The Growing Cruise Market
1 2 3 4 5Global Trends
Key Cruise Markets
Australia Cruise Market
Case Study: Silversea
Outlook
2
GLOBAL CRUISE MARKET
3m
30m
40m
1990 2020 2030
3
LAND vs. CRUISE HOLIDAYS
Global
Cruise
Market
Global
Holiday
Market
4
NEW SHIP ORDERBOOK
138new ships on
order
285,000new beds
2,100average beds
per ship
37%
18%
46%
Small Medium Large
82%Either ‘small’ or ‘large’ vessels
5
EXPEDITION CRUISING: THE NEXT BIG (LITTLE) THING?
Capacity (Beds)
Expedition Other
# Ships
Expedition Other
6
CRUISE LINE CONSOLIDATION
Global Cruise Passengers
Carnival / Royal / Norwegian Others
7
CUSTOMER EVOLUTION
Silent
Generation
Baby
Boomers
Gen X &
Millennials Gen Z
1 2 3 4 5Global Trends
Key Cruise Markets
Australia Cruise Market
Case Study: Silversea
Outlook
9
CRUISE MARKET: NORTH AMERICA
10
CRUISE MARKET: CHINACRUISE MARKET: CHINA
11
CRUISE MARKET: UK CRUISE MARKET: UK
1 2 3 4 5Global Trends
Key Cruise Markets
Australia Cruise Market
Case Study: Silversea
Outlook
13
AUSTRALIA: THE STORY SO FAR
2004 2019
14
AUSTRALIA: KEY STATS
1.35mAustralian
cruisers
$4.5beconomic
contribution
15,000full-time
jobs
supported
5.8%market
penetration
4thlargest
cruise market
worldwide
15
AUSTRALIA: THE GOLDEN CHILD?
16
AUSTRALIA: THE PROBLEM CHILD?
Sustainability Infrastructure
Congestion Costs
17
ISSUE 1: SUSTAINABILITY
18
ISSUE 2: INFRASTRUCTURE
19
ISSUE 3: CONGESTION
20
ISSUE 4: COSTS
21
AUSTRALIA: THE PROBLEM CHILD?
Sustainability Infrastructure
Congestion Costs
? Recognition ?
1 2 3 4 5Global Trends
Key Cruise Markets
Australia Cruise Market
Case Study: Silversea
Outlook
23
THE ORIGINAL ULTRA-LUXURY BRAND
1 2 3 4 5Global Trends
Key Cruise Markets
Australia Cruise Market
Case Study: Silversea
Outlook
25
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