Toothpaste Market Growth Dynamics by Volume, 2007–17 ........................................... 137

8.4 Bicarbonate of Soda Toothpaste Analysis, 2007–17 ........................................ 138

8.4.1 Bicarbonate of Soda Toothpaste Market by Value, 2007–17.......................................... 138

8.4.2 Bicarbonate of Soda Toothpaste Market by Volume, 2007–17....................................... 139

8.5 Cosmetic Toothpaste Analysis, 2007–17 ......................................................... 140

8.5.1 Cosmetic Toothpaste Market by Value, 2007–17 ........................................................... 140

8.5.2 Cosmetic Toothpaste Market by Volume, 2007–17 ........................................................ 141

8.6 Specialist Toothpaste Analysis, 2007–17 ......................................................... 142

8.6.1 Specialist Toothpaste Market by Value, 2007–17 ........................................................... 142

8.6.2 Specialist Toothpaste Market by Volume, 2007–17 ........................................................ 143

8.7 Standard Toothpaste Analysis, 2007–17 .......................................................... 144

8.7.1 Standard Toothpaste Market by Value, 2007–17 ............................................................ 144

8.7.2 Standard Toothpaste Market by Volume, 2007–17 ......................................................... 145

8.8 Toothpaste Brand Analysis, 2009–12 ............................................................... 146

8.9 Toothpaste Distribution Channel Analysis, 2009–12 ........................................ 149

9. Profiles of Companies Active in the Global Oral Hygiene Market ...... 152

9.1 The Procter & Gamble Company ..................................................................... 152

9.1.1 The Procter & Gamble Company Business Analysis ...................................................... 152

9.1.2 The Procter & Gamble Company Major Products and Services ..................................... 153

9.1.3 The Procter & Gamble Company Key Competitors ........................................................ 154

9.1.4 The Procter & Gamble Company SWOT Analysis .......................................................... 154

9.1.5 The Procter & Gamble Company History ........................................................................ 160

9.1.6 The Procter & Gamble Company Key Employees .......................................................... 163

9.1.7 The Procter & Gamble Company Locations and Subsidiaries ........................................ 166

9.2 Unilever PLC .................................................................................................... 171




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9.2.1 Unilever PLC Business Analysis ..................................................................................... 171

9.2.2 Unilever PLC Major Products and Services .................................................................... 172

9.2.3 Unilever PLC Key Competitors ........................................................................................ 173

9.2.4 Unilever PLC SWOT Analysis ......................................................................................... 173

9.2.5 Unilever PLC History ....................................................................................................... 179

9.2.6 Unilever PLC Key Employees ......................................................................................... 182

9.2.7 Unilever PLC Locations and Subsidiaries ....................................................................... 183

9.3 Henkel AG & Co. KGaA ................................................................................... 188

9.3.1 Henkel AG & Co. KGaA Business Analysis .................................................................... 188

9.3.2 Henkel AG & Co. KGaA Major Products and Services ................................................... 189

9.3.3 Henkel AG & Co. KGaA Key Competitors ....................................................................... 192

9.3.4 Henkel AG & Co. KGaA SWOT Analysis ........................................................................ 192

9.3.5 Henkel AG & Co. KGaA History ...................................................................................... 197

9.3.6 Henkel AG & Co. KGaA Key Employees ........................................................................ 200

9.3.7 Henkel AG & Co. KGaA Locations and Subsidiaries ...................................................... 202

9.4 Colgate-Palmolive Company ............................................................................ 213

9.4.1 Colgate-Palmolive Company Business Analysis ............................................................. 213

9.4.2 Colgate-Palmolive Company Major Products and Services ............................................ 214

9.4.3 Colgate-Palmolive Company Key Competitors ............................................................... 215

9.4.4 Colgate-Palmolive Company SWOT Analysis................................................................. 215

9.4.5 Colgate-Palmolive Company History ............................................................................... 221

9.4.6 Colgate-Palmolive Company Key Employees ................................................................. 223

9.4.7 Colgate-Palmolive Company Locations and Subsidiaries ............................................... 225

9.5 LG Corp. .......................................................................................................... 231

9.5.1 LG Corp. Business Analysis ............................................................................................ 231

9.5.2 LG Corp. Major Products and Services ........................................................................... 232

9.5.3 LG Corp. Key Competitors .............................................................................................. 233

9.5.4 LG Corp. SWOT Analysis ................................................................................................ 234

9.5.5 LG Corp. History .............................................................................................................. 238

9.5.6 LG Corp. Key Employees ................................................................................................ 240

9.5.7 LG Corp. Locations and Subsidiaries .............................................................................. 240

9.6 Beiersdorf AG .................................................................................................. 247

9.6.1 Beiersdorf AG Business Analysis .................................................................................... 247

9.6.2 Beiersdorf AG Major Products and Services ................................................................... 248

9.6.3 Beiersdorf AG Key Competitors ...................................................................................... 248

9.6.4 Beiersdorf AG SWOT Analysis ........................................................................................ 248

9.6.5 Beiersdorf AG History ...................................................................................................... 252

9.6.6 Beiersdorf AG Key Employees ........................................................................................ 254

9.6.7 Beiersdorf AG Locations and Subsidiaries ...................................................................... 254

9.7 Arata Corporation ............................................................................................. 259




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9.7.1 Arata Corporation Business Analysis .............................................................................. 259

9.7.2 Arata Corporation Major Products and Services ............................................................. 260

9.7.3 Arata Corporation Key Competitors ................................................................................ 261

9.7.4 Arata Corporation SWOT Analysis .................................................................................. 261

9.7.5 Arata Corporation SWOT Analysis - Overview ............................................................... 261

9.7.6 Arata Corporation History ................................................................................................ 265

9.7.7 Arata Corporation Key Employees .................................................................................. 267

9.7.8 Arata Corporation Locations and Subsidiaries ................................................................ 268

9.8 Tate & Lyle PLC ............................................................................................... 271

9.8.1 Tate & Lyle PLC Business Analysis ................................................................................ 271

9.8.2 Tate & Lyle PLC Major Products and Services ............................................................... 272

9.8.3 Tate & Lyle PLC Key Competitors ................................................................................... 273

9.8.4 Tate & Lyle PLC SWOT Analysis .................................................................................... 274

9.8.5 Tate & Lyle PLC History .................................................................................................. 278

9.8.6 Tate & Lyle PLC Key Employees .................................................................................... 281

9.8.7 Tate & Lyle PLC Locations and Subsidiaries .................................................................. 283

9.9 Hindustan Unilever Limited .............................................................................. 285

9.9.1 Hindustan Unilever Limited Business Analysis ............................................................... 285

9.9.2 Hindustan Unilever Limited Major Products and Services .............................................. 286

9.9.3 Hindustan Unilever Limited Key Competitors .................................................................. 287

9.9.4 Hindustan Unilever Limited SWOT Analysis ................................................................... 287

9.9.5 Hindustan Unilever Limited History ................................................................................. 291

