The General PlanUPDATE

City Council Workshop &Charrette Kick-OffNovember 8, 2010

City Council Chambers

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Pasadena – Yesterday & Today

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Phase I OutreachGeneral Plan Update

• Blueprint to guide the City’s future

• Land Use and Mobility Elements; last updated in 1994 & 2004

• General Plan Update Advisory Committee (GPUAC)

• Vision – Seven Guiding Principles

• Seven Specific Plans with development caps

Other Element Updates

• Open Space & Conservation underway

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City of PasadenaCOMPREHENSIVE

GENERAL PLANLand Use - Mobility

Public Facilities - Historical/CulturalEconomic Development & Employment

Social Development - HousingConservation - Open Space

Green Space, Recreation & ParksScenic Highways – Noise

Energy – Safety

Phase I Outreach

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Community Stakeholder InterviewsApril / May

2009

Community Organization Workshops

July / Aug. 2009

Community & Council

District Workshops

Sept. / Oct.2009

MoveAbout Tours and Speaker Series

Aug. / Sept./ Oct. 2009

OpenHouse

Nov. 2009

Outreach Summary

ReportMay 2010

Open Space& Parks

Design & Architecture Growth & Density

CommunityCharacter

TransitEconomic DevelopmentTraffic

Most Frequently Heard Themes

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The Next Steps

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The November Charrette

What – 3-day intensive workshop

Why – to develop a credible range of land use alternatives for the community to select a preferred alternative

When – November 11, 12 & 13Open Houses – 5:30 to 6:30 PMPresentations – 6:30 to 8:30 PM

Where – Pasadena City College Main Campus

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The November Charrette

Who –

Core Team –- Planning Commission - TAC- EAC - Design - Historic Preservation- Arts and Culture- Northwest - CDC- Open Space Conservation Element - GPUAC - City staff & Consultant teamTechnical Team –- City staff & Consultant team 8

Core: 9:00-12:30 pm- Orientation- Define objectives (from Outreach Report & Sept. Workshops)- Brainstorm ideas for alternatives

Public – 5:30 to 8:30 pm- Open House- Feedback- Presentations

Technical: 1:15-5:30 pm- Team assignments- Technical work (running models, mapping)- Prepare visuals for display (tables, charts graphics)

Core: 9:00-12:30 pm- Orientation- Incorporate feedback- Narrow down & refine alternatives- Group break-out session, regroup & discuss

Public: 5:30 - 8:30 pm- Open House- Feedback- Presentations

Technical: 1:15-5:30 pm- Team assignments- Technical work- Prepare/ refine visuals - Set up CommunityViz computer program for 3D modeling

Core: 9:00-12:30 pm- Orientation- Incorporate feedback- Further refine alternatives- Develop final content- Group break-out session, regroup & discuss

Public: 5:30 - 8:30 pm- Open House- Feedback- Presentations

Technical: 1:15-5:30 pm- Team assignments- Technical work- Finalize visuals using ComViz- Prepare final presentations

DAY 1Thu. 11/11

Drafting Alternatives

DAY 2Fri. 11/12

Refining Alternatives

DAY 3Sat. 11/13

Finalizing Alternatives

The November Charrette

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The NextSteps

- Evaluate & presentalternatives to

community

TechnicalTeam

Technical Work- Run preliminary

models, map alternatives & prepare

visual displays

CoreTeam

Refine Alternatives - Identify fundamentalrules for alternatives &

brainstorm ideas for urban form

PublicDevelop & Review

Themes for Alternatives- Outreach Summary

Report, SeptemberWorkshops &

Charrette Kick-Off

Comment onAlternatives- Open House

3 cycles

at conclusion

The November Charrette

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Starting Point ofThe Charrette

What We Heard

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Working Themes

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• Working Themes derived from Phase I Community Outreach and September Workshops

• 8,000 community comments received

• Themes will be the foundation of the alternatives

• Baseline scenarios- Existing General Plan- No New Development

Working ThemesEast Pasadena and East Colorado: Reduce development capacity in the Central District and direct development to East Pasadena and along East Colorado Blvd.

• Major Districts and Corridors: Reduce development capacity in the Central District and direct development to a multitude of districts and corridors (e.g. East Pasadena, East Washington Blvd., Lincoln Blvd., Northwest Pasadena) incorporating mixed-use and neighborhood serving uses.

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2

3 Reduced Capacity: Maintain the vision and intent of the existing General Plan (e.g. protect neighborhoods, create mixed-use urban environments), but reduce the amount of development capacity city-wide.

