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the Hearing Aid Dispensing Profession - Nacarato, Editor Sandra den Boer, Communications Specialist...

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Volume 61 No 2 April-May-June 2012

Inside this Issue:

8 IHS and NBC-HIS: Two Organizations Aimed at Raising the Bar

18 Practice Management: Campaigning to Doctors22 Interview with West Virginia State Senator

Protecting and Growing the Hearing Aid Dispensing Professionthe Hearing Aid Dispensing Profession

Protecting and Growing

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PROFESSIONALTHE HEARING

8

12

Over the years the relationship between the International Hearing Society (IHS) and the National Board for Certification in Hearing Instrument Sciences (NBC-HIS) has evolved from a single entity to two neighboring organizations with a common goal: elevating the standards for hearing aid dispensing professionals.

IHS and NBC-HIS

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22

32

Working in homes, we became friends with our clients--sometimes even seeming like family. About two years later, I moved to Pensacola, Florida to attend Seminary and manage Miracle-Ear Centers in Pensacola, Fort Walton Beach, and Destin. Miracle-Ears modus operandi at the time was to utilize your sphere of influence. Business was generated by word of mouth as no advertising was done.

The Doctor Will See You Now

Interview with Clark Barnes

IHS Webinars

Engaging with Elected OfficialsGovernment officials, elected or appointed, can have a significant role in developing, influencing, and implementing local, state, provincial, and federal policy that affect nearly every aspect of the hearing aid practice. Some of the areas they effect involve marketing, insurance, taxation, labor/employment laws, licensing laws and rules, and consumer concerns, to name a few.

Expensive dinners or designer doughnuts are not necessary to persuade doctors to look at your information but a consistent, door-to-door plan is. It will involve, quite possibly, taking a step out of your comfort zone but the face-to-face visit will begin to warm the hearts of the gate-keepers, more so than the most tech-savvy email or colorful tri-fold brochure sent in a lonely envelope ever could.

IHS webinars typically last for one hour and you can register up until the webinar begins. After the webinar presentation, attendees have a chance to submit questions for 10-15 minutes of focused Q and A. Quizzes are made available for webinar attendees to take and return to IHS. Those passing with at least 70% and paying the $29 fee ($ 59 for non-IHS members) receive 1 CE credit.

5 presidents message By Alan L. Lowell, BC-HIS, ACA

7 from the executive director By Kathleen Mennillo, MBA

12 government affairs n Engaging with Elected Officials n Position Papers

18 practice management n The Doctor Will See You Now

22 membership matters n Interview with Clark Barnes n The IHS extends a cordial welcome

to new members

28 continuing education n Anti-Kickback Considerations

for the Hearing Healthcare Practitioner

n Continuing Ed Quiz

n IHS Webinars

n Course List

36 soundbytes

38 classifieds

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16880 Middlebelt Rd., Ste 4, Livonia, Michigan 48154Telephone: 734.522.7200 FAX: 734.522.0200 Website: www.ihsinfo.org

THE HEARING PROFESSIONAL (ISSN 1529-1340) is published quarterly for members of the International Hearing Society (IHS), 16880 Middlebelt Road, Ste. 4, Livonia, Michigan 48154. Periodicals postage paid at Livonia, Michigan and additional mailing offices. POSTMASTER: Send address changes to The Hearing Professional, 16880 Middlebelt Road, Ste. 4, Livonia, Michigan 48154.

THE HEARING PROFESSIONAL is the official journal of IHS, a nonprofit association of hearing healthcare professionals. Its purpose is to present authoritative technical and business information that will help hearing aid specialists serve hearing impaired individuals.

Copyright 2012 International Hearing Society

IHS members are engaged in the practice of testing human hearing and selecting, fitting and dispensing hearing instruments. Special membership categories of the Society offer membership to those who are involved in or have an interest in the hearing instrument profession, but are not actively fitting and dispensing hearing aids. Call 734.522.7200 for information about IHS membership.

