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The giants of B2b shortlist
The giants of B2b shortlist
CATEGORY 1 For advisers on a mission for more2life, by Moreish Marketing
HSBC commercial banking HK: HK businesses X HK sevens campaign for HSBC, by Grey Advertising Hong Kong Limited
Nourishing ideas for Tetra Pak, by Stein IAS
Superhuman for MAN Truck & Bus UK, by Gravity Global
The profit hunter by Gravity Global
The world’s first for Kettyle Irish Foods (part of the Linden Food Group), by Really B2B
Best multichannelcampaign
Category 2A passport to the world’s top online travel agents for Karhoo, by Digital Radish
Building your business with BIM for Autodesk, by Torpedo
For advisers on a mission for more2life, by Moreish Marketing
The world’s first for Kettyle Irish Foods (part of the Linden Food Group), by Really B2B
Together we can make anything – Autodesk advanced manufacturing for Autodesk, by Torpedo
Best use ofdirect mail
Category 3HSBC Sibos 2019 by HSBC
Kaleidoscope by Accenture
Now at work by ServiceNow
Stealing the show for Truveris, by Earnest
Zero waste cup at K2019 by Borealis and Bockatech
Best use of live-eventmarketing
ORIGINALITY
Category 4Food fight for Flipdish, by Fight or Flight
Life is better filtered for BRITA Professional, by Speed
Quest for success for Concirrus, by EC-PR
Rockzero – Stand for something for ROCKWOOL, by True
The data literacy project for Qlik, by Brands2Life
Best public relations campaign
Category 5Deliver the extraordinary for Nokia, by Ogilvy
Pioneering the IntelligentEngine for Rolls-Royce, by Ogilvy
Shining a light on the black box of pharmacy benefits for Truveris, by Earnest
Superhuman for MAN Truck & Bus UK, by Gravity Global
The profit hunter by Gravity Global
Winging IT for ResponseTap, by Rooster Punk
Best useof creative
Category 6
Connected customer growth engine for ServiceNow, by The Crocodile
Introducing the world’s first immersive customer innovation experience for data information and solutions by Experian
The profit hunter by Gravity Global
Work, but not as you know it by Virgin Media Business
Zendesk Morning Show for Zendesk, by Zendesk + Vismedia
Best use of digital techniquesor technologies
CREATIVITY
Category 7Ask the expert by Intuit
Don’t grow it alone for British Business Bank, by OneFifty Consultancy
Small talk with Peter Jones by Sage
Superhuman for MAN Truck & Bus UK, by Gravity Global
The profit hunter by Gravity Global
Best use of social mediaor influencer marketing
Category 8 FlightPlan: Charting a course for the future for Inmarsat, by Ogilvy UK
Fuel for thought for Haldor Topsoe, by Klausen + Partners
Responding to COVID-19 by PwC
Sustainability at the core by DigiPlex
The profit hunter by Gravity Global
Best use of content marketing Category 9
CFM: Reflecting on the clear advantage by Gravity Global
Connected customer growth engine for ServiceNow, by The Crocodile
Empowering experience by Stein IAS
Ricoh lounge by Vodafone Business UK
The profit hunter by Gravity Global
Best customer experience(CX) initiative
BRAVERY
Category 10Be unforgettable for M&S Corporate Gifts, by Really B2B
Don’t grow it alone – Driving behavioural change for British Business Bank, by OneFifty Consultancy
Energising efficiency for British Gas, by Really B2B
Lightbulb moments with Edison AI for Citrix, by The Marketing Practice
Superhuman for MAN Truck & Bus UK, by Gravity Global
The world’s first for Kettyle Irish Foods (part of the Linden Food Group), by Really B2B
Best use of customer insight
Category 11Opportunity2030: The Standard Chartered UN SDG investment map for Standard Chartered, by Man Bites Dog
Radical regeneration manifesto by Bidwells
The digital marketing transformation framework by Stein IAS
The history of innovation in 50 agreements for DocuSign, by Weber Shandwick
Welcome to the frictionless future for Mastercard, by Earnest
Best use of thought leadership
Category 12A passport to the world’s top online travel agents for Karhoo, by Digital Radish
Food fight for Flipdish, by Fight or Flight
Radical regeneration manifesto by Bidwells
TrafficMetrix for Kalibrate, by Don’t be Shy
Best limited-budget campaign
INSIGHT
Category 13Be unforgettable for M&S Corporate Gifts, by Really B2B
CFM: Reflecting on the clear advantage by Gravity Global
Connected customer growth engine for ServiceNow, by The Crocodile
Fuel for thought for Haldor Topsoe, by Klausen + Partners
Oracle OpenWorld by PwC
