Title slide with MLP logo
Welcome to the world of...
• The Gruffalo is a UK publishing sensation, written by Julia Donaldson and illustrated by Axel Scheffler
• First published in 1999, it tells the magical adventure of a mouse who takes a stroll through the woods in search of a nut
• Together with a companion title The Gruffalo’s Child, over 13.5 million copies sold worldwide, translated into 75 languages
• Adapted into 2 half hour animated films, featuring an all-star voice cast
• Nominated for Oscar & Bafta Film Award’s
• Over 2.8million DVD’s sold worldwide
A Gruffalo? What’s a Gruffalo?
A literary based, evergreen classic, to be enjoyed by children and families for generations
Storytelling
• High quality merchandising range launched in the UK 2009
• 25 licensees, 7 DTR’s and over 250 products now available
• Key categories: plush, games, stationary, gifting, apparel
• Winner of 6 Licensing Awards
• Products replicate the charm and wit of the storybook
• Focused, cross category range, appealing to boys and girls
Brand extension programme
Mid to high end Department Stores, Gifting and Book retailers, Independents
Brand positioning at UK retail
Pan MacMillan
Pan MacMillan
Roadshow Entertainment Stickman DVD out November 2016!
The Gruffalo: Live On Stage Touring New Zealand Sep to Nov 2016!
Product Highlights
Toys
Toys
Toys
Puzzles & Games
Puzzles & Games
Stationery
Apparel
Apparel
Apparel
Sleepwear
Homewares
Homewares – World’s Apart
Homewares
Homewares
Bags, Harness
Bags, Umbrella
The Gruffalo internationally
• Books translated into 75 languages • Films broadcast in over 180 countries • Licensing programmes in:
• Germany • Australia/New Zealand • Distributors in Benelux, Norway, South Africa, HK & Singapore • US & Canada
• Companion title published 2004 • Complimentary to core ranges • Seasonal appeal • Softer, younger designs
The Gruffalo’s Child Room on the Broom
• Published 2001 • Plush, clothing & games • BAFTA nominated App • #1 US picture book Halloween
Stick Man • Published in 2008 by Scholastic • Plush, puzzles and clothing • Christmas themed app
Brand Extension
A literary based, evergreen classic, to be enjoyed by children and families for generations
An extension to the charm and wit of the storybook
Focused on engaging young imaginations, celebrating the power of storytelling and encouraging learning through imaginative play
Imaginative, involving and a little bit irreverent!
The Gruffalo Brand is….
© 2016 Magic Light Pictures Ltd.
Licensing Enquiries
Mark Paul
[email protected] Tel: +64 (9) 845-4900 Mb +64–274-875-445
Skype: mark.paul.global