The Future of the PR Industry

Platforms and Channels

Richard Houghton

Hugo Brailsford – Next 15

John Brissenden – Bournemouth University

Sarah Evans Toyne – Broadgate Mainland

Kate Hartley – Carrot Communications

Steve Waddington – Ketchum (formerly Speed)

Where are we now

Conversation Prism Brian Solis & JESS3

PR’s role in multi-channel world

2013 - 2018

Newby1. Get in to the right mind

set!

2. Review client or organisations needs

3. Read and train

4. Build in-house/in-agency expertise

5. Build eco-system

Experienced1. Monitor new channels as

they develop

2. Develop new workflows to reflect social media demands

3. Develop programmes to retain experienced staff

4. Think mobile!

5. Go looking for the marketing budget

The Future of the PR Industry

Platforms and Channels

Richard Houghton