THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Los Angeles
KIIS-FM 102.7
CHR
Tim Martinez
818-566-4857
3400 West Olive Ave Ste 550
Burbank, CA 91505
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $111,500.00
MS Value: $93,575.00
Impressions: 4,489,000
Screening or Prize Pack: Red Carpet Premiere
Hunger Games Mockingjay Part 1 Red Carpet Premiere
Daily giveaways, promotional mentions and website exposure to highlight the
11/21 movie release date.
On Air Dates: 11/10/2014 to 11/17/2014
ON AIR MENTIONS
Live and/or Recorded, 15 with "On Air with Ryan Seacrest" AM show and 50
during all day parts.
Mentions: 65
Mention Length: :15 and :30
DIGITAL PROMOTION
Website exposure to include online giveaways of (2) Exclusive Prize Packages.
(1) email blast/newsletter reaching an estimated membership of 240,000.
SOCIAL PROMOTION
Social posts on all station's social media pages Includes (1) post each on Twitter,
Facebook and Instagram. Approx 750,000 page views per week / 230,000+
Twitter followers / 90,000+ Instagram followers / 325,000+ Facebook followers.
Digital/Social Dates: 11/10/2014 to 11/20/2014
Digital Impressions: 1,395,000
Screening Passes: 50 Red Carpet
Premiere passes for 11/17.
Prize Packs Needed: 2
Los Angeles
KBIG-FM 104.3
Hot AC
Kevin Seki
818-566-4858
3400 West Olive Ave Ste 550
Burbank, CA 91505
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $39,000.00
MS Value: $21,371.55
Impressions: 2,319,175
Screening or Prize Pack: Red Carpet Premiere
Hunger Games Mockingjay Part 1 Red Carpet Premiere
Daily giveaways, promotional mentions and website exposure to highlight the
11/21 movie release date.
On Air Dates: 11/10/2014 to 11/17/2014
ON AIR MENTIONS
40 Live and/or Recorded mentions with "Valentine in the Morning" in AM Drive
Mentions: 40
Mention Length: :15 and :30
DIGITAL PROMOTION
Website exposure to include online giveaways of (2) Exclusive Prize Package. (1)
email blast/newsletter reaching an estimated membership of 97,000.
SOCIAL PROMOTION
Social posts on all station's social media pages Includes (1) post each on Twitter,
Facebook and Instagram. Approx 325,000 page views per week / 10,700+
Twitter followers / 3,475+ Instagram followers / 64,000+ Facebook followers
Digital/Social Dates: 11/10/2014 to 11/20/2014
Digital Impressions: 403,175
Screening Passes: 40 Red Carpet
Premiere Passes For 2 for 11/17.
Prize Packs Needed: 2
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Los Angeles
KYSR-FM 98.7
Alternative
Tim Martinez
818-566-4857
3400 West Olive Ave Ste 550
Burbank, CA 91505
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $27,250.00
MS Value: $9,140.05
Impressions: 967,300
Screening or Prize Pack: Red Carpet Premiere
Hunger Games Mockingjay Part 1 Red Carpet Premiere
Daily giveaways, promotional mentions and website exposure to highlight the
11/21 movie release date.
On Air Dates: 11/10/2014 to 11/17/2014
ON AIR MENTIONS
30 Live and/or Recorded mentions during all day parts
Mentions: 30
Mention Length: :15 and :30
DIGITAL PROMOTION
Website exposure to include online giveaways of (2) Exclusive Prize Packages.
(1) email blast/newsletter reaching an estimated membership of 65,000.
SOCIAL PROMOTION
Social Media posts on all station's social media pages including (1) post each on
Twitter, Facebook and Instagram. Approx. 300,000+ views per week on station
website / 32,500+ Twitter followers / 8,800+ Instagram followers / 65,000
Facebook followers.
Digital/Social Dates: 11/10/2014 to 11/20/2014
Digital Impressions: 406,300
Screening Passes: 30 Red Carpet
Premiere Passes For 2 for 11/17.
Prize Packs Needed: 2
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Los Angeles
KPWR-FM 105.9
Rhythmic-CHR
Fernando Lujan; Bryan Elms
818-238-6684
2600 W Olive Ave Fl 8
Burbank, CA 91505
Emmis Communications Corp.
On Air YES
Digital YES
Social YES
Station Value: $210,000.00
MS Value: $90,337.93
Impressions: 7,654,000
Screening or Prize Pack: Red Carpet Premiere
Exclusive Mockingjay Winning Weekend
A dedicated winning weekend, November 14-16, 2014. All weekend, POWER
106 listeners will have a chance to win tickets to attend the red carpet world
premiere on Monday, November 17, 2014 at Nokia Theatre at L.A. Live. Power
106 will run 50 pre-recorded spots & 100 live on-air mentions starting on 11/10
to include on-air giveaways to promote the world premiere & the film’s
required copy points. The Mockingjay sounder will be the cue to text to win
tickets to the premiere.
Power 106 will continue to promote Hunger Games Mockingjay part one from
November 17-21, 2014 by running 30 live on-air mentions to include on-air
giveaways of additional Mockingjay Premiums to promote the film.
On Air Dates: 11/10/2014 to 11/21/2014
ON AIR MENTIONS
100 Live and 50 Recorded mentions to promote the winning weekend and 30
live mentions for the premium giveaways the week of the opening
Mentions: 180
Mention Length: :15 and :30
DIGITAL PROMOTION
Power 106 will feature this at www.power106.com with a banner & hyperlink
to The Hunger Games Catching Fire web page. Power 106 will feature & award
one pair of tickets on the POWER POINTS affinity program which currently has
over 220,000+ active members. Power 106 will include film info in a minimum
of two (2) Power106.com e-mail newsletters that go out to our 220,000+
Powerclub member data base.
SOCIAL PROMOTION
Power 106 will promote info through our Facebook & Twitter social media
pages. 2-3 Twitter and Facebook posts and would all come from the station.
Interviews would be on power106.com and Youtube and possibly Big Boy’s
Youtube channel.
Digital/Social Dates: 11/10/2014 to 11/21/2014
Digital Impressions: 220,000
Screening Passes: 30 Red Carpet
Premiere Passes For 2 for 11/17.
Prize Packs Needed: 10
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Los Angeles
KAMP-FM 97.1
CHR
Stacy Ezra
323-930-4461
5670 Wilshire Blvd, Suite 200
Los Angeles, CA 90036
CBS Radio, Inc.
On Air YES
Digital YES
Social YES
Station Value: $50,000.00
MS Value: $20,539.68
Impressions: 2,095,000
Screening or Prize Pack: Screening
The Hunger Games Mockingjay Part 1 Weekend
Recorded promotional announcements will direct listeners for the cue to call all
weekend long to win passes to the Exclusive Hunger Games Mockingjay Part 1
Screening.
On Air Dates: 11/15/2014 to 11/17/2014
ON AIR MENTIONS
Inclusion in pre-recorded promos
Mentions: 40
Mention Length: :30
DIGITAL PROMOTION
Dynamic Lead Placement on Front Page of ampradio.com for a weekend A-
Level promotion from Friday 5pm – Sunday. One contest blog post for the
weekend. 1 Email Blast (in content) inclusion, linking back to contest blog post
on ampradio.com
SOCIAL PROMOTION
1x- Facebook post linking back to contest blog post on ampradio.com. We will
tag the Hunger Games Mockingjay Facebook page. 5x- Tweets linking back to
contest blog post on ampradio.com. We will tag the Hunger Games
Mockingjay Twitter page.
