4 Lessons You Can Learn From It

The History of Content Marketing

What most people think...

1950s1900s1850s 2000s

But actually…

These companies have been using content marketing since the late 19th century.

1895

- The Furrow Magazine by John Deere

The purpose was to educate farmers on how to better manage their crops and produce.

1895

- The Furrow Magazine by John Deere

The purpose was to educate farmers on how to better manage their crops and produce.

Goal: Align farming with the John Deere brand.

1900

- The Michelin Guide by Michelin Tires

The purpose was to educate car owners about the best ways to take care of their vehicles and tires. It even offered travel and accommodation tips.

1900

- The Michelin Guide by Michelin Tires

The purpose was to educate car owners about the best ways to take care of their vehicles and tires. It even offered travel and accommodation tips.

Goal: Align tire replacement and maintenance to the Michelin brand.

1904

- The Jell-O Cookbook by Jell-O

The purpose was to educate people on how to creatively make a masterpiece using Jell-O.

1904

- The Jell-O Cookbook by Jell-O

The purpose was to educate people on how to creatively make a masterpiece using Jell-O.

Goal: Associate Jell-O to fun and the average childhood.

So…

How can content marketing work for you?

1. Publish Useful Content

● Don’t keyword stuff your blog posts.

● Write something that will help the reader.

“Content is anything that adds value to the reader’s life.”

~ Avinash Kaushik, Google

2. Connect With Your Target Audience

● Write content for the people who you like as customers.

● Don’t just write about everything.

“Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.”

~ Joe Chernov, HubSpot

3. Educate, Don’t Sell

● People don’t like to be sold to.

● Valuable content helps build trust with your prospects.

“The best marketing doesn’t feel like marketing.”

~ Tom Fishburne, Marketoonist

4. Be Consistent

● Don’t quit writing content, EVER.

● Write frequently, but don’t overwhelm.

“Good content is not storytelling. It’s telling your story well.”

~ Ann Handley, MarketingProfs

What are you waiting for?

Start writing!

Contributors

Written by: Created by:

@Rammer17 @JennLo_

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