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7/30/2019 The Guide to Responsible Media 2012
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ti ]hspilsamdh Fhea`
www.mduh`lekrhhltifirriw.bif
UGH S]IMDHF IJ SI[H]
AR GI[ UI @BGAHZH AUR
]HRSILRAMDH XRH ]@UGH]
UG@L AUR A]]HRSILRAMDH @LE
ALEXDKHLU XRH - IJ GI[
UI KHU FHL IJ SI[H] UI
DAZH JI] UGH SXMDAB ]@UGH]
UG@L IJJ UGH SXMDAB.]IMH]U J NHLLHEQ
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7/30/2019 The Guide to Responsible Media 2012
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MDXH & K]HHL
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@miut
Mduh & Krhhl Uifirriw
Ugh rakgt ij Mduh & Krhhl Biffulab`tails Dafathe ti mh
aehltajahe `s tgh `utgir ij tgas wirn g`s mhhl `sshrthe al
`bbire`lbh watg tgh Bipyrakgt, Ehsakls `le S`thlts @bt
=333. @dd rakgts rhshrvhe. Qiu fust lit rhprieubh `ly p`rt
ij tgas rhpirt ir stirh at al hdhbtrilab fh`ls ir easshfal`th
`ly p`rt ij tgh f`thra`d al `ly itghr jirf, uldhss wh g`vh
aleab`the tg`t yiu f`y ei si `le watg tgas judd bipyrakgt
`le easbd`afhr al pd`bh.
@dd aljirf`tail ushe al tgas rhpirt g`s mhhl bifpadhe
jrif pumdabdy `v`ad`mdh siurbhs tg`t `rh mhdahvhe ti mh
rhda`mdh. ]h`sil`mdh sthps g`vh mhhl t`nhl ti hlsurh
tg`t li hrrirs ir fasehsbraptails `rash, mut tgas b`llit
mh ku`r`lthhe `le tgh rhpirt eihs lit purpirt ti bilt`al`dd aljirf`tail tg`t rhbapahlts f`y rhquarh. Ipalails
bilt`alhe al tgas rhpirt rhprhshlt tgish ij Mduh & Krhhl
Biffulab`tails Dafathe `t tgh tafh ij pumdab`tail.
Mduh & Krhhl Biffulab`tails Dafathe f`nhs li hxprhss ir
afpdabat rhprhshlt`tail ir w`rr`lty, `le li rhspilsamadaty
ir da`madaty as `bbhpthe, watg rhsphbt ti hrrirs ir ifassails
al tgh rhpirt watg rhsphbt ti j`arlhss, `bbur`by, `ehqu`by
ir bifpdhthlhss al tgas rhpirt albduealk, watgiut
dafat`tail, tgh rh`sil`mdhlhss ij priohbtails, jirhb`sts,
hstaf`ths ir `ly `ssiba`the `ssufptails.
Al `bbire`lbh watg tgh Jal`lba`d Rhrvabhs `le F`rnhts
@bt =333, Mduh & Krhhl Biffulab`tails Dafathe eihs lit
privaeh rhkud`the alvhstfhlt shrvabhs ij `ly nale, `le as
lit `utgirashe ti ei si. Litgalk al tgas rhpirt `le `dd p`rts
ghrhal bilstatuth ir sgiude mh ehhfhe ti bilstatuth `evabh,
rhbiffhle`tail, ir alvat`tail ir aleubhfhlt ti muy, shdd,sumsbramh jir ir ulehrwrath `ly alvhstfhlt ij `ly nale. @ly
sphbajab alvhstfhlt-rhd`the quhrahs ir bilbhrls sgiude mh
earhbthe ti juddy qu`dajahe jal`lba`d evashr (shh p`kh 5;).
DAJHAR JI] DAZALK
[AUGIXUBIRUALK
UGH H@]UG.UGH]H AR LI
SD@L (HU) M.
Hsshlta`d althddakhlbh il sust`al`mdh
alvhstalk `le davalkMduh & Krhhl Uifirriw w`lts ti suppirt
alliv`tavh musalhsshs tg`t m`d`lbh tgh
lhhes ij tgh pd`lht, ats phipdh `le iur
prisphraty.
[h `af ti privaeh iur rh`ehrs watg
tgh nliwdhekh tghy lhhe ti f`nh
aljirfhe bgiabhs watgiut prhoueabh,sb`rhfilkhralk ir krhhlw sg.
[h w`lt tgh wirde ti mh `s
mduh le krhhl tifirriw s at
w`s yhsthre`y.
[h mhdahvh tg`t hvhryilh b`l pd`y ` p`rt
`le `lyilh b`l f`nh ` eaffihrhlbh. Lit my
kialk m`bn tgriukg faspd`bhe list`dka`
ti sifh mykilh `kh, mut my straealk iut
ti ` mrakgt lhw juturh al wgabg wh t`nh
`ev`lt`kh ij tgh lhw `ppri`bghs tg`tb`l afprivh iur qu`daty ij dajh, tgh jiie wh
h`t, tgh `ar wh mrh`tgh, tgh w`thr wh eraln
`le tgh d`le wh davh il.
Zasat Mduh & Krhhl Uifirriwmduh`lekrhhltifirriw.bif
BISQ]AKGU & EARBD@AFH]
7/30/2019 The Guide to Responsible Media 2012
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MDXH & K]HHL
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3: @ RGI]U GARUI]Q IJ U]QALK UI ]HKXD@UH @L A]]HZH]HLU,
XL]XDQ @LE ISALAIL@UHE S]HRRMy Rafil Dh`emhtthr
03 UIE@QR FHEA@ D@LERB@SH? [GI I[LR [G@U9
0= UGH ]H@D LH[RS@SH] U@W @ZIAE@LBH RB@LE@D
My Rafil Dh`emhtthr
02 @ J]HH S]HRR [IXDE MH @ KIIE AEH@
My Rafil Dh`emhtthr
08 J]HHEIF IJ HWS]HRRAIL AR LIU UGH R@FH @R @ J]HHEIF UI
FARDH@EMy Rafil Dh`emhtthr
0; UGH DHZHRIL ALPXA]Q @LE ]HSI]U
01 SXMDAB ISALAIL
=3 G@BNHE IJJ IZH] UGH MHG@ZAIX] IJ UGH S]HRR
[atg G`bnhe Ijj
=5 UGH BILBDXRAIL IJ GXKG K]@LUR [AULHRR RU@UHFHLU UIUGH DHZHRIL ALPXA]Q
=8 J@BUR @]H UI UGH FALE [G@U JIIE AR UI UGH MIEQ
[atg Judd J`bt
23 [GAUH[@RG @LE K]HHL[@RG? UGH JABNDH HUGABR IJ BDAF@UH
BG@LKH ]HSI]UALKMy K`val Rfatg
25 SIDHR @S@]U? UGH ALUH]L@UAIL@D ]HSI]UALK IJ BDAF@UHRBHSUABARF
2: RNHSUAB@D RBAHLBHR UIS 03 BDAF@UH FQUGR
BILUHLUR[[[.MDXH@LEK]HHLUIFI]]I[.BIF
7/30/2019 The Guide to Responsible Media 2012
4/44
MDXH & K]HHL
BIFFXLAB@UAILR =30=
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5
A
ts mhhl ` tufudtuius jhw yh`rs jir tgh Mratasgprhss. @ddhk`tails ij riy`d pgilh g`bnalk b`fhti dakgt al @ukust =33: safpdy ` b`sh ij rikuh
rhpirthr `bbirealk ti Lhws Althrl`tail`d. AlOudy =331, Ugh Ku`rea`l pumdasghe eht`ads ij d rkhp`yfhlts ti dh`ealk jiitm`dd kurhs le rhvh`dhe tg`t
tghrh whrh up ti 2,333 itghr pithlta`d vabtafs ij
pgilh g`bnalk.[g`t jiddiwhe w`s twi vhry dilk yh`rs ij strilk
ehla`d my Lhws Althrl`tail`d (LA) hxhbutavhs,
biljusail my tgh SBB `le pidabh `le ` st`ulbgehjhlbh ij LA my jhw dh`ealk pidataba`ls, wgiehmulnhe tgh irakal`d Ku`rea`l stiry.Il tgh Oudy 5 =300, Ugh Ku`rea`l mrinh tgh lhwstg`t tgh fimadh pgilh ij tgh furehrhe sbgiidkard
Faddy Eiwdhr g`e mhhl g`bnhe. Ugrhh e`ys d`thr,`faest waehsprh`e rhvudsail, Ugh Lhws ij tgh
[irde ilh ij tgh mhst-shddalk lhwsp`phrs al Mrat`al bdishe, hlealk 0:7 yh`rs ij biltaluius pumdasgalk.Ugas al turl sp`wlhe alehphlehlt, p`rda`fhlt`ry`le lhw pidabh alquarahs alti tgh htgabs le addhk`d`btavatahs ij lhwsp`phrs.
Ugh f`al rhbiffhle`tail ij Dire Oustabh Dhvhsils
d`lef`rn rhpirt, wgabg w`s rhdh`she t tgh hle ijLivhfmhr tgas yh`r, b`ddhe jir tgh hst`mdasgfhlt ij `l
alehphlehlt rhkud`tiry miey, ulehrpallhe my st`tuth.Puhstails rhf`al s ti wghtghr tgh prafh falasthr
`le lhwsp`phr heatirs wadd `krhh ti subg ` miey, mutwg`t as bdh`r jrif v`raius pidds as tg t tgh f`oiraty ijtgh pumdab `rh mhgale strilkhr alehphlehlt rhkud`tailjir tgh XNs lhwsp`phrs. F`rnalk tghar iwlgifhwirn safpdy aslt kiie hliukg `lyfirh.[ghl wh `snhe iur rh`ehrs giw tghy tgiukgtlhwsp`phrs al Mrat`al sgiude mh rhkud`the, livhrwghdfalk ;5% s`ae tghrh sgiude mh l
alehphlehlt miey, hst`mdasghe my d`w, tg`t eh`dswatg bifpd`alts le ehbaehs wg`t s`lbtails tghrhsgiude mh aj oiurl`dasts mrh`n krhhe biehs ij
bileubt hsshlta`ddy hx`btdy wg`t tgh Dhvhsil rhpirt
rhbiffhles.
Ildy 8% s`ae tg`t lhwsp`phrs sgiude hst`mdasg tghariwl rhkud`tir, wgadh 00% s`ae lhatghr.
Kiie, gilhst, alvhstak`tavh oiurl`dasf wiude
lit sujjhr al tgas sbhl`rai. Ugh prhss biudebiltaluh ti gide pumdab kurhs ti bbiult,
sbrutalash pidaby le rhpirt il assuhs ij rh`dpumdab althrhst, mut ulhtgab`d, affir`d leaddhk`d btavatahs pgilh g`bnalk, altrusail,
tgrh`thlalk, mramalk, g`r`ssalk `le si il wiude mh bilehflhe. @le rakgtdy si.Lhwsp`phrs burrhltdy rhbhavh tgh dh`st
stralkhlt rhkud`tail pissamdh fubg dhss
si tg`l tgh mri`eb`st fhea`, jir hx`fpdh,wgabg shhfs mdh ti bileubt jrhquhltalvhstak`tavh rhpirts phrjhbtdy jrhhdy. Mut hvhl
tgh st`ulbghst evib`ths ij prhss rhkud`tail
eilt tgaln lhwsp`phrs sgiude mh s gh`vady
rhkud`the s UZ ir r`eai.
Ugh MMB, wgabg g`s bifh ulehr saklab`lt bratabasf
ij d`th jir ats ridh al tgh Oaffy R`vadh le Dire
Fb@dpalh sb`le`ds, g`s kilh `miut ats musalhss`efar`mdy. Uip hxhbutavhs prifptdy rhsaklhe `le
alehphlehlt alvhstak`tails whrh swajtdy sht up.
Bifp`rh tg`t ti tgh mhg`vaiur ij Lhws Althrl`tail`d,
wgabg ivhrdiinhe pgilh g`bnalk btavatahs jir `
lufmhr yh`rs, `le ehlahe at g`e g`pphlhe ultad at w`shvhltu`ddy jirbhe ti bdish ats fist pipud`r tatdh, Ugh
Lhws ij tgh [irde.Ri whrh t`dnalk miut lufmhr ij whhns vhrsus
lufmhr ij yh`rs.Iur Kuaeh ti ]hspilsamdh Fhea` hx`falhs tgh`jthrf`tg ij tgh Dhvhsil rhpirt, wgadh `dsi t`bndalk
tgh sumohbts ij prhss jrhheif, jrhheif ij hxprhssail
`le rhkud`tail. Ugas as il tip ij althrvahws watgG`bnhe Ijj, tgh dh`ealk b`fp`aklalk miey jir ` jrhh`le `bbiult`mdh prhss, `le Judd J`bt, `l irk`las`tailtg`t prifiths `bbur`by al tgh prhss.[h diin `t tgh eajjhrhlbh mhtwhhl jrhheif ijhxprhssail le tgh jrhheif ti fasdh`e le sn ei whrh`ddy g`vh jrhh prhss ir ilh iwlhe my piwhrjud
phipdh watg sphbab hbilifab khle`.
Ughrh as `dsi ` shbtail il bdaf`th bg`lkh - ilh ij tghfist gitdy ehm`the sumohbts al =0st bhltury fhea` -
`le wgy rhpirtalk ij tgh assuh as ijthl bndh.