Digital/Social Dates: 11/15/2014 to 11/17/2014
Digital Impressions: 583,000
Screening Passes: 25 Passes for 2
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Los Angeles
KROQ-FM 106.7
Modern Rock
Stacy Ezra
323-930-4461
5670 Wilshire Blvd, Suite 200
Los Angeles, CA 90036
CBS Radio, Inc.
On Air YES
Digital YES
Social YES
Station Value: $50,000.00
MS Value: $36,580.00
Impressions: 1,607,000
Screening or Prize Pack: Screening
The Hunger Games: Mockingjay Part 1 Weekend
Recorded promotional announcements will direct listeners for the cue to call all
weekend long to win passes to the Exclusive Hunger Games Mockingjay Part 1
Screening.
On Air Dates: 11/15/2014 to 11/17/2014
ON AIR MENTIONS
Inclusion in pre-recorded promos
Mentions: 40
Mention Length: :30
DIGITAL PROMOTION
Dynamic Lead Placement on Front Page of kroq.com for a weekend A-Level
promotion from Friday 5pm – Sunday. One contest blog post for the weekend.
1 Email Blast (in content) inclusion, linking back to contest blog post on
kroq.com
SOCIAL PROMOTION
1x- Facebook post linking back to contest blog post on kroq.com. We will tag
the Hunger Games Mockingjay Facebook page. 5x- Tweets linking back to
contest blog post on kroq.com. We will tag the Hunger Games Mockingjay
Twitter page.
Digital/Social Dates: 11/15/2014 to 11/17/2014
Digital Impressions: 583,000
Screening Passes: 25 Passes for 2
Los Angeles
KLVE-FM 107.5
Romantica
Cynthia Flores
310-846-2849
5999 Center Dr.
Los Angeles, CA 90045
Univision Radio
On Air YES
Digital YES
Social YES
Station Value: $10,000.00
MS Value: $8,366.67
Impressions: 598,800
Screening or Prize Pack: Screening
The Hunger Games: Mockingay Winning Weekend
For 3 days on iloveklove.com, there will be a winning weekend (11/14-11/16)
for users to enter to win pre-opening screening passes. The digital promotion
will be supported with 6x Live Mentions (2x per day), 10x :15 on-air promos F-
SU 12a-12a and 2x tweets. The Tweets will include a link to the trailer.
On Air Dates: 11/14/2014 to 11/16/2014
ON AIR MENTIONS
6x Live Mentions (2x per day), 10x :15 on-air promos F-SU 12a-12a by DJ
Mentions: 16
Mention Length: :30-:60 each
DIGITAL PROMOTION
Enter to win pre-opening screening passes on entry page at iloveklove.com
during the winning weekend (11/14-11/16) 2x tweets. The Tweets will include
a link to the trailer.
SOCIAL PROMOTION
2x Tweets to push promotion that will include link to trailer
Digital/Social Dates: 11/14/2014 to 11/16/2014
Digital Impressions: 2,000
Screening Passes: 15 Passes for 2
Prize Packs Needed: 20
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
New York
WHTZ-FM 100.3
CHR
David Zaentz
212 549 0823
32 Ave of the Americas 2nd floor
New York, NY 10013
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $5,000.00
MS Value: $14,794.74
Impressions: 888,600
Screening or Prize Pack: Prize Packs
The Hunger Games: Mockingay Prize Packages
Station will run 14 :10 promos driving traffic to win one of 5 collectable
Mockingjay Prize Packages.
On Air Dates: 11/17/2014 to 11/21/2014
ON AIR MENTIONS
Mentions driving traffic to website to win Prize Packs
Mentions: 14
Mention Length: :10
DIGITAL PROMOTION
Online contest
SOCIAL PROMOTION
Station will giveaway 5 prize packs online
Digital/Social Dates: 11/17/2014 to 11/21/2014
Digital Impressions: 50,000
Prize Packs Needed: 5
New York
WLTW-FM 106.7
Adult Contemporary
David Zaentz
212 549 0823
32 Ave of the Americas 2nd floor
New York, NY 10013
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $5,000.00
MS Value: $7,332.00
Impressions: 1,011,800
Screening or Prize Pack: Prize Packs
The Hunger Games: Mockingay Prize Packages
Station will run 14 :10 promos driving traffic to win one of 5 collectable
Mockingjay Prize Packages.
On Air Dates: 11/17/2014 to 11/21/2014
ON AIR MENTIONS
Mentions driving traffic to website to win Prize Packs
Mentions: 14
Mention Length: :10
DIGITAL PROMOTION
Online contest
SOCIAL PROMOTION
Station will giveaway 5 prize packs online
Digital/Social Dates: 11/17/2014 to 11/21/2014
Digital Impressions: 50,000
Prize Packs Needed: 5
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
New York
WKTU-FM 103.5
Rhythmic AC
David Zaentz
212 549 0823
32 Ave of the Americas 2nd floor
New York, NY 10013
IHeartMedia
On Air YES
Digital YES
Social NO
Station Value: $20,000.00
MS Value: $12,961.29
Impressions: 1,658,800
Screening or Prize Pack: Screening with Prize Packs
Mockingjay Screening and Prize Pack giveaway
WKTU will giveaway both prizes via online contest 11/10-11/14. WKTU will
support the contesting with on air mentions and featured link in ktu rewards
zone on ktu.com
On Air Dates: 11/10/2014 to 11/14/2014
ON AIR MENTIONS
21x 10s, 10x :15s, 5x :30s (PRERECORDED)
Mentions: 36
Mention Length: :30's, :15's and 10's
DIGITAL PROMOTION
Online enter to win contest on ktu.com
Digital/Social Dates: 11/10/2014 to 11/14/2014
Digital Impressions: 100,000
Screening Passes: 30 Passes for 2
Prize Packs Needed: 10
New York
WXNY-FM 96.3
Spanish CHR
Candi Izelo
212-310-6122
485 Madison Ave 3rd Floor
New York, NY 10022
Univision Radio
On Air YES
Digital YES
Social YES
Station Value: $5,200.00
MS Value: $7,974.03
Impressions: 829,803
Screening or Prize Pack: Screening
Hunger Games X Digital Row
X96.3FM will promote on-air the upcoming “THE HUNGER GAMES:
MOCKINGJAY – PART 1” release in which listeners will be encouraged to text in
to win the chance to sit in the X Digital Row at the pre-screening event of THE
HUNGER GAMES MOCKINGJAY PART 1. 10 lucky winners will have guaranteed
premier seating with the X 96.3FM crew! Lionsgate will receive on-air mentions
driving listeners to social media and text to enter
On Air Dates: 11/12/2014 to 11/15/2014
ON AIR MENTIONS
DJ Padrino will promote middays between 10a-3p live 10sec mentions plus
:30sec promos
Mentions: 12
Mention Length: :10sec/:30sec
DIGITAL PROMOTION
Lionsgate will give a row reserved for 10 winners. X 96.3FM will brand it online
as the X Digital Row. The radio station will give it social support and text blast
(we currently have 20,000 subscribers on our blast)
SOCIAL PROMOTION
2 Facebooks, 2 Tweets, 1 text blast (Station Facebook page has 3.7 million fans)
https://www.facebook.com/X963FM
Digital/Social Dates: 11/12/2014 to 11/15/2014
Digital Impressions: 341,403
Screening Passes: 10 Passes for 2
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Chicago
WBBM-FM 96.3
Rhythmic-CHR
Steve Hardey
312-729-3839
180 N Stetson, 963
Chicago, IL 60601
CBS Radio, Inc.
