The i-graduate ICEFAgent Barometer
South East Asia findings
© i-graduate confidential 2017 1
© i-graduate confidential 2017 1
6
i-graduate: Market Leading Insight
All materials strictly copyright © i-
graduate 2016
The i-graduate ICEF Agent Barometer
© i-graduate confidential 2017 3
Online survey developed in partnership by i-graduate & ICEF
Established in 2007, the ICEF Agent Barometer has tracked the opinions of agents across the world for over 10 years
The 2017 study ran during September - October
Overall 1,456 agents responded from 107 countries
Today’s Focus
© i-graduate confidential 2017 4
Agent Profile
Scope of Activity &
Placements
Higher Education Revenue
Mobility Concerns
Marketing
Best Study Destination
© i-graduate confidential 2017 5
Agent Profile of Respondents
Summary of agent demographics
1,456 agents responded from 107 countries
16%
7%
7%
5%
4%
4%3%3%3%3%
3%2%
2%2%
2%2%
2%1%1%
1%
25%
IndiaNepalBrazilNigeriaCanadaVietnamRussian FederationPakistanTurkeyAustraliaChinaColombiaSpainUkraineItalyMexicoUKKazakhstanMalaysia
© i-graduate confidential 2017 6
Approximately how many institutions does your company represent?
Institutions represented
13
280
213
147
107101
76
43
2315
30
274
0
50
100
150
200
250
300
1 2-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 More than100
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Base no: 1,322
Growth in the number
representing 2 - 20 institutions
How many students have you sent in the last 12 months?
Total students placed
8% 8% 8% 6% 5%
18% 20%
8%
4% 3%
7%
3% 1%0%
5%
10%
15%
20%
25%
Base no: 1,116
© i-graduate confidential 2017 8
+2% +1%
+2%
Contracts with institutions
Do you have contracts in place with the institutions you work with?
70%
24%
3% 3%
Yes, always
Yes, sometimes
No
Don't know
© i-graduate confidential 2017 9
Base no: 787
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Scope of Activity
What services does your company provide to students as clients?
Student services (Top 10)
69%
71%
73%
73%
73%
75%
82%
84%
85%
88%
50% 60% 70% 80% 90%
Health insurance
Pre-departure briefing
Airport pick-up
Career counselling
Interviews
Accommodation – on-campus residence
Promotional materials
Visa processing
Program applications
Program selection counselling
© i-graduate confidential 2017 11
Base no: 903
For which programmes do you recruit students?
Programme levels
10%
20%
34%
48%
49%
51%
54%
62%
62%
63%
67%
74%
76%
79%
0% 20% 40% 60% 80% 100%
Other
University: Distance Education/Online Learning
Work & Travel/Study Programmes
Vocational Diploma/Further Education
Secondary and High School
Certificate/Foundation
Pre-Masters/Postgraduate Qualifying Programmes (PQP)
University: Foundation
Pathway Programmes
Diploma
MBA Programmes
English Language Programmes
University: Graduate/Postgraduate
University: Undergraduate
© i-graduate confidential 2017 12
Base no: 1,401
What subject area were the students you sent abroad in the last year looking for? (prompted if ‘University: Undergraduate’ or‘University: Graduate/Postgraduate’ selected in ‘How many students have you sent in the last 12 months’)
Subject areas of interest
19%
28%
36%
41%
58%
66%
77%
79%
94%
0% 20% 40% 60% 80% 100%
Other
Natural Sciences
Media-related studies
Social Sciences
Medicine/Healthcare
Hospitality/Tourism
Computer Sciences
Engineering
Business-related studies
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Base no: 890
Types of Language Programmes
© i-graduate confidential 2017 14
Base no: 796
5%
5%
13%
15%
16%
19%
16%
28%
43%
57%
65%
79%
3%
4%
10%
12%
16%
17%
18%
24%
41%
56%
59%
79%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85%
TOIEC preparation
Other
Language for teachers
Language for HighSchool
Group study tour
Cambridge examspreparation
Language plus anothersubject
TOEFL preparation
Business/Professionallanguage
IELTS preparation
Language for academicpurposes
General language
2017 (796) 2016 (638)
What types of language programmes do you place students in?
Which sectors are most interesting for work & study programs in your agency?