]imhrt J Nhllhey ilbh s`ae, Ugh primdhf ij piwhr
as giw ti bgahvh ats rhspilsamdh ush r`tghr tg`l atsarrhspilsamdh `le aleudkhlt ush ij giw ti kht fhl ijpiwhr ti davh jir tgh pumdab r`tghr tg`l ijj tgh pumdab.
Urudy alehphlehlt rhkud`tail le firh hjjhbtavh
rherhss, biupdhe watg ` krh`thr hfpg`sas il htgabs`le rhspilsamadaty, wiude ki ` dilk w`y ti rhalst`ddalkpumdab bilehlbh al Mrat`als hsshlta`d jrhh prhss.
HEAUI], MDXH & K]HHL UIFI]]I[
JI]H[I]E
[gabg ij tgh jiddiwalk st`thfhlts bifhs bdishr ti yiur
vahw il giw yiu tgaln lhwsp`phrs al Mrat`al sgiude mh rhkud`the9
Riurbh? Mduh & Krhhl Uifirriwmduh`lekrhhltifirriw.bif
Ughrh sgiude mh l alehphlehlt miey, hst`mdasghe my d`w, wgabgeh`ds watg bifpd`alts le ehbaehs wg`t s`lbtails tghrh sgiudemh aj oiurl`dasts mrh`n krhhe biehs ij bileubt
;5%
Lhwsp`phrs sgiude hst`mdasg tghar iwl miey wgabg eh`dswatg bifpd`alts le ehbaehs wg`t s`lbtails tghrh sgiudemh aj oiurl`dasts mrh`n krhhe biehs ij bileubt
8%
Lhatghr00%
Eil't nliw00%
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5/44
MDXH & K]HHL
BIFFXLAB@UAILR =30=
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8
Mgut`l Lhp`d G`ataB` ph ZhrehF`urat`la`Bzhbg ]hpumdab Lakhr @ustra` U`lz`la` F`da Kg`l` Jald`le Lirw`yRwatzhrd`le L`fama` Lhtghrd`les Ehlf`rn O`p`l Sid`le Abhd`le Bifiris Uulasa` RwhehlBist` ]ab` B`l`e` Mhdkauf Arhd`le Khrf`ly Murnal` J`siKualh`-Mass`uXlathe Nalkeif Ar`qRahrr` Dhilh Uiki Fiz`fmaquh Xruku`y Bhltr`d @jrab l ]hpumdab D`is
@ustr`da`Hd R`dv`eir
]if`la` Asr`hd (Asr`hda thrratiry)
Rp`al@rkhltal`
Riutg Nirh`
Nuw`at Damhra` Murf`
_`fma` Gulk`ry Sirtuk`d
]h pumdab ij Bgal` (U aw`l) Kualh`
Rhybghddhs Riutg @jrab`
Nhly` Damy`
Rdivhla` B`fhriil
Jr`lbh F`e`k`sb`r
_afm`mwh Misla` le Ghrzhkival`
]hpumdab ij tgh Bilki F`urataus
Ku`thf`d` Rhrma`b
Nyrkyzst`l Bum`
At`dy Bg`e
Xlathe Rt`ths Nisivie
Filkida` Dhm`lil Rhlhk`d
Gilk Nilk M`lkd`ehsg
Xnr`alh Bri`ta` K`mil Mr`zad
]ussa` F`d`ysa`
Mrulha Filthlhkrib
Krhhbh Htgaipa` Mudk`ra`
S`r`ku`y R`uea @r ma`
Bgadh Oire`l
Mhlal @dkhra` Midava`
Bidifma` Ehfibr`tab ]hpumdab ij tgh Bilki
U`oanast`l @lkid`
Zhlhzuhd` S`l`f` S`nast`l
B`fmiea` Alea`
Hbu`eir
Zahtl`f Murulea Firibbi
Sgadappalhs N`z`ngst`l
UurnhyRw`zad`le
Xzmhnast`l@jkg`last`l
Ug`ad`le Shipdh's ]hpumdab ij Bgal`
F`d`wa Lakhra`
Shru K`fma`
Hqu`tira d Kualh` ]w`le`
Lirtg Nirh` Mhd`rus Xk`le` Fhxabi
Aleilhsa` S`dhstala l thrratirahs
Uurnfhlast`l Eoamiuta
@zhrm`ao`l Hratrh` Hkypt
Aviry Bi`st Rue`l Qhfhl
Rra D`ln` Ryra`
Ar`l M`gr`al
UghSrhssJrhheifAleh
xas`l
`llu`dr`lnalkijbiultrahs
bifpadhe`lepumdasghe
my
]hpirthrs[atgiutMire
hrs
m`sheupiltghirk`las`tail's
`sshssfhltijtghbiul
trahs'
prhssjrhheifrhbiresaltgh
prhvaiusyh`r.@sf`ddhr
sbirh
altghalehxbirrhspilesti
krh`thrjrhheifijtghp
rhss.
AlehxRbirhjir=300-=30=
Dhsstg`l03
03ti=1.1
23ti51.1
83ti:1.1
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Alsuflbahlte`t`
SrhssJrhhe
if
Ughbg`rtmhdiw
sgiwsgiw
alehxsbirhsg`v
hbg`lkhe
mhtwhhl=33=`le=30=.
Qhddiwm`rssgi
w`j`ddalalehx
sbirhs,birrhsp
ilealkti
krh`thrjrhheif
ijtghprhss.
F`khlt`m`rs`
rhushejir
biultrahswghrhtghalehx
sbirhg`srashl,sgiwalk
wghrhjrhheifg`sehbrh`she.
I-=3
-53
-:3
+=3
+53
+:3
+73
+033
Riurbh?
[anaphea`
mat.dy/Srhssjrhheif
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7/30/2019 The Guide to Responsible Media 2012
6/44
MDXH & K]HHL
BIFFXLAB@UAILR =30=
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KXAEH
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HEA@
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=30=
:
UGH @FXRHFHLU @LE EHDAKGU IJ UGHJH[Hvhr salbh ats alvhltail al 0553 my Khrf`l md`bnsfatg
`le kidesfatg Kuthlmurk, tgh praltalk prhss g`s mhhl` piwhrjud tiid tg`t mitg tgh st`th `le aleavaeu`ds
g`vh wasghe ti biltrid. Ugh `madaty jir `l aehltab`d
fhss`kh ti mh rhprieubhe tgius`les, tghl faddailsij tafhs, le eastramuthe watgiut rhdyalk il tgh talyrh`bg `le v`k`rahs ij g`lewratthl thxt, ir`tirs ir
fhsshlkhrs bg`lkhe tgh w`y kivhrlfhlts `le althrhst
kriups biffulab`the watg tgh pipud`tail. Ugh thrflhwsp`phr k`alhe pipud`raty al tgh 0;tg bhltury
`jthr tgh h`rdahr p`fpgdhts, muddhtals le k`zhtths. Altgas pidatab`ddy eajbudt tafh ij bavad w`r al Hlkd`le,pumdasghrs whrh ijthl ikkhe eiwl Jdhht Rtrhht, tgh
kriwalk gh`rt ij pumdasgalk al Dileil. Bghhns biudemh mr`lehe ir h`rs bripphe jir mhalk sheataius damhddhr(wratalk watg althlt ti hlbiur`kh alsurrhbtail k`alsttgh hst`mdasghe irehr). ]hbiklasalk tgh piwhr ij tghprhss hvhl tghl, p`rda`fhlt p`sshe `bts ti dabhlsh
prhsshs al 0:52, wgabg w`s tt`bnhe my Oigl Fadtil al@rhip katab , le k al al 0::=. Jrhquhlt uldabhlshepumdasghrs, subg `s tgh dhvhddhr Oigl Dadmurlh, hfhrkhe
euralk tgas tafh ti ehf`le jrhh rakgts le jrhheif ijhxprhssail. Dabhlsalk w`s l`ddy dajthe al 0:18 `le tgh
jrhh Mratasg prhss w`s mirl. Al md`t`lt tthfpt ti prabhlhwsp`phrs iut ij ireal`ry phipdhs rh`bg le rht`albiltrid ij mitg tgh fhsshlkhr `le fhss`kh, oiurl`dasts
`le pumdasghrs jiule tghfshdvhs hlbufmhrhe my lhw
t`xhs il p`phr `le `evhrtasalk, er`bila`l sheataius `le
md`spghfius damhd d`ws `le pidatab`d aluhlbh aj yiu
b`lt mh`t tghf, ush tghf.
SHISDH G@ZH RHLRH HLIXKG UI F@NH]HJDHBUAILR JI] UGHFRHDZHRUgh rst e`ady, tgh E`ady Biur`lt, w`s pumdasghe al 0;3=
`le ats priprahtir Hew`re F`ddht alsparhe Mduh & Krhhl
Uifirriw watg tgh jiddiwalk shltafhlt. Gh st`thealthlt ti pumdasg ildy lhws le wiude lit ee ly
biffhlts ij gas iwl, suppisalk itghr phipdh ti g`vhshlsh hliukg ti f`nh rhhbtails jir tghfshdvhs.
Al 0;0=, tgh Rt`fp @bt w`s altrieubhe> lhwsp`phrs
sumohbthe ti t`x `le prabh albrh`she. Ugh st`fp t`x w`s
` t`x il h`bg lhwsp`phr le tgus gat bgh`phr p`phrs`le pipud`r rh`ehrsgap g`rehr tg`l wh`dtgy bilsufhrs(mhb`ush at jirfhe gakghr pripirtail ij tgh purbg`shprabh). At w`s albrh`she al 0;1;, rheubhe al 072: `le
w`s l ddy hlehe al 0788, tgus ddiwalk bgh p prhss.
Ehspath tghsh `tthfpts ti dafat tgh prhss, at krhwalhxir`mdy euh tgh h`sh ij brh`talk le d`ulbgalk tatdh,
wgabg g s p r ddhds watg eakat d fhea tie y. Ugh tit d
lufmhr ij bipahs ij lhwsp`phrs side yh`rdy al 0;82 w`s;.5f `le g`e rashl ti 00.2f al 0;;:.
Ugh idehst hxastalk l`tail`d lhwsp`phr, Ugh Uafhs,w`s jiulehe s tgh E`ady Xlavhrs`d ]hkasthr al 0;78
bg`lkalk ats l`fhs al 0;77. Al 0705, Ugh Uafhs st`rthe
usalk sth`f prhsshs, wgabg krh`tdy albrh`she al praltb`p`baty.
@ RGI]U GARUI]Q IJ U]QALKUI ]HKXD@UH @L A]]HZH]HLU,XL]XDQ @LE ISALAIL@UHES]HRR
UGH M]AUARG S]HRR @LE SIDAUABA@LR @]H RU]AZALK UI AFSDHFHLU UGH
DHZHRIL ]HSI]U. UGAR AR UGH OXRU UGH D@UHRU AL ]HSH@UHE @UUHFSUR UI
]HKXD@UH UGH S]HRR I] HLBIX]@KH AU UI ]HKXD@UH AURHDJ.
My Rafil Dh emhtthr
JIXLEHE UAUDH HWARUALK UIE@Q
0;78 UGH UAFHR D@XLBGHR @R UGH E@ADQ
XLAZH]R@D ]HKARUH]
0;10 UGH IMRH]ZH]
070; UGH RBIURF@L
07=0 UGH F@LBGHRUH] KX@]EA@L
07== UGH RXLE@Q UAFHR
0752 LH[R IJ UGH [I]DE - RXL IL RXLE@Q AL =300
0788 UGH E@ADQ UHDHK]@SG
0777 JAL@LBA@D UAFHR
071: E@ADQ F@AD
0133 E@ADQ HWS]HRR
0132 E@ADQ FA]]I]
010= UGH E@ADQ GH]@DE (010=-01:5) @LE MHBIFHR
UGH RXL
0107 RXLE@Q HWS]HRR
01:0 UGH RXLE@Q UHDHK]@SG
017= UGH F@AD IL RXLE@Q
017: UGH ALEHSHLEHLU
0113 UGH ALEHSHLEHLU IL RXLE@Q =303 UGH A
7/30/2019 The Guide to Responsible Media 2012
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MDXH & K]HHL
BIFFXLAB@UAILR =30=
UGHK
XAEHUI]HRSILRAMDHF
HEA@
EHBHFMH]
=30=
;
@ turlalk pialt al tgh kgt jir Mratasg prhss jrhheif
w`s rh bghe al 070; wghl [adda`f Gilh, l Hlkdasg
wrathr, s tarast le miinshddhr, wil biurt m`ttdh k alstkivhrlfhlt bhlsirsgap. Ugh `tthfpts my tgh tghl gifh
shbrht`ry Dire Raefiutg ti put l hle ti sheataiusp`fpgdhthhrs g`e j`adhe.