On Air YES
Digital YES
Social YES
Station Value: $25,000.00
MS Value: $7,450.00
Impressions: 894,700
Screening or Prize Pack: Screening with Prize Packs
Win Mockingjay with J
J-Niice, the B96 morning show host, will give away screening passes and prize
packs during the B96 morning show
On Air Dates: 11/10/2014 to 11/18/2014
ON AIR MENTIONS
3x mentions for each pair of passes provided
Mentions: 27
Mention Length: :10
DIGITAL PROMOTION
A contest page will live on the B96.com Contest Section where people can
watch the trailer, link to social media, get more information about the film, and
register to win a prize pack and screning passes
SOCIAL PROMOTION
the on air giveaways will be mentioned via B96 social media.
Digital/Social Dates: 11/12/2014 to 11/18/2014
Digital Impressions: 190,000
Screening Passes: 10 Passes for 2
Prize Packs Needed: 10
Chicago
WKSC-FM 103.5
CHR
Hillary Lindwall
312-540-2212
233 N. Michigan Ave, Suite 2800
Chicago, IL 60601
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $12,000.00
MS Value: $3,650.57
Impressions: 306,557
Screening or Prize Pack: Screening with Prize Packs
May the Odds be Ever in your Favor…
KISS-FM will host an online contest for screening passes and 5 lucky winners will
be randomly selected to receive Hunger Games prize packs [May the odds be
ever in your favor!]. We will also incorporate the screening pass/prize pack
giveaway at station remotes.
On Air Dates: 11/11/2014 to 11/16/2014
ON AIR MENTIONS
10x :15 spots promoting the film/online prize pack giveaway
Mentions: 10
Mention Length: :15 seconds
DIGITAL PROMOTION
Listeners register to win screening pass and could be randomly selected to
receive a prize pack - may the odds be ever in your favor! Can provide digital
support for film website, trailer, etc.
SOCIAL PROMOTION
Station can provide one social media post throughout length of promotion
Digital/Social Dates: 11/11/2014 to 11/16/2014
Digital Impressions: 2,557
Screening Passes: 10 Passes for 2
Prize Packs Needed: 5
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Chicago
WGCI-FM 107.5
Urban Contemporary
Hillary Lindwall
312-540-2212
233 N. Michigan Ave, Suite 2800
Chicago, IL 60601
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $12,000.00
MS Value: $3,062.16
Impressions: 211,660
Screening or Prize Pack: Screening with Prize Packs
May the Odds be Ever in your Favor…
WGCI-FM will host an online contest for screening passes and 5 lucky winners
will be randomly selected to receive Hunger Games prize packs [May the odds
be ever in your favor!]. We will also incorporate the screening pass/prize pack
giveaway at station remotes.
On Air Dates: 11/11/2014 to 11/18/2014
ON AIR MENTIONS
10x :15 spots promoting the film/online prize pack giveaway
Mentions: 10
Mention Length: :15 seconds
DIGITAL PROMOTION
Listeners register to win screening pass and could be randomly selected to
receive a prize pack - may the odds be ever in your favor! Can provide digital
support for film website, trailer, etc.
SOCIAL PROMOTION
Station can provide one social media post throughout length of promotion
Digital/Social Dates: 11/11/2014 to 11/16/2014
Digital Impressions: 660
Screening Passes: 10 Passes for 2
Prize Packs Needed: 5
San Francisco
KMEL-FM 106.1
Urban Contemporary
Cat Ong
415-247-4513
340 Townsend Street
San Francisco, CA 94107
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $36,000.00
MS Value: $5,520.78
Impressions: 420,649
Screening or Prize Pack: Screening with Prize Packs
The Hunger Games Mockingjay Part 1 promotion
The Hunger Games Mockingjay to sponsor the Entertainment Report with
Morning Show host, Miss Kimmie. Miss Kimmie will include opening date info
and direct listeners to station website for their chance to win a prize pack (to
include screening tickets and promo items).
On Air Dates: 11/10/2014 to 11/18/2014
ON AIR MENTIONS
15x :15s directing listeners to online contest
5x lives for afternoon giveaways
Mentions: 20
Mention Length: :15 seconds
DIGITAL PROMOTION
Promos to direct listeners to station website for their chance to win a HUNGER
GAMES MOCKINGJAY Prize Pack (to include a pair of tickets and promo items).
Client logo, link and copy to be included on contest page.
SOCIAL PROMOTION
Station will post a minimum of 5x social posts in support of the contest.
Digital/Social Dates: 11/10/2014 to 11/14/2014
Digital Impressions: 649
Screening Passes: 10 Passes for 2
Prize Packs Needed: 10
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
San Francisco
KYLD-FM 94.9
Rhythmic-CHR
Cat Ong
415-247-4513
340 Townsend Street
San Francisco, CA 94107
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $36,000.00
MS Value: $4,206.52
Impressions: 318,374
Screening or Prize Pack: Screening with Prize Packs
The Hunger Games Mockingjay Part 1 Promotion
KYLD's afternoon DJ Chino will direct listeners to where WILD's Ray Styles will
be for their chance to win a pair of tickets to the advance screening. Listeners
will also have the chance to win a prize pack via online contest.
On Air Dates: 11/10/2014 to 11/14/2014
ON AIR MENTIONS
15x :15s directing listeners to online contest
5x lives for afternoon giveaways
Mentions: 20
Mention Length: :15 seconds
DIGITAL PROMOTION
Promos to direct listeners to station website for their chance to win a HUNGER
GAMES MOCKINGJAY Prize Pack (to include a pair of tickets and promo items).
Client logo, link and copy to be included on contest page.
SOCIAL PROMOTION
Station will post a minimum of 5x social posts in support of the contest.
Digital/Social Dates: 11/10/2014 to 11/14/2014
Digital Impressions: 374
Screening Passes: 10 Passes for 2
Prize Packs Needed: 10
San Jose
KBRG-FM 100.3
Spanish Adult Hits
Luz Maria Rodriguez
415-538-8049
50 Fremont Street 41st Floor
San Francisco, CA 94105
Univision Radio
On Air YES
Digital NO
Social YES
Station Value: $6,500.00
MS Value: $20,450.00
Impressions: 923,000
Screening or Prize Pack: Screening
Fire Burns Brighter in The Hunger Games Mockingjay Part 1.
Win tickets to go with 4 of your friends to check out the screening. Just post a
picture of you dress up as your favorite hungers game character to hashtag
#myhot1057 and #mockingjay to register to win 4 tickets to the screening!
On Air Dates: 11/12/2014 to 11/18/2014
ON AIR MENTIONS
:30 second station promos will air on the station audio stream.
Mentions: 60
Mention Length: :30
SOCIAL PROMOTION
Trailer can be posted on station Facebook page. Post on Facebook reminding
users to register to win on our Instagram page.
to 11/18/2014
Digital Impressions: 5,000
Screening Passes: 20 Passes for 2
Prize Packs Needed: 20
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Washington, DC
WIHT-FM 99.5
CHR
Heather Wagner
240-747-2970
1801 Rockville Pike, 5th Floor
Rockville, MD 20852
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $10,500.00
MS Value: $6,460.71
Impressions: 366,000
Screening or Prize Pack: Screening
The Hunger Games: Mockingjay Part 1 Advanced Screening!
