Product and Artist ManagementFinal Project

Jessica DagumJune 3, 2008

Full Sail University-Online

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The Good Vice

Throughout the years, they have discovered various ways in expressing themselves through different mediums including dance, songwriting, and films.

Their fresh and unique artistic abilities

enable them to have the power to be

influential in various markets.

A duo consisting of Kristine Alfonso and Andrea “Rae

Rae” Pentecoste, exploring their artistic ability in a

garage in San Diego, California.

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Percussion/Vocals: Andrea “Rae Rae” Pentecoste

Guitar/Vocals: Kristine Alfonso

The Good Vice

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The Good Vice

Video Art iPod

This video iPod casing features original

artwork by Kristine Alfonso. Each

purchase of The Good Vice video art

iPod will donate a percentage of

proceeds to a non-profit art organization

of the customers choosing. The default

organization is Art Share Los Angeles,

whose mission is to shape lives through

art, education and community action.

Artistssupporting

Artists.

www. artsharela.org

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Due to their creativity

demonstrated through break

dancing, another notable

accomplishment to add to the

list of The Good Vice is their

appearance in Missy Elliot’s

Music video “I’m Really Hot”.

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I am standing by a phone booth waiting for your callthey look they stare they stopthey ask mehow did I fallfor youlet me think about it

I’m trying to save the worldso let me list it all on the earthinstead of paper wherethe million reasons just wont fit fortomorrow is another dayof youanother excuse to falleven deeperdeeper in love with you

see the sunset behind the buildingwhere we used to talkon that rooftop you took and asked meif i would wait for youand i saidlet me think about it

you're trying to save the worldyou have to goyou have to fight for mepromise you would come straight homesafe to meand we'll get married onthis very rooftop where you gave this ringyes ill wait foreverforever ill wait for you

years gone by I’m by the phone booth stillwaiting for your callthey look they stare they stopthey ask medid your lover ever call for youlet me think about it

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The Good Vice has been invited to perform their

emotional and somewhat political love song,

Phone Booth, at various colleges and

universities across California and Arizona. They

have also released their own video montage to

help those who do not have loved ones in war

understand what they might be feeling.

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The Good Vice-Music Sales

Series1

The southern California duo though conceived in 2005, didn’t start

performing until late 2006. In 2007, they began to sell their original

songs through myspace.com. In Summer of 2007, the group was

soon receiving invitations across California. At these events and

thereafter, they were able to sell more songs and independently

produced CD’s mainly through the online platform.

Reasons to invest into The Good Vice

• Their unique and diverse artistic endeavors allow them to appeal towards various young

adults despite gender and ethnicity.

• Proper funding will allow The Good Vice to open up various channels increasing the

investors return on investment (ROI).

• In one year, they were able to sell original songs through one channel with a small

developed target audience. Funding the production of the music will increase fan base,

which will then lead to additional sales of artist products.

• The group encourages others to be artistically active and involved within their community.

• The duo is young, fresh, and unique, leaving room for artistic development and discovery.

• They already have small, yet significant deals with Apple regarding artist products.

• They also have exposure with major artists within the hip-hop scene, diversifying their

target audience with their dancing abilities and songwriting/performance skills.

www.myspace.com/thegoodvice