UGAR ]H@DDQ [@R UGH @KH IJ UGH U]@ALMhtwhhl 0727 `le 0788, tr`al p`sshlkhr oiurlhys rish
jrif 8.8f ti 000f, ph`nalk t 0.8 maddail mhjirh tghrst wirde w`r s tgh lhtwirn le althrhst krhw. @t
tgh s`fh tafh, j`ddalk jrhakgt bists fh`lt lhwsp`phrspralthe al Dileil, F`lbghsthr le Healmurkg biudeh`sady mh easp`tbghe ivhrlakgt ti tgh mrh`nj`st t`mdhs ij
giushgides riule tgh XN. Barbud`tails rish r`paedy letgh piwhr ij tgh prhss krhw watg at. Ugh tit`d lufmhr
ij bipahs ij lhwsp`phrs side yh`rdy al 072: w`s 21f`le g`e rashl ti 0==f al 0785 al ` biultry ij oust ivhr
=0f. My 07:5, tgh prhss w`s d`rkhdy jrhh ti ei s atdanhe.
[atg rasalk dathr by jthr tgh 07;3 Heub`tail @bt le
tgh `evhlt ij f`dh (072;, 07:;, 0775) tghl ulavhrs`d
sujjr`kh (0107 le 01=7), tgh kriwalk ehsarh ti rh`ewg t pidatab d, musalhss le rhdakaius dh ehrs whrh eialkk`vh ` biltaluhe miist ti barbud`tail. @s eae tgh ehsarh
ti hloiy s`d`baius sb`le`ds ij tgh rabg `le piwhrjud.
LH[RS@SH]R RGIXDE G@ZH LIJ]AHLER OIRHSG SXDAU_H]At as euralk tgas phraie ij r`pae kriwtg tg`t tgh rst krh`t
fhea` priprahtirs ir prhss m`rils pph`r al tgh XN @djrhe G`rfswirtg (Dire Lirtgbdajjh) wgi d`ulbghe tghE`ady F`ad al 071: `le F`x @atnhl (Dire Mh`vhrmriin)
wgi miukgt tgh 03-yh r ide E`ady Hxprhss al 0103.Lirtgbdajjh, wgi dsi jiulehe tgh E`ady Farrir al0132, w`s hllimdhe `s m`ril al 0138 `le hdhv`the
ti Zasbiult al 0107, jir gas shrvabh `s tgh gh`e ij tgh
Mratasg w`r fassail al tgh XR (g`valk twi 0f ir si
barbud`tail lhwsp`phrs prim`mdy ghdphe). Gh as tgh krh`t,krh`t ulbdh ij tgh burrhlt priprahtir ij tgh E`ady F`ad,
Oil tg l G`rfswirtg (tgh jiurtg Dire ]itghrfhrh).
@ mradda lt musalhssf`l, euralk gas dajhtafh, ghhxhrbashe v`st aluhlbh ivhr Mratasg pipud`r ipalail.
Fhk`dif`la` biltramuthe ti lhrvius mrh`neiwl
sgirtdy mhjirh gas eh`tg al 01== le gh w`s subbhhehemy gas mritghr G`ride G`rfswirtg,Dire ]itghrfhrh, tgh burrhltiwlhrs krh`t kr`lej`tghr. @djrheG`rfswirtgs vhreabt jthr tgh rst
whhn ij tgh E`ady F`ads pumdab tailw`s, [hvh strubn kide falh!
Al gas tafh Dire Mh`vhrmriin w`s `l
FS (0103-010:), bg`lbhddir ij tgh
Eubgy ij D`lb`sthr (0107), falasthrij aljirf`tail (0107), falasthr ij
`arbr`jt prieubtail (0153-50), falasthr ij suppdy (0150-5=), falasthr ij w`r prieubtail (015=) `le Dire Sravy
Rh`d (0152-58). Gh as rhputhe ti g`vh s`ae al 015; tg`t
gh r`l tgh p`phr purhdy jir tgh purpish ij f`nalkprip`k`le`, le watg li itghr fitavh.
At w`s al tgh 01=3s tg`t tgh rasalk eavirbh r`th k`vh
oiurl`dasts fpdh ippirtulaty ti rhpirt tghsh s`d`baius
shxu`d eht`ads rhvh`dhe al tgh bilshquhlt urry ij biurt
b`shs. @jthr ` dilk phraie wghl kivhrlfhlts g`e d`rkhdy
kavhl up tryalk ti rhkud`th tgh prhss, tgh g`redalh gifh
shbrht`ry, Rar [adda`f Oiylsil-Gabns fivhe d`w ti m`l
subg ulpdh`s`ltlhss. MMB r`eai d`ulbghe al 01==, s` prav`th bifp`ly, le mhk`l hxphrafhlt`d thdhvasail
mri`eb`sts al 012=, watg rhkud`r mri`eb`sts jrif@dhx`ler` S d`bh biffhlbalk al 012:.
Giwhvhr, at w`s ildy `jthr tgh shbile wirde w`r tg`ttghrh w`s lhw shrahs ij tthfpts lit ti rhkud`thtgh prhss my d`w, mut ti le w`y ti viae tg`t - my
jisthralk shdj-rhkud`tail. Lhwsp`phrs whrh dafathe
RALBH UGH S]ALUALK S]HRR B@FH ALUIMHALK, SIHU]Q G@R BH@RHE UI MH UGH
EHDAKGU IJ UGH [GIDH BIFFXLAUQ IJF@L> AU G@R MHBIFH UGH @FXRHFHLU
@LE EHDAKGU IJ UGH JH[ OIGLF@RHJAHDE, SIHU D@X]H@UH
JIXLEHE UAUDHR HWUALBU I] FH]KHE UIE@Q 0730 RXLE@Q EARS@UBG - FH]KHE [AUG R HWS]HRR 01:0
0730 [HHNDQ EARS@UBG - ]HL@FHE RXLE@Q
EARS@UBG 01=7, FH]KHE [AUG R HWS]HRR 01:0
075= RXLE@Q LH[R - FH]KHE [AUG RXLE@Q
K]@SGAB 0120
075: E@ADQ LH[R - FH]KHE [AUG E@ADQ BG]ILABDH
0123
075; HFSA]H LH[R - FH]KHE [AUG LIU[ 01:3
0783 ]HQLIDER LH[R - ]HL@FHE RXLE@Q BAUA_HL
01:=, BDIRHE 01:;
07;= E@ADQ BG]ILABDH - FH]KHE [AUG E@ADQ LH[R
0123
07;; RXLE@Q ]HJH]HH - FH]KHE [AUG RXLE@Q
BG]ILABDH 0121
0778 RXLE@Q BG]ILABDH - FH]KHE [AUG HFSA]H
LH[R 0188
0131 E@ADQ RNHUBG - FH]KHE [AUG E@ADQ F@AD 01;0
0108 RXLE@Q K]@SGAB - FH]KHE [AUG RXLE@Q
LH[R 0120, BDIRHE 01:3
0123 LH[R BG]ILABDH - FH]KHE [AUG E@ADQ F@AD 01:3
017: UIE@Q - BDIRHE 0118
011: RXLE@Q MXRALHRR - MHB@FH F@K@_ALH UGH
MXRALHRR =33:, BDIRHE =337
=300 LH[R IJ UGH [I]DE - BDIRHE @LE ]HISHLHE
@R RXL IL RXLE@Q
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MDXH & K]HHL
BIFFXLAB@UAILR =30=
UGH
KXAEH
UI
]HRSILRAMDH
F
HEA@
EHBHFMH]
=30=
7
jrif Rhpthfmhr 0121, `t rst ti :3% ij tghar prh-w`r
bilsufptail ij lhwspralt. My 0158 lhwsp`phrs whrhdafathe ti =8% ij tghar prh-w`r bilsufptail.
My 015;, tit`d `llu`d l`tail`d lhwsp`phr barbud`tail
stiie t : maddail, watg tgh kidehl hr` mhalk mhtwhhl
tgas yh`r `le 018:. Ugh bifmalhe e ady barbud`tail g`erashl ti 0:.:f le Rule`ys t 23.8f, Rule`ys, al biultry watg pipud`tail ij 80.=f ir :.7ml phr yh`r.
Ugh Rule`y lhwsp`phrs, Hfparh Lhws (fhrkhe watgLit[ 01:3), Rule`y Easp`tbg (fhrkhe watg Rule`yHxprhss) `le Rule`y Kr`pgab (bdishe 01:3) `rh liwkilh, mut rhprhshlthe =:% ij lhwsp`phr side al tg`t
yh r.
Xlsurprasalkdy, tgas ph`n mhjirh tgh dilk ehbdalh sats `ttgh albhptail ij tgh Uhdhvasail @bt 018=, wgabg iphlhe
tgh `arw`vhs ti biffhrba`d thdhvasail jrif 0185. Javh
yh rs d`thr al 01:0 tit d llu`d barbud tail g`e j`ddhl myivhr 1%.
[GI KX@]ER UGH KX@]EA@LR9Ugh pist-w`r phraie s`w li dhss tg`l tgrhh riy`dbiffassails il tgh prhss. Ugas dhe ti tgh shttalk up ij
tgh Srhss Biulbad al 0182. Al tgh 015;-51 rhpirt at s`ae,@ lhwsp`phr as ilh ij tgh fist rhf`rn`mdh prieubtsij fiehrl sibahty. Ui k`tghr lhws jrif vh biltalhlts>
ti pralt le eastramuth at si j`st tg`t wg`t g`pphls te`wl al Alea` f`y mh rh`e mhjirh mrh`nj`st al Hlkd`le>
ti phrjirf tgh jh`t `jrhsg hvhry =5 giurs> `le ti shdd
tgh prieubt jir dhss tg`l tgh prabh ij mix ij f`tbghs--tgas, whrh at lit si j`fada`r, wiude mh rhbiklashe s l`stilasgalk `bgahvhfhlt.
Ugh 01:0-:= biffassail stueahe tgh hbilifab lel`lba`d j`btirs tg`t jjhbtalk tgh prhss le irehrhe
afprivhfhlts ti tgh Srhss Biulbad.
Al w`s al 01:7 tg`t bhrt`al ]uphrt Fureibg pph`rheil tgh sbhlh ti bquarh Ugh Lhws ij tgh [irde, Ugh
Rul al 01:1 le Ugh Uafhs le Rule`y Uafhs al 0170.Jiddiwalk git jthr tgh d`ulbg ij biffhrba`d r`eaial 01;2 tgh 01;501;; biffassail pripishe
tgh ehvhdipfhlt ij ` wratthl Bieh ij Sr`btabh
jir lhwsp`phrs ildy jir tghsh ti mh jiddiwhe mywaehsprh e imohbtails al tgh 0173s tg t tgh prhss w`s
stadd iut ij biltrid.Al 017:, Lhws Althrl`tail`d tatdhs (Ugh Uafhs, UghRule`y Uafhs, Ugh Rul, Ugh Lhws ij tgh [irde) fivh
ti [`ppalk jrif Jdhht Rtrhht, jiddiwhe al tgh lhxt jhwyh rs my Ugh E`ady Uhdhkr pg, Ugh Rule`y Uhdhkr pg,
Imshrvhr, Hvhlalk Rt`le`re, Jal`lba`d Uafhs `leHxprhss Lhwsp`phrs. Ugas fivh as p`rt ij tgh pribhss ij
tr`lsjirfalk tgh prieubtail ij lhwsp`phrs usalk lhwthbglidiky.Mhtwhhl 0172 `le 0113 ivhr 733,333 gifhs whrh
tthe watg mri`em`le b`mdh. Al 017:, Mratasg R`thddath
Mri`eb`stalk d`ulbghe, jiddiwhe my Rny al 0171 (prip.] Fureibg). Ughy fhrkhe al 0113 ti mhbifh MratasgRny Mri`eb`stalk.Alst`lbhs danh tgh pumdab`tail ij r`ph vabtafs
pgitikr`pg le sifh ij tgh rhpirtalk ij tghGaddsmiriukg eas`sthr, dilk watg pidatab`d imohbtails ti
tgh alv`sail ij prav`by, whrh jiddiwhe my yht litghr
Alquary, dhe my Rar E`vae B`dbutt, al 0113.Al 0113, tgh kivhrlfhlt `lliulbhe tg`t tgh prhss w`s
mhalk kavhl ilh l`d bg`lbh ti f`nh shdj-rhkud`tail
wirn ir dhk d biltrids wiude jiddiw.Mut tgish dhk`d biltrids lhvhr g`pphlhe. Ugh B`dbutt
]hpirt eae dh`e ti tgh hst`mdasgfhlt ij tgh SrhssBifpd`alts Biffassail, mut w`s tghl sghdvhe ` j`bt
tg`t g`s lit kilh ullitabhe my Dire Oustabh Dhvhsil.
Al tgh m`bnkriule ti dd tgas, Mratasg hlkalhhr,bifputhr sbahltast le hfpdiyhh ij BH]L, Uaf Mhrlhrs-Dhh writh pripis`d al F`rbg 0171 jir wg`t wiudehvhltu`ddy mhbifh tgh [irde [aeh [hm il @ukust :
0110.Uie`y tgh l`tail`d prhss g`s ` tit`d llu`d l`tail`d
UGH SGILH G@BNALK RB@LE@D DHE UI UGH
BDIRX]H IJ UGH LH[R IJ UGH [I]DE AL
OXDQ =300, @LE UGH RXMRHPXHLU DHZHRIL
ALPXA]Q @LE ]HSI]U. SGIUI? JDABN].
