The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development,

The Halland Model: Building Conservation, Job Creation and Regional Sustainable Development, Christer Gustafsson Reykjavik April 3, 2009

Christer Gustafsson Director

Regional Museums of Halland and Heritage Halland

April 3, 2009Hotel Saga, Stanford

Reykjavik

The Halland Model: Building Conservation, Job Creation and

Regional Sustainable Development


The Halland Model


The Halland Model

Annual budget 1992

Regional heritage sector € 6.000

10 trained craftsmen


• Save the jobs

The Halland Model

• Save the craftsmanship

• Save the buildings

• New use for the improved premises


The Halland Model

Construction industry

Labour Market Board

Historic Environment sector

Trading Zone: Building Conservation and Regional Sustainable Development, Christer Gustafsson Reyjkavil April 3, 2009

• The Swedish Construction Federation• The Swedish Building Workers´ Union• County Labour Market Board• County Administrative Board• Regional Museums of Halland

The Halland Model


The Halland Model

Volume in Construction industry

Prosperity times compared to recession


The Halland Model

Volume in Construction industry

With the Halland Model


The Halland Model


The 12 factors to growth (Pier Luigi Sacco)

Quality - cultural supply- production of knowledge- local governance

Development - local talent- local entrepreneurship

Attraction - external talent- external firms/investment

Networking - Internal- External

Management of social criticialitiesCapability buidling of the local communityLocal community involvement (LCI)


Regional innovation system

Surveys

Conser-vation and

resto-ration

Tourism

etc.

Trading Zone

New activity in improved premises

Cultural Heritage

Training and education

etc.

Labour Market Policy

Sustainable development


Criteria for selection

• Historic buildings • New function• No disturbance on the regular market• No “push away – effects” • Challenging craftsmanship• Employment guaranteed

Trading Zone - The Halland Model


How it works on site

Apprentice Apprentice Apprentice

Instructor

Apprentice Apprentice Apprentice

Instructor

Local M anager

Build ing com pany


• 1.100 construction workers

= 1/3 of the labour force

The Halland Model

• 235 new jobs created

• 90 historic buildings at risk

Results


The Halland Model

Costs

Labour Market Board€ 40 million

Historic environment sector€ 5 million

Owners€ 5 million


Halland Model


The Halland Model

Activities in the improved premises• Artist’s village• Museums• Galleries• craftsmanship• Culture industry• Creative industry• etc


The Halland Model

P4050016.jpg


The Halland Model


Development through conservation• Stabilization• Combat outmigration• Regional cooperation

Baltic Sea Region


Development through conservation• Stabilization• Combat outmigration• Regional cooperation

Baltic Sea Region

• Sustainable development• Regional growth• Increased

competitiveness• Strengthening democracy


• To make decision-makers aware of the importance of community impact of investments in conservation projects, involving aspects of sustainable development – with especial attention to economic growth.

• That representatives of cultural heritage sector themselves had to realize their role and importance for the society at large, in particular considering sustainable development.

Balcon project


• 250 million € investment

Lodz


What to do first?

• Set up a team• Education and training of

• Decision-makers• Policy-makers• Stake-holders• End-users

• Map historic buildings at risk• Map culture, culture industry and

creative industry• Selection of objects and projects

Iceland project?


Thank you for your attention

Christer Gustafsson+ 46 705 25 54 78

[email protected]


• Values• Resources• Needs• Threats and possibilities

The Halland Model


Historic environment sector – Labour Market Policy

Working places with no push-away effectsTimeReduced unemployment

FundingExperience and networksHigher quality in conservation

Trading Zone


Historic environment sector – Construction Industry

Increased volume of constructionTrainee postsImpact on private sector

Employment and apprenticeshipExperienceKnowledge

Trading Zone


Construction Industry – Labour Market Policy

Guarantees and insuranceImpact on the whole trade and industryNetwork of employers

Training of a new generationFinancing of training programmes and relief jobsNetworks of decision-makers

Trading Zone


Trading Zones - The Halland Model

1. Strategic decisions made at the regional level,

- the selection of conservation objects - priority to realisations - based on the need for ventures regarding labour market policy aspects such as:

- where in the region unemployment struck hardest at the moment, - which categories of labour - when the measures could be realised. -which kind of craftsmanship or other skills required support.

2. Conservation decisions made within each conservation project.


Return on heritage investments for various investorsInvestor Stake ReturnLabour market sector Funding Employment

Training programmes New jobsContacts Trained labourKnowledge Fundings in return

Cultural heritage sector Funding Saved buildingKnowledge Conserved building

Craftsmanship

Construction industry Enterprises Trained labourNetwork Engaged companiesExperience

Property owner Building Saved buildingFunding Increased selling price

Investments in other objects

Purchaser Purchase sum Investments in conservation and maintenanceInternational conference

centreAdditional conserved

buildingsRegion Regional development

Increased commerce Increased attractiveness

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