Advertising informAtion
the home of premium property
• Country Life is read by over 208,000 people in the UK every week (NRS Jan-Dec 11)
• Sold in over 60 countries across the globe
•
KEY FACTS ABOUT COUNTRY LIFE
COUNTRY LIFE READERS ARE
• High Net Worth Individuals - AB 61% - ABC1 78%• Male 46% Female 54% - Average Age 52 years• A targeted audience – 70% of Country Life readers
buy the magazine speci� cally for the property section• Hard to reach, high net worth individuals with a
mixture of inherited wealth and new money • Aspirational - looking to buy their dream home• In the market – one in three Country Life readers are
looking to buy a house within the next 12 months• Liquid - 45% of Country Life readers will fund their
next purchase with cash
GLOBAL AUDIENCE
Circulation: 39,257 sold every week including digital copiesReadership: 206,000 UK 403,389 globally*
Country Life is one of Britain’s best-loved
magazines, celebrating a way of life re� ected through property, architecture and the countryside. Its matchless
authority and its world-class writing and photography have established it as a nonpareil in publishing. At the heart of the magazine are the property pages, where the � nest houses are showcased to a re� ned, wealthy readership in the UK and overseas, who seek the best things in life. British country houses are the envy of the world - Country Life is where buyers search for their dream.
*SOURCE ABC PRINT & DIGITAL JAN-DEC15, NRS/NMR JUL15-JUN16,COUNTRY LIFE READER SURVEY
MARK HEDGESEDITOR, OF COUNTRY LIFE
COUNTRY LIFE
SUNDAY TIMES
FINANCIAL TIMES
DAILY TELEGRAPH
KEY
PROPERTY MARKET SHARE: JAN – DEC 2015
TOTAL MARKET 3,951 PAGES
SOURCE: NMR 2015
10
0
– 15
– 30
– 45
– 60
COUNTRY LIFE
DAILY TELEGRAPH
FINANCIAL TIMES
SUNDAY TIMES
CIRCULATION TRENDS 2010 – 2015
KEY
SOURCE: COUNTRY LIFE – JAN-DEC 2010-2015/NATIONAL NEWSPAPERS DEC 2010-2015
38%
12%
19%
31%
+ 5.5%
– 48%
– 27%- 26%
measurements
in millimetres
aDVertisinG rateseffective from January 1st, 2017. all rates subject to Vat.
nu
mbe
r o
f in
sert
ion
s 1 £3,700 £2,030 £1,140 £615 £350*
3 + £3,554 £1,968 £1,101 £607 na
6 + £3,485 £1,930 £1,080 £595 £320*
12 + £3,300 £1,840 £1,030 £570 £300*
26 + £3,095 £1,740 £965 £540 na
51 + £2,930 £1,630 £910 £505 na
*the ProPerty ColleCtion is a feature We Publish in the first issue of eaCh month
PaGe half quarter eiGhth
theProPerty
ColleCtion
siZe sPeCifiCations
Double (sPreaD)
PaGehalf
(horiZontal)
half(VertiCal)
quarter(square)
eiGhth ninth
tyPe area 267 x 433 267 x 204 131 x 204 267 x 100 131 x 100 62 x 100 125 x 67
trim 300 x 460 300 x 230 147 x 230 300 x 112 na na na
bleeD 306 x 466 306 x 236 153 x 236 306 x 118 na na na
to aDVertise in Country life: tel: 020 3148 2610 or 079 5018 9359 email: [email protected]
*height x width
theProPerty
ColleCtion
NB: ProPerty Focus will iNclude ProPerty editorial But may Not iNclude a FroNt cover liNe. suBject to chaNge. *iNterNatioNal editioNs
2017 sPecial issues
5th
26th
19th
Best of Britain
waterside
architecture
12th
july
2nd
scotland
august
16th9th
23rd
equestrian
New Build & developments & school life
cotswolds
autumn gardens
30th
13th6th
20th
sePtemBer
yorkshire & the North
london & *international Property Focus
interiors
27th
4th
11th
18th
octoBer
christmas gifts & Food & drink
country sports
ski & caribbean Property Focus
christmas, New year double & travel supplement
Prince charles
gentleman’s life
25th
1st
15th8th
29th
restoration 22nd
NovemBer
27th13/20th
6th
decemBer
10th3rd
surrey & *med & monaco Property Focus
summer gardens
24th west country
17th
may
cotswolds
7th
31st
