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The Hidden Truth Inside Your Data

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• Influencer Reporting: Better understand the interaction between all of my publishers

• Traffic Verifier: Real-time custom attribution and postbacks• Custom Configuration: Why would I use it?• Intelligence Suite/What if? + Query• Fraud: Discovery and mitigation

Focused analysis for better marketing decisionsBusiness Value Assessment

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Put in the busy chart that overwhelms

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1% Challenge

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Configurable Attribution

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Uniqueness by Network – iOSLargest Network

Most Unique

Highest Volume Overlap

Highest % Overlap

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The graph below details the spectrum of influencing network installs (x-axis) and attributed installs (y-axis)Influencers vs. Closers

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Reach vs. Saturation

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Expanding Reach

Network A

Network BNetwork C

Network A

Network B(New Network)

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Lots of Overlap

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Reach vs. Frequency

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True ROI

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IndicatorsFraud Detection

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Mean Time to Install (MTTI)

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Device High Click Volume

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Ad Stacking

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Current Rulesets: Matches/Does Not Match

• Device Type• Device Platform• OS Version• Country

• Establish rules, apply in real-time• Receive postbacks of traffic rule violations, and for Violations, determine how to handle

Real-time Filtering

Actions:• Postback to network, or not• Attribute to network, or not

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For more information contact info@kochava.com

To learn more visit the KochavaDifference.com