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Culture Transformation Resources, LLC * www.CTR-Consulting.com
THE GENERATIONAL DIVIDE. A CLOSER LOOK AT TRADITIONALISTS.
By Andre S. Harris, Culture Transformation Resources, LLC
Culture Transformation Resources, LLC * www.CTR-Consulting.com
FOUR GENERATIONS. BIRTH YEARS & AGE.
TRADITIONALISTS 1925-1945 69+ years
BABY BOOMERS 1946-1964 50-68
GENERATION X 1965-1979 35-49
MILLENNIALS 1980-1996 18-34
Source: Gallup’s “State of the American Workplace” 2013
Culture Transformation Resources, LLC * www.CTR-Consulting.com
FOUR GENERATIONS IN THE WORKPLACE.
Source: Gallup’s “State of the American Workplace” 2013
Culture Transformation Resources, LLC * www.CTR-Consulting.com
We are in the middle of a historic evolutionary leap driven by digital innovation and technology. It has created a generational divide that holds both promise and peril for leaders.
For the first time in U.S. history, we have four separate generations working side-by-side.
While there is no magic birth date that makes a member of a specific generation, one’s experience and sharing of history h e l p s s h a p e a “ g e n e r a t i o n a l personality” during their formative years.
When a generational divide occurs at work, the results can be:
• Reduced productivity • Hiring challenges • Increased turnover • Decreased morale • Reduced profitability
THE GENERATIONAL DIVIDE.
Culture Transformation Resources, LLC * www.CTR-Consulting.com
THE GENERATIONAL DIVIDE.
“A lack of understanding across generations can have detrimental effects on communication and working relationships and undermine effective services.”
-Constance Patterson, Ph.D.
Culture Transformation Resources, LLC * www.CTR-Consulting.com
THE GENERATIONAL DIVIDE. HOW THEY DIFFER.
Social, Political & Economic Influences
Family Structure & Influence
Education
Values / Morals
Work Ethic
Leadership Approach
Motivational Buttons
Communication Style
Interaction with Others
Approach to Feedback
View towards Company
Work vs. Personal Life
Desired Rewards
Financial Behaviors
Relationship with Technology
General Expectations
Culture Transformation Resources, LLC * www.CTR-Consulting.com
So much of what is going on in our lives is seen through our own generational lens. C o m p a n i e s N E E D a multigenerational workforce. To succeed in business today, i t t a k e s a r a n g e o f generational insights and varied perspectives to make smart business decisions.
Educating employees on generational differences and their unique contributions can boost:
• Understanding • Respect • Collaboration • Productivity • A Working Together Culture
GENERATIONAL INSIGHTS.
Culture Transformation Resources, LLC * www.CTR-Consulting.com
BIRTH YEARS • 1925-1945
AGE • 69+ years old
US POPULATION
• 44 Million
AKA • The Silents • The Veterans
TRADITIONALISTS. OVERVIEW.
Culture Transformation Resources, LLC * www.CTR-Consulting.com
CHILDHOOD. TRADITIONALISTS. (Born 1925-1945)
Also called “THE GREATEST GENERATION,” this cohort built the infrastructure of modern America. Traditionalists grew up in the wake of crippling economic depression and were heavily shaped by war.
Culture Transformation Resources, LLC * www.CTR-Consulting.com
CHILDHOOD. TRADITIONALISTS. (Born 1925-1945)
Raised by the G.I. Generation (civic)
Large families (3-5 children)
Strong sense of extended family (same town/home) Grandparents in the home
Average 10-year-old spend 4-6 hours daily with significant adult role model Apprenticeship businesses and farming
Perception of the world as “safe”
Culture Transformation Resources, LLC * www.CTR-Consulting.com
IMPORTANT EVENTS. TRADITIONALISTS. (Born 1925-1945)
Stock Market Crash
The Great Depression
Lindbergh Transatlantic Flight
Social Security
Pearl Harbor
End of WWII
FDR Dies
Korean War
Culture Transformation Resources, LLC * www.CTR-Consulting.com
1950s TECHNOLOGY. TRADITIONALISTS. (Born 1925-1945)
Culture Transformation Resources, LLC * www.CTR-Consulting.com
CORE VALUES. TRADITIONALISTS. (Born 1925-1945)
Dedication Hard Work Conformity
Law and Order Patience Delayed
Reward
Duty before Pleasure
Adherence to Rules Honor
Culture Transformation Resources, LLC * www.CTR-Consulting.com
Shirley Temple
John F. Kennedy
Andy Warhol
Clint Eastwood
Dick Clark
Warren Buffett
FAMOUS TRADITIONALISTS. (Born 1925-1945)
Johnny Cash
Jack Nicholson
Dustin Hoffman
Neil Armstrong
Robert Redford
Marilyn Monroe
Culture Transformation Resources, LLC * www.CTR-Consulting.com
COMMON TRAITS. TRADITIONALISTS. (Born 1925-1945)
Grew up in “do without” era
Dedication, Sacrifice, Savers
Duty, Honor, Country
Respect Authority
Like Details Uncomfortable with Change
Age = Seniority
Culture Transformation Resources, LLC * www.CTR-Consulting.com
CULTURAL MEMORABILIA. TRADITIONALISTS. (Born 1925-1945)
Mickey Mouse
Kewpie Dolls
Flash Gordon
Radio
Wheaties
Wizard of Oz
Jukeboxes
The Lone Ranger
McCarthy Era
Life Magazine
Culture Transformation Resources, LLC * www.CTR-Consulting.com
FOUR GENERATIONS IN THE WORKPLACE.