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MDXH & K]HHL
BIFFXLAB@UAILR =30=
UGHK
XAEHUI]HRSILRAMDHF
HEA@
EHBHFMH]
=30=
1
lhwsp`phr barbud`tail ij 2.= maddail,eiwl lh`rdy 53% jrif ats ghakgt,
`le as iwlhe my hakgt bifp`lahs.@le si jthr tgh dilk-rullalkpgilh-g`bnalk sb`le`d, tgh bdisurhij Ugh Lhws ij tgh [irde, hvaehlbh
ij mramalk tgh pidabh le dyalk tip`rda`fhlt, tgh Dhvhsil alquary
w`s d`ulbghe. Ugas oueaba d pumdab
alquary alti tgh budturh, pr`btabhs`le htgabs ij tgh Mratasg prhssjiddiwalk tgh Lhws Althrl`tail`dpgilh g`bnalk sb`le`d, bg`arhemy Dire Oustabh Dhvhsil, wgi w`s
`ppialthe al Oudy =300 le rhpirtheal Livhfmhr =30=.
Al gas sphhbg rhdh`salk tgh rhpirt
gh s`ae, A nliw giw vat`d tgh prhssas `dd ij at `s ku`rea`l ti tghalthrhsts ij tgh pumdab, s bratab`d
watlhss ti hvhlts, s st`le`re
mh`rhr jir tgish wgi g`vh li ilh
hdsh ti sph`n up jir tghf. Litgalk Ag`vh gh`re ir rh`e g`s bg`lkhe tg`t
vahw. Ugh prhss, iphr`talk jrhhdy le
al tgh pumdab althrhst, as ilh ij tghtruh s`jhku`res ij iur ehfibr`by.
@s rhsudt at gides ` pravadhkhe le
piwhrjud pd`bh al iur sibahty. Ugas
piwhr `le aluhlbh b`rrahs watg atrhspilsamadatahs ti tgh pumdab althrhstal wgish l`fh at hxhrbashs tghshpravadhkhs.
Ugh Mratasg prhss rhf`als tgh ildyulrhkud`the p`rt ij iur f`ss fhea`.
@dd mri eb st fhea , r eai lethdhvasail, fust hlsurh tg`t lhws,
al wg`thvhr jirf, as rhpirthe watg
euh `bbur`by `le prhshlthe watg euhafp`rta daty. Ugh MMB, AUZ, AUL irRny bileubt g`re-gattalk alvhstak`tavh
oiurl dasf ulehr tgh d w.
Ugh Srhss Bifpd`alts Biffassailpumdasghs l heatirs bieh ijpr`btabh, wgabg albduehs bd`ushsil subg tgalks `s bbur`by, tghippirtulaty ti rhpdy, prav`by,
g`r`ssfhlt, altrusail alti krahj irsgibn, bgaderhl, gispat`ds, rhpirtalkij brafh, bd`lehstalh ehvabhs `le
sumthrjukh, vabtafs ij shxu`d `ss`udt,
easbrafal`tail, l`lba d oiurl dasf,
bilehlta d siurbhs, watlhssp`yfhlts al brafal d tra ds `lep`yfhlt ti brafal ds.Al Oulh =335, tgh privasails whrh
hxp`lehe ti prhvhlt tgh althrbhptail
ij prav`th ir fimadh thdhpgilh
b dds, fhss`khs ir hf ads wgabg,bilsaehralk rhbhlt gastiry, kavhs yiu `
shlsh ij giw tiitgdhss tgh SBB as.[gadh althrlht pumdasghrs hloiy
safad`r jrhheif ij hxprhssail s tghf`alstrh`f prhss li salkdh lhws
whmsath, mdikkhr, j bhmiinhr, twhhthrbifhs bdishs ti tgh e`ady rh`bg ijtgh rhkud`the mri`eb`sthrs (MMB as#0) ir ulrhkud`the prhss (E`ady F`adas #0). Lir g`vh f`ly mhhl hlk`khe
al mramalk pidabh, md`bnf`adalk
pidataba`ls ir g`bnalk pgilhs al tghw`y tgh prhss g`s. @s Dhvhsil s`ae,
[g`t tgh prhss ei `le s`y as liireal`ry hxhrbash ij jrhh sphhbg. Atiphr`ths vhry eajjhrhltdy jrif mdiks,
il tgh althrlht le itghr siba`dfhea` subg s Uwatthr. Ats afp`bt asulaquhdy piwhrjud.Eakat`d fhea` g`s f`ly p`r`ddhds
watg tgh h`rdy e`ys ij tgh lhwsp phrhr`. Lhw thbglidiky g`s hl`mdhehltrhprhlhurs ti brh`th le d`ulbg` gukh v`rahty ij pumdab`tails.
Sidataba`ls le tgh piwhrjud riuletgh wirde rh bilst`ltdy hxpdiralk
w`ys ti biltrid ir burm tgas lhwfheauf. Mut tgh sghhr vidufh ij
saths, mdiks `le aleavaeu`ds fh`lstgh bilbhltr`tail ij piwhr ajbilsaehr`mdy diwhr.Bifmalalk tgh ildalh `le ijalh
prhshlbh ij tgh hakgt f`ss fhea`pumdasghrs tghy rh`bg 7=% ij tgh
`eudt pipud`tail ij iur biultryhvhry filtg. Ugas hxbduehs tgh
rhkail`d eavasails ij sifh l`tail`d
kriups le itghr fhea` gidealks.Dhvhsil s`ae tg`t ku`r`lthhe
alehphlehlbh, dilk-thrf st`madaty,
`le khlualh mhlhts ti tghaleustry b`llit mh rh`dashe watgiutdhkasd`tail.Gh bilbduehe tg`t tgh lswhrti tgh quhstail, [gi ku`res tgh
ku`rea`ls9 sgiude lit mh li ilh.
;; Lufmhr
ij e`ys
jrif tgh
Oaffy
R`vadh
sb`le`d
mrh`nalk
`le bratab`d
rhpirt
bifalk iut.
GI[ @BBIXLU@MADAUQ [I]NR AL UGH XL]HKXD@UHE S]HRR @LE ]HKXD@UHE FHEA@
;2; Lufmhr ij e`ys jrif tghsb`dh ij tgh pgilh g`bnalk sb`le`d
mhalk pumdasghe al Ugh Ku`rea`l
(37/3;/31) ti tgh bgahj hxhbutavh
ij Lhws Althrl`tail`d, ]hmhn`g
Mriins, rhsaklalk (08/3;/00) watg `
p`y-iffi wirtg 03.7f. Euralk tgas
tafh sgh g`e mhhl prifithe jrif
heatir ij Ugh Rul ti tgh BHI ridh,
ehspath `efattalk mhjirh p`rda`fhlt
al F`rbg =332 ti p`yalk tgh pidabh
jir aljirf`tail euralk ghr heatira`d
thlurh - "[h g`vh p`ae tgh pidabh
jir aljirf`tail al tgh p`st." Rgh
g`s sumshquhltdy mhhl `rrhsthe
`le bg`rkhe watg bilsparalk ti
phrvhrt tgh biursh ij oustabh. ]uphrt
Fureibg w`s s`ae ti g`vh trh`theMriins danh ` e`ukgthr.
=,022 Lufmhr ij e`ys jrif
Bdavh Kiief`l mhalk
bilvabthe ij g`bnalk
riy`d pgilhs (Dhs
Galtil, shlair aeh ti
]uphrt Fureibg, thdds
Biffils biffatthh
tg`t ` "rakirius
althrl`d alvhstak`tail"
jiule li hvaehlbh ij
waehsprh`e g`bnalk
`t tgh p`phr at w`s `
rikuh rhpirthr, wgabg
as m`bnhe my SBB al
F`y =33;) ti tgh
gakgdy bratab`d Dhvhsil
rhpirt bifalk iut.
27 Lufmhr ij e`ys jrif tghOaffy R`vadh sb`le`d mrh`nalk il AUZ
(32/03/0=) ti tgh earhbtir-khlhr`d ij
tgh MMB, Khirkh Hltwastdh, rhsaklalk
(03/00/0=), g`valk ildy mhhl al tgh
ridh jir 85 e`ys, watg ` p`y-iffi wirtg
583,333. @jthr ` b`rhhr al f`k`zalh
oiurl`dasf, gh oialhe MMB Uhdhvasail
al 0171, mhbifalk ` prieubhr watg `
praf`ry jibus al j`btu`d le pidatab`d
prikr`ffhs. Gh rish ti mhbifh tgh
earhbtir ij MMB Zasail, `le mhb`fh
tgh earhbtir-khlhr`d ij tgh MMB il
Rhpthfmhr 0; =30=. Krhk Eynh ` jirfhr
EK, writh al tgh E`ady Uhdhkr`pg,
Qiulk Hltwastdh w`s gulk iut ti ery,
gas b`rhhr hffihbtavhdy ehstriyhe. Gh
w`slt kavhl tgh suppirt jrif `mivhtg`t gh lhhehe `le ehshrvhe.
7/30/2019 The Guide to Responsible Media 2012
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MDXH & K]HHL
BIFFXLAB@UAILR =30=
UGH
KXAEH
UI
]HRSILRAMDH
F
HEA@
EHBHFMH]
=30=
03
Bifmalhe filtgdy rh`bg
Lhws Birpir`tail
XR Jix Lhws, [`dd Rtrhht Oiurl`d `le Uwhltahtg Bhltury Jix
XN 21.0% MRnyM, ;,8% AUZ
Kdim`d G`rphr Biddals, Eiw Oilhs
XN lhwsp`phrs tgriukg Lhws Althrl`tail`d
(0;.5f)
(8.;f)
E`adyF`ad & Khlhr`d Urust (EFKU)
(0:.7f)
Fhtri, prhvaiusdy iwlhe Lirtgbdaffih
=3% AUL, ;3%Hurifilhy
Uhdhkr`pg Fhea` Kriup
(1.=f)
Ugh Rphbt`tir
[gi Iwls [g`t
UGH S]HRR M@]ILR(LM Uralaty Farrir pdb, Sh`rsil (JU) pdb le Ku`rea`l (trust) lit biltriddhe my l aleavaeu`d/s)
E`ady F`ad & Khlhr`d Urust
Zasbiult ]itghrfhrh
m. 01:;
Lil-eifabadh
[ana? gttp?//
hl.wanaphea`.irk/wana/Oil`tg`lYG`rfswirtg
Lhws Birpir`tail
]uphrt Fureibg
m. 0120
XR Batazhl
[ana? gttp?//
hl.wanaphea`.irk/wana/]uphrtYFureibg
Uhdhkr`pg Fhea` Kriup
Rars E`vae & Jrhehrabn M`rbd`y
m. 0125
Xlbdh`r st`tus (Fil`bi ir
Mrhqgiu, Bg`llhd Asd`les
[ana? gttp?//hl.wanaphea`.irk/wana/E`vaeY`leYJrhehrabnYM`rbd`y
Lirtghrl & Rghdd (Hxprhss)
]abg`re Ehsfile
m. 0180
XN Batazhl
[ana? gttp?//hl.wanaphea`.irk/
wana/]abg`reYEhsfile
Alehphlehlt Sralt
@dhx`lehr `le Hvkhly Dhmhehv
m.0181 / m.0173
]ussa`l Batazhl
[ana? gttp?//hl.wanaphea`.irk/
wana/@dhx`lehrYDhmhehv
]hkail`d? Uralaty Farrir (==%), Lhwsquhst (05%), Oiglstil (02%) `le Dib`d [irde* (03%) ^*jirfhrdy Lirtgbdaffih & AddaffihV
(gttp?//www.lhwsp`phrsib.irk.un/saths/ehj`udt/ffdhs/pej/Uip-=3-SumdasghrsYOudy-=30=.pej)
(Filtgdy rh`bg sgiwl al mr`bnhts)
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MDXH & K]HHL
BIFFXLAB@UAILR =30=
UGHK
XAEHUI]HRSILRAMDHF
HEA@
EHBHFMH]
=30=
00
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12/44
MDXH & K]HHL
BIFFXLAB@UAILR =30=
UGH
KXAEH
UI
]HRSILRAMDH
F
HEA@
EHBHFMH]
=30=
0=
Fist l`tail`d lhwsp`phrs g`vh f`eh
` dit ij liash `miut `kkrhssavh t`x
`viae`lbh ij bhdhmratahs `le d`rkh
birpir`tails. S`rtabud`r gistadatyg`s mhhl rhshrvhe jir tgh `rb`lh pr`btabh ij
usalk di`ls mhtwhhl Duxhfmiurk-m`she sghdd
bifp`lahs `le XN iphr`tails. @ di`l ti ` XNmusalhss ijjshts tgh t`x madd jrif tgh althrhst p`ae,`le tgh t`x h`rlhe al Duxhfmiurk as sumohbt ti `
diwhr t`x r`th.]hkud`r rh`ehrs ij tgh Hyh wadd g`vh mhhl
ulsurprashe my tgh t`x sb`le`d. Ugh hfhrkalksb`dh ij t`x `viae`lbh dhe ti S`lir`f`s Ugh
Urutg @miut U`x al F`y =30=. S`rda`fhltspumdab `bbiults biffatthh kit al il tgh `bt myputtalk @f`zil, Kiikdh `le Rt`rmubns ulehr tghspitdakgt al h`rdy Livhfmhr. Rt`rmubns, tgh ildy
ilh watg `ly rh`d bifphtatail, w`s tgh ilh tg`t
miwhe ti pumdab `lkhr, wgapphe up my tgh prhss.@le wgi as ilh ij tgh makkhst ushrs ij tgasdiipgidh9Ugh Hyh pialts iut tg`t Lhws Althrl`tail`d(iwlhr ij Ugh Uafhs, Rule`y Uafhs `le UghRul) g`s hxpdiathe tgh Duxhfmiurk diipgidh titgh tulh ij 0.= maddail va` Lhws Duxhfmiurk
Jal`lbh salbh =337. Fureibg bifp`lahsiphr`th 08= sumsaea`rahs al ijjsgirh t`x g`vhls
ir ouraseabtails watg mhlhba`d t`x `rr`lkhfhlts.