Volume 61 No 2 April-May-June 2012 (USPS 036-940)

Antonio F. Calderon, M.D., BC-HISSouthwest: AZ, AR, LA, NM, OK, TX512.419.8685

Annette Cross, BC-HISCanada: All provinces902.543.5872

Richard Giles, BC-HIS, ACAPacific: AK, CA, HI, ID, NV, OR, WA360.690.4327

A. Frederick Goosen, BC-HISNortheast Coast: CT, ME, MA, NH, NY, RI, VT585.419.9702

Patrick S. Kochanowski, BC-HIS, ACACentral East Coast: DE, DC, MD, NJ, PA, VA, WV724.325.0079

John Moore, BC-HISSoutheast: AL, FL, GA, MS, NC, SC, TN772.219.9773

Bruce Sharp, BC-HIS, ACANorthwest: CO, KS, MT, NE, ND, SD, UT, WY801.484.3277

EDITORIAL ADVISORSKathy-Jo Facteau, BC-HISKathy Harvey-Jones, BC-HIS, CCCAKenneth Laferle, BC-HISRaymond Loercher, BC-HIS, ACAWilliam Schenk, BC-HIS, ACA

EDITORIAL STAFFKathleen Mennillo, MBA, PublisherKara Nacarato, EditorSandra den Boer, Communications Specialist

THE HEARING PROFESSIONAL is circulated to all members of IHS and to selected hearing aid manufacturers and suppliers. Advertising rate cards are available on request. Subscription is free to all members of the Society. Paid subscriptions are available for $35 in the United States and Canada and $45 in all other countries. Contact IHS for additional details.

INFORMATION contained in articles, editorials, or paid advertising does not represent the endorsement of any specific product nor is IHS responsible for opinions or interpretations expressed by contributors.

MANUSCRIPTS: Researchers, practitioners, and others are invited to submit articles and papers for publication. THE HEARING PROFESSIONAL assumes no responsibility for return of unsolicited materials.

2011 OFFICERS AND GOVERNORS

Executive CommitteeAlan Lowell, BC-HIS, ACAPresident386.322.0832

Thomas Higgins, BC-HIS, ACAPresident-Elect201.934.7755

Todd Beyer, BC-HIS, ACASecretary715-384.4700

Scott Beall, BC-HIS, AuDTreasurer513-772-2500

Chris Gustafson, BC-HIS, ACA Immediate Past President503.472.8850

Territorial GovernorsScott Beall, BC-HIS, AuDCentral East: IN, KY, MI, OH513-772-2500

Todd Beyer, BC-HIS, ACACentral: IL, IA, MO, MN, WI715-384.4700

5

With so many changes and uncertainty within the industry, I find myself

thinking a lot about what the future holds and what our profession will

look like in 20 years. Will the scope of practice for hearing aid specialists

change? What alternative delivery methods for hearing aids will be adopted

by consumers? And, will there be enough hearing healthcare professionals

to fulfill the rapidly increasing population of hearing impaired?

These are some of the questions I think about as your President and

subsequently what keeps me motivated to help protect our scope of practice

and support new professionals entering the field.

I know these questions, along with many more, are also on the mind of your forward-thinking staff and

Board of Governors and in fact were the topics of discussion during the recent Board meeting. We spent a

lot of time talking about our efforts to protect the profession and the consumer against illegal Internet and

direct-to-consumer sales, as well as how we can help bring more professionals into the field while raising

the bar to ensure the highest educational standards for hearing aid specialists. These continue to be top

priorities for IHS.

In the last issue of THP you saw firsthand some of the outcomes of our efforts with our timeline of activities related to direct-to-consumer sales, a position statement on the same topic, and joint statement with the allied

groups. In this issue, you can further see our continued momentum and commitment with the introduction

of three new position statements on pages 16-17, which not only affect us as professionals but also affect the

future of the profession. Our government affairs activities have never been more proactive and will continue

to drive us forward.

If you are like me and have been in the business for several years, you know we have had our share of ups

and downs. We are an incredibly well-educated, specially-trained, licensed group of professionals and it is

our job to not only protect the profession but also do our part to grow it. I encourage each of you to continue

supporting your Society through donations to the Advocacy Alliance fund so we can keep the momentum

going and also ask you to look for opportunities to educate others on the countless rewards this profession

can offer. It is up to all of us to keep the profession thriving so we can continue to improve the lives of the

hearing impaired community we serve.

Sincerely,

Alan Lowell, BC-H

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