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Working Themes“Smart Growth” and Sustainability: Distribute development and intensity with a focus on transit nodes in order to maximize conformance to “smart growth” and sustainability (environmental, economic, social) principles.

Economic Vitality: Maximize the economic vitality of Pasadena.

Housing Opportunities: Increase housing opportunities to serve the housing needs of all of Pasadena’s residents.

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5

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Community Priorities

Citywide Foundation Principles

Protect & preserve:

• Historic districts and resources

• Existing open space and park areas

• Single-family neighborhoods

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Community Priorities

Community Priorities on Land Use and Mobility

By Topic:

• Open Space & Parks - “develop more parks in residential neighborhoods”

• Design - “have new developments be compatible/in context with their surroundings”

• Mobility - “preserve de-emphasized streets”

By Geographic Area:

• N. Lake - “allow growth/ development” and “protect view corridors”

• Fillmore Station - “develop medical-related uses” and “allow housing” 16

Discussion&

Public Comment

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Context for Planning

Existing conditions & trends:The Metrics Report

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• 1990 = 131,591• 2000 = 133,936• 2010 ≈ 141,180 (City

estimate)• GP Build Out = 163,000

9%4%

10%

2%5%

-3%

-20%

0%

20%

40%

60%

80%

100%

1880-1890

1890-1900

1900-1910

1910-1920

1920-1930

1930-1940

1940-1950

1950-1960

1960-1970

1970-1980

1980-1990

1990-2000

2000-2010

Source: US Census; Planning and Development Department, City of Pasadena

-20%

0%

20%

40%

60%

80%

100%

1880-1890

1890-1900

1900-1910

1910-1920

1920-1930

1930-1940

1940-1950

1950-1960

1960-1970

1970-1980

1980-1990

1990-2000

2000-2010

Perc

enta

ge

Source: US Census; Planning and Development Department, City of Pasadena

% c

hang

e in

pop

ulat

ion

Pasadena Population 1950 - 2010

Population

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Total Net New Market Rate units since 1994• Citywide

- 4,709 units (80% in specific plan areas)

• Central District - 3,250 units (69% of all units)

Other growth areas• Multi-Family zoned areas

- 735 units (16% of all units)

• Fair Oaks Orange Grove Specific Plan - 205 units (4% of all units)

• East Pasadena Specific Plan - 204 units (4% of all units)

Housing Production

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Remaining Development Capacity

Top three areas closest to reaching their cap:

• Central District Specific Plan - 36% of cap remaining (1,845 units)

• South Fair Oaks Specific Plan- 55% of cap remaining (166 units)

• East Pasadena Specific Plan- 69% of cap remaining (296 units)

Housing Production

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Affordable Housing

Total Affordable Units constructed since 1994• 867 units (15.5% of all units)

Top locations for affordable housing

• Central District Specific Plan- 441 units (51% of all affordable units)

• Fair Oaks Orange Grove Specific Plan - 156 units (18% of all affordable units)

• Multi-Family zones- 146 units (17% of all affordable units)

Housing Production

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Commercial GrowthTotal Square Footage

• 1994 ≈ 39.9 million (estimate)• 2004 ≈ 42 million (estimate)• 2009 ≈ 43.2 million (estimate)• GP Build Out = 56 million (projection)• 1994 – 2009 3.3 million (70% in specific plans)

Highest Growth Areas• Central District Specific Plan

- 1.3 million sf (40% of all new commercial)• South Fair Oaks Specific Plan

- 606,000 sf (18% of all new commercial)• Public and Semi-Public Zones

- 469,000 sf (14% of all new commercial)

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Remaining Development Capacity

Top three areas closest to reaching their cap:

• East Colorado Specific Plan- 42% of cap remaining

• South Fair Oaks Specific Plan- 57% of cap remaining

• North Lake Specific Plan - 70% of cap remaining

Commercial Growth

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2004 General Plan• Allotted 5,095 residential units

- 36% of cap remaining • Allotted 6,217,000 sq ft. of commercial

- 77% of cap remaining

Population• 1990 = 11,014• 2000 = 11,491• 2010 ≈ 16,270 (City estimate)• GP Build Out = 22,478 (projection)

Central District

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Mobility 30 corridors studied (2006 and 2009)

• 11 showed improved travel time, including:– Fair Oaks Blvd. (north and southbound)– Lake Ave. (north and southbound)– Arroyo Pkwy. (southbound)– California Blvd. (westbound)