Sectors of interest for work & study programs (top 10)
22%
23%
25%
30%
32%
38%
39%
40%
61%
66%
0% 20% 40% 60% 80% 100%
Automotive
Events and Fairs
Trade and Retail
Service Industry
Art/Design
Software Industry
Healthcare
Financial Services
Tourism
Hospitality
© i-graduate confidential 2017 15
Base no: 877
How many students have you sent in the last 12 months?
Number of students placed in last 12 months
687
6.211
7.455
8.579
9.353
9.687
10.969
14.063
14.689
26.445
31.241
35.894
86.988
0 10.000 20.000 30.000 40.000 50.000 60.000 70.000 80.000 90.000 100.000
University: Distance Education/Online Learning
Pre-Masters/Postgraduate Qualifying Programme (PQP)
Certificate/Foundation
University: Foundation
Vocational Diploma/Further Education
Pathway Programmes
Secondary and High School
MBA Programmes
Diploma
Work & Travel/Study Programmes
University: Undergraduate
University: Graduate/Postgraduate
English Language Programmes
© i-graduate confidential 2017 16
Base no: 1,116
Number of students placed in the last 12 months:trend data
How many students have you sent in the last 12 months?
© i-graduate confidential 2017 17
Number of placements
2017 (1116) 2016 (897) 2015 (1358) 2014 (912) 2013 (995) 2012 (776)
Total 224,219 207,727 297,488 360,065 328,877 237,734
Schools 10,969 11,436 16,202 39,419 26,523 12,500
Vocational Education 9,353 9,728 9,546 16,259 15,978 15,646
Foundation 8,579 6,540 8,811 16,080 11,189 12,489
Undergraduate 31,241 23,812 32,692 42,923 31,575 33,347
Graduate/Postgraduate 35,894 26,720 40,386 46,461 35,879 31,895
MBA Programmes 14,063 9,580 11,678 13,209 21,835 8,031
Work & Travel / Study 26,445 n/a n/a n/a n/a n/a
Language Courses 86,988 109,639 148,690 145,115 161,402 104,530
Distance education/Online learning 687 895 1,505 1,165 12,780 No data
18
16%
24%
49%
55%
53%
44%
47%
17%
24%
42%
46%
47%
44%
49%
11%
20%
32%
42%
45%
50%
52%
0% 10% 20% 30% 40% 50% 60%
Ireland
New Zealand
United Kingdom
EU (excluding UK, Ireland)
USA
Australia
Canada
2017
2016
2015
In which countries do you place students for the following programme levels? (all programme levels)
Where are agents sending students?
In which countries do you place students for Language courses?
43%
51%
56%
49%
54%
68%
79%
67%
73%
43%
49%
59%
51%
54%
67%
79%
70%
77%
21%
25%
27%
34%
35%
37%
59%
70%
62%
70%
16%
20%
23%
30%
34%
36%
58%
64%
61%
65%
17%
18%
26%
29%
32%
34%
57%
63%
63%
64%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Spain
France
Germany
Malta
New Zealand
Ireland
Australia
UK
Canada
USA
2017 (827)
2016 (686)
2015 (1072)
2014 (511)
2013 (591)
Placing students in countries – Language courses: Top 10
© i-graduate confidential 2017 19
In which countries do you place students for Secondary and High School?
Placing students in countries – Secondary and High School: Top 10
22%
27%
29%
34%
28%
42%
49%
67%
73%
70%
19%
26%
29%
29%
31%
41%
50%
70%
77%
67%
10%
10%
11%
14%
14%
23%
41%
54%
56%
57%
7%
13%
9%
17%
14%
26%
33%
46%
53%
63%
6%
9%
10%
15%
15%
20%
36%
50%
53%
64%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Spain
France
Switzerland
Ireland
Germany
New Zealand
Australia
UK
USA
Canada
2017 (496)
2016 (415)
2015 (522)
2014 (303)
2013 (319)
© i-graduate confidential 2017 20
In which countries do you place students for Vocational Diploma/Further Education?
