+ All Categories
Home > Documents > The Future of Wireless - cdg.orgcdg.org/news/events/cdmaseminar/09_arc/presentations/2-llauer...Len...

The Future of Wireless - cdg.orgcdg.org/news/events/cdmaseminar/09_arc/presentations/2-llauer...Len...

Date post: 13-Apr-2018
Category:
Upload: hoanghanh
View: 217 times
Download: 3 times
Share this document with a friend
29
The Future of Wireless Len Lauer Chief Operating Officer
Transcript

The Future of Wireless

Len Lauer Chief Operating Officer

2 2

Disclaimer Nothing in these materials is an offer to sell any of the components or devices referenced herein. Certain components for use in the U.S. are available only through licensed suppliers. Some components are not available for use in the U.S.

3/3/09

3 Source: Wireless Intelligence, July 2009, number of unique wireless connections

~885M3G Subscribers Today ~135M EV-DO Family Subscribers

4+ Billion Total Wireless Subscribers

4

Operators Worldwide Show Strong Data Growth

Sources: Company reports from Vodafone, Telstra, Verizon and AT&T

34% Growth 37%Growth 29% Growth 33% Growth

Jun Q’08

£664M

Jun Q’09

£888M

Sep Q’08

$3.2B

Sep Q’09

$4.1B

Sep Q’08

$2.7B

Sep Q’09

$3.6B

Data Revenues (British £) Data Revenues (US $) Data Revenues (US $)

Half YE Dec ’07

$716M

Half YE Dec ’08

$979M

Data Revenues (Australian $)

5

The Mobile Internet Has Arrived

6

Enabling Open Application Platforms on Our Chipsets

7

Plaza Suite of Solutions CREATE & MANAGE RICH, PERSONALIZED CONTENT EXPERIENCES

8

Plaza Retail Solution

CONNECTION MANAGEMENT CENTER STOREFRONT

Reach the market in a frictionless & transparent

manner Unifies contentmerchandising

acrossplatforms Common branding & user

experienceacross platforms

9

Creating New Device Categories

10

The Internet of Things

Cumulative Cellular M2M Connections are Forecast to be ~229M in 2013

Source: ABI Research

11 11

A New Mobile Computing Experience

12

The World's First OMH Handset

13

Global Roadmap

Phase 2: S/SE Asia In Process

Phase 1: India Launched

Phase 2: Indonesia In Process

Phase 2: Nigeria In Process

LatAm Yemen Morocco Tanzania

Phase 3: MENA/ROW 2010�

Tier-2 NA Kenya Russia Taiwan

d

14 144 414 Source: ABI Research, Sept. 2009

3G SUBSCRIBER GROWTH

SMARTPHONES & AVAILABLE APPS.

FIXED-MOBILE SUBSTITUTION

FLAT RATE BUNDLES

USB MODEMS & EMBEDDED NOTEBOOKS

SHIFT TO DATA INTENSIVE SERVICES

By 2014, monthly worldwide mobile data traffic will exceed the total for all of 2008

15

• Evolve 3G and leverage advanced receivers

•  Increase voice capacity to free up spectrum for data

• Boost data capacity in dense urban areas with LTE

• Leverage advanced topology networks

How to Increase Data Capacity to Meet Demand

16

Advanced Receivers Increase Data Capacity

Data Capacity Per Sector (5 MHz)

Downlink Uplink

with total IC2 Rel. 0 2-Rx Handset Diversity •  Equalizer

Note: Gain dependent on propagation scenario and can be higher, e.g.higherRxD gain at low geometry (low signal to interference ratio). In addition, continuously enhanced Equalizers improves capacity

EV-DO

EV-DO Rev. A

EV-DO

EV-DO Rev. A

1x

1.8x

1x

2-3x

Rel. 0

17

Voice Capacity Improvements Free Spectrum for Data Use

18

Radio Links Reaching Theoretical Limits

IS-95 vs. AMPS

LTE vs. HSPA+ & EV-DO

Source: Qualcomm simulation and analysis

Cap

acity

Mul

tiple

s

19

Network Topology: The Next Significant Performance Leap

Remote Radio heads

Operator Deployed Pico cells

User Deployed Femtocells

20

Challenge: Backhaul Impact on Airlink

* Operator B Single User Stationary throughput is limited by mobile capability.

21

LTE Boosts Data Capacity in Dense Urban Areas

LTE

HSPA+/EV-DO

urban

suburban

rural

22

Industry’s First LTE/3G Multimode Chipsets

�  MDM9200™: LTE with HSPA+ R8 �  100 Mbps downlink �  50 Mbps uplink

�  MSM8960™: LTE with HSPA+ R8, EV-DO Rev. B �  1GHz applications processor �  1080p HD encode and decode

�  MDM9600™: LTE with HSPA+ R8, EV-DO Rev. B �  100 Mbps downlink �  50 Mbps uplink

MDM 9200

LTE DC-HSPA+

EDGE

MDM 9600

LTE DC-HSPA+/DOrB

EDGE

MSM 8960

LTE DC-HSPA+/DOrB

EDGE

Handset Optimized

Data Optimized

Common FDD and TDD platform

23

Delivering an Unmatched Mobile Entertainment Service

24

Dedicated Networks for Mobile TV

2424 3Gprovides interactivity and personalization

BROADCAST

3G 3G

3G

3G

3G

25

Cost-effective Software Only Upgrade To Multicarrier

Multicarrier Enhances Broadband Experience

�  Aggregating multiple Rev. A carriers creates a bigger data pipe

�  Up to 3x user data rates and lower latency throughout the cell

�  Dynamic bandwidth allocation

Rev. A

Rev. B Terminal

Rev. A

Rev. A

Carrier #1

Carrier #2

Carrier #3

Aggregated Data Pipe

BSC/BTS

3x Rev. A

Cost-effective software upgrade to multicarrier

26

Multicarrier Triples Data Rates to All Users

3x Rev. B Multicarrier Rev. A Single Carrier

Peak Rate Median Rate Cell Edge Rate

14.7 Mbps

3.1 Mbps

3.6 Mbps

1.1 Mbps 1.2

Mbps 0.4

Mbps

Source: Peak rates are as defined in standards. The median and cell edge rates are based on Qualcomm simulations, using mixed channel model with Rev. B Phase-II devices supporting 64 QAM

27

Multicarrier EV-DO is Gaining Momentum Strong Vendor Support

Source: Press statements from vendors and operators

Growing Operator Interest

“….We are considering the release date and how much speed can be increased. Nevertheless, migration to multi-carrier technology can be done at low cost, and it increases spectrum efficiency……” - Tadashi Onodera , President, KDDI

“….Our demonstration of EV-DO Rev. B is a natural progression in Wana's commitment to provide customers with the best possible user experience for their CDMA2000-based services…..” - FadhelKraiem, CTO, Wana Telecom

China Telecom will launch a 3G upgrade project at the end of this year, and that data rate in some hotspot areas will improve to 9.3Mbps gradually by the year end, indicating that China Telecom's CDMA network will upgrade to EV-DO Rev. B - Fu Qiang, General Manager, Marketing Department of Sichuan Telecom (China Telecom)

28

CDMA: Meeting the Demand for Advanced Mobile Services

288

Compelling Applications And Services Devices

Network Evolution

A

29

Thank You


Recommended