• 15 showed increase in travel time, including:– Colorado Blvd. (eastbound)– Orange Grove Blvd. (east and westbound)– Lincoln Ave. (north and southbound)– Del Mar Blvd. (westbound)– Foothill Blvd. (east and westbound)– California Blvd. (eastbound)

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Mobility

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Street Improvements• SR-710 Corridor Improvements.• Addition of a right turn lane on California Boulevard between Raymond

Avenue and Arroyo Parkway. • Improvements to Arroyo Parkway and Raymond Avenue as well as the

improvements to the intersection of Lake Street and Walnut Avenue. • Construction and installation of Intelligent Transportation Systems (ITS).• Kinneloa Ave. Extension.• Walnut St. Extension.

Mobility

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Transit Accessibility

Mobility

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Median Income• Gains in median income have been slight

Employment• Has increased:

– 97,640 in 2002– 100,947 in 2009

Unemployment• Currently at 9.6% (September 2010)• LA County at 12.5%

Economic Development

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City of Pasadena Sources of Revenue 1994-2009

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

Year

In 2

009

Dolla

rs (i

n th

ousa

nds)

Property Tax* Sales Tax* Utility Users Tax* Transient Occupancy Tax*Construction Tax* Business License Tax* Franchise Tax*

Source: Planning and Development Department 2009, City of Pasadena *Given in 2009 Dollars

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Context for Planning

Housing:Key issues & opportunities

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Housing Law

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Regional Housing Needs Assessment (RHNA) Meet “fair share” goals of regional housing needs

• State defines needs for regions

• Southern California Association of Governments (SCAG) defines needs for local governments

Pasadena Fair Share Needs (2006-14)– 2,869 units total

-- 1,654 for very low, low or moderate income

- 681 constructed - 973 additional required

Housing Elements Comprehensively revised at least every 5 years*

Reviewed for compliance with legislation by State Department of Housing & Community Development

Requires quantification of existing & projected housing needs for all income levels

Identify adequate sites

Housing Law

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Planning Implications & Challenges

Region continues to grow (regardless of recession) Pasadena is a “built” city How to accommodate new housing, while retaining

character & quality of Pasadena??? Climate change legislation (SB 375) aligns

development of RHNA with Regional Transportation Plan (RTP) and Sustainable Communities Strategies (SCS)

• Growth patterns reducing GHG emissions• Changes Housing Element updates to 8 year cycle,

or 4 year if failure to meet targets

Housing Law

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Risks for Non-Compliance

CEQA (SB 97) requires analysis of GHG emissions & identification of mitigation measures

Loss of transportation funding Legal challenges & lawsuits (e.g., City of

Pleasanton)

Housing Law

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Context for PlanningSustainability:

Key issues & opportunities

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Sustainability and the Built Environment

According to the United Nations Commission on Sustainable Development, sustainability means:

“meeting the needs of the present without compromising the ability of future generations to meet their own needs.”

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Sustainability in the Planning Process• Cities and counties are taking the first steps

toward addressing climate change and sustainable development at the general plan level.

• The general plan provides a unique opportunity to incorporate sustainability goals into the highest levels of local government encouraging consideration of sustainability issues and complying with state and nationwide standards such as California’s Global Warming solutions Act of 2006 (Assembly Bill 32, or AB 32).

• The “three E’s of sustainable development:” environment, economy, and equity.

Sustainability and the Built Environment

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The link between environmental well-being, social equity, and economic prosperity must be balanced to achieve sustainable cities.

Also referred to as the 3-Es, the Triple Bottom Line and People, Planet and Profit.

Sustainability and the Built Environment

Sustainable Cities

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Sustainable development goals and policies

Reduce greenhouse gas emissions. Improve air and water quality. Decrease urban sprawl:

• Promote compact, walkable, mixed-use development.• Promote infill development.• Restore urban and town centers.• Limit non-contiguous (leafrog) development.• Promote transit-oriented development.• Reduce automobile usage and fuel consumption.

Sustainability and the Built Environment

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Sustainable development goals and policies continued…

Protect open space and working landscapes– Conserve lands of scenic and recreational value.– Use open space to define urban communities.

Protect environmentally sensitive lands:– Preserve habitat connectivity.– Minimize impact to watershed functions, including

water quality and natural floodways.Create strong local and regional economies:

– Encourage jobs/housing balance.– Promote equity.

Promote resource efficiency:– Promote energy & water efficiency and conservation.– Promote waste reduction programs.