9.9.6 Hindustan Unilever Limited Key Employees ................................................................... 293

9.9.7 Hindustan Unilever Limited Locations and Subsidiaries ................................................. 294

9.10 Givaudan S.A. .................................................................................................. 297

9.10.1 Givaudan S.A. Business Analysis ................................................................................... 297

9.10.2 Givaudan S.A. Major Products and Services .................................................................. 297

9.10.3 Givaudan S.A. Key Competitors ...................................................................................... 298

9.10.4 Givaudan S.A. SWOT Analysis ....................................................................................... 298

9.10.5 Givaudan S.A. History ..................................................................................................... 302

9.10.6 Givaudan S.A. Key Employees ....................................................................................... 303

9.10.7 Givaudan S.A. Locations and Subsidiaries ..................................................................... 304

10. News and Key Events in the Global Oral Hygiene Market .................. 308

10.1 Category News ................................................................................................ 308

10.1.1 Philips Sonicare introduces FlexCare Platinum power toothbrush ................................. 308

10.1.2 Joseph Nemeth offers new cosmetic periodontal procedure .......................................... 308

10.1.3 Advanced Dental Care offer professional teeth whitening service .................................. 309

10.1.4 Allan Park Dental Practice announces membership dental plan .................................... 309

10.1.5 Dr. Michael Sohl introduces Botox, dermal fillers ............................................................ 310




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10.1.6 Mastix Medica launches new medical food RenaGum ................................................... 310

10.1.7 DMAI asks govt for regulation on use of fluorides in tooth paste & tooth powder .......... 311

10.1.8 P&G to release Oral-B toothpaste in India ...................................................................... 311

10.1.9 Colgate releases new toothpaste range for tooth sensitivity ........................................... 312

10.1.10 Four Tigers presents new BerryCare toothpaste gum .................................................... 312

11. Deal Activities in the Global Oral Hygiene Market ............................... 313

11.1 Category Deals ................................................................................................ 313

11.1.1 Johnson & Johnson prices US$400 million senior unsecured notes due 2016 .............. 313

11.1.2 Unilever to sell Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature

315

11.1.3 Oragenics raises US$9.48 million in public offering of shares ........................................ 316

11.1.4 Henkel plans for acquisition ............................................................................................ 318

11.1.5 Promoters group to sell stake in Gillette India ................................................................. 319

11.1.6 CCS Healthcare to acquire Propyless from Merck Sharp ............................................... 321

11.1.7 Recordati to acquire Opalia Pharma from Abraaj Capital ............................................... 322

11.1.8 Procter & Gamble Company prices public offering of notes for US$1.03 billion ............. 324

11.1.9 Dabur India to form joint venture with Healthcare at Home ............................................ 326

11.1.10 CX Securities to invest in Natco Pharma ........................................................................ 327

12. Appendix ................................................................................................. 329

12.1 About Canadean .............................................................................................. 329

12.2 Disclaimer ........................................................................................................ 329




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List of Figures

Figure 1: Malaysia Oral Hygiene Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ............................................................ 21 Figure 2: Malaysia Oral Hygiene Market Value (LCU m) by Category, 2007–17 ........................................................................ 24 Figure 3: Malaysia Oral Hygiene Market Dynamics, by Category, by Market Value, 2007–17 ................................................... 25 Figure 4: Malaysia Oral Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ........................................................ 26 Figure 5: Malaysia Per-Capita Oral Hygiene Consumption (Unit/head & Y-o-Y growth), 2007–17 ............................................. 27 Figure 6: Malaysia Oral Hygiene Market Volume (Units m) by Category, 2007–17 .................................................................... 29 Figure 7: Malaysia Oral Hygiene Market Dynamics, by Category, by Market Volume 2007–17 ................................................. 30 Figure 8: Malaysia Breath Fresheners (non-confectionery) Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ..................... 32 Figure 9: Malaysia Breath Fresheners (non-confectionery) Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ...... 33 Figure 10: Malaysia Breath Fresheners (non-confectionery) Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ............... 34 Figure 11: Malaysia Breath Fresheners (non-confectionery) Market Growth Dynamics by Value, 2007–17 ............................... 35 Figure 12: Malaysia Breath Fresheners (non-confectionery) Market Growth Dynamics by Volume, 2007–17 ............................ 36 Figure 13: Malaysia Breath Fresheners (non-confectionery) Market Value by Brands (LCU m), 2009–12 ................................. 38 Figure 14: Malaysia Breath Fresheners (non-confectionery) Market Value by Distribution Channel (LCU m), 2009–12 ............. 41 Figure 15: Malaysia Dental Floss Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ........................................................... 43 Figure 16: Malaysia Dental Floss Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ............................................. 44 Figure 17: Malaysia Dental Floss Market Value (LCU m) by Segments, 2007–17 ..................................................................... 47 Figure 18: Malaysia Dental Floss Market Volume (Units m) and Growth (Y-o-Y), 2007–17........................................................ 48 Figure 19: Malaysia Dental Floss Market Volume (Units m) by Segments, 2007–17 ................................................................. 50 Figure 20: Malaysia Dental Floss Market Growth Dynamics by Value, 2007–17 ........................................................................ 51 Figure 21: Malaysia Dental Floss Market Growth Dynamics by Volume, 2007–17 ..................................................................... 52 Figure 22: Malaysia Flossing Tape Market by Value (LCU m), 2007–17 .................................................................................... 53 Figure 23: Malaysia Flossing Tape Market by Volume (Units m), 2007–17 ................................................................................ 54 Figure 24: Malaysia Unwaxed Dental Floss Market by Value (LCU m), 2007–17....................................................................... 55 Figure 25: Malaysia Unwaxed Dental Floss Market by Volume (Units m), 2007–17 ................................................................... 56 Figure 26: Malaysia Waxed Dental Floss Market by Value (LCU m), 2007–17 .......................................................................... 57 Figure 27: Malaysia Waxed Dental Floss Market by Volume (Units m), 2007–17 ...................................................................... 58 Figure 28: Malaysia Dental Floss Market Value by Brands (LCU m), 2009–12 .......................................................................... 60 Figure 29: Malaysia Dental Floss Market Value by Distribution Channel (LCU m), 2009–12 ...................................................... 63 Figure 30: Malaysia Denture Care Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .......................................................... 65 Figure 31: Malaysia Denture Care Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ........................................... 66 Figure 32: Malaysia Denture Care Market Value (LCU m) by Segments, 2007–17 .................................................................... 69 Figure 33: Malaysia Denture Care Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ...................................................... 70 Figure 34: Malaysia Denture Care Market Volume (Units m) by Segments, 2007–17 ................................................................ 72 Figure 35: Malaysia Denture Care Market Growth Dynamics by Value, 2007–17 ...................................................................... 73 Figure 36: Malaysia Denture Care Market Growth Dynamics by Volume, 2007–17 ................................................................... 74 Figure 37: Malaysia Denture Cleansers Market by Value (LCU m), 2007–17 ............................................................................ 75 Figure 38: Malaysia Denture Cleansers Market by Volume (Units m), 2007–17 ........................................................................ 76 Figure 39: Malaysia Denture Fixatives Market by Value (LCU m), 2007–17 .............................................................................. 77 Figure 40: Malaysia Denture Fixatives Market by Volume (Units m), 2007–17 .......................................................................... 78 Figure 41: Malaysia Other Denture Care Products Market by Value (LCU m), 2007–17 ............................................................ 79 Figure 42: Malaysia Other Denture Care Products Market by Volume (Units m), 2007–17 ........................................................ 80 Figure 43: Malaysia Denture Care Market Value by Brands (LCU m), 2009–12 ........................................................................ 82 Figure 44: Malaysia Denture Care Market Value by Distribution Channel (LCU m), 2009–12 .................................................... 85 Figure 45: Malaysia Mouthwash Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ............................................................. 87 Figure 46: Malaysia Mouthwash Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 .............................................. 88 Figure 47: Malaysia Mouthwash Market Value (LCU m) by Segments, 2007–17 ....................................................................... 91 Figure 48: Malaysia Mouthwash Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ......................................................... 92 Figure 49: Malaysia Mouthwash Market Volume (Units m) by Segments, 2007–17 ................................................................... 94 Figure 50: Malaysia Mouthwash Market Growth Dynamics by Value, 2007–17 ......................................................................... 95 Figure 51: Malaysia Mouthwash Market Growth Dynamics by Volume, 2007–17 ...................................................................... 96 Figure 52: Malaysia Medicinal Mouthwash Market by Value (LCU m), 2007–17 ........................................................................ 97 Figure 53: Malaysia Medicinal Mouthwash Market by Volume (Units m), 2007–17 .................................................................... 98 Figure 54: Malaysia Standard Mouthwash Market by Value (LCU m), 2007–17 ........................................................................ 99 Figure 55: Malaysia Standard Mouthwash Market by Volume (Units m), 2007–17 ................................................................... 100 Figure 56: Malaysia Mouthwash Market Value by Brands (LCU m), 2009–12 .......................................................................... 103 Figure 57: Malaysia Mouthwash Market Value by Distribution Channel (LCU m), 2009–12 ..................................................... 106