Placing students in countries – Vocational Diploma/Further Education: Top 10
23%
27%
29%
40%
32%
79%
67%
61%
82%
98%
16%
20%
26%
29%
24%
56%
58%
47%
66%
76%
5%
11%
8%
11%
10%
38%
34%
37%
50%
62%
5%
7%
7%
12%
9%
28%
32%
32%
49%
62%
3%
4%
5%
6%
6%
26%
28%
29%
48%
64%
0% 20% 40% 60% 80% 100% 120%
Italy
Malaysia
Switzerland
Ireland
Singapore
UK
New Zealand
USA
Canada
Australia
2017 (478)
2016 (346)
2015 (590)
2014 (238)
2013 (230)
© i-graduate confidential 2017 21
In which countries do you place students for University: Undergraduate?
Placing students in countries – University: Undergraduate: Top 10
23%
28%
25%
33%
29%
45%
74%
65%
72%
67%
21%
30%
26%
31%
38%
49%
75%
66%
76%
71%
9%
13%
15%
15%
18%
29%
56%
51%
62%
55%
8%
10%
14%
15%
18%
30%
49%
54%
57%
59%
11%
11%
13%
13%
21%
28%
51%
54%
59%
61%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Spain
Switzerland
Malaysia
Ireland
Germany
New Zealand
UK
Australia
USA
Canada
2017 (864)
2016 (648)
2015 (970)
2014 (517)
2013 (563)
© i-graduate confidential 2017 22
In which countries do you place students for University: Graduate/Postgraduate?
Placing students in countries – University: Graduate/Postgraduate: Top 10
17%
20%
22%
31%
28%
45%
74%
66%
70%
61%
19%
21%
21%
28%
36%
45%
73%
62%
73%
65%
9%
11%
12%
14%
18%
28%
54%
53%
60%
49%
7%
12%
9%
15%
16%
28%
47%
53%
56%
55%
9%
10%
10%
13%
21%
27%
50%
55%
57%
59%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Italy
Malaysia
France
Ireland
Germany
New Zealand
UK
Australia
USA
Canada
2017 (822)
2016 (565)
2015 (843)
2014 (513)
2013 (538)
© i-graduate confidential 2017 23
In which countries do you place students for MBA Programmes?
Placing students in countries – MBA Programmes: Top 10
23%
21%
19%
25%
27%
41%
57%
73%
65%
67%
23%
22%
23%
27%
28%
46%
59%
73%
67%
70%
9%
9%
10%
11%
13%
22%
42%
52%
52%
62%
7%
8%
9%
9%
12%
20%
46%
47%
49%
56%
10%
8%
10%
15%
12%
22%
51%
46%
56%
56%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Singapore
France
Malaysia
Germany
Ireland
New Zealand
Canada
UK
Australia
USA
2017 (680)
2016 (433)
2015 (658)
2014 (329)
2013 (404)
© i-graduate confidential 2017 24
In which countries do you place students for Work & Programmes?
Placing students in countries – Work & Travel / Study Programmes: Top 10
5%
6%
7%
7%
22%
22%
30%
43%
44%
44%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
South Africa
Spain
France
Germany
Ireland
New Zealand
UK
USA
Australia
Canada
2017 (323)
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Distance Education / Online Learning
How large is the share of students in your agency interested in online learning?
© i-graduate confidential 2017 27
Base no: 983
76%
15%
5%
2%
2%
0%-5%
5%-10%
10%-20%
20%-30%
>30%
0% 10% 20% 30% 40% 50% 60% 70% 80%
What are some of the main reasons why international students would consider studying online over studying overseas?
© i-graduate confidential 2017 28
Base no: 965
2%
12%
16%
36%
48%
72%
0% 20% 40% 60% 80%
Other reasons
The quality and reputation of the course
The quality and reputation of the institution
Convenience of online
Family/Work/Personal reasons
Lower cost
Do most of your prospective students indicate a strong preference for some element of in-country experience as part of their education?
© i-graduate confidential 2017 29
Base no: 968
63%11%
26%
Yes
No
Not sure
Do you think there are specific types of students who are interested in online postgraduate studies?
© i-graduate confidential 2017 30
Base no: 965
53%
22%
10%
9%
6%
Students working full-time
Students with family responsibilities
Students who have taken online modules orcourses before
Students who went abroad to get a degreefrom a foreign university
Other
Which degree levels are most interesting for online learning in your agency?
Degree levels of interest for online learning
16%
17%
21%
42%
50%
0% 10% 20% 30% 40% 50% 60%
Postgraduate research degrees(PhD, DPhil)
Foundation Degrees
Undergraduate degrees (BA, BSc,etc.)
