The Health Educators Guide to Social Media - ANZAHPE AMEA 2015

Health Professional Educator Guide to Social Media

David Townsend University of New England, Australia

#SoMeGPFollow for more information

www.socialmediagp.org

WHAT IS SOCIAL MEDIA?AND WHY SHOULD I CARE?

Social Media is a conversation.

Between millions of people.

Word of Mouth on steroids.


SOCIAL MEDIA & MEDICAL PROFESSIONALSUSHER WT. AUSTRALIAN JOURNAL OF PRIMARY HEALTH 2011; 18(1) 31-41

10%

19%

71%

professional usepersonal needsnot participating

Quick and effective method of communication

Primarily due to a lack of understanding as to how social media would be used in health care


SOCIAL MEDIA USAGE FOR PROFESSIONAL, EDUCATION OR RESEARCH PURPOSES

Social Networks(eg Facebook)

Microblogging(eg Twitter)

Australia (2)2,500,000 active Twitter users Jan 2015Medical Students (5)28.62% of 608 Australian Medical StudentsUniversity Academics (24)13% of 1920 US Higher Education FacultyResearchers (25)9.2% of 2414 Researchers Worldwide

Australia (2)13,800,000 active Facebook users Jan 2015Medical Students (5)99.18% of 608 Australian Medical StudentsUniversity Academics (24)45% of 1920 US Higher Education FacultyResearchers (25)27% of 2414 Researchers Worldwide


>85%intend to use FB for education

>82%found FB useful for education

96.2%used for

education weekly or

more

FACEBOOK

0%

50%

100%

View useful files, linksand resources

Share useful files,links and resources

Personal or other use Working on projects orin study groups

Discussion with peers

Freq

uenc

y of

Usa

ge

Types of Usage (n=608)

More Than Once Per Day Daily More Than Once Per Week Weekly Monthly Less Than Monthly Never

100%Use for any

purpose 99.2%of FB users

use for education

1. Communication

2. Networking

3. Teaching

4. Keeping Up to Date

5. Research

6. Advocacy

7. Innovation

MYTH

Treat it like the media (or a domesticated Tiger) Dont be afraid to engage but always be cautious

Ask for advice

Follow the normal principles of professional conduct

Follow the guidelines

I m going to get sued


COMMON SENSE

If you wouldnt say it in a crowded

elevator, dont put it online.or

If you dont want iton the cover of the Australian,

dont put it online

RCGP (UK) SOCIAL MEDIA HIGHWAY CODE

1. Be aware of the image you present online and manage this proactively2. Recognise that the personal and professional cant always be separated3. Engage with the public but be cautious of giving personal advice4. Respect the privacy of all patients, especially the vulnerable5. Show your human side, but maintain professional boundaries6. Contribute your expertise, insights and experience7. Treat others with consideration, politeness and respect8. Remember that other people may be watching you9. Support your colleagues and intervene when necessary10. Test out new ideas, learn from your mistakes and have fun!

OTHER GUIDELINES

Mayo Clinic 12 WordsAMA/AMSA Social Media

& the Profession

AHPRA Guidelines


WHO ARE YOUR PATIENTS?

OBSESSED WITH FACEBOOKGeneration Y

1. COMMUNICATION

SEND A TWEET WITH #ANZAHPEAMEA


#SoMeGP#hcsmanz

#hcsm#MedEd#ruralmh

#WeSpeechies#WeAHP

#healthacademics#FOAMed#MedEd

#ruralhealth#OzNurses#WeNurses

#WeMidwives

HASHTAGS


@futuregp@Fly_texan@meta4rn

@AlisonFairleigh@BronwynHemsley

@RhondaWilsonMHN@croakeyblog@BiteTheDust@EdwinKruys@timsenior

@TWITS


#ANZAHPEAMEA

2. NETWORKING


TWITTER

GROUPS

3. TEACHING


FOAM

FOAM is free open-access meducation. On Twitter, where the #FOAM hashtagcan lead one into less educational realms, we call it #FOAMed.

Its about sharing your knowledge, taking part in discussions and ultimately enriching the medical community.

HOW TO SET UP A BLOG (IN 5 MINUTES)

Non-Peer Reviewed

Peer Reviewed

Clinical References (Best Practice, UpToDate,

AccessMed)Textbooks

Online & Social Media Resources

Journal Articles

Clinicians & Lecturers

Health Students


WHAT DO STUDENTS WANT?

