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Christophe Rufin#Marketing #Innovation #Technology #OrangeTwitter: @christopherufin

THE GAFAISATION OF TELEVISION #CAFENLONDON

1st December 2015

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TV: the king of media

87% OF BROADCAST PROGRAMSARE WATCHED LIVE

Source: Nielsen, 2013

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TV: the king of media

1980 1990 2000 2010 2020

Sources: Wikipedia Commons, www.planar.com

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Multiscreen daily usage

Source: NAGRA, 2015

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The rise of on-demand

SOME 35%OF ALL TV AND VIDEO VIEWING IS NOW WATCHED ON-DEMANDWITH OVER HALF OF CONSUMERS CLAIMING TO WATCH STREAMED ON DEMAND CONTENT AT LEAST ONCE A DAY

CONSUMERS NOW SPEND 6 HOURS PER WEEK WATCHING STREAMED ON-DEMAND TV SERIES,

PROGRAMS AND MOVIES (x2 vs 2011)

Sources: Ericsson ConsumerLab 2015 + Eric Scherer IDATE DWS15 Conference

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The new digital media OTT ecosystem

Adapted from Eric Scherer IDATE DWS15 Conference

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New media dwarfs old media in market value

Source: Business Insider, oct. 2013

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The reshuffling of the value chain

Adapted from Bain & Cie, GenerationHashtag 2015 Conference

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The reshuffling of the value chain

Adapted from Bain & Cie, GenerationHashtag 2015 Conference

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Change is inevitable

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Example of win-win deal with an OTT

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Impact of Social TV over audience

source: Nielsen Nov. 2014

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Impact of Social TV over audience

+10% tweets on a show

=+1,8% audience

7 days later

source: Nielsen Nov. 2014

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The « televisionization » of Internet

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Internet turns into a « lean back » experience

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Creativity is not an equation

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ThanksTo download this presentation:

http://slideshare.net/christopherufin

Follow me on Twitter!@christopherufin

THE GAFAISATION OF TELEVISION#CAFENLONDON – 2015