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Improving how we work for people, planet, and profits. by Joey Shepp, Green MBA
Improving how we work for people, planet, and profits.
by Joey Shepp, Green MBA
About the Presenter
• Joey Shepp, Green MBA
• Sustainable Business consultant
• Principal at EarthsiteWeb Strategy for Sustainable Brands
JoeyShepp.com
The Story of our Time How does the workplace adapt to the information age?
The Changing Workplace
In the last 50 years, the information age has radically changed the workplace. This change has happened so rapidly, our notion of what it means to be an information worker is just starting to catch up.
Information Overload: Feel all too familiar?
Mountains of E-Waste
• 113,000 computers are discarded every day in the US.
• Only 18% of computers are being recycled
• About 80-85 percent of discarded electronics were disposed of in landfills
EPA 2008 Study
Energy Waste & Emissions
• Nearly half the power coming out of the wall is wasted and never reaches the processor, memory, disks or other components
• A computer that rarely gets turned off can produce close to a ton of C0² emissions per year
Rethinking how we work The Green Workplace
A Green Workplace takes a holistic and integrated approach to enhancing work culture, improving place of work, and reducing environmental impacts.
Energy Efficiency
Applying energy efficiency measures is the easiest and most affordable way to cut energy costs.
Energy Efficient Lighting Saves Money
• CFL Bulbs
• Payback in less than 1 year
• Contains Mercury, special disposal
• LED (Soon OLED) Lighting
• Even more efficient
• Non-toxic and recyclable
Energy Efficient Computer Practices
Buy Energy StarOptimize Power
Management Settings
Unplug from Vampire Power
Resource: Climate Savers Computing
• Energy efficiency resources
• Carbon Calculators
• Membership Benefits
E-Waste Recycling
Electronics have the potential to cause the most environmental damage, because of their hazardous ingredients.
Locate LocalElectronics Recycling
Staples E-Waste Recycling Program
• Available 7 days a week at all stores
• $10 Fee for large items such as computers, laptops, monitors, and printers.
• Small items like keyboards, mice, printer cartridges are free
• All brands accepted, doesn’t matter if you purchased it at Staples.
EPA Plug-In Partners
• Many manufacturers and retailers have already committed to collecting, reusing, or recycling old electronics. EPA recognizes the following Plug-In To eCycling partners for their efforts
Green IT
the study and practice of using computing resources efficiently
Green IT ReachesTipping Point in Europe
• Almost half of European enterprises are addressing the green and sustainable challenges facing them
• 34% have a green IT strategy in place now
• 14.5% real cost savings in 12 months
• Company saves nearly 23.2 million euros per year Source: 2008 IDC survey sponsored by Dell
Virtual Servers Makes Use of Unused Resources
• Private ‘slices’ of a physical server.
• Quick start new “servers”
• No lost resources
Green Web Hosting
• Renewable Energy Credits
• Renewable Energy Powered
Cloud Computing
Accessing programs and data through the web rather than locally.
20 Reasons Why Web Apps are Superior
• Never installed• Updates are seamless• No legacy• No admin rights required• Available anywhere, anytime• Platform independent• Less environmental conflicts• Enables social possibilities• Lower cost of sale• Usable from inexpensive PCs• Piracy-proof• No bad debts
• Low-cost support and maintenance
• User’s data is kept safe in hosting environment
• No Viruses• Low cost global distribution• Lower software price entry point
for customers• Access to the entire assets of the
Web (APIs, widgets, messaging, collaboration)
• Mobile is here• Widest potential audience
Source: Vinny Lingham
The Age of the Netbook
• A netbook is a laptop computer designed for wireless communication and access to the Internet
• Cheap and available.• Software and Apps Accessed Online • Inspired by One Laptop per child
Online Storage Makes File Sharing Easy
• Secure backup, sync, and sharing made easy.
Micro-Enterprise
Near free internet tools allow small business to be as efficient as big business.
Near Free Business Software
Open Source
Open source is a development method for software that harnesses the power of distributed peer review and transparency of process. The promise of open source is better quality, higher reliability, more flexibility, lower cost, and an end to predatory vendor lock-in.
Open Source Software Benefits
•Transparent
•Collaborative
•Low Cost
• 44% of browsers run FirefoxOct. 2008 W3Schools
Open Source Success Stories
• 50%+ of servers run on Apache
Open Source Website Building Platforms
•Joomla
•Most Popular CMS
•Wordpress
•Best for Blogs/Publishers
•Drupal
•Best for Communities
Virtual Meetings
As travel costs increase, more meetings are going virtual.
Telecommuting Reported Benefits
• 78% of companies allow some telecommuting
• 68% of companies report increased productivity
• 60% of companies report decreased costs
2008 Study by CompTIA
DimDim $20/month
Fuze Meeting $30/month
GoToMeeting $49/month
WebEx $69/month
Cisco Telepresence Room $350,000
Reducing Transportation
Carpools and public transportation benefit both the environment and employees.
Carpools and Public Transportation
• Carpool Matching: Offer carpool-matching services that allow employees to find co-workers that live near them.
• Bike Racks: Encourage biking and walking to work by providing bike racks outside of the office.
• Parking Incentives: Provide parking incentives such as closer/shaded parking spots for carpoolers.
• Telecommuting: Consider telecommuting to allow employees to work from home one day a week work.
• Four day workweek: What about a workweek with four 10-hour days instead of five eight-hour days?
Paperless Office
Digital information moves beyond the bounds of paper, saves trees and expanding the possibility of information organization and presentation.
Ephemeralization: Do More with Less
• Reduce Clutter
• Increase Accessibility/Collaboration
• Discrete/Embedded Computing
Advanced Paper Scanners Save Time
• Character Recognition Software
• Organize/Search Documents
Virtual Fax Send Fax to Email
• Send Word/PDF documents to Fax Numbers
• Receive Faxes, digitally without printing.
The next evolution of digital paper. Many books now being published in ‘Kindle’ format.
Kindleis the New Book
If you must print, print only what you need
• GreenPrint makes it easy to print only the pages you want saving you around $100 a year on paper and ink, as well as helping to save millions of trees.
Green Purchasing
Many common office products can now be bought green at cost effective prices.
Green Office Products are Competitive Today
• CFL Lighting
• Recycled Paper
• Compostable Eatery/Cups
• Furniture from Sustainably Harvested Wood
• Natural Cleaning/Janitorial
• Refillable Ink Cartridges
• Low Toxicity Electronics
Office Depot The Greener Office
The Green Office Innovative ‘Green Screen’
Ergonomics
Interfacing with technology in a way that is intuitive, transparent, and ergonomic.
“Sitting is Hard Work”
• Author Galen Granz examines the role of the chair in modern work culture.
• “Human beings bodies are not designed to hold any single posture for long periods of time”.
• Arguement against the modern ‘chair-desk complex’.
Examples of Chair Alternatives
Ball Chair Swopper Stool Hag Chair
Keep in Motion, Change Position
Same Old QWERTY
• Designed to slow typists down as to keep pace with the hammer/stamp technology
• Repetitive Stress and Carpal Tunnel Syndrome Emerged
The Near Future: Multi-Touch Interface
Importance of a Greening Manager
To ensure Green Initiatives take hold, it is important to have a leader to champion it within the company or organization.
Greening Manager Saves you Money
• Hire an Greening Manager. It will be beneficial to have someone in the office whose sole job is to initiate, engage, and monitor greening initiatives.
• The money spent on paying somebody to hold this position will be well worth it when you get your utility bill and help save our planet.
Go Further
Green Workplace Resources
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Web Strategy for Sustainable Brands • Sustainable Business Consulting
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