MBA's
Postgraduate taught degrees(MA, MSc.)
© i-graduate confidential 2017 31
Base no: 976
+9%
Which subject areas are most interesting for online learning in your agency?
Subject areas of interest for online learning
3%
10%
10%
21%
26%
26%
27%
35%
87%
0% 20% 40% 60% 80% 100%
Other
Natural Sciences
Medicine/Healthcare
Engineering
Media-related studies
Social Sciences
Hospitality/Tourism
Computer Sciences
Business-related studies
© i-graduate confidential 2017 32
Base no: 307
+9%
Would your business be interested in establishing agent agreements to refer prospective online students on a referral fee basis?
© i-graduate confidential 2017 33
Base no: 936
80%
8%
12%
Yes
No
Not sure
© i-graduate confidential 2017 34
Higher Education
Higher Education: How many higher education institutions do you represent as a contracted agent?
© i-graduate confidential 2017 35
Base no: 899
5%
38%
21%
16%
8%
12%
None
1-10
11-25
26-50
51-100
More than 100
Higher Education: What ONE improvement on the higher education institutional side would MOST help you recruit more students?
© i-graduate confidential 2017 36
Base no: 896
30%
26%
14%12%
9%
3% 1%5%
0%
5%
10%
15%
20%
25%
30%
Offer morescholarships
Processapplications faster
Visit offices /actively recruit
Raise commissions Provide leads /better leads
Pay faster Involve alumni Other
Higher Education: What is the SINGLE greatest benefit you receive by representing higher education universities?
© i-graduate confidential 2017 37
Base no: 893
46%
23%
22%
7%2%
Raises awareness and prestige ofour agency
Diversifies our own businessportfolio
Top preference of our students
Generates more revenue
Other
© i-graduate confidential 2017 38
How Many Students do Agents Expect to Place in the Next 12 Months?
In the coming 12 months do you expect to send:
8%
5%
5%
8%
5%
5%
5%
5%
4%
4%
3%
3%
2%
24%
23%
22%
17%
20%
19%
19%
19%
19%
17%
13%
13%
13%
68%
72%
73%
74%
75%
76%
76%
76%
77%
78%
84%
84%
85%
0% 20% 40% 60% 80% 100%
Certificate/Foundation (496)
Pre-Masters/Postgraduate Qualifying Programme (PQP) (531)
Secondary and High School (510)
University: Distance Education/Online Learning (183)
University: Foundation (632)
Vocational Diploma/Further Education (467)
English Language Programme (817)
Work & Travel/Study Programme (343)
Pathway Programme (602)
Diploma (653)
University: Undergraduate (843)
MBA Programme (715)
University: Graduate/Postgraduate (811)
Less The same More
How many students do you expect to place in next 12 months –by Programme
© i-graduate confidential 2017 39
© i-graduate confidential 2017 40
Student Mobility Concerns / Difficulties
What are the main concerns/questions/complaints students and parents have?
Main concerns/questions/complaints – BEFORE departing
60%
52%46% 44%
26% 26%
16%12%
0%
10%
20%
30%
40%
50%
60%
70%
Difficulty withlanguage
Financial difficulties Difficulty withaccommodation
Personal safety Difficulty with theprogramme
Cultural difficulties Difficulty withteaching staff
Other
© i-graduate confidential 2017 41
Base no: 703
60%
52%
46%44%
26% 26%
16%
31%
38%
52%
25%
38%
57%
32%
0%
10%
20%
30%
40%
50%
60%
70%
Difficulty with language Financial difficulties Difficulty withaccommodation
Personal safety Difficulty with theprogramme
Cultural difficulties Difficulty with teachingstaff
What are the main concerns/questions/complaints students and parents have?
Main concerns/questions/complaints – BEFORE AND AFTER departing
© i-graduate confidential 2017 42
Base no: 653
Student mobility concerns (inner circle 2017 vs outer circle 2016)
Have you experienced any student mobility concerns/difficulties in 2017? (Note: This would include study visa, work visa, financial, insurance, accreditation, global economic situation, global political situation and safety concerns/difficulties)
43%
57%
25%
75%
Yes No
© i-graduate confidential 2017 43
Base no: 863
Which student mobility concerns/difficulties did you encounter in 2017?