Most commerciallysuccessful campaign
Category 14Backup. Move forward for Veeam Software, by Digital Radish
CFM: Reflecting on the clear advantage by Gravity Global
For the high achievers for HP, by Transmission
Rigorous research + curveball creative = sales success for O2 Business, by The Marketing Practice
Trialing ABM in Capita by Capita plc
Best sales enablement initiative
Category 15Dell Technologies cloud campaign for Dell Technologies, by Silver Agency
For advisers on a mission – Best channel marketing initiative for more2life, by Moreish Marketing
Lenovo LEAP for Lenovo, by Motivforce
The power of people – Channel ABM campaign for Salesforce and Sage for Sage People, by Sherpa
Best channel marketing initiative
STRATEGY
Category 16ABAC – More time, more customers for Atlas Copco, by Agency Inc
Ask the expert by Intuit
HSBC commercial banking HK: HK businesses X HK sevens campaign for HSBC, by Grey Advertising Hong Kong Limited
The bridge for Cisco, by Merkle | DWA
Best SME-targeted campaign
Category 17Backup. Move forward for Veeam Software, by Digital Radish
Be unforgettable for M&S Corporate Gifts, by Really B2B
Fuel for thought for Haldor Topsoe, by Klausen + Partners
The classroom of the future by Capita plc
Winning the hearts and minds of executives through account-based marketing for ServiceNow, by The Marketing Practice
Best corporate decision-maker targeted campaign
Category 18Accenture’s African Caribbean programme by Accenture
Insurance Times broker survey announcement 2019/20 for Markel UK, by TMCC Marketing
Preventing a landslide: Steering employee engagement through a market crash with real-time data by DNV GL
Best employeeengagement programme
TARGETING
Category 19ASEAN campaign – Connecting businesses to where the growth is for HSBC, by Grey Advertising Hong Kong Limited + PHD Media
Digital bank of the future for Oracle, by MOI Global
Fuel for thought for Haldor Topsoe, by Klausen + Partners
Ingenuity4 the win for Covance, by Stein IAS
The profit hunter by Gravity Global
Best international campaign
Category 20ABM as a service for ServiceNow, by The Marketing Practice
Accelerating account level engagement in retail for Sorted, by Don’t be Shy
Backup. Move forward for Veeam Software, by Digital Radish
Energising efficiency for British Gas, by Really B2B
HP Apollo for HP, by Transmission
Best use of account-based marketing
Category 21Funding the wonderful for Crowdcube, by Rooster Punk
Superhuman for MAN Truck & Bus UK, by Gravity Global
The face of change for Maersk, by Havas International
The profit hunter by Gravity Global
The world’s smoothest business traveller for Click Travel, by True
Winging IT for ResponseTap, by Rooster Punk
Best brand initiative
DATA
Category 22Dukes of Chippingdom for Lamb Weston / Meijer, by Art of the Possible Agency
Early pay by Access UK
The key for trust leaders by The Key
The world’s first for Kettyle Irish Foods (part of the Linden Food Group), by Really B2B
Best product launch campaign
Category 24Ask the expert by Intuit
Blue door customer engagement programme by O2 Business
Get retail ready, responsibly by Auto Trader
Seeing is believing – How virtual reality (VR) and augmented reality (AR) are transforming business and the economy by PwC
The profit hunter by Gravity Global
Category 23#GoldenQuarter by PwC
Be unforgettable for M&S Corporate Gifts, by Really B2B
Fuel for thought for Haldor Topsoe, by Klausen + Partners
Ingenuity4 the win for Covance, by Stein IAS
The world’s first for Kettyle Irish Foods (part of the Linden Food Group), by Really B2B
Zero to hero: The race to prove a digital innovation could scale in an unfamiliar market by DNV GL
Best lead generationor nurturing campaign
Best customer engagement initiative
TECHNOLOGY
Category 25DigiPlex
Direct Line
Markel UK
PwC
Refinitiv
The Access Group
B2B marketing team of the year
Category 26Grace MacDonald, marketing manager, content and social, LinkedIn
Kate Owen, director of GTM, industry and account-based marketing, Capita plc
Michael Cunningham, marketing director, Microsoft
Richard Hepworth, president, Trelleborg Marine and Infrastructure
B2B marketerof the year
Category 27Brands2Life
Chameleon
Infinite Global
Nelson Bostock Unlimited
B2B PR agency of the year
Category 28AML Group
Kingpin Communications
Stein IAS
Transmission
B2B marketing communicationsagency of the year
PERFORMANCE
Headline sponsor
Creative partner
The giants of B2b