@s tgh Hyh pialts iut, Ugh filhy nhhps kialkriule `le riule `le tgh t`x `ev`lt`khs nhhp
bifalk. Mut bdh`rdy ats `dd tii bifpdhx jir Rule`y
Uafhs rh`ehrs.Lhws Althrl`tail`ds t`x pd`llalk dfist
bhrt`aldy kihs m`bn ehb`ehs `le w`s rhpirthe ilMMBs `mirthe h-bybdiphea` alata`tavh al F`rbg
0111? Fr Fureibg's f`al Mratasg gidealkbifp`ly, Lhwsbirp Alvhstfhlts, g`s p`ae li
lht birpir`tail t`x watgal tghsh sgirhs ivhr tgh
p`st 00 yh`rs. Ugas as ehspath `bbufud`the prh-t`xprits ij lh`rdy 0.5 maddail.
Ugh Hyh kihs il ti l`fh `le sg`fh tgh rhst ijiur l`tail`d lhwsp`phrs?
Ugh JUs iwlhr Sh`rsil le Hxprhss iwlhr Lirtghrl& Rghdd g`vh mitg ushe tgh Duxhfmiurk di`l diipgidh.
Mhrfue`-rhkasthrhe ]itghrfhrh Biltalu`tail
udtaf`thdy iwls Ugh F`ad. Ugh burrhlt iwlhr, Dire]itghrfhrh, as ssufhe ti g`vh alghrathe gas j`tghrs
lil-eifabadh st`tus Ugh Uhdhkr`pg as iwlhe my tgh Ohrshy-m`she F`y
Birpir`tail le iwlhe my tgh M`rbd`y Mritghrs tgriukgtrusts al Fil`bi Ugh diss-f`nalk Alehphlehlt tatdhs `rh iwlhe my
]ussa`l batazhls le ildy t`xhe il tghar albifh ghrh Ugh Farrir, JU le Ku`rea`l/Imshrvhr ei lit f`nh
earhbt ush ij ijjsgirh diipgidhs, mut tgh d`tthr twi rhalvidvhe tgriukg hatghr tghar p`rhlt kriup (Sh`rsil) ir
M=M sumsaea`ry (Hf`p) rhsphbtavhdy.
Ats kiie ti nliw tg`t al tghsh tafhs ij g`resgap`le `usthraty, lhwsp`phrs, wgabg f`nh subg` liash `miut tgh fir`d j`adalks ij itghrs t`x`viae`lbh, t`nh judd `ev`lt`kh ij tgh s`fh
sbghfhs.[h rhbiffhle muyalk Srav`th Hyh. [gadh maddhe
`s ` s`tarab`d f`k`zalh, ats tgh mhst lhwsp`phr altgh d`le `le ildy bists 0.83 ` jirtlakgt, ir dhssaj yiu sumsbramh.
UGH ]H@D LH[RS@SH] U@W@ZIAE@LBH RB@LE@D
SH]JI]FALK UGH AFSI]U@LU ALZHRUAK@UAZH OIX]L@DARF ]IDH RI
D@BNALK AL FIRU LH[RS@SH]R, S]AZ@UH HQH HWSIRHE @ ]H@D U@W@ZIAE@LBH RB@LE@D AL ARRXH 02=1, @MIXU [GABG LH[RS@SH]R G@ZH
MHHL ]HF@]N@MDQ PXAHU. DI]E OXRUABH DHZHRIL ]HBHLUDQ RALKDHE IXU
UGH R@UA]AB@D F@K@_ALH JI] ]@]H S]@ARH.My Rafil Dh emhtthr
AL UGHRH UAFHR IJ G@]ERGAS @LE @XRUH]AUQ,
LH[RS@SH]R, [GABG F@NH RXBG @ LIARH
@MIXU UGH FI]@D J@ADALKR IJ IUGH]R U@W
@ZIAE@LBH, U@NH JXDD @EZ@LU@KH IJ UGHR@FH RBGHFHR. SGIUI? BG]AR UID[I]UGQ.
www.prav`thhyh.sumsbramhildalh.bi.un
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MDXH & K]HHL
BIFFXLAB@UAILR =30=
UGHK
XAEHUI]HRSILRAMDHF
HEA@
EHBHFMH]
=30=
02
Ugh ehm`th miut jrhh prhss asr`kalk (shh p`kh 08) al tgh jthrf`tgij Dire Oustabh Dhvhsils rhpirt alti
tgh budturh, pr`btabhs le htgabsij tgh Mratasg prhss, jiddiwalk tghLhws Althrl`tail`d pgilh g`bnalk
sb`le`d. Al rh`daty, tgh ehm`th g`smhhl r`kalk jir lh`rdy jiur bhlturahs.Ugh birh thlsail as mhtwhhl tghhsshlta`d jrhheif le ehfilstr`mdharrhspilsamadaty ij tgh l`tail`d prhss.Ugh l`tail`d prhss g`s mhhldimmyalk, muddyalk le pumdasgalkdanh f`e ti shburh shdj-rhkud`tail.Ughy rh bhrt`aldy lit hxgamatalk`ly gufadaty il wgy tghy rh al tgasshdj-f`eh fhss.B`fp`aklhrs subg s G`bnheIjj(shh p`kh 01) `le aleavaeu`ds
`jjhbthe my prhss fasmhg`vaiur
g`vh mhhl `rkualk jir sifh jirf ij
st`tutiry rhkud`tail.[g t as si ijthl dist al tgh jhvhrhe
ehm`th `rh tgh rh`d vabtafs ij prhss
fasmhg`vaiur `le pgilh g`bnalk
(Gaddsmiriukg, FbB`lls, Eiwdhrs)`le tgh prhss ridh al birruptalktgh pidabh. @dsi dist as tg`t `dfisthvhryilh mhdahvhs al tgh vat`d ridh ij
rimust `le uljhtthrhe alvhstak`tavh
oiurl`dasf watgal ` jrhh prhss `le
julbtailalk ehfibr`by.Dht us st`rt mh rhph`talk tg`t iurl`tail`d prhss as lit jrhh. At as iwlhemy l`rriw bdaquh ij maddail`arhs
watg tghar iwl khle , mitgpidatab`d le hbilifab. Rhbiledy,birpir`tails wgi `dsi g`vh tghar
iwl biffhrba`d khle`, jule tghprhss. At w`s tgh diss ij `evhrtashr
rhvhluh, firh tg`l pumdab jhhdalk,
tg`t udtaf`thdy saklhe tgh eh`tgw`rr`lt ij tgh Lhws ij tgh [irde.
Ugh fasaljirf`tail (ulalthltail`dal`bbur`by) le easaljirf`tail(althltail`d al`bbur`by) miutst`tastabs, sbahlbh, bdaf`th bg`lkh`le alvhstfhlt rhkud`rdy pheedhe
al tgh l`tail`d prhss le f`k`zalhs
`rh earhbt rhsudt ij pumdasghr le`evhrtashr prhoueabh `le `khle`s.
[h rh g`ppy ti ehbd`rh iur iwlalthrhst al prifitalk sust`al`mdhalvhstfhlt `s firh rhspilsamdh tg`l
alvhstalk ulsust`al`mdy.
Ugh lil-prit irk`las`tailJuddj`bt (shh p`kh =5) privaehs
`l hxbhptail`d shrvabh `t gidealk
tgh fhea` ti bbiult fas- leeasaljirf`tail.At as iur mhdahj tg`t tgh Mratasg prhssg`s dist tgh rakgt ti shdj-rhkud`th`le d`bns tgh rh`d jrhheif ti ei si.Rafpdy bifp`ralk tgh mhg`vaiur ij
tgh ulrhkud`the Lhws Althrl`tail`divhr tgh pgilh g`bnalk sb`le`d
(yh`rs ij imjusb`tail leimstrubtail) le tgh rhkud`theMMB ivhr tgh Oaffy R`vadh sb`le`d
(gh`es riddhe le l iphl alquaryw`s hst mdasghe) thdds yiu hvhrytgalk
yiu lhhe ti nliw miut wghtghrtgh Mratasg prhss b`l shdj-rhkud`th.
Ui shburh khlualhdy jrhh prhss, wh`rh diinalk jir tgh jiddiwalk al lylhw rhkud`tiry miey? Khlualh alehphlehlbh
jrif fhea` iwlhrs, birpir`th
aluhlbh le pidataba`ls
]`tghr tg`l mhalk st`jjhe lejulehe my fhea` iwlhrs le heatirs`le ivhrshhl my pidataba`ls, `ly
rhkud`tiry miey sgiude bilsast ijtrudy alehphlehlt d`yphrsils wgib`l rhvahw oiurl`dasf. Al thrfs ij
julealk, tgh prhss, r`tghr tg`l tght`xp`yhr, sgiude ulehrwrath lybist, wgabg biude mh ` safpdy dhvy
il h`bg lhwsp`phr kriup m`she il`ueathe `ueahlbh kurhs, mitg il
`le ijalh.
@l jjire`mdh le r`pae rakgtij rhpdy/`rmatr`tail
Damhd `btail as prigamatavhdy
hxphlsavh `le tafh-bilsufalk `le
tgus iut ij tgh rh`bg ij fist phipdh.@ly lhw miey fust mh mdh ti
rhspile ti bifpd`alts le bifphdfhea` iwlhrs ti p`rtabap`th al lyalvhstak`tail. @s `l alehphlehlt
miey, at sgiude `dsi mh mdh ti alata`thats iwl alvhstak`tails, r`tghr tg`l
safpdy rhspilealk ti bifpd`alts. ]imust alvhstak`tavh piwhrs
Ugh bg`ddhlkh ij f`ly rhkud`tirsas ` d`bn ij rhsiurbhs ti hjjhbtavhdy
gide tgish tghy rhkud`th ti bbiult.@ly lhw miey sgiude mh sujbahltdy
rhsiurbhe ti ulehrt`nh fh`lalkjudalvhstak`tails ij `ly `ddhkhe
fasmhg`vaiur.
Fh`lalkjud rherhss le
s`lbtail
Ugh lhw miey lhhes rh`d thhtgti bifphd tgh prhss ti pumdasgrhtr`btails hqu`d al pridh ti tgh
irakal`d bivhr`kh, p`y pulatavh
bifphls`tail ti vabtafs `le afpish
rhstrabtails il rhkud`r tr`lskrhssirs.
Rt`tutiry ulehr-pallalkUgh prhss g`s rhph`thedyehfilstr`the tg`t aj b`llit shdj-rhkud`th. Euh ti tgh iwlhrsgap lejulealk strubturh, at b`llit mh jrhh.Ui hlsurh bifpda`lbh tghrh lhhesti mh st`tutiry ulehrpallalk tg`tfh`ls hvhry l`tail`d lhwsp`phr
fust p`rtabap`th le eghrh ti tghrudhs le rudalks ij tgh miey. Ughiutkialk heatir ij Ugh Uafhs O`fhsG`realk rhbhltdy sukkhsthe oueaba`d
ulehrpallalk wgabg wiude rhfivhsifh bilbhrls miut pidatab`dalthrjhrhlbh. Itghr tg`l hst`mdasgalktgh rhkud`tiry utgiratys piwhrs,pidataba`ls sgiude g`vh li jurtghr
ridh al tgh miey.
@ J]HH S]HRR [IXDE MH @KIIE AEH@
AL @L @SIB]QSG@D RUI]Q [I]UGQ IJ PA, [GHL
K@LEGA [@R @RNHE [G@U GH UGIXKGU IJ
[HRUH]L BAZADAR@UAIL, GH ]HSDAHE, AU [IXDE
MH @ KIIE AEH@. [H G@ZH UGH R@FH JHHDALK
UI[@]ER UGH AEH@ IJ @ J]HH S]HRR.
My Rafil Dh emhtthr
UGH XN L@UAIL@D S]HRR AR
I[LHE MQ @ L@]]I[ BDAPXH IJ
MADDAIL@A]HR [AUG UGHA] I[L
@KHLE@, MIUG SIDAUAB@D @LE
HBILIFAB. SGIUI? XLAZH]RAUQ IJ
R@DJI]E.
7/30/2019 The Guide to Responsible Media 2012
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rhpirtsUgh Kuaeh ti ]hspilasmdh
Fhea` as tgh shvhltg rhpirt
al iur =30= shrahs tg`t
st`rthe watg Ugh Kuaeh ti
Rust`al`mdh Alvhstfhlt m`bn
al @prad. ]h`e h`bg prhvaius
rhpirt my bdabnalk il tgh
rhdhv`lt bivhr.
tiRust al mdhAlvhstfhlt
www.mduh lekrhhltifirriw.bif
AUAREAJJABXDUUIKHU@F@LUIXLEH]RU@LERIFHUGALK,[GHLGARR@D@]QEHSHLERXSILGARLIUXLEH]RU@LEALKAU!