Sustainability and the Built Environment

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Sustainability and the Built Environment

City of Pasadena Sustainability Actions• City of Pasadena listed among the 50 greenest cities in

America by Popular Science Magazine

• Adoption of a Green City Action Plan (Sept. 2006)• Endorsement of the UN Green Cities Declaration and Urban

Environmental Accords (Sept. 2006)• Endorsement of the US Conference of Mayors Climate

Protection Agreement (Sept. 2006)• Adoption of an Environmental Charter (Sept. 2006)• Adoption of ordinance creating an Environmental Advisory

Commission of local residents (Sept. 2006)• Adoption of a Green Building Program (Dec. 2005)• Adoption of Green Cities California Resolution (Feb. 2008)• Adoption of an Energy Integrated Resource Plan (Mar. 2009)• Draft Water Integrated Resource Plan (Nov. 2010)

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Legislative Mandates for GHG emission reductions:

The Global Warming Solutions Act of 2006 (AB 32)– AB 32 requires the California Air Resources Board

(CARB) to establish a cap on statewide GHG emissions and a regulatory framework to achieve the corresponding reduction target – reducing GHG emissions to 1990 levels by 2020.

SB 375– SB 375 supports the goals of AB 32 by requiring

CARB to establish regional targets for the reduction of GHG emissions from passenger vehicles

– Each Metropolitan Planning Organization must prepare a Sustainable Communities Strategy (SCS) to demonstrate how the region will reach the CARB-established target through coordinated land use, housing, and transportation planning. After adoption by the MPO, the SCS will be incorporated into the Regional Transportation Plan (RTP).

Sustainability and the Built Environment

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Planning for GHG emission reductions through the General Plan Update and beyond...

• Draft GHG Emissions Inventory• GHG Emissions Analysis of General Plan Alternatives and Selected Plan• Model Policies for General Plans for Reducing GHG emissions:

– California Air Pollution Control Officers Association (CAPCOA)– Los Angeles Climate Collaborative– Climate & Economic Development Project (Southern California)– Local Governments for Sustainability (ICLEI)

• Development of an Implementation Plan – a Climate Action Plan (CAP)

Sustainability and the Built Environment

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The CAP will provide a roadmap for Pasadena to achieve a reduction in Greenhouse Gas (GHG) emissions.

CAP strategies may include: – Policies developed through the update of the Land

Use, Mobility, Conservation and Open Space Elements– Existing policy goals in the adopted Green City Action

Plan (GCAP) and the City’s Energy Integrated Resource Plan

– Incorporate GHG inventory– Recommend reduction targets to align with those of

the State of California – Present strategies to meet targets– Detail best practices for implementation and

measurement of progress

Sustainability and the Built Environment

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Context for Planning

Mobility:Key issues & opportunities

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• UN Urban Accords> Sustainability> Green City Action Plan

• State Mandates> Complete Streets> Community Sustainability> Reduce Greenhouse Gas

Changing Expectations

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Mobility GoalsPromote a livable

community

Encourage non-auto travel

Protect neighborhoods

Manage multimodal corridors

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Evaluating New Metrics

Increasing Emphasis On:

– Network management

– Travel time reliability– Improved transit

services– Complete Streets

– Multifunctional rights of way: green

streets, social spaces– Managing multimodal

system

Decreasing Emphasis On:

– Additional capacity– Reducing individual

intersection delay

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– Context• Urban form and land use

– Function• Multi-modal & primary trip

type

– Overlays• Special considerations that

likely affect but do not predominate design

Source: Community Design + Architecture

Complete Streets

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Enhancing Bicycle Travel52

Enhancing Local Transit53

Context for Planning

Economic Development:Key issues & opportunities

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Economic StrengthsCentral location in Los Angeles regionGreat institutionsDestination retail and restaurants Diverse set of local employers Well known for events and cultureHigh number of Pasadena workers live in Pasadena High quality amenities for residents and

businessesGood access to freeways, buses,  light rail, and

airportsHighly educated residential workforce

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Diverse Job BaseCaltech / JPL (Education/Research)Kaiser Permanente (Healthcare)AT&T (Communications)PCC (Education)Huntington Hospital (Healthcare)Bank of America (Finance) Parsons (Engineering)Art Center (Education)Ninth Circuit and County Courts (Gov)

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College TownPCCCaltechFuller SeminaryArt CenterPacific OaksWilliam CareyLe Cordon Bleu Culinary