21st
28th
collectors’ & jersey Property Focus
120th anniversary
masterpiece
France
14th
juNe
london Property Focus/ city living
Future heirlooms
Fine arts
8th
8th
5th
1st
1st
29th
26th
22nd
22nd
19th
15th
15th
12th
FeBruary
spring gardens
commuter havens & *international supplement
country house specialists
schools Focus
smaller country houses
aPril
march
the english village (easter)
New Build & development
east anglia
interiors & ireland Property Focus
4th
winter gardens
11th
jaNuary
25th18th
TESTIMONIALS FROM OUR CLIENTS
“Winkworth has been advertising in Country Life since the magazine launched more than 110 years ago, as its discerning readership means it’s by far the best place to advertise country homes and prime London properties”JAMES PEACOCKHEAD OF BRAND, WINKWORTH
“Country Life is the country–house hunter’s bible and is not only a great read, but also a generator of excellent enquiries for our properties. It has the added advantage of a long shelf life, o� en producing good leads weeks a� er the advertisement has appeared”JASPER FEILDINGHEAD OF COUNTRY HOUSE, CARTER JONAs
“Country Life is a proven and essential part of our marketing strategy, ensuring our clients properties are exposed to both national and international buyers wanting to escape to the scenic county of Perthshire.”EMMA CHALMERSHEAD OF RESIDENTIAL SALES, PERTHSHIRE, FOR CKD GALBRAITH
“Country Life’s exciting three - pronged approach - in print, on tablet and online - means it’s perfect for commuters longing to escape who dream of a rural idyll. It’s the ultimate publication for the cream of residential property for sale”DAWN CARRITTDIRECTOR, COUNTRY HOUSES & ESTATES, JACKSON–STOPS & STAFF
“Knight Frank has advertised more pages in Country Life than any of our competitors, we feel it is the main marketing medium for selling a country property. One can never underestimate where your buyers originate, Country Life touches both national and international markets.”EDWARD CUNNINGHAMPARTNER, KNIGHT FRANK
When we visit the � nest houses in the UK we can be sure to see Country Life in a prominent position on the co� ee table. We are able to enhance our clients’ pro� le by introducing them to buyers through our global network. Country Life and Savills is an essential partnership in successful marketing.’ LINDSAY CUTHILLHEAD OF COUNTRY DEPARTMENT, SAVILLS
The ProPerTy ColleCTionOnce a month, Country Life runs a feature called The Property Collection. The Property Collection is dedicated to properties under £1.5 million, a sixth of a page and just £350 per insertion. This feature runs as the last property page so a prominent position at the front of the magazine.
• February 1st• March 1st• April 5th• May 3rd• June 7th• July 5th
• August 2nd• September 6th• October 4th• November 1st• November 29th• December 13th/20th
daTes for 2017
Deadlines are two weeks in advance, and space is subject to availability. Issue dates are subject to change.
PriCes
single inserTion: £350
6 Per year: £320
12 Per year: £300
All prices Are exclusive of vAT
ArTWorK is seT free of cHArGe To our iN-House sTYle - 125MM x 67MM
for fUrTher inforMaTion Please ConTaCT:
Tel: 020 3148 2610 or 079 5018 9359 Email: [email protected]
67MM
125M
M
One of the finest sporting estates in the Dales. A sub-stantial and historic six bedroom country house with two cottages and stunning grounds, together with over 24.4 ha (60 acres), of freehold land and over 830 ha (2,000 acres), of sporting rights with a high bird pheasant shoot, excellent equestrian facilities and circa one mile of fishing on the River Aire.