UGHKXAEH
IBUIMH]=30=
Ltail dHtgab dAlvhstfhlt[hhnheatail
http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustai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reentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-banking-2012/http://blueandgreentomorrow.com/reports/the-guide-to-limitless-clean-energy-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-tourism-2012/http://blueandgreentomorrow.com/reports/the-guide-to-sustainable-investment-2012/7/30/2019 The Guide to Responsible Media 2012
15/44
MDXH & K]HHL
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SGADIRISGAB@D EHJHLBHR IJ J]HH HWS]HRRAIL @LE RSHHBG, HRSHBA@DDQ
UG@U IJ UGH S]HRR. [AUG RU]ILK HZAEHLBH UG@U IX] S]HRR LI DILKH]
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S]HRR J]HHEIF RDAS UI[@]ER S]IS@K@LE@9My Rafil Dh`emhtthr
@rhip`kus as gadd al @tghls leat dhlt ats l`fh ti sphhbg mytgh Krhhn ir`tir Asibr`ths (8tgbhltury MB). Fadtil mirriwhetgas tatdh jir gas shfal`d p`fpgdht.
@s ` prithst lt, gh g`e strilkdysuppirthe Srhsmythra`l biltridij p`rda`fhlt `jthr tgh bavad w`r.
Lhvhrtghdhss, gh imohbthe ti tgh
Dabhlsalk Irehr ij 0:52, wgabgrhquarhe `utgirs, subg `s Fadtil,
ti g`vh ` kivhrlfhlt `pprivhedabhlsh mhjirh tghar wirn biude mhpumdasghe, `le gh writh gas 0:55p`fpgdht al rhspilsh.Gh f`nhs vh `rkufhlts?
0. @ thxt sgiude rst mh
hx`falhe, rhjuthe, `lebilehflhe mhjirh at as rhohbthe,
r`tghr tg`l mhalk prigamathe mydabhlsh mhjirh ats aeh`s g`vh hvhl
mhhl hxprhsshe=. Mhalk heub`the alvidvhs
rh`ealk miins ij `dd sirts,
albduealk m`e miins. [h dh`rljrif tghar wrilks `le easbivhr
wg`t as truh my bilsaehralk wg`tas lit2. Dabhlsalk praltalk b`llitprhvhlt sibaht`d birruptail. Aj
wh tgaln ti rhkud th praltalk,tghrhmy ti rhbtajy f`llhrs,
wh fust `dsiV rhkud`th ddrhbrh`tails `le p`stafhs...5. Dabhlsalk wgabg `eghrhs ti tghkivhrlfhlts burrhlt prhoueabh
galehrs tgh easbivhry ij trutg8. Mhjirh dabhlsalk, miins g`e ti
mh alsbramhe my tgh pralthrs l`fh(prhjhr`mdy `l `utgirs l`fh).Aj `ly md`spghfius ir damhddiusf`thra`d w`s pumdasghe, tgishmiins biude mh ehstriyhe `jthrtgh j`btAl tgh Dhvhsil hr`, tgh d`stalk
strhlktg ij Fadtils bhltr`d`rkufhlts as hvaehlbhe, `s at as
tghsh `rkufhlts tg`t `rh stadd ushe`le `rh `s v`dae tie`y `s tghy
whrh ivhr tgrhh bhlturahs `ki.Ugh wirn g`s mhhl si aluhlta`d
tg`t at w`s bathe my tgh suprhfhbiurt al tgh XR, althrprhtalk tghrst `fhlefhlt tgh jrhheif
ij rhdakail, sphhbg, prhss `le`sshfmdy. @ quith jrif tgh thxtst`les `mivh tgh eiir ij tgh Lhw
Qirn Sumdab Damr ry? @ kiiemiin as tgh prhbaius dajhmdiie ij` f`sthr sparat, hfm`dfhe letrh`surhe up il purpish ti ` dajhmhyile dajh.
Ilh ij tgh bg`ddhlkhs jir Mratasgehfibr`by as iur l`tail`d jrhh
prhss.Mri`eb`st fhea` as gh`vady
rhkud`the jir afp`rta`daty, muttgh prhss as `mdh ti mdur tgh dalhmhtwhhl ipalail `le lhws. [atgtgh hxbhptail ij tgh diss-f`nalkKu`rea`l `le triumdhe Farrir,tgh l`tail`d prhss as wgiddyiwlhe my wh`dtgy aleavaeu`ds
watg strilk pidatab`d le
hbilifab phrsphbtavhs.Ugh burrhlt m`le ij prhss
m`rils albduehs lil-eifabadhs`le `ddhkhe t`x hxadhs, `lhx-pirlikr`pghr `le `l hx-NKM earhbtir. Uwi `rh jirhakll`tail`ds, wgabg wiude mhprigamathe al sifh biultrahs,
wghrh tgh piwhr ij tgh prhss alsg`palk tgh l`tail`d ehm`th asrhbiklashe.[gadh tghar pralt rh`bg asehbdalalk alhxir`mdy, tgas kriup
ij ul`bbiult`mdh jiurtg hst`thmaddail`arhs as `mdh ti rh`bg 2:%ij tgh XN `eudt pipud`tailhvhry mrh`nj`st. Ughar ildalh
rh`bg as `dsi kriwalk si tghyb`l stadd rh`bg faddails. At as tghjrilt p`khs `le bilthlt ij tghl`tail`d prhss, ij `dd fhea`, tg`t asrhvahwhe il r`eai `le thdhvasail
lhws `le burrhlt `jj`arsprikr`ffhs.Ugh mruth piwhr ij rh`bgalkfaddails f`y g`vh ehbdalhe
f`rkal`ddy euralk tgas jrhlhtabphraie ij fhea` jr`kfhlt`tail,
[GH]H UGHS]HRR AR J]HH@LE HZH]QF@L @MDH UI]H@E, @DD ARR@JH UGIF@ROHJJH]RIL
http://blueandgreentomorrow.com/reports/the-guide-to-ethical-shopping-2012/7/30/2019 The Guide to Responsible Media 2012
16/44
MDXH & K]HHL
BIFFXLAB@UAILR =30=
UGH
KXAEH
UI
]HRSILRAMDH
F
HEA@
EHBHFMH]
=30=
0:
mut at as stadd ` mr`vh ir jiidg`rey
pidataba`l wgi aklirhs tgh b`dd ijilh ij tgh m`rils `le ilh ij gasheatirs.Ugh itghr bg`ddhlkh ij tghprhss `le ats `khle` as tghm`sab hbilifabs ij lhwsp`phrpumdasgalk.
Ugh bivhr prabh tg`t rh`ehrsp`y m`rhdy bivhrs tgh bist ij `
lhwsp`phrs aln le p`phr, lhvhr
fale s`d`rahs, ivhrgh`es `le
eastramutail, si ;3-73% ij tgh
rhvhluh bifhs jrif `evhrtasalk.
At g`s dilk mhhl `l aeaif tg`t,Gh wgi p`ys tgh paphr, b`dds tghtulh.
[atg tgh gh`vy sphlealk l lba`d
`le fitiralk shbtirs mhalk subg` rabg kide vhal jir pumdasghrs,
at w`s dw`ys uldanhdy tg`t tghprhss wiude mh tii bratab`d ij tgharulsust`al`mdh `le arrhspilsamdhp`yf`sthrs. Jal`lba`d shrvabhs
sphlt 750f il `evhrtasalk al
=300, watg =03f ir =8% kialk
ti tgh prhss. Fitiralk sphlt85;f il evhrtasalk> 0;3f ir
20% ti tgh prhss.
Jal`lba`d shrvabhs, iad, k`s le
falalk aleustrahs `rh f`oir
alvhstfhlt shbtirs (5;% ij
tgh JURH 033) `le ` nhy p`rtij fitiralks v`duh bg`al(f`luj`bturh, di`ls, alsur`lbh,juhd), si `k`al tghy rhf`al jrhhjrif tgh lhbhss`ry sbrutaly myiur l`tail`d prhss. Ughy bhrt`aldy
whrhlt kialk ti gide tghshshbtirs ti `bbiult al tgh dh`e upti tgh brheat brasas ij =33;. Ughy
lhhe tgh `evhrtasalk sgaddalks
firh tg`l hvhr.
]uphrt Fureibg ilbh s`ae,Bdaf`th bg`lkh pishs bdh`r,
b`t`stripgab tgrh`ts. [h f`ylit `krhh il tgh hxthlt, mut wh
bhrt`aldy b`lt `jjire tgh rasn ijal`btail.]h`ddy, ]uphrt9 ]h`ddy9At as surprasalk tg`t ehspathtgas bdh`r le fistdy bbur`thst`thfhlt, Fureibgslhwsp`phrs g`vh eilh si
fubg ti privaeh ` pd`tjirf jir
sbhptabs `le piddutibr`ts `leeilh si fubg ti fasdh`e tghpumdab. @l rtabdh jrif h`rdahrtgas yh`r my Ugaln Srikrhss^gttp?//tgalnprikrhss.irk/
bdaf`th/=30=/30/38/217815/
fureibg-prhss-b`rmil-prabh-lhk`tavh-b`fp`aklhe-`k`alst-atV
addustr`ths tgh strilk bdaf`thbg`lkh sbhptab pisatail ij gastatdhs. Ugas as tgh s`fh f`l tg`tiwls tgh ieaius Jix Lhws,
wghrh hxhbutavhs hlbiur`khoiurl`dasts ti ehly bdaf`th
bg`lkh gttp?//www.ku`rea`l.
bi.un/fhea`/=303/ehb/08/
jix-lhws-bdaf`th-bg`lkh-hf`adV`le vahwhrs `rh dhss aljirfhe
tg`l vahwhrs ij itghr bg`llhds
^gttp?//pumdabfale.jeu.
heu/=30=/bilrfhe/l`d.pej.
[g`thvhr Fureibg s`ys jir S]
rh`sils, gas ivhr`dd l`tail`d prhss
rhbire as ehprhssalk.@ jrhh prhss as vat`d alkrheahlt
ij `ly julbtailalk ehfibr`by.Giwhvhr, b`l iur prhss mh
ehsbramhe `s khlualhdy jrhh9 Atg`s mhhl b`pturhe my ` l`rriwbdaquh ij suprhfhdy wh`dtgy fhl,iwlhrs ij d`rkhr biffhrba`dfhea` hfparhs. Al turl, tghshhfparhs ehphle il tgh d`rkhsshij birpir`th hxhbutavhs, iphr`talk
ulsust`al`mdh hlthrprashs, wgieastramuth `evhrtasalk eidd`rs.
Hstaf`the ti mh wirtg :1=
maddail kdim`ddy my =308.Giw ei wh f`alt`al tgh jrhheif
ij tgh prhss mut `viae maddail`arhs
fasdh`ealk tgh pumdab9Al Livhfmhr, Dhvhsil f`eh
gas rhbiffhle`tail il prhss
rhkud`tail, ti mh shdj-rhkud`themut ulehrpallhe my st`tuth. Oust`s Fadtil, wh `rh vhry lhrvius ij
kivhrlfhlt ir pidatab`d ivhrsakgt,
mut lir `rh wh bilehlt tg`t
tgh prhss, ir firh afpirt`ltdytgh phipdh wgi rul at, `rh `btalkrhspilsamdy rhk`realk tgh kr`vhst
tgrh`t ti iur w`y ij dajh.Iur l`d wire kihs ti `
surprasalk siurbh> Madd I]haddy
as ` pidhfab`d xturh ij Jix
Lhws `le g`s strilk vahws il
`dfist hvhrytgalk. Giwhvhr, gh
t`nhs ` prijiuledy eajjhrhlt vahw
ti f`ly ij gas biddh`kuhs `lepidatab`d ddahs il bdaf`th bg`lkh.Al ` =303 easbussail watg MaddF`ghr, gh f`eh tgh pialt tg`t` bdh`lhr pd`lht as mhtthr jirhvhryilh.
[h `krhh, Madd. [h lhhe ` r`paefivh ti diw piddutail, diw-
b`rmil hlhrky `le aleustry.Aj ildy iur prhss m`rils `le tghar
biffhlt`tirs wiude f`nh tghb`sh jir tg`t.
[AUG RU]ILK HZAEHLBH
UG@U IX] S]HRR LI
DILKH] ]HJDHBUR UGH
ZAH[ IJ UGH SHISDH, MXU
IJ ZHRUHE ALUH]HRUR,
[GHL EIHR S]HRR
J]HHEIF RDAS UI[@]ER
S]IS@K@LE@9 SGIUI?
