Date post: | 14-Jul-2015 |
Category: |
Real Estate |
Upload: | saurabh-gupta |
View: | 126 times |
Download: | 0 times |
*A total of 5300 twitter followers were manually analyzed for tweet quality, follower count, Inorbit brand affinity & Influence [capability to add to the tweet velocity] *participants & winners of previous contests were marked as ‘high affinity’ individuals
Pre- Production We reached out to select followers through Direct Message’
We sent them the contest creative to tweet.
Pre- Production Contest tweets were sent to the select followers
A fan’s tweet, announcing the contest, tagging @Inorbitmall using the creative we had shared with them
Launch Our Fans took over the announcement of the contest!
Launch It Worked! A fan’s tweet announcing the contest got 2,200+ RT’s
Launch Inorbit fans tagged & invited friends to participate in the contest
Launch As the contest went viral, people started downloading the app…
Launch Later… people started posting pictures of the app
Mid-Way As word spread, We got new followers…
Mid-Way Within hours people started Re-tweeting and favorited tweet
Mid-Way A Virtual countdown started by our fans on twitter!
Mid-Way People kept tweeting about the contest, adding the velocity
Mid-Way All queries were personally responded & encouraged fans to
download the app to get the hints…
Mid-Way Some people faced a few bumps, we got them sorted on
their way to participate
Mid-Way People explored the ‘Shake & Win’ feature
Mid-Way Participants successfully completed the contest…
Mid-Way Sent the snapshots after registering
Mid-Way People loved what they discovered…
Mid-Way Participants shared us how did they find
The mentions reached over 730,000 people. The collective reach of mentions and retweets was over 1 million
Result Over 1Million Impressions!