Student mobility concerns year-on-year 2009-2017:
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Study visa Financial GlobalEconomicSituation
GlobalPoliticalSituation
Work visa Safety Accreditation Insurance Other
2017
2016
2015
2014
2013
2012
2011
2010
2009
© i-graduate confidential 2017 44
Base no: 636
Which student mobility concerns/difficulties did you encounter in 2017?
Student mobility concerns
7%
6%
8%
17%
25%
41%
30%
48%
74%
3%
6%
11%
22%
26%
32%
35%
38%
71%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80%
Other
Insurance
Accreditation
Work visa
Safety
Global Economic Situation
Global Political Situation
Financial
Study visa
2017 (363) 2016 (172)
© i-graduate confidential 2017 45
Base no: 368
In which countries did you experience these concerns/difficulties (Work Visa)?
Work Visa concerns
1%
1%
1%
1%
1%
1%
1%
1%
3%
3%
4%
4%
6%
6%
8%
10%
13%
25%
31%
49%
49%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%
France
India
Indonesia
Japan
Malaysia
Malta
Russia
South Korea
South Africa
Thailand
China
The Netherlands
Singapore
UAE
Germany
Ireland
New Zealand
United Kingdom
Australia
Canada
USA
2017 (72)
© i-graduate confidential 2017 46
Base no: 80
In which countries did you experience these concerns/difficulties (Study Visa)?
Study Visa concerns
0%
2%
2%
2%
2%
2%
3%
3%
4%
4%
4%
5%
5%
5%
5%
6%
6%
7%
11%
14%
19%
33%
46%
49%
61%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65%
Indonesia
Philippines
Thailand
South Africa
Singapore
UAE
India
Malaysia
Malta
South Korea
Russia
Switzerland
Italy
The Netherlands
Spain
Japan
France
China
Ireland
Germany
New Zealand
United Kingdom
Australia
USA
Canada2017 (246)
© i-graduate confidential 2017 47
Base no: 256
In which countries did you experience these concerns/difficulties (Financial concerns)?
Financial concerns
0%
1%
2%
2%
2%
2%
3%
3%
3%
3%
3%
4%
4%
5%
5%
5%
9%
11%
11%
11%
22%
42%
46%
50%
53%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60%
IndonesiaPhilippines
JapanSouth Korea
ThailandUAE
ChinaMalaysia
MaltaRussia
South AfricaIndiaItaly
SpainThe Netherlands
SingaporeIrelandFrance
GermanySwitzerland
New ZealandCanada
USAUnited Kingdom
Australia
2017 (111)
© i-graduate confidential 2017 48
Base no: 138
In which countries did you experience these concerns/difficulties (Global Economic situation)?
Global Economic Situation
1%
3%
3%
3%
4%
5%
5%
5%
5%
5%
6%
6%
6%
8%
9%
9%
10%
10%
10%
13%
19%
25%
51%
52%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%
JapanThailand
South KoreaPhilippines
IndiaUAE
The NetherlandsSouth Africa
MaltaItaly
SpainSingapore
FranceRussia
New ZealandGermany
SwitzerlandMalaysia
ChinaIreland
AustraliaCanada
United KingdomUSA
2017 (79)
© i-graduate confidential 2017 49
Base no: 114
In which countries did you experience these concerns/difficulties (Global Political situation)?
Global Political Situation
0%
2%
2%
2%
2%
2%
2%
2%
3%
3%
3%
3%
4%
4%
5%
5%
7%
7%
9%
9%
10%
12%
15%
48%
76%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80%
The Netherlands
Indonesia
Japan
Thailand
Singapore
South Korea
Philippines
South Africa
China
UAE
Switzerland
Malta
Italy
Spain
Malaysia
New Zealand
India
Russia
Australia
Canada
Ireland
France
Germany
United Kingdom
USA
2017 (104)
© i-graduate confidential 2017 50
Base no: 125
Impact of Significant International Events in 2016/17 on Recruitment Re-direction
Thinking about leading international events in 2016/2017, have you experienced any market and student recruitment re-direction in the below countries?
© i-graduate confidential 2017 51
74%
51% 50%
41% 41%37%
34% 33% 32% 32% 31%29% 29% 27%
25% 25% 23% 22%19% 18%
16%12%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Increase of student interest to this market
Thinking about leading international events in 2016/2017, have you experienced any market and student recruitment re-direction in the below countries?
