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The General PlanUPDATE
City Council MeetingSeptember 19, 2011
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2011 Resident’s Survey Results
City of Pasadena2011 Resident’s Survey
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A
B
C
2011 Resident’s Survey Results
4
2011 Resident’s Survey Results
5
2011 Resident’s Survey Results
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2011 Resident’s Survey Results
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June 2011 General Plan Survey
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General Plan Schedule
Fall 2010
Draftingthe
Alternatives
Workshops& Charrette
2009 toSpring 2010
Identifyingthe
Issues
Phase IOutreach
Winter/Spring 2011
Analyzing & Selecting
the Preferred Alternative
Workshops& Survey
Reviewingthe Policies & Developingthe Concept
Plan
Presentingthe Concept
Plan;Completing
the EIR
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Draft Concept Plan
Draft Concept
Plan
Guiding principles
General Plan survey results:• Citywide Components• Planning Areas
Economic Development Strategic Plan
Outreach on the policies
Environmental considerations such as greenhouse gas emissions
2011 General Plan Update: Survey Results
Presentation to City of Pasadena,Pasadena City CouncilSeptember 19, 2011
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Research Objectives
• Assess the level of support and agreement with the guiding principles, themes and objectives of the City’s General Plan and
• Determine preferences for each of the four land use alternatives with the City’s six planning areas and the factors influencing each preference.
• Evaluate support for the existing mobility objectives.
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Methodology2,893 responses to online and mail survey
Surveys completed: June 10 – July 13, 2011
1,848 completed mail surveys, 1,045 completed web surveys and more than 300 completed surveys from each of Pasadena’s six zip codes.
Survey offered and completed in English and Spanish for the mail survey
Household response rate for Pasadena residents was 5 percent
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Seven Guiding Principles
Community participation will be a permanent part of achieving a greater city
Pasadena will be promoted as a cultural, scien-tific, corporate entertainment and educational
center for the region
Pasadena will be promoted as a…safe, well-de-signed, accessible…area where people of all ages
can live, work and play
Change will be harmonized to preserve Pasadena's historic character and environment
0% 20% 40% 60% 80% 100%
58%
59%
70%
71%
30%
28%
21%
21%
9%
11%
7%
7%
High Medium Low Don't Know No Answer
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Seven Guiding Principles
Growth will be targeted to serve community needs and…will be redirected away from neighborhoods and into our downtown
Pasadena will be a city where people can circulate without cars
Economic vitality will be promoted to provide jobs, services, revenues and
opportunities
0% 20% 40% 60% 80% 100%
39%
48%
52%
33%
28%
31%
23%
22%
14%
High Medium Low Don't Know No Answer
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Additional Themes
Pasadena will work to provide diverse, af-fordable housing options
Pasadena will promote sustainability - a balance between social equity, a strong economy and a
healthy environment
Pasadena will value and support a vibrant pub-lic education system
0% 20% 40% 60% 80% 100%
37%
60%
70%
35%
27%
21%
26%
10%
8%
Strongly Support Somewhat Support Do Not Support Don't Know No Answer
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Comments on Principles
Provided sugges-tion24%
No comment76%
Top 5 suggestions
Fix traffic & parkingImprove educationMore affordable housingLess affordable housingDecrease growth
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Agreement with Mobility Statements
Limit the supply of parking for new office build-ings in areas close to the Gold Line stations to encourage transit use and ridesharing and re-
duce car trips