Most Australian medical students are using social media tools to aid their medical education, find them useful and intend to use them into the future

Students are provided very little training at medical school in the use of social media for educational purposes

Students who complete training show improved quality assessment behaviours

Students found Facebook more useful for their learning than e-learning systems (BlackBoard, Moodle etc)


WHAT DO STUDENTS WANT?

Students are looking for guidance on what content to trust.

Health educators have the opportunity to become content curators to help guide students to make the most out of

social media.

4. KEEPING UP TO DATE

5. RESEARCH


SOCIAL IMPACT

PLOS One


RESEARCH RECRUITMENT

Riding The "digital Tsunami" - Social Media As A Method For Research Participant Recruitment


RECOMMENDATIONS

Targeted Facebook advertising provides a viable recruitment method for large heterogeneous samples of young adults who are broadly representative of the population. Facebook advertising is time-efficient and cost-effective in comparison to traditional recruitment methods Creating a promotional graphic can increase the viral distribution

of your recruitment website (5) as recent research has shown that social media posts which include images are 94% more likely to be retweeted on Twitter and are more likely to be shared or liked on Facebook


RECOMMENDATIONS

URL shortening services like bit.ly can help you develop an easy to remember link (eg bit.ly/socialmeded) to use on social media promotional material.

Google Analytics and bit.ly provide detailed statistics allowing you to track the source of referrals to your recruitment link, including social media sources and 3rd party websites (5).

6. ADVOCACY

THE #INTERNCRISISMEDICAL STUDENT ACTION ON TRAINING

TWITTER DATA

449,398reach

6,240,090impressions

18,895Tweets

1118Contributors


NEWSPAPER STORIES

010002000300040005000600070008000900010000

0

20

40

60

80

100

120

Janu

ary

Febr

uary

Mar

ch

April

May

June

July

Augu

st

Sept

embe

r

Octo

ber

Nove

mbe

r

Dece

mbe

r

Newspaper Tweets

$10m Federal Deal Announced 116 New

Places


EXPANSION

www.changeday.com.au#changedayaus

7. INNOVATION


INNOVATION

Create a Facebook group to communicate with your students (eg Health Electives)

Create a Facebook page to share updates about your school or project(eg https://www.facebook.com/UoNDRH)

Create an alumni group on LinkedIn for past students Share your lectures as Podcasts so that students can listen in the car & on phone

(eg iTunes U)

Share your lecture slides on Slideshare.com Combine both into a video and share on YouTube (eg Camtasia)


INNOVATION

Source and rank student feedback and ideas using tools like Google Moderatorwww.google.com/moderator/

Develop a collaborative Notebook or WikiEvernote: https://evernote.com/Wikia: http://www.wikia.com/

Develop a FAQ database to save answering the same question over and over againzendesk.com, useresponse.com etc

Set up a blog within you school as a Digital Journal where the best student work is showcased.


INNOVATION

Investigate social media best practice in the world of business, marketing and customer service (and get your students involved from day one)

#SoMeGPVisit www.socialmediagp.orgfor more information

QUESTIONS?

Twitter@futuregp

Webwww.socialmediagp.org

www

Health Professional Educator Guide to Social MediaSlide Number 2What is social media?And why should I care?Slide Number 4Social Media & Medical ProfessionalsUsher WT. Australian Journal of Primary Health 2011; 18(1) 31-41Social Media Usage for Professional, Education or Research PurposesSlide Number 7Slide Number 8Slide Number 9Common senseSlide Number 11RCGP (UK) Social media highway codeOther GuidelinesSlide Number 14Slide Number 15Who are your patients?Slide Number 17Slide Number 18Slide Number 19Slide Number 201. CommunicationSlide Number 22Slide Number 23Slide Number 24Hashtags@TWITS #ANZAHPEAMEA2. NetworkingSlide Number 29TwitterLINKEDINgroups3. TeachingFOAMSlide Number 35BLOGSSlide Number 37Slide Number 38Slide Number 39Slide Number 40How to Set up a blog (in 5 minutes)Slide Number 42What do students want?What do students want?4. KEEPING UP TO DATESlide Number 46Slide Number 47Slide Number 48Slide Number 49Slide Number 50Slide Number 51Slide Number 52Slide Number 535. RESEARCHSocial impactResearch RecruitmentRecommendationsRecommendations6. advocacyTHE #interncrisisMedical Student Action on Trainingtwitter DATANewspaper StoriesSlide Number 63ExpansionSlide Number 65Slide Number 667. INNOVATIONInnovationInnovationInnovationSlide Number 71Slide Number 72

Date post:	18-Jul-2015
Category:	Health & Medicine
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The Health Educators Guide to Social Media - ANZAHPE AMEA 2015

Health & Medicine