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Figure 58: Malaysia Toothbrushes & Replacement Heads Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................... 108 Figure 59: Malaysia Toothbrushes & Replacement Heads Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ..... 109 Figure 60: Malaysia Toothbrushes & Replacement Heads Market Value (LCU m) by Segments, 2007–17 ............................. 112 Figure 61: Malaysia Toothbrushes & Replacement Heads Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ............... 113 Figure 62: Malaysia Toothbrushes & Replacement Heads Market Volume (Units m) by Segments, 2007–17 ......................... 115 Figure 63: Malaysia Toothbrushes & Replacement Heads Market Growth Dynamics by Value, 2007–17 ................................ 116 Figure 64: Malaysia Toothbrushes & Replacement Heads Market Growth Dynamics by Volume, 2007–17 ............................. 117 Figure 65: Malaysia Manual Toothbrushes Market by Value (LCU m), 2007–17 ...................................................................... 118 Figure 66: Malaysia Manual Toothbrushes Market by Volume (Units m), 2007–17 .................................................................. 119 Figure 67: Malaysia Replacement Heads Market by Value (LCU m), 2007–17 ........................................................................ 120 Figure 68: Malaysia Replacement Heads Market by Volume (Units m), 2007–17 .................................................................... 121 Figure 69: Malaysia Toothbrushes & Replacement Heads Market Value by Brands (LCU m), 2009–12 .................................. 123 Figure 70: Malaysia Toothbrushes & Replacement Heads Market Value by Distribution Channel (LCU m), 2009–12.............. 126 Figure 71: Malaysia Toothpaste Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ........................................................... 128 Figure 72: Malaysia Toothpaste Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ............................................. 129 Figure 73: Malaysia Toothpaste Market Value (LCU m) by Segments, 2007–17 ..................................................................... 132 Figure 74: Malaysia Toothpaste Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ....................................................... 133 Figure 75: Malaysia Toothpaste Market Volume (Units m) by Segments, 2007–17 ................................................................. 135 Figure 76: Malaysia Toothpaste Market Growth Dynamics by Value, 2007–17 ........................................................................ 136 Figure 77: Malaysia Toothpaste Market Growth Dynamics by Volume, 2007–17 ..................................................................... 137 Figure 78: Malaysia Bicarbonate of Soda Toothpaste Market by Value (LCU m), 2007–17 ..................................................... 138 Figure 79: Malaysia Bicarbonate of Soda Toothpaste Market by Volume (Units m), 2007–17 ................................................. 139 Figure 80: Malaysia Cosmetic Toothpaste Market by Value (LCU m), 2007–17 ...................................................................... 140 Figure 81: Malaysia Cosmetic Toothpaste Market by Volume (Units m), 2007–17 ................................................................... 141 Figure 82: Malaysia Specialist Toothpaste Market by Value (LCU m), 2007–17 ...................................................................... 142 Figure 83: Malaysia Specialist Toothpaste Market by Volume (Units m), 2007–17 .................................................................. 143 Figure 84: Malaysia Standard Toothpaste Market by Value (LCU m), 2007–17 ....................................................................... 144 Figure 85: Malaysia Standard Toothpaste Market by Volume (Units m), 2007–17 ................................................................... 145 Figure 86: Malaysia Toothpaste Market Value by Brands (LCU m), 2009–12 .......................................................................... 148 Figure 87: Malaysia Toothpaste Market Value by Distribution Channel (LCU m), 2009–12...................................................... 151




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List of Tables

Table 1: Category Definitions - Oral Hygiene Market ................................................................................................................ 15 Table 2: Distribution Channel Definitions - Oral Hygiene Market............................................................................................... 17 Table 3: Volume Units for Oral Hygiene Market ......................................................................................................................... 18 Table 4: Malaysia Exchange Rate LCU – USD (Annual Average), 2007 – 2012 ........................................................................ 19 Table 5: Malaysia Oral Hygiene Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .............................................................. 20 Table 6: Malaysia Oral Hygiene Market Value (USD m) and Growth (Y-o-Y), 2007–17 ............................................................. 20 Table 7: Malaysia Oral Hygiene Market Value (LCU m) by Category, 2007–12 ......................................................................... 22 Table 8: Malaysia Oral Hygiene Market Value (LCU m) by Category, 2012–17 ......................................................................... 22 Table 9: Malaysia Oral Hygiene Market Value (USD m) by Category, 2007–12 ......................................................................... 23 Table 10: Malaysia Oral Hygiene Market Value (USD m) by Category, 2012–17 ....................................................................... 23 Table 11: Malaysia Oral Hygiene Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Category, by Value (LCU m) .......................................................................................................................... 25 Table 12: Malaysia Oral Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ........................................................ 26 Table 13: Malaysia Per-capita Oral Hygiene Consumption (Unit/head & Y-o-Y growth), 2007–17 ............................................. 27 Table 14: Malaysia Oral Hygiene Market Volume (Units m) by Category, 2007–12 ................................................................... 28 Table 15: Malaysia Oral Hygiene Market Volume (Units m) by Category, 2012–17 ................................................................... 28 Table 16: Malaysia Oral Hygiene Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Category, by volume (Units m) ...................................................................................................................... 30 Table 17: Malaysia Breath Fresheners (non-confectionery) Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .................... 31 Table 18: Malaysia Breath Fresheners (non-confectionery) Market Value (USD m) and Growth (Y-o-Y), 2007–17 ................... 31 Table 19: Malaysia Breath Fresheners (non-confectionery) Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ..... 33 Table 20: Malaysia Breath Fresheners (non-confectionery) Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ................ 34 Table 21: Malaysia Breath Fresheners (non-confectionery) Market Dynamics: past and future growth rates (2007–12 & 2012–

17) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments ............................................................................. 35 Table 22: Malaysia Breath Fresheners (non-confectionery) Market Dynamics: past and future growth rates (2007–12 & 2012–

17) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments ......................................................................... 36 Table 23: Malaysia Breath Fresheners (non-confectionery) Market Value by Brands (LCU m), 2009–12 .................................. 37 Table 24: Malaysia Breath Fresheners (non-confectionery) Market Value by Brands (USD m), 2009–12 .................................. 37 Table 25: Malaysia Breath Fresheners (non-confectionery) Market Value by Distribution Channel (LCU m), 2009–12 .............. 39 Table 26: Malaysia Breath Fresheners (non-confectionery) Market Value by Distribution Channel (USD m), 2009–12 .............. 40 Table 27: Malaysia Dental Floss Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ............................................................. 42 Table 28: Malaysia Dental Floss Market Value (USD m) and Growth (Y-o-Y), 2007–17 ............................................................ 42 Table 29: Malaysia Dental Floss Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 .............................................. 44 Table 30: Malaysia Dental Floss Market Value (LCU m) by Segments, 2007–12....................................................................... 45 Table 31: Malaysia Dental Floss Market Value (LCU m) by Segments, 2012–17....................................................................... 45 Table 32: Malaysia Dental Floss Market Value (USD m) by Segments, 2007–12 ...................................................................... 46 Table 33: Malaysia Dental Floss Market Value (USD m) by Segments, 2012–17 ...................................................................... 46 Table 34: Malaysia Dental Floss Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ......................................................... 48 Table 35: Malaysia Dental Floss Market Volume (Units m) by Segments, 2007–12 ................................................................... 49 Table 36: Malaysia Dental Floss Market Volume (Units m) by Segments, 2012–17 ................................................................... 49 Table 37: Malaysia Dental Floss Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Value (LCU m), by Segments ........................................................................................................................ 51 Table 38: Malaysia Dental Floss Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Volume (Units m), by Segments .................................................................................................................... 52 Table 39: Malaysia Flossing Tape Market by Value (LCU m), 2007–17 ..................................................................................... 53 Table 40: Malaysia Flossing Tape Market by Value (USD m), 2007–17 .................................................................................... 53 Table 41: Malaysia Flossing Tape Market by Volume (Units m), 2007–17 ................................................................................. 54 Table 42: Malaysia Unwaxed Dental Floss Market by Value (LCU m), 2007–17 ........................................................................ 55 Table 43: Malaysia Unwaxed Dental Floss Market by Value (USD m), 2007–17 ....................................................................... 55 Table 44: Malaysia Unwaxed Dental Floss Market by Volume (Units m), 2007–17 .................................................................... 56 Table 45: Malaysia Waxed Dental Floss Market by Value (LCU m), 2007–17 ........................................................................... 57 Table 46: Malaysia Waxed Dental Floss Market by Value (USD m), 2007–17 ........................................................................... 57 Table 47: Malaysia Waxed Dental Floss Market by Volume (Units m), 2007–17........................................................................ 58 Table 48: Malaysia Dental Floss Market Value by Brands (LCU m), 2009–12 ........................................................................... 59 Table 49: Malaysia Dental Floss Market Value by Brands (USD m), 2009–12 ........................................................................... 59 Table 50: Malaysia Dental Floss Market Value by Distribution Channel (LCU m), 2009–12 ....................................................... 61 Table 51: Malaysia Dental Floss Market Value by Distribution Channel (USD m), 2009–12 ...................................................... 62