We will host a Register to Win contest on HOT995.com for 1 week, 11/10-
11/16, for passes to see an advance screening of "The Hunger Games
Mockingjay Part 1" the week of 11/17.
On Air Dates: 11/10/2014 to 11/16/2014
ON AIR MENTIONS
15 second Register to Win promo with movie teaser
Mentions: 15
Mention Length: :15 seconds
DIGITAL PROMOTION
Register To Win 1 week on HOT995.com keyword contests, inclusion in the
11/10 HOT 99.5 Eblast Newsletter
SOCIAL PROMOTION
The station will also do 1x social media post on Twitter and/or Facebook
encouraging listeners to go to the Contest Page for their chance to win!
https://twitter.com/hot995. https://www.facebook.com/hot995.
Digital/Social Dates: 11/10/2014 to 11/16/2014
Digital Impressions: 30,000
Screening Passes: 15 Passes for 2
Washington, DC
WASH-FM 97.1
Adult Contemporary
Heather Wagner
240-747-2970
1801 Rockville Pike, 5th Floor
Rockville, MD 20852
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $18,500.00
MS Value: $11,116.67
Impressions: 543,000
Screening or Prize Pack: Screening & Prize Pack - 2 separate contests
The Hunger Games: Mockingjay Part 1 Advanced Screening! The Hunger
Games: Mockingjay Part 1 Prize Pack!
Register to Win contest on WASHFM.com for 1 week, 11/10-11/16, for passes
to see an advance screening of "The Hunger Games: Mockingjay Part 1" the
week of 11/17. We will also host a Register to Win contest on WASHFM.com
Monday-Friday, 11/17-11/21 @ Midnight, for x number of "Mockingjay" Prize
Packs
On Air Dates: 11/10/2014 to 11/21/2014
ON AIR MENTIONS
15 second Register to Win promo with movie teaser, (15x for each contest)
Mentions: 30
Mention Length: :15 seconds
DIGITAL PROMOTION
Register To Win 1 week Mon-Sun on WASHFM.com keyword contests for the
advance screening passes, RTW Mon-Fri on WASHFM.com keyword contests for
the Mockingjay Prize Packs, Inclusion in the 11/10 Eblast Newsletter
SOCIAL PROMOTION
The station will also do 1x social media post on Twitter and/or Facebook
encouraging listeners to go to the Contest Page for their chance to win!
twitter.com/washfm. www.facebook.com/washfm
Digital/Social Dates: 11/10/2014 to 11/21/2014
Digital Impressions: 45,000
Screening Passes: 15 Passes for 2
Prize Packs Needed: 1
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Washington, DC
WPGC-FM 95.5
Rhythmic-CHR
Daniel Jimenez
301-306-3762
4200 Parliament Place #300
Lanham, MD 20706
CBS Radio, Inc.
On Air YES
Digital NO
Social YES
Station Value: $7,000.00
MS Value: $6,180.64
Impressions: 636,001
Screening or Prize Pack: Screening
Winning Weekend
Station would also provide (20) on air promos.
On Air Dates: 11/14/2014 to 11/16/2014
ON AIR MENTIONS
15 Live Mention Related to Movie Grand Release, and 20 recorded mentions
Mentions: 35
Mention Length: :10
SOCIAL PROMOTION
WPGC Facebook And WPGC Twitter Post
Digital Impressions: 153,001
Screening Passes: 15 Passes for 2
Philadelphia
WRFF-FM 104.5
Modern Rock
Dana Shirdan
610-784-5551
111 Presidential Blvd Suite 100
Bala Cynwyd, PA 19004
IHeartMedia
On Air YES
Digital NO
Social YES
Station Value: $6,500.00
MS Value: $1,277.27
Impressions: 162,000
Screening or Prize Pack: Prize Packs
The Hunger Games Mockingjay Part 1
Radio1045 will giveaway The Hunger Games Mockingjay Part 1 prize packs
online which will host the movie trailer, link and copy. Once in flight, a Tweet
will be sent out from the the station's handle to encourage followers to visit the
contest page for their chance to win the prize pack.
On Air Dates: 11/17/2014 to 11/21/2014
ON AIR MENTIONS
:10 exclusive mentions
Mentions: 10
Mention Length: 10
SOCIAL PROMOTION
1x Twitter mention. Tweet will be sent out from the the station's handle to
encourage followers to visit the contest page for their chance to win the prize
pack.
Digital/Social Dates: 11/17/2014 to 11/21/2014
Digital Impressions: 5,000
Prize Packs Needed: 5
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Philadelphia
WIOQ-FM 102.1
CHR
Dana Shirdan
610-784-5551
111 Presidential Blvd Suite 100
Bala Cynwyd, PA 19004
IHeartMedia
On Air YES
Digital NO
Social YES
Station Value: $7,000.00
MS Value: $1,880.37
Impressions: 142,000
Screening or Prize Pack: Prize Packs
The Hunger Games Mockingjay Part 1
Q102.com will giveaway The Hunger Games Mockingjay Part 1 prize packs
online which will host the movie trailer, link and copy. Once in flight, a Tweet
will be sent out from the the station's handle to encourage followers to visit the
contest page for their chance to win the prize pack.
On Air Dates: 11/17/2014 to 11/21/2014
ON AIR MENTIONS
:10 exclusive mentions
Mentions: 10
Mention Length: 10
SOCIAL PROMOTION
1x Twitter mention. Tweet will be sent out from the the station's handle to
encourage followers to visit the contest page for their chance to win the prize
pack.
Digital/Social Dates: 11/17/2014 to 11/21/2014
Digital Impressions: 1,000
Prize Packs Needed: 5
Dallas-Ft. Worth
KHKS-FM 106.1
CHR
Krista Gern
214-866-8074
14001 North Dallas Parkway Suite 300
Dallas, TX 75240
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $35,000.00
MS Value: $15,892.51
Impressions: 1,612,051
Screening or Prize Pack: Screening with Prize Packs
Hunger Games MockingJay Part 1
KHKS will do on-air giveaways for a 4 pack of seats to see an advanced
screening of The Hunger Games Mockingjay Part 1! 5 on-air gives and 1 online
giveaway. Will promote with a combo of 30 Live and Recorded mentions. Will
include in 20 Live liners. Facebook, Twitter and Instagram Post included.
Website exposure and E-blast inclusion.
On Air Dates: 11/10/2014 to 11/14/2014
ON AIR MENTIONS
30 live+recorded mentions
Mentions: 30
Mention Length: :10-:15
DIGITAL PROMOTION
Online contest in conjunction with on-air contest. Extra chance to win for
listeners.
SOCIAL PROMOTION
1 post each: Facebook, Twitter and Instagram
Digital/Social Dates: 11/10/2014 to 11/14/2014
Digital Impressions: 724,051
Screening Passes: 10 passes for 2
Prize Packs Needed: 10
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Dallas-Ft. Worth
KKDA-FM 104.5
Urban Contemporary
Delisha Huff
972-647-5000
NW 6th Street
Grand Prairie, TX 75050
Service Broadcasting Corp.
On Air YES
Digital YES
Social YES
Station Value: $18,000.00
MS Value: $7,506.90
Impressions: 890,000
Screening or Prize Pack: Prize Packs
The Hunger Games Prize Pack
On-air personalities will encourage listeners to call in and win their free
"Hunger Games Prize Pack" by asking for the 10th caller. In addition,
personalities will direct listeners to the station website and encourage them to
register to win their free "Hunger Games Prize Pack that inludes exclusive
passes for the movie!"