HFADAI NXJJH]
[HZH RU]XBN @ KIDE FALH! @DJ]HE G@]FR[I]UG, DI]E
LI]UGBDAJJH, 071:, EX]ALKUGH E@ADQ F@ADR JA]RU [HHN
7/30/2019 The Guide to Responsible Media 2012
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MDXH & K]HHL
BIFFXLAB@UAILR =30=
UGHK
XAEHUI]HRSILRAMDHF
HEA@
EHBHFMH]
=30=
0;
Ugh Alquary : lhwsp`phr kriups `s birh p`rtabap`lts (EFKU, Ku`rea`l, Lhws Althrl`tail`d,
Lirtghrl & Rghdd, Uhdhkr`pg, Uralaty Farrir) 07 filtgs jrif hst`mdasgalk tgh alquary ti pumdasgalk rhpirt
028 irk`las`tails rhprhshlthe
5;5 phipdh albduealk 80 vabtafs (ij wgabg =7 whrh lhatghr bhdhmratahs, pidataba`ls
ir pidabh) 2.= faddail wires spinhl
Fist jrhquhlt vh wires? phipdh, rakgt, prhss, pumdab, fhea`
DHZHRIL
[atlhsshs
Xljirkhtt`mdh
Fhea` ir S], =3=
Ugh Sidabh, 57
D`w, 50Sidatabs, 27
@b`ehfa`, 2:
]hkud`tirs/[`tbgeiks, =0
B`fp`akls irbg`ratahs, 05
Hlthr`alfhlt, 0=
E`vaeB`fhril
O`fhsFureibg
]hmhn`gMriins
]uphrtFureibg
@leyBiudsil
Bidal Fydhr Ohrhfy Gult Uily Md`ar
* Ugh lufmhr ij tafhs nhy ffkurhs s`ae? A eilt rhfhfmhr, A eilt rhb`dd, A b`lt rhfhfmhr, ir A b`lt rhb`dd.
Itghr, :=
23,333
=8,333
[I]ER RSINHL ALRU@LBHR IJ LIU]HFHFMH]ALK*
=3,333
08,333
03,333
8,333 03
=3
23
53
83
:3
3 3
7/30/2019 The Guide to Responsible Media 2012
18/44
MDXH & K]HHL
BIFFXLAB@UAILR =30=
UGH
KXAEH
UI
]HRSILRAMDH
F
HEA@
EHBHFMH]
=30=
07
Ugh ]hpirt 0,17; p`khs (tghrh `rh oust ivhr 0,=33 p`khs al tgh typab`d Mamdh `le 0,333 p`khs al `
typab`d heatail ij Ugh Dire ij tgh ]alks) 0,3=:,317 wires watg `l `vhr`kh wire dhlktg ij 8.: dhtthrs bifp`rhe ti 8.0 `briss tgh
Hlkdasg d`lku`kh Fist jrhquhlt vh wires? pumdab, rhkud`th*, pidabh, prav`by*, e`t` (* `le v`ra`lts)
[h w`lthe jir ` lhw rhkud`tir ti hlsurh? Khlualh alehphlehlbh jrif fhea` iwlhrs, birpir`th aluhlbh `le pidataba`ls
@l `jjire`mdh `le r`pae rakgt ij rhpdy/`rmatr`tail
]imust alvhstak`tavh piwhrs
Fh`lalkjud rherhss `le s`lbtail
Rt`tutiry ulehrpallalk
Dhvhsil k`vh us? Brh`tail ij ` vidult`ry lhw alehphlehlt prhss rhkud`tir watg fhfmhrs er`wl jrif iutsaeh
tgh prhss Dhkasd`tail w`s lhhehe ti ku`r`lthh prhss jrhheif `le ulehrpal up tgh lhw rhkud`tir
Lhw rhkud`tir wiude g`vh ` r`lkh ij s`lbtails `v`ad`mdh ti at albduealk lhs `le earhbtail
ij tgh prifalhlbh ij `pidikahs `le birrhbtails Fhfmhrsgap wiude
i Mh albhltavashe my sbghfhs subg `s ` nathf`rn `le `l alquasatira`d `rmatr`tail
shrvabh jir g`ledalk tirt (bavad) bd`afs subg `s damhd `le mrh`bg ij prav`by
i @ddiws hxhfpd`ry e`f`khs ti mh `w`rehe al b`shs mriukgt `k`alst lil-p`rtabap`ltsal tgh sbghfh, sifhtgalk lit usu`ddy p`rt ij Hlkdasg d`w.
Dhvhsil `dsi f`eh rhbiffhle`tails rhk`realk
i tgh E`t` Srithbtail @bt, `le piwhrs `le eutahs ij tgh Aljirf`tail Biffassailhr i Bileubt ij rhd`tails mhtwhhl tgh prhss, tgh pidabh, `le pidataba`ls. i M`bnalk ij ` biltr`btu`d "bilsbahlbh bd`ush" jir oiurl`dasts
Dhvhsil rhohbthe tgh bg`r`bthras`tail ij gas pripis`d `s "st`tutiry rhkud`tail ij tgh prhss".
Ugh pidatab`d p`rtahs `le SBB rh`btUgh bi`datail kivhrlfhlt as er`jtalk dhkasd`tail il wg`t st`tutiry ulehrpallalk dhkasd`tail biude diin
danh.D`miurs G`rraht G`rf`l ulvhadhe pripis`ds il Ehbhfmhr 03 tg`t wiude put tgh Dire Bgahj Oustabh,
gh`e ij tgh oueaba`ry al Hlkd`le `le [`dhs, al bg`rkh ij ivhrshhalk ` lhw shdj-rhkud`tiry miey `le
bhrtajyalk tg`t at as phrjirfalk ats julbtail hjjhbtavhdy
Ugh Bilshrv`tavhs Idavhr Dhtwal g`s mhhl ehvhdipalk `l `dthrl`tavh pripis`d jir `l alehphlehlt
kriup ij phipdh `ppialthe my riy`d bg`rthr ti vhrajy tgh prhss rhkud`tir.
Dam Ehfs g`vh mhhl sph`nalk ti mitg p`rtahs `le g`vh rudhe litgalk al ir iut, hxbhpt jir tgh lhhe jir
Dhvhsils hsshlta`d rhquarhfhlt, subg s st`tutiry ulehrpallalk, ti mh afpdhfhlthe.
Il tgh Ehbhfmhr 05, Srhss Bifpd`alts Biffassail bg`arf`l Dire Gult `lliulbhe tgh `ppialtfhltij sphba`d `evashrs ti ghdp gaf hst`mdasg `l alehphlehlt `ppialtfhlts pribhss jir ` lhw prhssrhkud`tir. Ughy `rh Dire Bgras Rfatg, tgh jirfhr D`miur budturh shbrht`ry, tgh Rafil Ohlnals, Ku`rea`lbiduflast `le hx-Uafhs heatir, `le Dire Sgaddaps, jirfhr prhsaehlt ij tgh suprhfh biurt. Gas `af as tis`tasjy tgish bratabs wgi g`vh s`ae `ppialtfhlts ti tgh SBB g`vh mhhl tii ma`she al j`viur ij piwhrjud
lhwsp`phr kurhs.
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MDXH & K]HHL
BIFFXLAB@UAILR =30=
UGHK
XAEHUI]HRSILRAMDHF
HEA@
EHBHFMH]
=30=
01
Uit`d s`fpdh sazh w`s 2,:=3 eudts. Jahdewirn w`s ulehrt`nhl
mhtwhhl =0st =2re Livhfmhr =30=.Riurbh? Fhea` Rt`le`res Urust, mat.dy/pidds`p`rt
Sumdab IpalailQiuKiv-Fhea` Rt`le`res Urust Sidd ]hsudts
[gabg ij tgh jiddiwalk st`thfhlts bifhs
bdishr ti yiur vahw il giw yiu tgaln
lhwsp`phrs al Mrat`al sgiude mh rhkud`the9
Af`kalh ` lhw systhf as sht up wghrh tgh
prhss biltaluh ti rhkud`th tghfshdvhs. [g`t
rasn, aj `ly, ei yiu tgaln tghrh wadd mh ` rhph`t
ij ulhtgab`d le addhk`d pr`btabhs tg`t g`vhrhvh dhe euralk tgh Dhvhsil Alquary9
Ei yiu tgaln l`tail`d lhwsp`phrs sgiude mh`ddiwhe ti ipt iut ij `ly lhw rhkud`tiry
systhf, ir sgiude `dd l`tail`d lhwsp phrs mh
imdakhe ti oial my d`w9
[g`t ei yiu tgaln Dire Oustabh Dhvhsil
sgiude dasthl ti FIRU wghl f`nalk gas
rhbiffhle`tails jir rhkud`talk tgh prhss9
@vhr`kh
F`ad
Farrir
Rul
Uhdhkr`pg
Ku`rea`l
Uafhs
Itghr dib`d e`ady
Ughrh sgiude mh `l alehphlehlt miey,
hst`mdasghe mh d`w, wgabg eh`ds watg bifpd`alts
`le ehbaehs wg`t s`lbtails tghrh sgiude mh aj
oiurl`dasts mrh`n `krhhe biehs ij bileubt
Ei yiu tgaln tgh Kivhrlfhlt sgiude ir sgiudelit afpdhfhlt Dire Oustabh Hdhvhls
rhbiffhle`tails ilbh gh g`s f`eh tghf9
Ughrh sgiude mh `l alehphlehlt miey,hst`mdasghe my d`w, wgabg eh`ds watg bifpd`alts
`le ehbaehs wg`t s`lbtails tghrh sgiude mh aj
oiurl`dasts mrh`n `krhhe bieh ij bileubt
Lhwsp`phrs sgiude mh imdakhe ti oial ` lhw
systhf my d`w
Af`kalh ` lhw systhf as sht up wghrh tghprhss biltaluh ti rhkud`th tghfshdvhs. [g`t
rasn, aj `ly, ei yiu tgaln tghrh wadd mh ` rhph`t
ij ulhtgab`d le addhk`d pr`btabhs tg`t g`vh
mhhl rhvh`dhe euralk tgh Dhvhsil Alquary9
Lhwsp`phrs sgiude mh imdakhe ti oial ` lhw
systhf my d`w
@jthr tgh pgilh g`bnalk sb`le`d at as lidilkhr bbhpt`mdh jir lhwsp`phr iwlhrs le
heatirs ti biltrid tgh systhf jir eh`dalk watg
bifpd`alts miut prhss mhg`vaiur
Ui wg`t hxthlt, aj `t `dd, ei yiu trust Dire
Oustabh Dhvhsil ti f`nh j`ar `le hffihbtavhrhbiffhle`tails il rhkud`tail tgh prhss9
[h b`l trust lhwsp`phr heatirs ti hlsurh
tg`t tghar oiurl`dasts bt al gh pumdab althrhst
;1%
1%
5%
7%
Alehphlehlt miey, hst`mdasghe my d`w
Lhw Rhdj-]hkud`tirLhatghr
Eilt Nliw
7:%
1%
8%
Uit`d rasn
Uit`d li rasnEilt Nliw
7=%
7%
03%
Lhwsp`phrs sgiude mh imdakhe ti oial my d`w
Lhwsp`phrs sgiude mh ddiwhe ti ipt iutEilt nliw
Rgiude afpdhfhlt
Rgiude lit afpdhfhltEilt nliw
@vhr`kh
Bilshrv`tavh
D`miur
DE
:3%
8%
2%
=%
03%
=3%
Ugh vabtafs ij ulhtgab`d prhss mhg`vaiurLhwsp`phr oiurl`dasts
Lhwsp`phr iwlhrsSidataba`ls
Rifhilh hdsh
Eilt nliw
7%
21%
=;%
:%
=0%
@ krh`t eh`d
@ j`ar fiultLit vhry fubg
Lit `t `ddEilt nliw
7=%
5%
:%
Uit`d `krhh
Uit`d eas`krhh
Eilt nliw
00%
;3%
8%
Uit`d `krhh
Uit`d eas`krhh
Eilt nliw
;1%7:%7=%
70%10%72%
70%77%10%
;5%;1%;:%
;:%12%7=%
13%11%1=%
;;%
10%70%
78%13%75%
:3%
:3%
:;%
;8%
@vhr`kh
Bilshrv`tavh
D`miur
DE
;1%
73%
70%
7;%
@vhr`kh
Bilshrv`tavh
D`miur
DE
7=%
7=%
7:%
71%
:%
;%
8%
:%
25%
22%
=7%
01%
]hsudts my Lhwsp`phr ]h`ehrsgap
]hsudts my Sidatab`d S`rty Zitalk Althltail
7/30/2019 The Guide to Responsible Media 2012
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MDXH & K]HHL
BIFFXLAB@UAILR =30=
UGH
KXAEH
UI
]HRSILRAMDH
F
HEA@
EHBHFMH]
=30=
=3
G@BNHE IJJ IZH] UGHMHG@ZAIX] IJ UGH S]HRR
ILH IJ UGH DIXEHRU ZIABHR AL UGH SGILH G@BNALK EHM@UH G@R MHHL
G@BNHE IJJ @ GAKG-S]IJADH @DDA@LBH IJ ZABUAFR, OIX]L@DARUR,
@B@EHFABR, D@[QH]R @LE IUGH] SHISDH @JJHBUHE MQ UGH
A]]HRSILRAMADAUQ @LE ALU]XRAIL IJ UGH S]HRR.
U
gh birh kriup albduehsrhsphbthe prijhssir
ij oiurl`dasf Mra`lB`tgb`rt, jirfhr Dam
Ehf FS Hv`l G`rras, jirfhr
pidabh ijbhr O`bqua G`fhs `le
vabtafs ij fhea` f`dpr`btabh>
tgh Eiwdhrs, tgh FbB`lls,Bgrastipghr Ohjjhrahs, al `eeatailti whdd-nliwl `btirs GukgKr`lt `le Rthvh Biik`l. F`ly
ij ats fhfmhrs k`vh hvaehlbh
ti tgh Dhvhsil Alquary `s birh
p`rtabap`lts.