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Table 52: Malaysia Denture Care Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ........................................................... 64 Table 53: Malaysia Denture Care Market Value (USD m) and Growth (Y-o-Y), 2007–17 ........................................................... 64 Table 54: Malaysia Denture Care Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ............................................ 66 Table 55: Malaysia Denture Care Market Value (LCU m) by Segments, 2007–12 ..................................................................... 67 Table 56: Malaysia Denture Care Market Value (LCU m) by Segments, 2012–17 ..................................................................... 67 Table 57: Malaysia Denture Care Market Value (USD m) by Segments, 2007–12 ..................................................................... 68 Table 58: Malaysia Denture Care Market Value (USD m) by Segments, 2012–17 ..................................................................... 68 Table 59: Malaysia Denture Care Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ....................................................... 70 Table 60: Malaysia Denture Care Market Volume (Units m) by Segments, 2007–12 ................................................................. 71 Table 61: Malaysia Denture Care Market Volume (Units m) by Segments, 2012–17 ................................................................. 71 Table 62: Malaysia Denture Care Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Value (LCU m), by Segments ........................................................................................................................ 73 Table 63: Malaysia Denture Care Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Volume (Units m), by Segments .................................................................................................................... 74 Table 64: Malaysia Denture Cleansers Market by Value (LCU m), 2007–17 .............................................................................. 75 Table 65: Malaysia Denture Cleansers Market by Value (USD m), 2007–17 ............................................................................. 75 Table 66: Malaysia Denture Cleansers Market by Volume (Units m), 2007–17 .......................................................................... 76 Table 67: Malaysia Denture Fixatives Market by Value (LCU m), 2007–17................................................................................ 77 Table 68: Malaysia Denture Fixatives Market by Value (USD m), 2007–17 ............................................................................... 77 Table 69: Malaysia Denture Fixatives Market by Volume (Units m), 2007–17 ............................................................................ 78 Table 70: Malaysia Other Denture Care Products Market by Value (LCU m), 2007–17 ............................................................. 79 Table 71: Malaysia Other Denture Care Products Market by Value (USD m), 2007–17 ............................................................. 79 Table 72: Malaysia Other Denture Care Products Market by Volume (Units m), 2007–17 ......................................................... 80 Table 73: Malaysia Denture Care Market Value by Brands (LCU m), 2009–12 .......................................................................... 81 Table 74: Malaysia Denture Care Market Value by Brands (USD m), 2009–12 ......................................................................... 81 Table 75: Malaysia Denture Care Market Value by Distribution Channel (LCU m), 2009–12 ..................................................... 83 Table 76: Malaysia Denture Care Market Value by Distribution Channel (USD m), 2009–12 ..................................................... 84 Table 77: Malaysia Mouthwash Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .............................................................. 86 Table 78: Malaysia Mouthwash Market Value (USD m) and Growth (Y-o-Y), 2007–17 .............................................................. 86 Table 79: Malaysia Mouthwash Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17................................................ 88 Table 80: Malaysia Mouthwash Market Value (LCU m) by Segments, 2007–12 ........................................................................ 89 Table 81: Malaysia Mouthwash Market Value (LCU m) by Segments, 2012–17 ........................................................................ 89 Table 82: Malaysia Mouthwash Market Value (USD m) by Segments, 2007–12 ........................................................................ 90 Table 83: Malaysia Mouthwash Market Value (USD m) by Segments, 2012–17 ........................................................................ 90 Table 84: Malaysia Mouthwash Market Volume (Units m) and Growth (Y-o-Y), 2007–17 .......................................................... 92 Table 85: Malaysia Mouthwash Market Volume (Units m) by Segments, 2007–12 .................................................................... 93 Table 86: Malaysia Mouthwash Market Volume (Units m) by Segments, 2012–17 .................................................................... 93 Table 87: Malaysia Mouthwash Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Value (LCU m), by Segments ........................................................................................................................ 95 Table 88: Malaysia Mouthwash Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Volume (Units m), by Segments .................................................................................................................... 96 Table 89: Malaysia Medicinal Mouthwash Market by Value (LCU m), 2007–17 ......................................................................... 97 Table 90: Malaysia Medicinal Mouthwash Market by Value (USD m), 2007–17 ......................................................................... 97 Table 91: Malaysia Medicinal Mouthwash Market by Volume (Units m), 2007–17 ..................................................................... 98 Table 92: Malaysia Standard Mouthwash Market by Value (LCU m), 2007–17 .......................................................................... 99 Table 93: Malaysia Standard Mouthwash Market by Value (USD m), 2007–17 ......................................................................... 99 Table 94: Malaysia Standard Mouthwash Market by Volume (Units m), 2007–17 .................................................................... 100 Table 95: Malaysia Mouthwash Market Value by Brands (LCU m), 2009–12 ........................................................................... 101 Table 96: Malaysia Mouthwash Market Value by Brands (USD m), 2009–12 .......................................................................... 102 Table 97: Malaysia Mouthwash Market Value by Distribution Channel (LCU m), 2009–12 ...................................................... 104 Table 98: Malaysia Mouthwash Market Value by Distribution Channel (USD m), 2009–12 ...................................................... 105 Table 99: Malaysia Toothbrushes & Replacement Heads Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ..................... 107 Table 100: Malaysia Toothbrushes & Replacement Heads Market Value (USD m) and Growth (Y-o-Y), 2007–17 .................. 107 Table 101: Malaysia Toothbrushes & Replacement Heads Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 .... 109 Table 102: Malaysia Toothbrushes & Replacement Heads Market Value (LCU m) by Segments, 2007–12............................. 110 Table 103: Malaysia Toothbrushes & Replacement Heads Market Value (LCU m) by Segments, 2012–17............................. 110 Table 104: Malaysia Toothbrushes & Replacement Heads Market Value (USD m) by Segments, 2007–12 ............................ 111 Table 105: Malaysia Toothbrushes & Replacement Heads Market Value (USD m) by Segments, 2012–17 ............................ 111 Table 106: Malaysia Toothbrushes & Replacement Heads Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ............... 113 Table 107: Malaysia Toothbrushes & Replacement Heads Market Volume (Units m) by Segments, 2007–12 ......................... 114 Table 108: Malaysia Toothbrushes & Replacement Heads Market Volume (Units m) by Segments, 2012–17 ......................... 114




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Table 109: Malaysia Toothbrushes & Replacement Heads Market Dynamics: past and future growth rates (2007–12 & 2012–17)

and market size (2007, 2012 & 2017), by Value (LCU m), by Segments ................................................................................. 116 Table 110: Malaysia Toothbrushes & Replacement Heads Market Dynamics: past and future growth rates (2007–12 & 2012–17)

