The future of the retail landscape: 2018 and beyond
Customer-centricity – Personalisation – Convenience - Control
Karl Havard, Partner, Retail, PA Consulting Group
Challenges and opportunities in ‘omni-channel’ retailing
Customer-centricity – Personalisation – Convenience - Control
Karl Havard, Partner, Retail, PA Consulting Group
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The world is changing fast
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Customer expectations are being set
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Customers expect the same levels of customer experience, convenience and personalisation from whomever they choose to buy from.
The best experience they have, sets the bar for others
Which means:
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New Consumer Decision Criteria:
Value for money (#obvs) – Provenance – CSR - Ingredients
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I want this information at my fingertips, however and whenever I choose to access it. And I want you to make it easy, convenient & personal to me.
Which means:
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Across all touchpoints and throughout the supply chain
But…it’s got to be authentic too. Blockchain?
Creating a Blockchain ledger of product information to ensure every aspect is authentic and in turn offer a secure, trusted and impartial means to manage and serve the data.
A future state SOME FORM OF INDEPENDENT,
COLLABORATIVE DATABASE
Global Standards Cloud?
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Challenge: Where do you place your bets?
Thank you.
Customer-centricity – Personalisation – Convenience - Control
Karl Havard, Partner, Retail, PA Consulting Group