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The Great GDPR MyData Debate - Aurelie Pols - Keynote

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The Great MyData GDPR Debate Aurélie Pols Helsinki August 31 2017 @aureliepols 1
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Page 1: The Great GDPR MyData Debate - Aurelie Pols - Keynote

TheGreatMyDataGDPRDebate

AuréliePolsHelsinkiAugust312017@aureliepols

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Page 2: The Great GDPR MyData Debate - Aurelie Pols - Keynote

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Page 3: The Great GDPR MyData Debate - Aurelie Pols - Keynote

GDPR:Datacrashtestseatbelt?Drawingparallels• SeatbeltfirstinventedbeginningofXIXthcentury• 1955:optioninsomeFordmodels• 1958:standardbySaab• 1959:standardfitted3-pointsafetybeltbyVolvo(stillusedtoday)• 1976:compulsoryinNetherlands(EU:1993)• US?Dependsperstate,NY1984• Today:mycarbeeps!!!!

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Page 4: The Great GDPR MyData Debate - Aurelie Pols - Keynote

Opposition?

Mostcommongrounds:• Theviewthatlawsrequiringthewearingofbeltsareaninfringementonindividualliberty

• Claimsthatofficialestimatesofthenumberoflivessavedbyseatbeltsareoverstatedorfailtotakeintoaccountadditionalriskforotherroadusers

Source:Wikipedia(Iconfess!)

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Page 5: The Great GDPR MyData Debate - Aurelie Pols - Keynote

SuretheGDPRisnotperfect!

• GroupPrivacy?

• Competition?“Anti-Trust?”

• FreedomofExpression/”FakeNews”?

• DataProperty/Copyright?

o Risinginequalities

o GDPmeasurements=>decisions

o Ethics

o Democracy

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Page 6: The Great GDPR MyData Debate - Aurelie Pols - Keynote

TheGDPRisabaseline,re-introducingtheDataSubjectintotheequation

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Page 7: The Great GDPR MyData Debate - Aurelie Pols - Keynote

IamaDataSubject

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Source:https://www.rizikon.oi/gdpr-compliance

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Page 9: The Great GDPR MyData Debate - Aurelie Pols - Keynote

IAMADATASUBJECTYOUAREADATASUBJECTHE/SHEISADATASUBJECTWEAREDATASUBJECTSYOUAREDATASUBJECTSTHEYAREDATASUBJECTS

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Page 10: The Great GDPR MyData Debate - Aurelie Pols - Keynote

WeareDataSubjectsas• Parents,Caretakers,

• Consumers,Customers,

• Citizens,

• BusinessPartners,Employees,

• Menandwomen,

• Youngandold,

• ….

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Highlightedexamples

• Art1.Humandignity:“Humandignityisinviolable.Itmustberespectedandprotected”

• Art.7Respectforprivatelifeandfamilylife

• Art.8Protectionofpersonaldata

• Art.11Freedomofexpressionandinformation

• Art.21Non-discrimination

• Art.23Equalitybetweenwomenandmen

• Art48Presumptionofinnocenceandrighttodefense

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Page 13: The Great GDPR MyData Debate - Aurelie Pols - Keynote

Threator

Opportunity?

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Page 14: The Great GDPR MyData Debate - Aurelie Pols - Keynote

Beyonddataplumbing?

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Autonomy

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ImprovingtheBaseLine

Source:https://edps.europa.eu/sites/edp/files/publication/15-09-11_data_ethics_en.pdf 16

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Page 17: The Great GDPR MyData Debate - Aurelie Pols - Keynote

FestinaLente

MakinghasteslowlyorFailfast&break“things”?

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Page 18: The Great GDPR MyData Debate - Aurelie Pols - Keynote

TheInternetisgrowingup

TheNewYorker- July5,1993 10yearslater…

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Page 19: The Great GDPR MyData Debate - Aurelie Pols - Keynote

Datacommodificationisalready“enmarche”

Source:http://crackedlabs.org/en/corporate-surveillance/#7 19

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Someofyoumightremember

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Page 21: The Great GDPR MyData Debate - Aurelie Pols - Keynote

Interlockingliabilities&obligations

People

Company(Telco,Bank,

Insurance..)

Company(Agency,

consultancy,vendor,...)

Cloudprovider• Aligningcontractobligations

• (+enforcement?)• Providing• Security• Privacyfeatures

• PrivacyengineeringB2C

B2B

B2B

PrivacypoliciesConsent

MSASOWT&C

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Page 22: The Great GDPR MyData Debate - Aurelie Pols - Keynote

Constantlybumpingupagainst

Personaldatathreshold Dataownership?

MyData

YourData

TheirData

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Page 23: The Great GDPR MyData Debate - Aurelie Pols - Keynote

Rights,roles&responsibilities!

Questionstoask:• Whohastheauthoritytocontrolaccessanduseofparticularinformation?• Whatrightsdoesapartyhaveinusinganddistributingapieceofinformation?• Whatresponsibilitiesdoesaninformationuserhavetootherswithrespecttothatinformation?

Source:http://blog.joeandrieu.com/2010/01/21/beyond-data-ownership-to-information-sharing/comment-page-1/ 23

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Incentivesandbusinessmodels

Source:http://www.slideshare.net/databeers/databeers-20150129-data-superpowers-marco-bressan-bbva-da MarcoBressan,BBVA,DataBeersMadridDataEthics?

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Page 25: The Great GDPR MyData Debate - Aurelie Pols - Keynote

CompliancemitigatesRisk

Itdoesn’tbuildTrust

(withcommoditization,Trustwillbethedifferentiator)

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Page 26: The Great GDPR MyData Debate - Aurelie Pols - Keynote

DataisthenewElectricity

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Page 27: The Great GDPR MyData Debate - Aurelie Pols - Keynote

DataistheNewElectricityPrivacyistheNewGreenTrustistheNewCurrency

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RightswithintheGDPR

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Definetools&usesto

1.Buildo Accesso Portabilityo Objectiono Rectificationo Erasureo Informationo Restriction

2.For 3.BecauseourValuesare

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Andactorsare!

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Eventhem!

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Page 32: The Great GDPR MyData Debate - Aurelie Pols - Keynote

Theageoftransparency

wars?

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Page 33: The Great GDPR MyData Debate - Aurelie Pols - Keynote

SuretheGDPRisnotperfect!

• GroupPrivacy?

• Competition?“Anti-Trust?”

• FreedomofExpression/”FakeNews”?

• DataProperty/Copyright?

o Risinginequalities

o GDPmeasurements=>decisions

o Ethics

o Democracy

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@aureliepols

Page 34: The Great GDPR MyData Debate - Aurelie Pols - Keynote

ObligationsasDataSubjects?

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Page 35: The Great GDPR MyData Debate - Aurelie Pols - Keynote

Fosteringdataliteracy

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Source:http://arcades-project.eu/images/pdf/arcades_teaching_handbook_final_EN.pdf

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