Guide Price: £899,000Agent: Smith & Sons
Phoine Number: 01287 679 397Email Address: smiths&[email protected]
Website: www.smithsandsons.com
4 Bedrooms | 3 Bathrooms | 2 Reception RoomsKitchen | Dining Room | Living Room
120ft Garden | Garage | Workshop | EPC Rating D
LOGO
NEW TPC 125x67mm Ad.indd 1 12/12/2016 14:33
COUNTRY LIFE.CO.UKCountrylife Online is the digital home of premium property – like the magazine it reaches an a� uent, typically hard to reach global audience who are actively looking to purchase premium property.
Countrylife.co.uk was one of the � rst premium property websites to launch and it is now powered by On� eMarket.com, showcasing all properties nationally and supported by their growing network of member agents.
UNIQUECountry Life online o� ers vendors more than just property listings – its dedicated editorial team provides opinion and thought–provoking content that is critical to anyone seriously interested in realising their dream of living in a beautiful home.
A GROWING AUDIENCE
• More than twice as likely to view countrylife.co.uk on an Apple device
• More than 80% of pages viewed are property related
• A global reach with users in more than 200 countries• More than 330,000 unique users• Page impressions ranging from 2 million to 2.5
million per month, re� ecting the property market
PROPERTY
HOMEPAGE
COUNTRYSIDE
NEWS
KEY
MOST POPULAR SECTIONS
SOURCE: CL & OMNITURE
GEOGRAPHY
UK
USA
AUSTRALIA
CANADA
KEY
FRANCE
84%
2%
4%
3%
71%
2%
10%
3%1%
Advertising online increases the impact of your print advertising – the advantages of an online advertising campaign include:
• Reach a wider audience• Immediate and quanti� able results• A range of packages to suit all budgets• Tailor–made campaigns for speci� c messages In addition to Country Life’s online audience, as part
of Time Inc. UK we can give you access to over half of all women in the UK and 40% of all men online.
Utilising Time Inc. UK’s unique 1st party data you can target speci� c audiences across our brands both inside and outside the network to give extremely targeted campaigns for your clients. For example, you could promote a new retirement development to a speci� c geographical area and demographic, target equestrian enthusiasts to promote equestrianproperties for sale or simply promote city living to an overseas audience.
With over 400 segments we can tailor a campaign to suit your budget and needs to enable you to win even more sales and instructions whilst increasing brand awareness to core target audience.
DISPLAY OPTIONSEmail newsletter: £250 per email. Banner appearing at the top of the email newsletter sent to 16,000 opted–in subscribers every Wednesday.
Leaderboards: £18 per thousandMPUs: £20 per thousandSkyscrapers: £15 per thousandButtons: £12 per thousandSocial Media: POA
REACHING A WIDER AUDIENCE
INTERNATIONAL PROPERTY FEED MARKETING OPTIONSAUTOMATED FEED: FROM £150 PER MONTH PER BRANCH*
SINGLE PROPERTY UPLOAD: £150 PER MONTH
ADDITIONAL UPSELLS
FEATURED PROPERTY ON INTERNATIONAL CAROUSEL: £50 PER WEEK. SUBJECT TO AVAILABILITY, MAXIMUM OF 7 PROPERTIES PER WEEKPREMIUM LISTING: £50 PER MONTH PER PROPERTY
FOR FURTHER DETAILS AND TO BOOK, PLEASE CONTACT:
TEL: 020 3148 2610 or 079 5018 9359EMAIL: [email protected]
ALL PRICES ARE EXCLUSIVE OF VAT*BASED ON A 12 MONTH CONTRACT AND SUBJECT TO A FEED AUDIT.
IMAGES SUPPLIED BY COUNTRY LIFE IMAGE LIBRARY