and market size (2007, 2012 & 2017), by Volume (Units m), by Segments ............................................................................. 117 Table 111: Malaysia Manual Toothbrushes Market by Value (LCU m), 2007–17 ..................................................................... 118 Table 112: Malaysia Manual Toothbrushes Market by Value (USD m), 2007–17..................................................................... 118 Table 113: Malaysia Manual Toothbrushes Market by Volume (Units m), 2007–17 ................................................................. 119 Table 114: Malaysia Replacement Heads Market by Value (LCU m), 2007–17 ....................................................................... 120 Table 115: Malaysia Replacement Heads Market by Value (USD m), 2007–17 ....................................................................... 120 Table 116: Malaysia Replacement Heads Market by Volume (Units m), 2007–17 ................................................................... 121 Table 117: Malaysia Toothbrushes & Replacement Heads Market Value by Brands (LCU m), 2009–12 ................................. 122 Table 118: Malaysia Toothbrushes & Replacement Heads Market Value by Brands (USD m), 2009–12 ................................. 122 Table 119: Malaysia Toothbrushes & Replacement Heads Market Value by Distribution Channel (LCU m), 2009–12 ............. 124 Table 120: Malaysia Toothbrushes & Replacement Heads Market Value by Distribution Channel (USD m), 2009–12 ............ 125 Table 121: Malaysia Toothpaste Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ........................................................... 127 Table 122: Malaysia Toothpaste Market Value (USD m) and Growth (Y-o-Y), 2007–17 .......................................................... 127 Table 123: Malaysia Toothpaste Average Consumer Price (LCU) and Growth (Y-o-Y), 2007–17 ............................................ 129 Table 124: Malaysia Toothpaste Market Value (LCU m) by Segments, 2007–12..................................................................... 130 Table 125: Malaysia Toothpaste Market Value (LCU m) by Segments, 2012–17..................................................................... 130 Table 126: Malaysia Toothpaste Market Value (USD m) by Segments, 2007–12 .................................................................... 131 Table 127: Malaysia Toothpaste Market Value (USD m) by Segments, 2012–17 .................................................................... 131 Table 128: Malaysia Toothpaste Market Volume (Units m) and Growth (Y-o-Y), 2007–17 ....................................................... 133 Table 129: Malaysia Toothpaste Market Volume (Units m) by Segments, 2007–12 ................................................................. 134 Table 130: Malaysia Toothpaste Market Volume (Units m) by Segments, 2012–17 ................................................................. 134 Table 131: Malaysia Toothpaste Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Value (LCU m), by Segments ...................................................................................................................... 136 Table 132: Malaysia Toothpaste Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Volume (Units m), by Segments .................................................................................................................. 137 Table 133: Malaysia Bicarbonate of Soda Toothpaste Market by Value (LCU m), 2007–17..................................................... 138 Table 134: Malaysia Bicarbonate of Soda Toothpaste Market by Value (USD m), 2007–17 .................................................... 138 Table 135: Malaysia Bicarbonate of Soda Toothpaste Market by Volume (Units m), 2007–17 ................................................. 139 Table 136: Malaysia Cosmetic Toothpaste Market by Value (LCU m), 2007–17 ...................................................................... 140 Table 137: Malaysia Cosmetic Toothpaste Market by Value (USD m), 2007–17 ..................................................................... 140 Table 138: Malaysia Cosmetic Toothpaste Market by Volume (Units m), 2007–17 .................................................................. 141 Table 139: Malaysia Specialist Toothpaste Market by Value (LCU m), 2007–17 ..................................................................... 142 Table 140: Malaysia Specialist Toothpaste Market by Value (USD m), 2007–17 ..................................................................... 142 Table 141: Malaysia Specialist Toothpaste Market by Volume (Units m), 2007–17 ................................................................. 143 Table 142: Malaysia Standard Toothpaste Market by Value (LCU m), 2007–17 ...................................................................... 144 Table 143: Malaysia Standard Toothpaste Market by Value (USD m), 2007–17 ...................................................................... 144 Table 144: Malaysia Standard Toothpaste Market by Volume (Units m), 2007–17 .................................................................. 145 Table 145: Malaysia Toothpaste Market Value by Brands (LCU m), 2009–12 ......................................................................... 146 Table 146: Malaysia Toothpaste Market Value by Brands (USD m), 2009–12 ......................................................................... 147 Table 147: Malaysia Toothpaste Market Value by Distribution Channel (LCU m), 2009–12 ..................................................... 149 Table 148: Malaysia Toothpaste Market Value by Distribution Channel (USD m), 2009–12 .................................................... 150 Table 149: The Procter & Gamble Company Fast Facts .......................................................................................................... 152 Table 150: The Procter & Gamble Company Major Products and Services ............................................................................. 153 Table 151: The Procter & Gamble Company History ............................................................................................................... 160 Table 152: The Procter & Gamble Company Key Employees .................................................................................................. 163 Table 153: The Procter & Gamble Company Subsidiaries ....................................................................................................... 166 Table 154: Unilever PLC Fast Facts ........................................................................................................................................ 171 Table 155: Unilever PLC Major Products and Services ........................................................................................................... 172 Table 156: Unilever PLC History ............................................................................................................................................. 179 Table 157: Unilever PLC Key Employees ................................................................................................................................ 182 Table 158: Unilever PLC Subsidiaries ..................................................................................................................................... 184 Table 159: Henkel AG & Co. KGaA Fast Facts ....................................................................................................................... 188 Table 160: Henkel AG & Co. KGaA Major Products and Services ........................................................................................... 189 Table 161: Henkel AG & Co. KGaA History ............................................................................................................................. 197 Table 162: Henkel AG & Co. KGaA Key Employees ............................................................................................................... 200 Table 163: Henkel AG & Co. KGaA Subsidiaries ..................................................................................................................... 202 Table 164: Colgate-Palmolive Company Fast Facts ................................................................................................................ 213 Table 165: Colgate-Palmolive Company Major Products and Services .................................................................................... 214




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Table 166: Colgate-Palmolive Company History...................................................................................................................... 221 Table 167: Colgate-Palmolive Company Key Employees ........................................................................................................ 223 Table 168: Colgate-Palmolive Company Other Locations ........................................................................................................ 226 Table 169: Colgate-Palmolive Company Subsidiaries ............................................................................................................. 226 Table 170: LG Corp. Fast Facts .............................................................................................................................................. 231 Table 171: LG Corp. Major Products and Services .................................................................................................................. 232 Table 172: LG Corp. History .................................................................................................................................................... 238 Table 173: LG Corp. Key Employees ...................................................................................................................................... 240 Table 174: LG Corp. Subsidiaries............................................................................................................................................ 241 Table 175: Beiersdorf AG Fast Facts ...................................................................................................................................... 247 Table 176: Beiersdorf AG Major Products and Services .......................................................................................................... 248 Table 177: Beiersdorf AG History ............................................................................................................................................ 252 Table 178: Beiersdorf AG Key Employees .............................................................................................................................. 254 Table 179: Beiersdorf AG Other Locations .............................................................................................................................. 254 Table 180: Beiersdorf AG Subsidiaries .................................................................................................................................... 255 Table 181: Arata Corporation Fast Facts ................................................................................................................................. 259 Table 182: Arata Corporation Major Products and Services .................................................................................................... 260 Table 183: Arata Corporation History ...................................................................................................................................... 265 Table 184: Arata Corporation Key Employees ......................................................................................................................... 267 Table 185: Arata Corporation Subsidiaries .............................................................................................................................. 268 Table 186: Tate & Lyle PLC Fast Facts ................................................................................................................................... 271 Table 187: Tate & Lyle PLC Major Products and Services ...................................................................................................... 272 Table 188: Tate & Lyle PLC History ........................................................................................................................................ 278 Table 189: Tate & Lyle PLC Key Employees ........................................................................................................................... 281 Table 190: Tate & Lyle PLC Subsidiaries ................................................................................................................................ 283 Table 191: Hindustan Unilever Limited Fast Facts ................................................................................................................... 285 Table 192: Hindustan Unilever Limited Major Products and Services ...................................................................................... 286 Table 193: Hindustan Unilever Limited History ........................................................................................................................ 291 Table 194: Hindustan Unilever Limited Key Employees ........................................................................................................... 293 Table 195: Hindustan Unilever Limited Subsidiaries ................................................................................................................ 294 Table 196: Givaudan S.A. Fast Facts ...................................................................................................................................... 297 Table 197: Givaudan S.A. Major Products and Services ......................................................................................................... 297 Table 198: Givaudan S.A. History ........................................................................................................................................... 302 Table 199: Givaudan S.A. Key Employees .............................................................................................................................. 303 Table 200: Givaudan S.A. Subsidiaries ................................................................................................................................... 304




15

1. Introduction

1.1 What is this Report About?

This report is the result of Canadean’s extensive market research covering the Oral Hygiene Market in

the UK. It provides detailed segmentation of historic and future Oral Hygiene Market, covering key

categories and segments.

As such the report is an essential tool for companies active across the Oral Hygiene industry and for new

players considering entry into the UK’s Oral Hygiene market.

1.2 Definitions

All the data is collected in volume terms. Oral Hygiene Market refers to domestic Market only and

includes imports. Please note that rounding errors may occur.