To create a system of bike lanes, reduce the number of car lanes or the amount of street
parking in some areas
Modify streets so that they are safe and attractive places to walk, by reducing the speed of cars in some areas
Target new housing, shopping and offices around transit stations to create transit oriented
districts with a reduced need for auto use
0% 20% 40% 60% 80% 100%
19%
27%
40%
40%
22%
21%
30%
33%
17%
15%
13%
12%
22%
20%
9%
7%
17%
15%
6%
6%
Strongly Agree Agree Neither Disagree Strongly Disagree Don't Know No Answer
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Land Use Alternatives: Description
Alternative A
Focuses on reducing future growth in the Central District and increasing capacity in East Pasadena and along major streets
Alternative B
Focuses on improving the City’s economic vitality by allowing new buildings and uses that would help create new jobs
Alternative C
Focuses future growth around Gold Line stations and along major streets where services, shopping, jobs and bus lines exist
Alternative D
Focuses on reducing future growth citywide
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Land Use Alternatives: Planning Areas
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Land Use Alternatives: Overall
Alt A Alt B Alt C Alt D None No Answer
Central District 0.192 0.223 0.261 0.24 0.023 0.061
South Fair Oaks 0.105 0.237 0.325 0.22 0.036 0.077
North Lake 0.085 0.277 0.325 0.19 0.04 0.0840000000000001
Fair Oaks / Orange Grove 0.0880000000000001
0.284 0.292 0.204 0.049 0.082
East Colorado Corridor 0.139 0.244 0.296 0.201 0.041 0.08
East Pasadena 0.186 0.214 0.268 0.207 0.045 0.08
10%
30%
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Pasadena Zip Codes
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Land Use Alternatives: Central District
Overall 91101 91103 91104 91105 91106 91107 Other
Alternative C 0.261 0.294 0.241 0.3 0.164 0.284 0.266 0.27
Alternative B 0.223 0.237 0.215 0.161 0.244 0.173 0.246 0.467
Alternative D 0.24 0.185 0.189 0.278 0.334 0.261 0.226 0.066
Alternative A 0.192 0.227 0.227 0.175 0.204 0.206 0.16 0.153
None/ No answer 0.0840000000000001
0.057 0.128 0.0850000000000001
0.055 0.076 0.103 0.044
13%
38%
Central District
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AB D No
ne
CAB D
No
ne
C AB D No
ne
C AB D No
ne
CAB D
No
ne
CAB D No
ne
C AB D No
ne
C AB D
No
ne
C
Land Use Alternatives: South Fair Oaks
Overall 91101 91103 91104 91105 91106 91107 Other
Alternative C 0.325 0.372 0.294 0.338 0.256 0.36 0.308 0.416
Alternative B 0.237 0.247 0.244 0.211 0.22 0.204 0.25 0.423
Alternative D 0.22 0.164 0.172 0.254 0.299 0.258 0.2 0.08
Alternative A 0.105 0.0990000000000001
0.125 0.0840000000000001
0.14 0.097 0.114 0.029
None/ No answer 0.113 0.117 0.166 0.113 0.085 0.08 0.128 0.051
13%
38%
South Fair Oaks
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AB D No
ne
CAB D No
ne
C AB D No
ne
C AB D No
ne
CAB D No
ne
C AB D No
ne
CAB D No
ne
C AB D
No
ne
C
Land Use Alternatives: North Lake
Overall 91101 91103 91104 91105 91106 91107 Other
Alternative C 0.325 0.354 0.279 0.353 0.289 0.363 0.301 0.314
Alternative B 0.277 0.313 0.288 0.206 0.299 0.284 0.253 0.518
Alternative D 0.19 0.107 0.166 0.262 0.211 0.19 0.206 0.058
Alternative A 0.085 0.102 0.0930000000000001
0.068 0.111 0.066 0.09 0.051
None/ No answer 0.124 0.125 0.174 0.112 0.09 0.097 0.151 0.059
-10%
10%
30%
50%
North Lake
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AB D No
ne
CAB D No
ne
C AB D No
ne
C AB D No
ne
CAB D No
ne
C AB D No
ne
CAB D No
ne
C AB D
No
ne
C
Land Use Alternatives: Fair Oaks / Orange Grove
Overall 91101 91103 91104 91105 91106 91107 Other
Alternative C 0.292 0.326 0.253 0.313 0.249 0.339 0.268 0.285
Alternative B 0.284 0.284 0.314 0.25 0.282 0.249 0.283 0.547
Alternative D 0.204 0.13 0.169 0.249 0.244 0.218 0.222 0.073
Alternative A 0.0880000000000001
0.141 0.087 0.059 0.123 0.073 0.0830000000000001
0.029
None/ No answer 0.131 0.12 0.177 0.128 0.102 0.121 0.145 0.066
-10%
10%
30%
50%
Fair Oaks / Orange Grove
25
AB D No
ne
CAB D No
ne
C AB D No
ne
C AB D No
ne
CAB D No
ne
C AB D No
ne
CAB D No
ne
C AB D
No
ne
C
Land Use Alternatives: East Colorado Cor.