Al tgh whhns salbh tghpumdab`tail ij Dire OustabhDhvhsils rhpirt, al wgabg gh
rhbiffhlehe tgh hst`mdasgfhltij `l alehphlehlt rhkud`tirymiey tg`t as ulehrpallhe myst`tuth, ` G`bnhe Ijj phtatail tiafpdhfhlt tgh rhbiffhle`tailsal judd g`s `ttr`bthe lh`rdy083,333 l`fhs.Mduh & Krhhl Uifirriw b`ukgtup watg tgh b`fp`akl kriupsgh`e ij fhea`, E`vae G`ss, wgi
spinh `miut wgy ats afphr`tavhtgh kivhrlfhlt altrieubhs subg
` miey al irehr jir fhfmhrs ijtgh pumdab ti rhk`al trust al XNpralt oiurl`dasf.
[G@U AR G@BNHE IJJ9G`bnhe Ijj as ` b`fp`akl kriuptg`t w`s hst`mdasghe `miut07 filtgs `ki my vabtafs
ij pgilh g`bnalk `le itghrjirfs ij `mushs my tgh prhss,
danh altafae`tail `le muddyalk.
@le at w`s hst mdasghe mhb`ushphipdh jhdt tghrh lhhehe ti mh `
pumdab alquary alti tghsh nalesij shra`d `bts ij f`dpr`btabh mytgh fhea`. Ugas kriup b`fhtikhtghr `le bifmalhe dits ij
vabtafs, b`ehfabs, oiurl`dasts,
d`wyhrs `le fhfmhrs ij tghpumdab> mhb`ush tghrh w`s `
shlsh tg`t wh g`e ` biffilb`ush al tryalk ti ulehrst`le
wg`t g`s ibburrhe tg`t g e dheti tgas quath riutalh f`dpr`btabhibburralk al tgh fhea`. @le
wghl tgh Dhvhsil Alquary w`s`lliulbhe, G`bnhe Ijj w`s`dilksaeh tgh Eiwdhrs tghj`fady ij Faddy Eiwdhr, wgi
w`s furehrhe le ghr pgilhw`s g`bnhe my tgh Lhws ij tgh[irde `le wh whrh `mdh tisg`ph tgh `khle` `le tgh rhfatij at, ti hlsurh at eae bivhr `
vhry waeh r`lkh ij mushs my tgh
prhss.Ugh fhea` `s ` wgidh g`s tgasrh`ddy afpirt`lt pd`bh al pumdab
dajh. At ibbupahs ` pisatail
ij krh`t trust `le tgh pumdabhxphbts at ti gide tgh piwhrjud
ti `bbiult, `le wghl tghyvhmrh`bghe tg`t trust `le `btu`ddyki ijj `le muddy tgh pumdab alirehr ti shdd lhwsp`phrs, tghlphipdh jhhd vhry `kkrahvhe. A
tgaln tg`ts wgy tghrh as subg `kriwalk b`fp`akl jir bg`lkh altgas `rh`.
EI [H G@ZH @ J]HHS]HRR AL UGH XN9A ei tgaln wh g`vh ` jrhh prhss,
yhs. Ugh prhss as sumohbt ti tghd`ws ij tgh d`le danh hvhrymiey
hdsh. Ugh prhss g`s ti `maehmy tgh d`ws ij ehj`f`tail,bilthfpt ij biurt, hfpdiyfhlt ats lit `mivh tgh d`w. [atgal
tgh d`ws ij tgh d`le, tgh prhss asjrhh ti `tt`bn wgihvhr at danhs,
suppirt wgihvhr at w`lts `le
wrath wg`t at danhs. At hloiys
quath saklab`lt pravadhkhs
`le prithbtails subg `s `ehjhlbh tg`t ` lhwsp`phr w`s
`btalk al tgh pumdab althrhst al
AUR PXAUH IMZAIXR UG@U DHZHRIL]HK@]ER UGH NALE IJ MHG@ZAIX]@FILK IX] LH[RS@SH]R,SIDAUABA@LR @LE SXMDABIJJABA@DR, ALBDXEALK UGH SIDABH,BIFSDHUHDQ XL@BBHSU@MDH @LE
@MGI]]HLU
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MDXH & K]HHL
BIFFXLAB@UAILR =30=
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XAEHUI]HRSILRAMDHF
HEA@
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=30=
=0
`l alvhstak`tail, s`y, wgabg
thles ti prhvhlt oiurl`dasts
mhalk prishbuthe jir rhvh`dalk
birruptail al gakg pd`bhs danh tghFSs' hxphlshs sb`le`d.
Ugh b`vh`t Ae alshrt tghrh astg`t `dtgiukg tgh prhss as jrhh tiei wg`thvhr at wasghs `le aslt
biltriddhe my kivhrlfhlt> `
f`oiraty ij l`tail`d lhwsp`phrs
`rh ulehr tgh biltrid ij ` vhry
sf`dd lufmhr ij priprahtirs tgh Fureibgs, Ehsfile, tghM`rbd`y mritghrs. @ vhry sf`dd
lufmhr ij phipdh hxhrt quath` easpripirtail`th `fiultij aluhlbh ivhr tgh lhws
fhea` al tgas biultry, si wgadhtghyrh jrhh ti wrath wg`thvhr
tghy w`lt, wh sgiudelt jiidiurshdvhs alti tgalnalk tg`t
lhwsp`phrs jrhhdy rhprhshlt tghvahws ij tgh rhst ij us. Ughy
usu`ddy rhhbt tgh prhoueabhs ij
tghar heatirs `le priprahtirs, `leghdp ti hfmhe sifh ij iur iwlprhsufptails `le prhoueabhs `s
rh`ehrs tii.
EIHR UGH DHZHRIL]HSI]U KI J@]HLIXKG AL FHHUALKG@BNHE IJJREHF@LER9 EAE DI]EOXRUABH DHZHRILSXDD GAR SXLBGHR I]
DHU SIDAUABA@LR, UGHS]HRR @LE UGH SIDABH
IJJ UII DAKGUDQ9Aj yiu diin `t Dhvhsils rhpirt,
gh eihslt pudd pulbghs> ats
quath bdh`r tg`t lhwsp`phrsmhg`vhe easgiliur`mdy. Ghs
sifhwg`t rhstrabthe al tg`t ghslit `mdh ti ki, `t tgas st`kh, altitgh pgilh g`bnalk assuh al krh`teht`ad `le ghs dafathe `s whddal lit mhalk `mdh ti ki alti tghmramhry ij pumdab ijba`ds mhb`ush
tghrh `rh biurt b`shs ilkialk iltgish sumohbts. Ghs lit `mdh ti
ehdvh alti tgish assuhs. Mut ats
quath imvaius tg`t gh rhk`res
tgh nale ij mhg`vaiur `filk
iur lhwsp`phrs, pidataba`ls `le
pumdab ijba`ds, albduealk tghpidabh, bifpdhthdy ul`bbhpt`mdh
UGH DAMH]@D EHFIB]@UR, [GIRH DH@EH] LABN BDHKK AR SABUX]HE GH]H
[AUG @BUI] @LE G@BNHE IJJ B@FS@AKLH] GXKG K]@LU, @]H MHGALE UGH
ALU]IEXBUAIL IJ @L ALEHSHLEHLU ]HKXD@UI]Q MIEQ XLEH]SALLHE MQ RU@UXUH.
SGIUI? DAMH]@D EHFIB]@UR.
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MDXH & K]HHL
BIFFXLAB@UAILR =30=
UGH
KXAEH
UI
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HEA@
EHBHFMH]
=30=
==
`le `mgirrhlt.Ugas dhe ti ` mdale hyh mhalk turlhe ti `bts ijbrafal`daty wgabg w`s eilh il quath ` riutalhm`sas, `le rhk`rehe `s safpdy `l hxphlsh ti mht`nhl alti `bbiult Ig whdd, whdd kht suhejir ehj`f`tail `le damhd ` jhw tafhs tgas yh`r.Lhvhr fale> at eihslt f`tthr mhb`ush at ghdps shdd
gulerhes ij tgius`les ij lhwsp`phrs si whdd oust
`bbhpt tg`t `s mhalk `litghr lhbhss`ry bist il iurmittif dalh. A eilt tgaln Dhvhsil g`s dht tghf ijj
tgh giin `t `dd. Gh quath rakgtdy rh`dashe tgh lhhejir ` lhw systhf ij prhss rhkud`tail, ulehrpallhemy ` st`tutiry `ueatir ti bghbn tgh rhkud`tail w`sup ti sbr`tbg.
[GQ EI QIX UGALN E@ZAE
B@FH]IL @LE RIFH FSR @]H]HRARU@LU UI UGH HRRHLUA@D]HPXA]HFHLU IJ RU@UXUI]QXLEH]SALLALK IJ @LALEHSHLEHLU ]HKXD@UI]9
Qiue g vh ti sn 03 Eiwlalk Rtrhht ir E`vae
B`fhril gafshdj jir tgh fitav`tail mhgale
tg`t. [g`ts quath imvaius as tg`t gh g`s mhhl
wirnalk vhry bdishdy watg tgh lhwsp`phr heatirs
tghfshdvhs ti try ti le ` lil-st`tutiry rhspilsh
ti tgh Dhvhsil ]hpirt tgh rhpirt tg`t gh gafshdj
biffassailhe my tgh ouekh tg`t gh gafshdj
`ppialthe. @le dhts lit jirkht wg`t tgh ouekh gh`ppialthe g`e ti s`y. Gh s`ae, al thrfs, tg`t alirehr jir tgh systhf ti mh priphrdy alehphlehlt,al irehr jir tgh systhf ti hloiy pumdab bilehlbh
ti mh hjbahlt, at lhhe ti mh ulehrpallhe my
st`tuth, `le tgh prafh falasthr, wirnalk bdishdywatg lhwsp phr heatirs wirnalk g le al kdivh
watg tgh phipdh wgi whrh rhspilsamdh jir sifh ijtghsh eas`strius `bts wgabg g`vh rh`ddy ehstriyhe
bilehlbh al tgh aleustry
tgalns gh b`l le `l `lswhr.
Ugh primdhf al tgh rst pd`bh
w`s tg`t pidataba ls `le tgh
prhss whrh tii bdish `le whrheialk eh`ds mhgale bdishe eiirs.G`bnhe Ijj tgalns tg`t ats quath
wrilk tg`t ilbh `k`al, `s rhfhey ti tgh primdhf b`ushemy tgh prhss, tgh lhwsp`phraleustry as f`nalk shbrht eh`dsmhgale bdishe eiirs watg tghprafh falasthr. Ug`t as lit `lalehphlehlt `le j`ar systhf.[g`ts firh, at fh`ls tg`t tgh
vabtafs ij pgilh g`bnalk le
prhss altrusail `rh bifpdhthdydibnhe iut ij tgh pribhss.
EI QIX RHH @LQ ]IDH JI] S]AZ@UH@LE ALRUAUXUAIL@D ALZHRUI]R@LE RG@]HGIDEH]R AL HLRX]ALK@ FI]H ]HRSILRAMDH S]HRR9 I]
AR UGH]H RIFH NALE IJ BILJDABUUGH]H9A eilt tgaln tghrh sgiude mh `ly lhbhss`ry bilabt
mhtwhhl w`ltalk ti g`vh ` rhspilsamdh, sh`rbgalk
`le prijhssail`d oiurl`dasf aleustry al tgas biultry
`le tgish phipdh tg`t w`lt ti alvhst sust`al`mdy.
Al j`bt, whvh shhl sifh sg`rhgidehr `btavasf
wghl wh diin `t tgh `jj`ars ij Lhws Birpir`tail`le Lhws Althrl`tail`d. [hvh shhl sg`rhgidehrs
s`y tghyrh lit g`ppy watg tgh f`l`khfhlt ijtgh Fureibg j`fady> tghy eilt jhhd tg`t at as
eialk tgh bifp`ly `ly kiie `le tghy w`lt ti
shh bg`lkh mhb`ush tghyrh ulbifjirt`mdh `miuttgh `ssiba`tails mhtwhhl pgilh g`bnalk `le itghrjirfs ij f`dpr`btabh. [hvh shhl ` dattdh mat ij tg`t
nale ij rhspilsamdh `le sust`al`mdh tgalnalk ivhr
tgh d`st jhw filtgs.A eilt tgaln tghrh as ` bilabt mhb`ush at shhfs ti
fh tg`t ats al tgh althrhst ij alvhstirs tg`t wh g`vh
` vhry `btavh `le ` vhry b`p`mdh prhss wgabg b`l
sbrutalash tgh `jj`ars ij kivhrlfhlt `le diin `t tgh
`btavatahs tg`t prav`th bifp`lahs al ` dit ij eht`ad,
`le tg`t b`l ehthrfalh wghtghr phipdh `rh `btalkrh`sil`mdy watgal tgh d`w ir, `s w`s tgh b`sh al
d`rkh shbtails ij tgh prhss, `btalk brafal`ddy `lebirruptdy.Li sust`al`mdh alvhstir wiude w`lt tghar filhy ti
mh alvhsthe al ` bifp`ly tg`t as usalk birruptail
`s ` lhbhss`ry tiid ij tgh tr`eh. Ri tghrhs libilabt, `le wg`ts firh, ` rhspilsamdh `le
hjjhbtavh prhss wadd julbtail hxtrhfhdy w