1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013

– 2017

1.2.2 Category Definitions

Table 1: Category Definitions - Oral Hygiene Market

Category Segment Definition

Breath Fresheners (non-confectionery)

Breath Fresheners (non confectionery) - all spray breath fresheners and fresh breath strips. Excludes tongue cleaners and other such devices.

Dental Floss Flossing Tape It is a tape that is inserted between the teeth to remove food/plaque. Includes both flavoured and unflavoured varities. Example: Oral B Satintape, Crest Glide Tape etc.

Unwaxed Dental Floss A thin unwaxed nylon string that is inserted between the teeth to remove food/plaque.

Waxed Dental Floss A thin waxed nylon string that is inserted between the teeth to remove food/plaque. Example: Oral B Satinfloss etc.

Denture Care Denture Cleansers Denture cleansers for brushing or soaking, including liquids, tablets or specialist toothpastes. Example: Tablets from Steradent, Efferdent and Polident.

Denture Fixatives Denture fixatives, including adhesive gels, creams and powders. Example: Super Poli-Grip Denture Adhesive Cream, Fixodent Adhesive Cream and Liodent Denture Fixative.

Other Denture Care Products

Includes temporary aids to hold loose dentures, denture repair kits, specialist denture brushes, etc. Example: Denturite Custom-Fit Denture Reliner, Seabond Denture Fixative Seals, Tuff Dent Denture Brush etc.

Mouthwash Medicinal Mouthwash Those mouthwashes which act on medical complaints such as halitosis, gingivitis or gum disease. Example: Dentech Dental Rinse, Preveneed etc.

Standard Mouthwash Those mouthwashes with mouth freshening, cosmetic (whitening) and/or dental action properties. Includes alcohol-free mouthwash. Example: Listerine, Colgate Plax, Cepacol and Rembrandt, Aquafresh and Junior Reach "Yum" Mouthwash etc.




16

Table 1: Category Definitions - Oral Hygiene Market

Category Segment Definition

Toothbrushes & Replacement Heads

Manual Toothbrushes The toothbrush is an oral hygiene instrument used to clean the teeth and gums that consists of a head of tightly clustered bristles mounted on a handle, which facilitates the cleansing of hard-to-reach areas of the mouth. Non-electric toothbrushes, including both branded lines and private label products This category excludes replacement heads for electric toothbrushes. Colgate and Oral B are two examples of global brands in the toothbrush market.

Replacement Heads Replacement heads meant for electric toothbrushes

Toothpaste Bicarbonate of Soda Toothpaste

Any toothpaste containing bicarbonate of soda. Example: Arm & Hammer

Cosmetic Toothpaste Toothpaste with a cosmetic effect, including toothpaste with whitening properties, such as Colgate Total Plus Whitening Toothpaste.

Specialist Toothpaste Includes toothpaste for sensitive teeth, for smokers, and children's toothpaste. Examples include Sensodyne, available in all regions covered. This category excludes denture care toothpaste, which is included in the Denture Care category.

Standard Toothpaste Standard toothpaste, targeted at adults, without whitening effects or bicarbonate of soda. This category includes products marketed as 2 in 1 toothpaste and mouthwash products, such as Theramed. Other brand examples include Colgate, Crest and Aquafresh, available in all regions covered.

Source: Canadean © Canadean




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1.2.3 Distribution Channel Definitions

Table 2: Distribution Channel Definitions - Oral Hygiene Market

Distribution Channel Definition

Cash & carries & warehouse clubs

(Cash & Carry)

Cash & carries sell from a wholesale warehouse to customers (small retailers, professional users) who pay on the spot and transport goods away themselves. Warehouse clubs are no-frills stores that sell discounted goods to members who pay an annual fee. Delivered wholesale sales are not included. In our data only sales from these stores direct to the public (for example through work place deals allowing otherwise regular consumers to shop there) are covered. Example: Makro, Metro, Costco, Sams Club

Discount, variety store & general merchandise retailers

(Dollar Stores)

Dollar Stores, Variety Stores & General Merchandise Retailers - A variety store or price-point retailer (including Dollar stores) is a retail store that sells inexpensive items, often with a single price for all items in the store, or a general low price policy. Typical merchandise includes cleaning supplies, toys, household goods and gardening equipment, basic foods and beverages. A general store, general merchandise store, or small town store carries a (broad) general line of merchandise, often in a medium (and sometimes small) store format, serving the needs of either the surrounding town or rural area. They differ from convenience stores or corner shops in that it will be the main shop for the community rather than a convenient supplement and typically carries a broader product line. Example: 9 to 9 Dollar Shop.

Convenience stores & gas stations

(Convenience stores)

Convenience Stores - Includes all sales through stores of an area generally less than 300 sq m, that specialize in a limited range of food & grocery products designed primarily for consumers with top-up shopping needs. Also includes sales in retail outlets attached to gas stations, where fuel is the main revenue driver, kiosks, and newsstands. This also includes small independent retailers, particularly those present in countries such as China and India.

Department stores

(Department stores)

Department Stores - Includes all sales through multi-category retailers, focusing primarily on non-grocery categories with distinct departments specializing in defined product areas. Examples include Bloomingdale's, Macy's, John Lewis and El Corte Ingles.

Hypermarkets & supermarkets

(Hyper/ Super Markets)

Hypermarkets& Supermarkets (incl. discounters) - Hypermarkets/mass merchandisers include all sales through retailers with floor area over 2,500 sq m that carry full lines of both grocery and general merchandise (e.g. Walmart). Supermarkets include all sales through retailers with a floor area of 300 sq m -2,500 sq m that offer a wide, departmentalized range of groceries, and may carry some general merchandise lines (e.g. Sainsbury's, Kroger). It also includes hard grocery discounters such as Walmart.

Vending machines

(Vending machines)

Vending machines - Includes paid-for sales from all vending machines not located within a store (e.g. public places, workplaces, pubs & Bars).

Drug stores & Pharmacies

(Pharmacies)

Drug stores & Pharmacies - Stores licensed to dispense prescription (Rx) and over-the-counter (OTC) healthcare products and where these sales account for the majority of revenues. Also known as Drug store and Health store. This channel does not include supermarkets with pharmacy counters. Example: Hetro and Apollo pharmacies in India.

Food & drinks specialists

(Food & drinks specialists)

Food & drinks specialists - Includes bakers, butchers, delicatessens, drinks specialists, fishmongers, greengrocers, Food & drinks only stores, and single category stores (e.g. stores selling only cheese, or only olives, or only honey, or only Confectionery products) Example : Amul Dairy shops In India.

eRetailers

(eRetailers)

eRetailers - Includes all sales that take place over the internet, irrespective of whether the vendor is a pure-play internet company or the online offering of a physical retailer. Example: Amazon, SPAR and FutureBazaar.com in India.

Health & Beauty Stores Retailers that generate the majority of their revenue through a specific product type. In the personal care market, this includes specialist stores other than drugstores. Example: Boots in UK, Himalaya In India.