Overall 91101 91103 91104 91105 91106 91107 Other
Alternative C 0.296 0.336 0.282 0.303 0.249 0.334 0.27 0.328
Alternative B 0.244 0.24 0.27 0.206 0.28 0.237 0.218 0.387
Alternative D 0.201 0.133 0.134 0.254 0.199 0.197 0.272 0.051
Alternative A 0.139 0.154 0.134 0.122 0.18 0.14 0.11 0.161
None/ No answer 0.121 0.138 0.18 0.116 0.0930000000000001
0.092 0.13 0.073
13%
38%
East Colorado Corridor
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AB D No
ne
CAB D No
ne
C AB D No
ne
C AB D No
ne
CAB D No
ne
C AB D No
ne
CAB D No
ne
C No
ne
AB DC
Land Use Alternatives: East Pasadena
Overall 91101 91103 91104 91105 91106 91107 Other
Alternative C 0.268 0.32 0.247 0.288 0.201 0.301 0.239 0.299
Alternative B 0.214 0.229 0.247 0.189 0.256 0.204 0.15 0.387
Alternative D 0.207 0.109 0.125 0.254 0.218 0.175 0.33 0.044
Alternative A 0.186 0.219 0.198 0.152 0.22 0.216 0.147 0.19
None/ No answer 0.125 0.122 0.183 0.117 0.104 0.104 0.134 0.08
13%
38%
East Pasadena
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AAB D No
ne
CAB D No
ne
C AB D No
ne
C AB D No
ne
CAB D No
ne
C AB D No
ne
CAB D No
ne
C B D No
ne
C
Top Five Influencing Factors, by Area
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Top Five Influencing Factors, by Area
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Resident Zip Codes of Responses
91104 91107 91105 91106 91101 91103 Other No Answer0%
20%
40%
21%
19%
15% 15%13%
12%
5%
1%
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Work or School Zip Codes of Response
91101 91107 91105 91103 91106 91104 Other: LA
County Zip
Other Retired No An-
swer
0%
20%
40%
15%
9% 9%7% 7% 7%
18%
13%
2%
16%
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Conclusions I
• A balanced response, from a diverse community
• Over 300 completed surveys from each zip code
• 94 percent of respondents live in Pasadena and 40 percent work or go to school in the City
• Over 2,800 completed surveys via online & mail
• There was strong support for 6 of the 7 existing principles evaluated
• There was strong support for 2 of the 3 potential themes to be integrated into the guiding principles
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Conclusions II
• 35 percent of respondents selected the same alternative for each of the six planning areas (Alternative A: 2% of respondents, Alternative B: 6%, Alternative C 10%, Alternative D, 11%) or answered “None” or left the question blank.
• Across all 2,893 respondents, 58 percent chose Alternative C for at least one planning area, 55 percent selected Alternative B, 39 percent Alternative D, 37 percent chose Alternative A, and six percent answered “None” or left the question blank.
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Conclusions III
• Alternative C was the most preferred alternative within each planning area, followed by Alternative B (except in the Central District). However support for any one alternative was never over 33%.
• The preferred alternatives for the Central District were the most divided with three of the four alternatives receiving between 20% and 30% of responses indicating they were the preferred alternative.
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3535
Yesterday, Today & Tomorrow
Overall Response Rate by Zip Code
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Table 5:
Source: U.S. Census, 2000
Resident Zip Code
Number of Responses Housing Units
Household Response Rate
91101 376 9,228 4.1% 91103 318 8,359 3.8% 91104 608 13,424 4.5% 91105 434 4,867 8.9% 91106 434 10,997 3.9%
91107 550 13,134 4.2% Other (Non- Resident) 145 N/A N/A
No Answer 28 N/A N/A