On Air Dates: 11/10/2014 to 11/17/2014
ON AIR MENTIONS
Copy for Prize Pack info
Mentions: 50
Mention Length: :15-:30 seconds
DIGITAL PROMOTION
On-air personalities will encourage listeners to call in and win their free
"Hunger Games Prize Pack" by asking for the 10th caller. In addition,
personalities will direct listeners to the station website (including trailer link)
and encourage them to register to win their free "Hunger Games Prize Pack that
inludes exclusive passes for the movie!"
SOCIAL PROMOTION
On Facebook and Twitter, KKDA will direct listeners to the station website
(including trailer link) and encourage them to register to win their free "Hunger
Games Prize Pack that inludes exclusive passes for the movie!"
Digital/Social Dates: 11/10/2014 to 11/17/2014
Digital Impressions: 5,000
Screening Passes: 10 passes for 2
Prize Packs Needed: 10
Boston
WXKS-FM 107.9
CHR
Shaileen Santoro
781-663-2500
10 Cabot Road, Suite 302
Medford, MA 02155
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $6,875.00
MS Value: $6,884.05
Impressions: 332,405
Screening or Prize Pack: Screening with Prize Packs
The Hunger Games: Mockingjay Part 1
We will give these away on air in pm drive with Mikey V. All winners will be
qualified for the Grand Prize drawing of 2 VIP seats and a Hunger Games Swag
Bag!
On Air Dates: 11/10/2014 to 11/17/2014
ON AIR MENTIONS
5x live contests in pm drive; 10x live liner to promote web contests
Mentions: 15
Mention Length: :15
DIGITAL PROMOTION
BONUS CHANCE to win online at KISS108.COM
SOCIAL PROMOTION
We will push out via 1X Twitter to 'tune in and win' to promote the contest
Digital/Social Dates: 11/10/2014 to 11/17/2014
Digital Impressions: 905
Screening Passes: 6 Passes for 2
Prize Packs Needed: 6
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Boston
WJMN-FM 94.5
Rhythmic-CHR
Shaileen Santoro
781-663-2500
10 cabot road, suite 302
Medford, MA 2155
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $6,125.00
MS Value: $3,035.98
Impressions: 166,837
Screening or Prize Pack: Screening with Prize Packs
The Hunger Games: Mockingjay Part 1
We will give Screening Passes to see The Hunger Games, Mockingjay Part 1
away on air in AM Drive. Our AM Show co-host is a SUPER FAN so she will be
excited to be involved with the contest giveaway/execution. All winners will be
qualified for the Grand Prize drawing of 2 VIP seats and a Hunger Games Swag
Bag!
On Air Dates: 11/10/2014 to 11/17/2014
ON AIR MENTIONS
5x live contests in am drive; 10x live liner to promote web contests
Mentions: 15
Mention Length: :15
DIGITAL PROMOTION
BONUS CHANCE to win online at JAMN945.COM
SOCIAL PROMOTION
We will push out via 1X Twitter to 'tune in and win' to promote the contest
Digital/Social Dates: 11/10/2014 to 11/17/2014
Digital Impressions: 337
Screening Passes: 6 Passes for 2
Prize Packs Needed: 6
Atlanta
WVEE-FM 103.3
Urban Contemporary
Amanda Mickler
404-898-8935
1201 Peachtree St. Suite 800
Atlanta, GA 30361
CBS Radio, Inc.
On Air YES
Digital YES
Social NO
Station Value: $10,500.00
MS Value: $9,756.47
Impressions: 795,200
Screening or Prize Pack: Screening with Prize Packs
OnAir Giveaway
Screening passes will be given away during various dayparts during the week of
11/10, 6a-10, 10a-2p and 2p-6p. This campaign will receive a minimum of (15)
:10 prerecorded promos, (15) live mentions and a listing on the V-103.com
contest page.
On Air Dates: 11/10/2014 to 11/14/2014
ON AIR MENTIONS
A minimum of (15) :10 prerecorded promos and a minimum of (15) live
mentions
Mentions: 30
Mention Length: :10-:15
DIGITAL PROMOTION
Listing on the V-103.com contest page with movie copy + trailer and graphic
Digital/Social Dates: 11/10/2014 to 11/14/2014
Digital Impressions: 93,200
Screening Passes: 10 passes for 2
Prize Packs Needed: 10
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Atlanta
WWWQ-FM 99.7
CHR
Mike Kelly
404-497-4806
780 Johnson Ferry Rd NE, Suite 500
Atlanta, GA 30342
Cumulus Media, Inc.
On Air YES
Digital YES
Social YES
Station Value: $70,000.00
MS Value: $8,379.48
Impressions: 796,400
Screening or Prize Pack: Screening with Prize Packs
The Hunger Games: Mockingjay Part 1 -- First Watch
Station will givaway Hunger Games Mockingjay Part 1 Screening Passes and
Premiums during PM Drive. Promotional announcements include on-air
promos and giveaways.
On Air Dates: 11/10/2014 to 11/18/2014
ON AIR MENTIONS
Live mentions and Recorded promos.
Mentions: 50
Mention Length: :15 live mentions and :30 recorded mentions.
DIGITAL PROMOTION
E-Blast, text contest, homepage tier.
SOCIAL PROMOTION
Facebook and Twitter
Digital/Social Dates: 11/10/2014 to 11/18/2014
Digital Impressions: 56,400
Screening Passes: 36 Passes for 2
Prize Packs Needed: 5
Seattle-Tacoma
KQMV-FM 92.5
CHR
Art Ruiz
(425) 653-9462
3650 131st Ave SE Suite 550
Bellevue, WA 98006
Hubbard Broadcasting, Inc.
On Air YES
Digital YES
Social NO
Station Value: $13,750.00
MS Value: $4,906.37
Impressions: 443,494
Screening or Prize Pack: Screening with Prize Packs
Brooke & Jubal in the Morning
#1 Rated Brooke & Jubal in the Morning will giveaway passes and prize packs.
On Air Dates: 11/10/2014 to 11/21/2014
ON AIR MENTIONS
Daily live mentions during AM Drive
Mentions: 20
Mention Length: 15secs
DIGITAL PROMOTION
Details of the on air contest will be posted on the station website. Listeners will
have an extra chance at entering on the Contests page.
Digital/Social Dates: 11/10/2014 to 11/18/2014
Digital Impressions: 73,494
Screening Passes: 12 passes for 2
Prize Packs Needed: 12
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Seattle-Tacoma
KBKS-FM 106.1
CHR
Valerie Koch
206-494-2000
645 Elliott Ave. West, Suite 400
Seattle, WA 98119
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $10,000.00
MS Value: $6,254.43
Impressions: 315,058
Screening or Prize Pack: Screening
KISS Connects You To The Hunger Games
on-air giveawys in Morning Drive and Afternoon Drive for one week
On Air Dates: 11/10/2014 to 11/14/2014
ON AIR MENTIONS
2-3 mentions per giveaway
Mentions: 30
Mention Length: :05s
DIGITAL PROMOTION
inclusion on the "on-air prizes" page of the website to promote the afternoon
drive contest
SOCIAL PROMOTION
1 post to the KISS FM Instagram account to promote the contest, provided a
short length trailer is available. 1 Tweet on the KISS FM Twitter account
promoting the 2nd chance sweepstakes.
