The Governor's Residence at the Boettcher Mansion

AT THE BOETTCHER MANSION

GOVERNOR’S RESIDENCE



The Governor’s Residence at the Boettcher Mansion, Identity and Wayfinding Signage.

-By Kelly Simmons

Client Description

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The Mission is to preserve The Governor’s Residence at the Boettcher Mansion, bring it into full use and

enjoyment for Colorado residents.

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The Governor’s Residence at the Boettcher Mansion serves to engage multi-generations in the ideals and responsi-bilities of power, politics, leadership, citizenship, commitment and service.The Residence offers for regularly scheduled com-munity programs, special events and tours free-of-charge. Non-profit organizations, government offices, corporations and individuals are required to pay a small private party fee for use of the Residence or Carriage House.

Brief History “Built in 1908, this house has served as home to Colorado’s sitting Governor and family since 1959. The 2006 renovation of the original Carriage House, and additions of the Tebo Visitors Center and Viki and Jack Thompson Gardens, have brought this stately home to a new level of beauty and service to the people of Colorado.”-(A) “Walter Scott Cheesman rode an ox cart from Chicago to Denver in 1861. He became an enthusiastic and effective booster of his new city, helping bring railroad service to Denver, developing the town’s fledgling real estate industry and rising to local and regional prominence.”-(B)



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Walter Scott Cheesman married his wife, Alice Foster Sanger. Two years later their daughter, Gladys, was born and from the moment he saw her, Walter Cheesman was devoted to her. While still a teenager, Gladys helped her father design a wonderful new house for the family. But in 1907, just as he was planning to begin construction of the landmark mansion atop Denver’s Logan Hill, Mr. Cheesman died. Gladys and her mother proceeded with the plans, and the result was a graceful, soaring home of three stories that soon became the envy of Denver high society.“Mrs. Cheesman died in 1923 and the house was sold to Claude K. Boettcher, a leading western businessman. Mr. Boettcher presented the deed to his wife Edna as a Valentine’s Day present in 1924. Claude Boettcher died in 1957, his wife Edna the following year.”- (B) She left the house to a private family foundation, requesting that this beautiful mansion be offered to the State of Colorado to be used as a governors’ residence. But in the closing days of 1959, Governor Stephen McNichols gratefully accepted the mansion on behalf of the state.Today, The Colorado Governor’s Residence began as a landmark private home, was transformed into a display of old-world elegance and remains one of the west’s true treasure houses as it approaches its second century.

Visitors DemographicsThe Governor’s Residence at the Boettcher Mansion has hosted wide array of events and tours for visitors. Demographics can range from guests of a black tie private function for Mayor Hickenlooper to a local kindergarten class exploring the halls. Because of the di-versity of visitors, directional signage must be simple and direct while reflecting the rich historical elegance in a legible fashion.

Logo Identity

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Problem:The Governor’s Residence at the Boettcher Mansion needs a new identity logo. The existing logo is difficult to read with the present scripted typeface. The client would like to elegantly incorporate chandelier design alongside a new legible and easy to recognize logo.

Solution:Within the hierarchy of the logo, “The Governor’s Residences” should be the primary focus. “Governor’s Residence” has been under-lined because it creates balance for the logo and puts a strong emphasizes on the “Governor’s Residence.” Because the old logo did not have a strong or legible typescript, the font has been to Adobe Caslon Pro serif (regular). This font is simple, tasteful and very legible.

The second hierarchy is “at The Boettcher Mansion.” The existing scripted font was illegible and has been replaced with a Century Gothic script in capital letters. Because Century Gothic is a san serif typeface, it creates a strong contrast with the Adobe Caslon Pro serif font used the “Governor’s Residence.”

The contrast created by using two typefaces creates a well-balanced logo design. The client wanted the logo to have a strong emphasis on the existing chandelier and establish this image as the logo identity. The low opacity chandelier combined with the varying typefaces creates a strong and well-balanced logo identity.