Other general retailers

(Others)

Others - Includes other generalist retail channels not included in the categories above (e.g. market traders, charity stores, student union stores, direct sales, and Duty Free shops).





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1.2.4 Volume Units and Aggregations

Table 3: Volume Units for Oral Hygiene Market

Category Segment Units

Oral Hygiene Breath Fresheners (non-confectionery) Units m

Dental Floss Units m

Denture Care Units m

Mouthwash Units m

Toothbrushes & Replacement Heads Units m

Toothpaste Units m


1.2.5 CAGR Definition and Calculation

Compound Annual Growth Rate (CAGR) is the year-over-year growth rate of a value over a specified

period of time.

For this report, CAGR for historic time period is Calculated from 2007-2012, as

CAGR = (( 2012 Value / 2007 Value ) ^ ( 1 / (2012-2007)) ) - 1

CAGR for forecast time period is Calculated from 2012-2017, as

CAGR = (( 2017 Value / 2012 Value ) ^ ( 1 / (2017-2012)) ) - 1

For Brand Analysis and Distribution Channel Analysis, CAGR is Calculated from 2009-2012, as

CAGR = (( 2012 Value / 2009 Value ) ^ ( 1 / (2012-2009)) ) - 1

1.2.6 Graphical representation of Brands

Top 10 brands are considered for each category in the market subject to availability of such data. Brand

analysis charts are displayed only for categories where data is available for more than two brands.




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1.2.7 Exchange Rates

All research is conducted in local currency in nominal prices. US dollar conversions for all historic data

and for the latest year of actual data (2012 in this report) are made using an annual average exchange

rate. For details please refer to table below. As we do not forecast exchange rates, the forecast data

(from 2013 to 2017) is converted using a fixed 2012 exchange rate. As a result, annual growth rates for

historic data will differ between local currencies and US dollar conversions, whereas they will be the

same for forecasts.

Table 4: Malaysia Exchange Rate LCU (Local Currency Unit) – USD (Annual Average), 2007 –

2012

Currency 2007 2008 2009 2010 2011 2012

LCU – USD xxxx xxxx xxxx xxxx xxxx xxxx


1.2.8 Methodology Summary

In order to create the data for all the reports in this series and ensure its robustness, a comprehensive

and empirically robust research methodology has been adopted. This combines both a large-scale

program of industry research with the results of extensive primary industry interviewing and calling.

Furthermore, all definitions are standardized across products and countries to ensure comparability.

The two main research methods, secondary research and primary research (the program of interviewing

industry contacts), are brought together and because both sets of research processes have been

designed in conjunction with each other they can be combined and consolidated into the final, integrated

data sets.

The secondary research process involves covering publicly available sources, trade associations,

specialist databases, company annual reports, and industry publications. While primary research involves

a major program of interviewing leading industry executives for each category covered in each country –

all with local country experts; typically brand, product and marketing managers for major brands within

each country. These processes help analysts in capturing both qualitative and quantitative information

about the market.

The final stage of the process is the triangulation of inputs obtained from all the research methods with

the analyst’s own understanding of the market in order to finalize the data. Once the data is finalized, it

goes through various top level quality checks prior to publishing.




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2. Malaysia Oral Hygiene Market Analysis, 2007–17

2.1 Oral Hygiene Value Analysis, 2007–17

2.1.1 Overall Oral Hygiene Market Value, 2007–17

Table 5: Malaysia Oral Hygiene Market Value (LCU m) and Growth (Y-o-Y), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Value

Y-o-Y growth


Table 6: Malaysia Oral Hygiene Market Value (USD m) and Growth (Y-o-Y), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Value

Y-o-Y growth





21

Figure 1: Malaysia Oral Hygiene Market Value (LCU m) and Growth (Y-o-Y), 2007–17





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2.1.2 Oral Hygiene Market Value by Category, 2007–17

Table 7: Malaysia Oral Hygiene Market Value (LCU m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012 CAGR

2007–12


Dental Floss

Denture Care

Mouthwash


Toothpaste

Overall


Table 8: Malaysia Oral Hygiene Market Value (LCU m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017 CAGR

2012–17


Dental Floss

Denture Care

Mouthwash


Toothpaste

Overall





23

Table 9: Malaysia Oral Hygiene Market Value (USD m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012 CAGR

2007–12


Dental Floss

Denture Care

Mouthwash


Toothpaste

Overall


Table 10: Malaysia Oral Hygiene Market Value (USD m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017 CAGR

2012–17


Dental Floss

Denture Care

Mouthwash


Toothpaste

Overall





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Figure 2: Malaysia Oral Hygiene Market Value (LCU m) by Category, 2007–17





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2.1.3 Market Growth Dynamics by Value – Oral Hygiene, 2007–17

Table 11: Malaysia Oral Hygiene Market Dynamics: past and future growth rates (2007–12 &

2012–17) and market size (2007, 2012 & 2017), by Category, by Value (LCU m)

Category CAGR 2012–17 CAGR 2007–12 Market Size

2007 Market Size

2012 Market Size

2017


Dental Floss

Denture Care

Mouthwash


Toothpaste

Overall


Figure 3: Malaysia Oral Hygiene Market Dynamics, by Category, by Market Value, 2007–17





26

2.2 Oral Hygiene Volume Analysis, 2007–17

2.2.1 Overall Oral Hygiene Market Volume, 2007–17

Table 12: Malaysia Oral Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Volume

Y-o-Y growth


Figure 4: Malaysia Oral Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2007–17





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2.2.2 Per-Capita Consumption - Oral Hygiene, 2007–17

Table 13: Malaysia Per-capita Oral Hygiene Consumption (Unit/head & Y-o-Y growth), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Per-Capita Consumption

Y-o-Y growth


Figure 5: Malaysia Per-Capita Oral Hygiene Consumption (Unit/head & Y-o-Y growth), 2007–17





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2.2.3 Oral Hygiene Market Volume by Category, 2007–17

Table 14: Malaysia Oral Hygiene Market Volume (Units m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012 CAGR

2007–12


Dental Floss

Denture Care

Mouthwash


Toothpaste

Overall


Table 15: Malaysia Oral Hygiene Market Volume (Units m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017 CAGR

2012–17


Dental Floss

Denture Care

Mouthwash


Toothpaste

Overall





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Figure 6: Malaysia Oral Hygiene Market Volume (Units m) by Category, 2007–17





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2.2.4 Market Growth Dynamics by Volume – Oral Hygiene, 2007–17

Table 16: Malaysia Oral Hygiene Market Dynamics: past and future growth rates (2007–12 &

2012–17) and market size (2007, 2012 & 2017), by Category, by volume (Units m)

Category CAGR 2012–17 CAGR 2007–12 Market Size

2007 Market Size

2012 Market Size

2017


Dental Floss

Denture Care

Mouthwash


Toothpaste

Overall


Figure 7: Malaysia Oral Hygiene Market Dynamics, by Category, by Market Volume 2007–17


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