Digital/Social Dates: 11/10/2014 to 11/14/2014
Digital Impressions: 58
Screening Passes: 10 passes for 2
Salt Lake City-Ogden-Provo
KZHT-FM 97.1
CHR
Kellee Roberts
801-908-1300
2801 S. Decker Lake Dr.
West Valley, UT 84119
IHeartMedia
On Air YES
Digital YES
Social NO
Station Value: $30,000.00
MS Value: $3,838.12
Impressions: 332,640
Screening or Prize Pack: Screening with Prize Packs
Hunger Games: Mocking Jay Part 1 Movie Passes
Station will ask listeners to call in and win passes to The Hunger Games
Mockingjay Part 1 on air during morning and afternoon. Station will also run
announcements telling listeners to Register To Win passes at live remote
broadcasts.
On Air Dates: 11/10/2014 to 11/21/2014
ON AIR MENTIONS
THE HUNGER GAMES: MOCKINGJAY – PART 1 opens on November 21, 2014 and
is the third installment in the Hunger Games franchise. Win your movie passes
from 97.1 KZHT.
Mentions: 40
Mention Length: :10 to :15
DIGITAL PROMOTION
Webpage to Enter to win movie passes.
Digital/Social Dates: 11/17/2014 to 11/21/2014
Digital Impressions: 8,640
Screening Passes: 10 passes for 2
Prize Packs Needed: 5
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Phoenix
KZZP-FM 104.7
CHR
Carina Iannuzzi
602-374-6167
4686 E van buren, suite 300
Phoenix, AZ 85008
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $147,500.00
MS Value: $42,857.14
Impressions: 2,140,000
Screening or Prize Pack: Screening with Prize Packs
Call to win Screening Passes & Prize Pack with KISS FM
We will run a 2 week on-air campaign where we will facilitate on-air giveaways
2x per day that will be supported via recorded promos and live mentions during
Morning Drive with Johnjay and Rich and Afternoon Drive with Julian.
On Air Dates: 11/10/2014 to 11/21/2014
ON AIR MENTIONS
50 recorded promos and 50 live mentuions
Mentions: 100
Mention Length: :30
DIGITAL PROMOTION
Dynamic Lead on the homepage of 1047kissfm.com that will link to a custom
contest page where listeners can register to win tickets, view the trailer of the
upcoming film, link to additional information etc. We will also include in 1x
station eblast that goes out to 80,000 members.
SOCIAL PROMOTION
We will provide 2-3 social media posts per week via twitter to promote the
ticket giveaway both on-air and online.
Digital/Social Dates: 11/10/2014 to 11/21/2014
Digital Impressions: 1,000,000
Screening Passes: 15 Passes for 2
Prize Packs Needed: 15
Phoenix
KZON-FM 101.5
Rhythmic-CHR
Sandy Corcoran
602-452-1031
840 N Central Ave
Phoenix, AZ 85004
CBS Radio, Inc.
On Air YES
Digital YES
Social YES
Station Value: $27,100.00
MS Value: $7,845.03
Impressions: 530,071
Screening or Prize Pack: Both
District 101.5 Treatment
3 times a day, 11/10 - 11/14, LIVE 101.5 listeners will listen for the cue to call.
Each winner will receive a Hunger Games prize pack. All winners will also be
qualified to win the DISTRICT 101.5 Treatment including limo ride to screening
and dinner. (Limo and dinner provided by LIVE 101.5)
On Air Dates: 11/10/2014 to 11/14/2014
ON AIR MENTIONS
60 x live mentions
Mentions: 60
Mention Length: approx :15 sec
DIGITAL PROMOTION
Graphic, link and text inclusion in LIVE 101.5 contest page.
SOCIAL PROMOTION
Inclusion in LIVE 101.5 Facebook and Twitter.
Digital/Social Dates: 11/11/2014 to 11/21/2014
Digital Impressions: 2,071
Screening Passes: 15 Passes for 2
Prize Packs Needed: 15
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Houston-Galveston
KBXX-FM 97.9
Rhythmic-CHR
Asia McDonald
713-300-5865
24 Greenway Plaza, Ste. 900
Houston, TX 77046
Radio One
On Air YES
Digital NO
Social NO
Station Value: $5,000.00
MS Value: $7,903.85
Impressions: 780,000
Screening or Prize Pack: Screening
During 2x day parts station will conduct on-air giveaway of Caller #9 or other
show related contesting.
On Air Dates: 11/10/2014 to 11/14/2014
ON AIR MENTIONS
2x mentions per giveaway. (1) 10sec tease and (1) 10sec live giveaway mention.
Plus (10) :30 spots to run 11/17-23
Mentions: 30
Mention Length: 10sec
Digital/Social Dates: 11/10/2014 to 11/14/2014
Screening Passes: 20 Passes for 2
Houston-Galveston
KLOL-FM 101.1
Spanish Hits
Andrea Parra
713-881-5532
24 Greenway Plaza Suite 1900
Houston, TX 77046
CBS Radio, Inc.
On Air YES
Digital YES
Social YES
Station Value: $22,700.00
MS Value: $7,683.47
Impressions: 1,002,957
Screening or Prize Pack: Screening
El Hunger Games: Mockingjay Mega Weekend
Mega winning weekend, listeners have the opportunity to win a pair of tickets
on the :20's of every hour from 12p-7p.
On Air Dates: 11/14/2014 to 11/16/2014
ON AIR MENTIONS
Mega 101 Todo Este Fin De Semana Te Regala Pases para la Premiere De la
Pelicula Mas Esperada de Este año.. Hunger Games: Mockingjay ( movie sound
byte ). Escucha Este Fin De Semana de 12 del medio dia a 7 de La Noche, al
Minuto 20 de cada hora para tu oportunidad de ganar un paquete Familiar de 4
boletos. Se Uno De los Primeros en Ver La Pelicula Mucho Antes de que salga en
Cines.. Es El Hunger Games: Mockingjay Mega Weekend ( movie sound byte ).
Mas detalles en Mega101fm.com - be one of the first to seeEl Hunger Games:
Mockingjay part 1…. listen in at ___ for your chance to win tickets to the
advance screening.
Mentions: 62
Mention Length: : 09 /:20/:30
DIGITAL PROMOTION
contest page will include times the prize will be given away, along with trailer.
SOCIAL PROMOTION
will use social media to help promoto the winning weekend.
Digital/Social Dates: 11/14/2014 to 11/16/2014
Digital Impressions: 86
Screening Passes: 20 Passes for 2
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Minneapolis-St. Paul
KDWB-FM 101.3
CHR
Lauren Siever
952-417-3071
1600 Utica Ave. S.
St. Louis Park, MN 55416
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $35,000.00
MS Value: $19,681.80
Impressions: 1,481,658
Screening or Prize Pack: Screening with Prize Packs
The Hunger Games: Mockingjay Day on KDWB
On Friday, November 14th from 7A to 7PM, The station will giveaway
Screening Passes along with Prize Packages to see a promotional screening of
"The Hunger Games: Mockingjay Part 1".