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Boettcher MansionAT THE

at the


at the

Orginal Version.1 Version.2 Version.3

Font Color

Chandelier color: lower opacity to 15%c40 m66 y72 k32

c68.15 m51.64 y86.3 k56.73

Re-design Logo



Logo Identity

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Final Logo



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www.coloradoshome.org400 East Eighth AveDenver,CO 80203

303.837.8350



400 EAST 8TH AVE DENVER CO 80203

[email protected]

WWW.COLORADOSHOME.ORG

303.837.8036

Executive Director GPRFund

MARGY MOSELEY



www.coloradoshome.org



Letter head front

Business card front

Business card back

Uniform T-shirt

Letter head back

EnvelopApplications:

Directional Signage

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Clients Desires and Design Challenges: With designing directional signage for The Governor’s Residence at the Boettcher Mansion the following concerns need to be meet: All access must be handicap accessible, ADA approved and LEED Certified.

Problem:The Governor’s Residence at the Boettcher Mansion Board of Directors is looking for a tasteful finding system for the exterior of the building. Signage must be elegantly placed in visible areas so visitors are easily directed around the exterior of the residence. The cli-ent needs the signage to be clear for people to read and understand. Visitors must enter the Governor’s Residence through the front entrance, be directed into the Carriage House and make their way back to the main entrance in a simple fashion.

Solution:Each visitor must have a calming experience. With the use of a strong directional signage system, visitors will be easily directed for tours, events or appointments. The Signage system will be simple and diminutive as to avoid interference with the natural ambiance of the garden. The color and design will reflect the traditional elegance of the Governor’s Residence and garden.



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Thumbnail sketches:

Directional Signage

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Map of Governor’s Residence:



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Signage:

Sign # 2 18” by 16” Logan St. Pedestrian Gate

Sign # 3 18” by 16” Sign # 3 18” by 16”8th Ave Pedestrain Gate

Directional Signage

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Handicap signage All directional signage will be in the form of ADA approved garden stakes along the pathway that can be removed. The signs will be along the ground so people who are in wheel chairs can see them and touch them. The signage will be solar powered and equipped with a backlight so visitors can easily fol-low the signs in the evening. This reflects the theme of adaptability as all signs can be easily touched but strong enough for all weather conditions.

Sign # 9 2” by 3”Sign # 9 Garden stakes made out of cedar.



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Identity signage 18’’ by 12”

Pillar Identity Signage: This identity sign will be placed along every other pillar on the exterior to the Governor’s Residence fence.

Directional Signage

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Wood Posts:-made from 100 post-consumer HDPE (high-density polyethylene)50-year warrantyExterior Timber Stains Color: Bark



17Sign # 13 Parking Sign Sign # 14 Parking Sign

Costs and Materials

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MaterialsThe perfect solution for outdoor identification, interpretive and way finding signage. is cutting-edge technology which allows four color im-ages to be recessed into the pours of anodized aluminum. Because the images are printed sub-surface into the metal, the final product is one of the most durable outdoor signage applications in the industry. will not chip, crack or peel, it has unparalleled uv resistance and because anod-ized aluminum is 60 times harder than regular aluminum it has a greater resistance to sun, sand, rain, snow saltwater, wind, graffiti, scuffing, grease and harmful chemicals. This type of durability makes a perfect application for zoos, marinas, museums, parks, universities, hospitals, mass transit, sport complexes and other public venues. All products are warranted for a period of 10 years from the date of manufacturing.

SIGNS COME WITH HOLES DRILLED FOR EASIER MOUNTING ON WALLS AND DOORS ETC. REVERSIBLE SIGNS CAN ALSO BE MOUNT-ED ON WOODEN PLINTHS.

SPECIFICATIONSGLOSS FINISHTHICKNESS: 3 MMCOLOR: CLEAR SERFACE, BROWN CORE



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Quantity Size Price

TOTAL=

SubtotalCost2

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618” by 16”

12” by 18”24” by 16”

3” by 2”$30.00

$40.00$25.00 $100.00

$282.00

$80.00$08.00

$60.00$42.00

Date post:	29-Mar-2016
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The Governor's Residence at the Boettcher Mansion

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