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The Hero's Journey - Leveraging Screen Australia to drive tourism

Date post:	06-Dec-2014
Category:	Marketing
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Description:

Presentation to Mumbrella 360 audience. Part of a 4 way pitch between a creative, communications, digital and data agency. I focussed on a global point of convergence to engage creators in markets around the world. each of them creating a story we could leverage back into their home market media

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heroicaustralian journey

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Transcript

Page 1: The Hero's Journey - Leveraging Screen Australia to drive tourism

Page 2: The Hero's Journey - Leveraging Screen Australia to drive tourism

MORE THAN PLACE

Page 3: The Hero's Journey - Leveraging Screen Australia to drive tourism

IT’S A BIG CHALLENGE

Page 4: The Hero's Journey - Leveraging Screen Australia to drive tourism

AUSTRALIAN STORYTELLING

Page 5: The Hero's Journey - Leveraging Screen Australia to drive tourism

Page 6: The Hero's Journey - Leveraging Screen Australia to drive tourism

THE HERO’SJOURNEY

Page 7: The Hero's Journey - Leveraging Screen Australia to drive tourism

Page 8: The Hero's Journey - Leveraging Screen Australia to drive tourism

THE HERO’SJOURNEY

Page 9: The Hero's Journey - Leveraging Screen Australia to drive tourism

HEROES WANTEDENQUIRE WITHIN

HEROES WANTED

Page 10: The Hero's Journey - Leveraging Screen Australia to drive tourism

CREATE AHERO’SJOURNEY

Page 11: The Hero's Journey - Leveraging Screen Australia to drive tourism

OPEN THE VAULT

Page 12: The Hero's Journey - Leveraging Screen Australia to drive tourism

TIERSOF OUTREACH

Page 13: The Hero's Journey - Leveraging Screen Australia to drive tourism

WHILE THE CAMERAS ARE ON US

Page 14: The Hero's Journey - Leveraging Screen Australia to drive tourism

HEROICALLYSHORT

Page 15: The Hero's Journey - Leveraging Screen Australia to drive tourism

THE PERFECTHOST

Page 16: The Hero's Journey - Leveraging Screen Australia to drive tourism

CONTENT IS A SAFE BET

Page 17: The Hero's Journey - Leveraging Screen Australia to drive tourism

DIGITALFOR EVERYDEVICE

Page 18: The Hero's Journey - Leveraging Screen Australia to drive tourism

Londoner triumphs with heroic Australian journey

Page 19: The Hero's Journey - Leveraging Screen Australia to drive tourism

Page 20: The Hero's Journey - Leveraging Screen Australia to drive tourism

A MEASURED RESPONSE

Page 21: The Hero's Journey - Leveraging Screen Australia to drive tourism

LEAVEIT OPENFORGOOD

Page 22: The Hero's Journey - Leveraging Screen Australia to drive tourism

@benshipley

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