On Air Dates: 11/14/2014 to 11/14/2014
ON AIR MENTIONS
40 on-air contest mentions, 10 twitter mentions, 25 web contest mentions
Mentions: 75
Mention Length: :15 and :30
DIGITAL PROMOTION
Listeners will have another chance to win a four pack of passes to see The
Hunger Games: Mockingjay online at Kdwb.com
SOCIAL PROMOTION
Listeners will have another chance to win passes to the movie on Twitter. We
could use #KDWBMOCKINGJAY
Digital/Social Dates: 11/10/2014 to 11/16/2014
Digital Impressions: 11,658
Screening Passes: 75 Passes for 2
Prize Packs Needed: 1
Minneapolis-St. Paul
KSTP-FM 94.5
Hot AC
Craige Iwaszko
651-642-4146
3415 University Ave
Minneapolis, MN 55414
Hubbard Broadcasting, Inc.
On Air YES
Digital NO
Social NO
Station Value: $5,000.00
MS Value: $2,274.07
Impressions: 231,000
Screening or Prize Pack: Prize Packs
Loyal Listeners Club
KS95 LLC members will trade points for prize packs
On Air Dates: 11/12/2014 to 11/20/2014
ON AIR MENTIONS
Station will run 10 :30 promotional announcements out of sales inventory
Mentions: 10
Mention Length: :30
Digital Impressions: 60,000
Prize Packs Needed: 10
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Denver-Boulder
KTCL-FM 93.3
Modern Rock
Edie Iwata
303-713-8570
4695 S. Monaco St
Denver, CO 80237
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $19,500.00
MS Value: $7,619.05
Impressions: 540,000
Screening or Prize Pack: Screening with Prize Packs
Mockingjay---see it and own a piece of it!
KTCL's listeners love Hunger Games and are excited for the release of
Mockingjay Part 1. KTCL will drive listeners to the station's website at
area93.com to register to win a pair of tickets to and advanced screening and a
prize packs with goodies from the movie.
On Air Dates: 11/10/2014 to 11/14/2014
ON AIR MENTIONS
Live Liners
Mentions: 50
Mention Length: 10-15 seconds
DIGITAL PROMOTION
Custom Contest Page at area93.com, inclusion in 1x email blasts to loyal listener
database of over 90,000. 2x Social Media Posts
SOCIAL PROMOTION
2x Social Media Posts
Digital/Social Dates: 41953 to 11/14/2014
Digital Impressions: 25,000
Screening Passes: 10 Passes for 2
Prize Packs Needed: 5
Denver-Boulder
KJMN-FM 92.1
Spanish Adult Hits
Eddie Sapetto
323.900.6185
1907 Milehigh stadium West circle,
Denver, CO 80204
Denver, CO 80204
Entravision Communications Corp.
On Air YES
Digital NO
Social YES
Station Value: $500.00
MS Value: $150.00
Impressions: 15,000
Screening or Prize Pack: Prize Packs
Mockingjay
Entravision will post to both KJMN and KXPK Facebook pages to promote the
movie and do a prize giveaway for lucky winners!
On Air Dates: 11/17/2014 to 11/21/2014
SOCIAL PROMOTION
We will provide links to the trailer and the opportunity for listeners to win
prizes associated with the film.
Digital/Social Dates: 11/17/2014 to 11/21/2014
Digital Impressions: 15,000
Prize Packs Needed: 5
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
San Diego
KHTS-FM 93.3
CHR
Christina Sanchez
858-522-5518
9660 Granite Ridge Drive
San Diego, CA 92123
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $19,500.00
MS Value: $10,566.50
Impressions: 536,094
Screening or Prize Pack: Screening
Channel 933 Mockingjay Screening
For one week we will run giveaways on two prime day-parts. Listeners will be
able to call in and win a pair of tickets to see the screening. We will also give
tickets away with our Friday Fan Van. Nathaan Fast goes out to a location
everyu Friday Morning and invites listeners to join him to win AWESOME prizes.
Frankie and Geena of the Channel 933 morning show will encourage listeners to
join him for thier chance to win screening passes to see Mockingjay!
On Air Dates: 11/10/2014 to 11/14/2014
ON AIR MENTIONS
Inclusion in a minimum of 50 live mentions
Mentions: 50
Mention Length: :05-:15
DIGITAL PROMOTION
In addition to the on-air giveaways we will also feature Mockingjay on our
stations contest page. We will offer our listeners a chance to win a four pack of
screening passes! We will also highlight their logo, copy points and have a link
to their site so that listeners can get more info (see trailer, etc)
SOCIAL PROMOTION
Frankie V instagram
Digital/Social Dates: 11/10/2014 to 11/16/2014
Digital Impressions: 1,094
Screening Passes: 20 Passes for 2
Detroit
WKQI-FM 95.5
CHR
Jaime Watson
248-324-7073
27675 Halsted Rd
Farmington Hills, MI 48331
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $3,200.00
MS Value: $7,718.27
Impressions: 924,398
Screening or Prize Pack: Screening
Mockingjay Screening
Channel955 will promote the Hunger Games Mokingjay Part 1 with an online
and social screening promotion with Lionsgate!
On Air Dates: 11/10/2014 to 11/18/2014
ON AIR MENTIONS
Lionsgate copy points directing listeners to sign up to win!
Mentions: 60
Mention Length: :15
DIGITAL PROMOTION
Channel995 will post video trailer and have a Register page to win screening
passes. Will also post Video and Register to win push on social, Twitter and
SOCIAL PROMOTION
will post video trailer and have a RTW screening passes. Will also post Video
and RTW push on social, TW and FB.
Digital/Social Dates: 11/10/2014 to 11/18/2014
Digital Impressions: 398
Screening Passes: 30 Passes for 2
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Orlando
WXXL-FM 106.7
CHR
Glory Langston
407-916-8137
2500 Maitland Center Parkway, Suite 401
Maitland, FL 32751
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $35,000.00
MS Value: $9,366.67
Impressions: 596,000
Screening or Prize Pack: Screening
Be the first to see The Hunger Games Mockingjay Part 1 with XL106.7!
WXXL will execute an on-air, online, and social media giveaway to promote the
advance screening of The Hunger games Mockingjay Part 1. Be part of Johnny's
House guest list to watch the film first. Listeners will have the chance to win
passes from XL106.7's AM Show "Johnny's House" for one week leading up to
the screening. There will be a minimum of 40 lives valued at $8,000. An
XL106.7 personality will host screening.
On Air Dates: 11/10/2014 to 11/17/2014
ON AIR MENTIONS
Live Liners in AM Drive
Mentions: 40
Mention Length: :15 to :20
DIGITAL PROMOTION
Listeners will also have another shot to win by going to xl1067.com to enter
(valued at $1500).
SOCIAL PROMOTION
The Film will also be supported through our Music Monday social media contest
on 11/17. Minimum of 5 social posts valued at $5,000 each post. We will
giveaway passes to see the film as well as the soundtrack to random winners
our XL's twitter. Online contest will also be featured in one email blast to over
55,000 subscribers valued at $5,000.
Digital/Social Dates: 11/10/2014 to 11/17/2014
Digital Impressions: 300,000
Screening Passes: 28 Passes for 2
Prize Packs Needed: 5
Sacramento
KDND-FM 107.9
CHR
Danielle Palermini
916-339-4279
5345 Madison Ave
Sacramento, CA 95841
Entercom
On Air YES
Digital YES
Social YES
Station Value: $8,500.00
MS Value: $2,556.30
Impressions: 168,500
Screening or Prize Pack: Screening with Prize Packs
Mockingjay Wake Up Call Giveaway
The Wake Up Call will feature The Hunger Games: Mockingjay Part 1 pre-
screening passes in the morning drive during the AM hour. This will include a
dedicated contest for these passes.
