The Homes for Britain Rally

The problem

Housing was not an election issue for most people in 2010

3%3%3%3%

5%5%5%

7%7%

8%11%

12%14%

23%26%

32%

0% 5% 10% 15% 20% 25% 30% 35%

DefenceHousing

IraqPublic transport/ roads

AfghanistanProtect nat env./climate change

PenionsBenefits

Care for older peopleCrime/ law and order

UnemploymentTaxation

Asylum and immigrationEducation/ schools

HealthcareManaging the economy

Source: Ipsos MORI Issues Index

Hadn’t broken 10% at a General ElectionWhat do you see as the most/other important issues facing Britain today?

Source: Ipsos MORI Issues Index

0

10

20

30

40

50

60

70

May1997

May1998

May1999

May2000

May2001

May2002

May2003

May2004

May2005

May2006

May2007

May2008

May2009

May2010

May2011

May2012

May2013

May2014

Housing

Tell your story, a lot

90% of success is turnout

The other 10% matters too!

The action is in the reaction

Build on the momentum

If you’re going to lead, lead

1. Tell your story, a lot2. 90% of success is turnout3. The other 10% matters too!4. The action is in the reaction5. Build on the momentum

If you’re going to lead, lead