Culture Transformation Resources, LLC * www.CTR-Consulting.com
Traditionalists • Loyal
Boomers • Driven
Gen X • Balanced
Millennials • Eager
WORK ETHIC. FOUR GENERATIONS.
Culture Transformation Resources, LLC * www.CTR-Consulting.com
VIEW OF WORK. FOUR GENERATIONS.
Traditionalists • It’s necessary • An obligation
Boomers • It is exciting • Adventure
Gen X • It is a challenge • A contract
Millennials • It is done to make a
difference • A means to an end
Culture Transformation Resources, LLC * www.CTR-Consulting.com
EXPECTATIONS OF WORK. FOUR GENERATIONS.
Loyalty, Respect Authority
Common
Goals
Performance
Compensated for doing job
Competitive
Optimistic, Team-
Oriented
Results
Reward for Results
Self-Reliant
Skeptical, Career-Oriented
Results + Fun
Reward for Outcomes
Pack-Oriented
Self important, Loyalty to
Others
Career
Seek rapid success
Culture Transformation Resources, LLC * www.CTR-Consulting.com
TRADITIONALISTS
Individual
BABY BOOMERS
Team Player Loves Meetings
MILLENNIALS
Participative
GEN X
Entrepreneur
INTERACTIVE STYLES. FOUR GENERATIONS.
Source: Greg Hammill, “Mixing and Managing Four Generations of Employees
Culture Transformation Resources, LLC * www.CTR-Consulting.com
WORK STYLES. FOUR GENERATIONS.
Traditionalists
• Hierarchical organizational structures • Consistency and uniformity • “These are the rules.”
Boomers
• Coined “team building” • Live to Work, until Retirement • “Let’s talk about the rules.”
Gen X
• Work to live, not live to work • Flexibility in work, life • “Break all of the rules.”
Millennials
• Exceptional multi-taskers • Flexibility in work hours and dress code • “Redefine the rules.
Culture Transformation Resources, LLC * www.CTR-Consulting.com
LEADERSHIP STYLES. FOUR GENERATIONS.
Traditionalists • Directive • Command-and-control
Boomers • Consensual • Collegial
Gen X
• Everyone is the same • Challenge others • Ask questions
Millennials • TBD
Culture Transformation Resources, LLC * www.CTR-Consulting.com
TRADITIONALISTS
Satisfaction of a job well done
BOOMERS
Money, title, recognition,
the corner office
GEN X
Freedom, self-manage, time to
prioritize own projects
MILLENNIALS
Work that has meaning, flexibility
MOTIVATORS. FOUR GENERATIONS.
Culture Transformation Resources, LLC * www.CTR-Consulting.com
RESPECT AND LOYALTY. FOUR GENERATIONS.
Traditionalists • To the organization
Boomers • To the profession
Gen X • To the individual
Millennials • To co-workers and friends
Culture Transformation Resources, LLC * www.CTR-Consulting.com
MANAGING AND LEADING FOUR GENERATIONS.
Recognize their loyalty, experience.
Select
activities that show what they know.
Focus on
evolution, not revolution.
Acknowledge their
contributions.
Be aware of competitive
nature.
Offer continued
training on life skills, balance.
Respect their skepticism;
establish your credentials.
Use humor.
Let them know you like them.
Talk career,
not job.
Provide ongoing and
remedial training.
Teach in short
modules.
Test often. Make it fun.
Allow collaboration.
Culture Transformation Resources, LLC * www.CTR-Consulting.com
TRADITIONALISTS
Loyal to their clients
and/or customers
BOOMERS
Making a difference
GEN X
Building a career
MILLENNIALS
Work that has meaning
#1 REASON TO STAY OR LEAVE JOB. FOUR GENERATIONS.
Culture Transformation Resources, LLC * www.CTR-Consulting.com
COMMUNICATION PREFERENCES. FOUR GENERATIONS.
Traditionalists
• Let’s have a conversation • Face to Face • Formal • Memo
Boomers • Call me on my cell anytime • In person • Semi-formal
Gen X
• Send me an email • Irreverent • Call me only at work • Direct and Immediate
Millennials
• Text me or IM me • Twitter • Fun, Informal, Slang • Email or Voicemail
Culture Transformation Resources, LLC * www.CTR-Consulting.com
COMMUNICATION GAP.
“Grandpa is showing us how they sent a text when he was a kid.”
Culture Transformation Resources, LLC * www.CTR-Consulting.com
IMPROVING FEEDBACK AND COMMUNICATION. FOUR GENERATIONS.
Traditionalists • “No news is good news.” • May not be receptive to feedback • 50% have not received feedback training
Boomers • “Once a year; formal and documented.” • Don’t appreciate it • Initiate weekly informal talks; document talks
Gen X • “Sorry to interrupt, but how am I doing?” • Give immediate and regular feedback • Be direct and to the point
Millennials • “I want it with the push of a button, anytime.” • Consider electronic connections; use visuals • Allow an active role in creating work plans
Culture Transformation Resources, LLC * www.CTR-Consulting.com
COMMUNICATION DIFFERENCES.
www.CTR-Consulting.com
Please contact us for the complete presentation or more information about: • Generational Dynamics in the Workplace • Managing Millennials • Leading Multigenerational Employees • Four Generations Working Together
Ms. Harris is available for keynote presentations, management training, leadership retreats and other corporate and non-‐profit engagements.
Andre S. Harris President & Proud Gen X Culture Transformation Resources, LLC www.CTR-‐Consulting.com Andre@CTR-‐Consulting.com 1-‐800-‐390-‐5078 @AndreHarrisCTR Andre Harris CTR www.linkedin.com/pub/andre-harris/31/56a/744/