On Air Dates: 11/10/2014 to 11/14/2014
ON AIR MENTIONS
Wake Up Call talking about movie & describing the prize pack and screening
details!
Mentions: 20
Mention Length: :30
DIGITAL PROMOTION
Flipper Graphics on endonline.com, details page explaining the contest and
movie summary.
SOCIAL PROMOTION
Posts on the 107.9 The End Facebook (x5) about the contest, mentions on the
107.9 The End Twitter (x5), and a mention on the 107.9 The End Instagram (x1)
Digital/Social Dates: 11/10/2014 to 11/18/2014
Digital Impressions: 6,500
Screening Passes: 10 passes for 2
Prize Packs Needed: 5
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Miami-Ft. Lauderdale-Hollywood
WHYI-FM 100.7
CHR
Kevin Cerenzia
954-862-3110
7601 Riviera Blvd
Miramar, FL 33023
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $10,000.00
MS Value: $15,169.23
Impressions: 900,000
Screening or Prize Pack: Screening with Prize Packs
Mockingjay Y 5 Countdown
Y100 will giveaway tickets on the air to kick off the Y5 Countdown at 4pm and
8pm. The 100th caller/texter will receive a four pack of tickets to see a
scremomg pf The Hunger Games Mockingjay Part 1. Included in 30
live/recorded mentions, three social media posts and a station eblast inclusion.
On Air Dates: 11/10/2014 to 11/15/2014
ON AIR MENTIONS
Mentions promoting the movie the ticket and prize pack
Mentions: 50
Mention Length: 15-20 seconds
DIGITAL PROMOTION
Ten 4 packs will be given away on the air and five four packs will be given away
online. Contest featured on y100 homepage and contest page. Link to purchase
tickets on contest page.
SOCIAL PROMOTION
Three social media posts and a station eblast inclusion.
Digital/Social Dates: 11/10/2014 to 11/15/2014
Digital Impressions: 140,000
Screening Passes: 50 Passes for 2
Miami-Ft. Lauderdale-Hollywood
WAMR-FM 107.5
Spanish Hits
Bertha Martinez/ Diana Bernal
305-569-3165
800 Douglas Road, Suite 111, Annex bldg
Coral Gables, FL 33134
Univision Radio
On Air YES
Digital NO
Social NO
Station Value: $5,000.00
MS Value: $2,289.47
Impressions: 312,000
Screening or Prize Pack: Screening
Hunger Games Mockingjay Part 1 Giveaway
On Air personality will have listeners call in to win passes to see The Hunger
Games Mockingjay Part 1 and a winner will be chosen randomly.
On Air Dates: 11/11/2014 to 11/17/2014
ON AIR MENTIONS
Mentions requesting a caller to win tickets including Mockingjay talking points.
Mentions: 15
Mention Length: :15 sec
Screening Passes: 15 passes for 2
Prize Packs Needed: 20
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Miami-Ft. Lauderdale-Hollywood
WEDR-FM 99.1
Urban Contemporary
Maestro Powell
305-444-4404 (Ext. 5739)
2741 N 29th Ave
Hollywood, FL 33020
Cox Media Group
On Air YES
Digital NO
Social YES
Station Value: $10,500.00
MS Value: $6,136.25
Impressions: 519,000
Screening or Prize Pack: Screening
Hunger Games MockingJay- Part 1
Caller #9 will win movie passes for (2) to see a special screening of the movie
Hunger Games Mocking Jay-Part 1.
On Air Dates: 11/13/2014 to 11/18/2014
ON AIR MENTIONS
20 Live mentions and 10 Recorded mentions
Mentions: 30
Mention Length: :30 and :15
SOCIAL PROMOTION
Facebook Giveaways. (138k Likes).
Digital/Social Dates: 11/13/2014 to 11/16/2014
Digital Impressions: 138,000
Screening Passes: 50 passes for 2
Austin
KHFI-FM 96.7
CHR
Liz Leos
404-435-7239
3601 S. Congress, Bldg F
Austin, TX 78704
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $14,800.00
MS Value: $7,219.59
Impressions: 349,159
Screening or Prize Pack: Screening
Listen to EJ/Win Mockingjay
Online and on-air promotion. Listeners can register online and listen to EJ
Friday night to win. 6 recorded promos and 6 live liners minimum per day.
On Air Dates: 11/14/2014 to 11/16/2014
ON AIR MENTIONS
Mentions driving traffic to website to win
Mentions: 48
Mention Length: :30sec recorded promotional mentions
DIGITAL PROMOTION
We will post on our web-sites the large Dynamic Leader Board on the home
page and build a contest page as well
SOCIAL PROMOTION
Will post daily on Facebook/Twitter/Instagram to make sure listeners are well
aware of this movie and know they can win passes
Digital/Social Dates: 11/14/2014 to 11/16/2014
Digital Impressions: 28,642
Screening Passes: 75 passes for 2
THE HUNGER GAMES: MOCKINGJAY PART 1
RADIO PROMOTION SUMMARY
Station Promotion Provide
Austin
KPEZ-FM 102.3
Rhythmic-CHR
Liz Leos
404-435-7239
3601 S. Congress, Bldg F
Austin, TX 78704
IHeartMedia
On Air YES
Digital YES
Social YES
Station Value: $12,000.00
MS Value: $5,509.75
Impressions: 325,157
Screening or Prize Pack: Screening
Listen to Kramer/Win Mockingjay
Online and on-air promotion. Listeners can register online and listen to Kramer
in the morning to win. 6 recorded promos and 6 live liners minimum per day
On Air Dates: 11/11/2014 to 11/14/2014
ON AIR MENTIONS
Mentions driving traffic to website to win
Mentions: 48
Mention Length: :30sec recorded promotional mentions
DIGITAL PROMOTION
We will post on our web-sites the large Dynamic Leader Board on the home
page and build a contest page as well
SOCIAL PROMOTION
Will post daily on Facebook/Twitter/Instagram to make sure listeners are well
aware of this movie and know they can win passes
Digital/Social Dates: 11/11/2014 to 11/14/2014
Digital Impressions: 12,372
Screening Passes: 75 passes for 2
Kansas City
KMXV-FM 93.3
CHR
Teresa Nelson
913-530-9071
508 Westport Rd, Suite 202
Kansas City, MO 64111
Wilks Broadcasting, LLC
On Air YES
Digital YES
Social YES
Station Value: $34,000.00
MS Value: $2,289.25
Impressions: 170,425
Screening or Prize Pack: Screening with Prize Packs
Hunger Games: Mockingjay-Part 1 Advanced Screening and Prize Packs
Rocket and Teresa will play clips, cast interviews, and trailers from The Hunger
Games: Mockingjay Part 1. Listeners will be caller 9 to win advanced screening
passes and the prize pack.
On Air Dates: 11/10/2014 to 11/21/2014
ON AIR MENTIONS
Live on air mentions during morning show
Mentions: 20
Mention Length: :30
DIGITAL PROMOTION
Flipper on mix93.com homepage describing contest with link to movie trailer (2
weeks)
SOCIAL PROMOTION
Rocket and Teresa blog linked to all 3 morning show hosts Facebook/Twitter
accounts as well as the Mix 93.3 Facebook/Twitter accounts
Digital/Social Dates: 11/10/2014 to 11/21/2014
Digital Impressions: 16,425
Screening Passes: 20 Passes for 2
Prize Packs Needed: 20