THE GOOD CONSPIRACYInspire. Conspire.

First wave: BNL MTL, May 2009

In May 2009, The Good Conspiracy was launched during BNL MTL, the Biennale de Montréal. Its ambition was to set the city awash in a wave of positive energy.

The Good Conspiracy infiltrated contemporary communication networks in the name of Common Good, giving everyone the means to share and broadcast good thoughts in public space.

The Good Conspiracy allowed citizens, at all times, to share compliments, good news, moral support, and wishes for happiness or to suggest kind gestures and good deeds.

ComplimentsGood News

Moral Support Wishes

Nice Gestures

Messages came from a range of devices — from Twitter, email, voicemail, SMS, to simple handwritten notes.

My mother ’ s MRI i s f ina l ly cancer f ree .

GOOD NEWS via

Tu insp i res secrè tement l e s gens .

COMPLIMENT via

Wri te a l e t ter .Yes . A le t ter .

GOOD GESTURE via

The pr ice of beeri s down!

GOOD NEWS via

I f a l l e l se fa i l s , ge t a therap i s t .

MORAL SUPPORT via

Voir D IEU .

SOUHAIT via

Desper tar cada mañana con l a energ ía que da una hermosa pas ión en e l corasón .

DESEAR via

The Axis of Good The Good Conspiracy traced a path of goodness through the very heart of Montreal, Saint-Laurent Boulevard, between Sherbrooke Street and Mont-Royal Avenue.

Stations for Common Good Citizens were invited to stop where the symbols of the conspiracy appeared on the sidewalk.

— Raise your head and listen. Singular and sonorous boxes, perched on high.

Wall of Common Good Some nights, the Good Conspiracy lit up a building and invited citizens to an SMS exchange. Messages were immediately projected on the building façade.

Wall of Common Good Conspirators who sent messages automatically received messages from fellow conspirators.

Notes for Common Good Note cards were available to collect handwritten kind words. They could be found at numerous locations sympathetic to the cause of The Good Conspiracy.

Notes for Common Good Conspirators collected contributions on an irregular basis and posted them on The Good Conspiracy website.

Notes for Common Good Notes were also enlarged into posters and disseminated good words to a larger audience, on the Axis of Good.

Notes for Common Good

Conspiracy Automated The Good Conspiracy website was at the heart of the broadcast. All messages, whether received via twitter, email, sms or voicemail, were gathered in one place.

Conspiracy Automated Voice messages were broadcast back on the street to the Stations for Common Good. Written messages were either printed and turned into posters, or projected on facades.

Conspiracy published Messages were also sent to Montreal’s Metro Newspaper, a key conspirator. Everyday a message was published in a dedicated Good Conspiracy section. This initiative reached hundreds of thousands of people everyday.

The Bureau for Good The Bureau for Good, headquarters to the Good Conspiracy, occupied a space within the main BNL MTL gallery.

The Bureau for Good Conspirators could meet during regular office hours.

S ingeveryday .

NICE GESTURE via

An Amuse Project

Presented at the Biennale

de Montréal and Mutek

© May 2009

CREATIVE DIRECTOR

Melissa Mongiat

STRATEGy

Stéphan Morency

Kelsey Snook

ART DIRECTION AND SCENARIO

Amélie Bilodeau

Daniel Canty

CONCEPT, OBjECT DESIGN

Guillaume Sasseville

CONCEPT, SOUND AND

MONUMENTAL PROjECTIONS

Emmanuel Sévigny

WEB AND TWITTER

Kung Fu Numérik

COPy

Daniel Canty

SOUND

Léon Lo

Serene Daoud

THE GOOD CONSPIRACy

THEME SONG

Léon Lo

Simon Bélair

VOICE OF THE GOOD CONSPIRACy

Marie Brassard

DESIGN CONSULTATION

Patrick Bisson

Martine Frossard

Feed

MEDIA STRATEGy

Chantal Gosselin

PRODUCTION DIRECTOR

Allison Lamarre

MIxING

Sylvain Carufel, Studio

Avenue Musique

PROGRAMING

Claude Bélizaire (Kung Fu)

Manuel Bossard (La Banque)

Michel Vaillancourt (JKL5)

FINANCING

Amuse

Conseil des Arts de Montréal

Centre International d’Art

Contemporain

Mutek

SPONSORS – SPACE, EQUIPMENT

Café Laïka

Salon B

La Banque

THANK yOU

Bernard & Mario, Mark Bren-

nan, Matt Donnelly, Julia

Duchastel Légaré, Gaspar-

Jules-Gustave, Les Amis du

boulevard Saint-Laurent, Les

Sous-sol Lavallois, Claire et

Émile Mongiat, David Moreaux,

Neoxo, Nota Bene, Société de

développement du boulevard

Saint-Laurent, Bruno Ric-

ciardi, Lia Ruccolo, Antonin

Sorel, Stress Limit Design,

Ville de Montréal, Zodyo,

the Biennale de Montréal and

Mutek teams.

Journal Métro, CBC Radio

and Radio-Canada.

LINKS

atelieramuse.com

biennalemontreal.org

jkl5group.com

journalmetro.com

kngfu.com

mutek.org

latabledesmatières.com

playmind.com

sssvll.com