College

Univ. of PhoenixNorthwest CollegeWilliam CareyPepperdineLos Angeles Music

AcademyLanguage

Academies

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Tourism - Arts, Culture,

and Events• Home to the Tournament of Roses Parade,

Rose Bowl, Civic Auditorium, Convention Center & nearly 70 cultural institutions

• Pasadena Events and Culture activities generate 2.4 million annual visitors from outside the City ($24/day)

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Pasadena Employment

2008 Pasadena Employment Levels by Industry

Manufacturing T.W.U.*

Educational, Health Care and

Social Assistance

Financial Activities

Leisure and Hospitality

Professional and Business Services

GovernmentConstruction

Wholesale Trade

Other Services**

Retail Trade

Information

0

5,000

10,000

15,000

20,000

25,000

30,000

Source: MBIA MuniServices, 2008 Labor Market Information*Transportation and Warehousing and Utilities**Other Services include: Agriculture, Mining and Unclassified

Jobs

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Pasadena Unemployment

Unemployment RatesLos

Angeles County12.5%

Los Angeles

City 13.7%

Pasadena9.6%

Long Beach 13.7%

Glendale10.9%

Duarte8.8%

Monrovia11.0%

Arcadia7.2%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

Source: EDD Labor Market Information, September 2010

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Commercial Land Use NeedsRetail Neighborhood Retail – Need to create opportunities for upgrades

and allow areas to stay competitive

Destination/Regional Retail –Build on what is unique to Pasadena – Architecture, Events, and Culture

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Retail – Destination Districts

Historic Sales Tax by Geographic AreaBenchmark YearAdjusted for Inflation (1990 = 100)

South Lake

Hastings Ranch

Old Pasadena

Playhouse

Paseo

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Destination/Regional Retail

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Neighborhood Retail

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Retail - Leakage

Under Represented Retail Categories

Clothing and Clothing AccessoriesSporting Goods, Hobby Stores Building Materials and Garden SuppliesGeneral Merchandise StoresFurniture and Home Furnishing Stores

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Auto Dealers Moved or ClosedAcuraChryslerChevroletDodgeFord/NissanHummerHyundaiJeepLincolnMaseratiMercedes

AudiBentley BuickCadillacHondaGMCJaguarPorscheRange RoverRolls RoyceSaabToyotaVolkswagenVolvo 66

Office Land Use NeedsOffice • Office Medical - Consistent demand near HMH• Office Owner/User – Consistent demand if buildings are in

good shape and have parking• Office Class A - Need to maintain opportunities for

upgrades. Companies like new flexible space with parking

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Office Vacancy Rates - 5 Year

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Goodbye Pasadena

Companies that wanted to stay in Pasadena E-Solar (Green Technology)Contour Energy (Battery Technology) MWH America (Water Engineering)Tanner Research (Nano Technology)Overture/Yahoo (Information Technology)Xencor (Biotechnology)Xerox Special Information Systems

(Information Technology)

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Caltech Spin-off Companies

Pasadena

LA County

No. Calif.

Out of U.S.

Out of CA

San Diego

Orange

WHERE DO THEY START?

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No. Calif.

Out of U.S.

Out of CA

San DiegoOrangePasadena

LA County

Where in 2009?

Caltech Spin-off Companies

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Green JobsE-Solar – Gone to BurbankEnergy Innovations - to PowayGevo - DenverContour Energy - AzusaSuperprotonic – PasadenaWestart/Calstart - PasadenaCaltech’s Solar Power DOE grant - $120 million/5 yrs

Next?

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Flexible space for Green and R&D businesses.

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City Fees – Cost Ratings Map

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Challenges to Address• 9.6% unemployment rate - Many residents are considered underemployed (only

find part time work)• Growing competition in region for destination retail• Nearly half of our auto dealers have closed or moved out of Pasadena• Majority of locally created technology/green companies move out of Pasadena • Several commercial districts have vacant storefronts and need reinvestment• Pasadena is considered a very high priced city to conduct business• Office vacancy rate is above the county average. Available space is dispersed

throughout city and offers only a few options for large companies

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Land use policies should help: Promote retail opportunities to create vibrant

neighborhood and regional commercial districts Build on what is unique to Pasadena –

Architecture, Science, Events, and Culture Support continued success in the medical,

academic, technical, and business service industries

Promote investment in the City that creates jobs and generate revenues to support City services

Considerations

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Discussion&

Public Comment

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The Next Steps

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Discussion&

Public Comment

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Pasadena – Tomorrow?

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