Impact of Significant International Events in 2016/17 on Recruitment Re-direction
© i-graduate confidential 2017 52
74%
51% 50%
41% 41%37%
34% 33% 32% 32% 31%29% 29% 27%
25% 25% 23% 22%19% 18%
16%12%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Increase of student interest to this market Maintained student interest to this market
Thinking about leading international events in 2016/2017, have you experienced any market and student recruitment re-direction in the below countries?
Impact of Significant International Events in 2016/17 on Recruitment Re-direction
© i-graduate confidential 2017 53
74%
51% 50%
41% 41%37%
34% 33% 32% 32% 31%29% 29% 27%
25% 25% 23% 22%19% 18%
16%12%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Increase of student interest to this market Maintained student interest to this market Decrease of student interest to this market
71%65%
61%
39%33% 33%
29% 26% 24% 22% 20% 20% 16% 16% 15% 15% 14%10% 8% 7% 7% 5%
4%
2%
0%
3% 18%11% 21%
11% 15%
4%
36%
7% 12%
0%
19%
34%
5%
39%
0%
18% 15%11%
9% 22%
13%
16%
16% 28% 14%
13% 10%
6%
7%
22%
2%36%
7%
3%
16%
0%
28%4%
2%
0%
4%2%
1%
5%
4%
17% 30%
7%3%
3%
4%
7%
10%
8%
3%
4%
9%
8%
9%
5% 11%
5%
11% 9%
24%
36%29%
12%6%
43%47%
65%
34%
44%
59%
40%
56%
44%
57%
43%
55%
67% 65%
79%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
More complicated access to student applications (i.e. visa) Due to recent security / safety concerns
Country more expensive due to exchange rate Due to political relations with receiving country
You have told us that you have seen a decrease of student interest in this market, please tell us why…
Decrease of student interest in this market
© i-graduate confidential 2017 54
33%29%
11% 21%
28% 14%
17% 30%
12%6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
United Kingdom (203) USA (242)
More complicated access to student applications (i.e. visa) Due to recent security / safety concerns
Country more expensive due to exchange rate Due to political relations with receiving country
Other / Don't know
You have told us that you have seen a decrease of student interest in this market, please tell us why…
Decrease of student interest in this market
© i-graduate confidential 2017 55
58%54% 51% 48% 47% 45% 44% 41% 40% 39% 39% 39% 38% 36% 34% 33% 32% 31% 31% 29% 26%
7%
19%
13%
40%
17% 16%
38%
23%
8%17%
23%
36%
24% 23%
11%
32%42%
26%
8%
31%
47% 52%
50%
6%
10%
0%
3% 9%
3%
5%
14%
14%
17%
6%
14%10%
9%
8%
0%
8%
27%
5%
3% 0%
4%
6%
6%
2%
8%
11%
3%
3%
13%
6%
8% 1% 10%
9%
11%
6%8%
5% 6%13%
3% 4%
14%
11%16%
7%
24%17%
10%
25% 25% 23%14% 17%
13%20%
32%
20% 17%
28% 27%19% 18% 17%
25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Easier access to student applications (i.e. visa) Country cheaper due to exchange rate Due to recent security / safety concerns
Due to political relations with receiving country Other / Don't know
Increase of student interest in this market
You have told us that you have seen an increase of student interest in this market, please tell us why…
© i-graduate confidential 2017 56
© i-graduate confidential 2017 57
Marketing
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing for institutions (top 10)
84%
85%
85%
85%
86%
86%
87%
89%
90%
92%
80% 85% 90% 95%
Agent training workshops organised in the destination country(736)
Regular visits by you and/or your staff to the education institution(739)
Agent training courses via the internet (735)
Having guaranteed entry to specific education institutionprogrammes (703)
Availability of an online application service (740)
Financial support schemes, including scholarship/bursary schemes(732)
Participation in an Agent Incentive scheme (726)
Prompt payment of commissions (736)
Agent manual with fees and information (743)
Quick response times to enquiries and applications and regularcommunication updates (743)
© i-graduate confidential 2017 58
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Agent Marketing – Promotional materials and campaigns
6%
7%
9%
6%
6%
7%
6%
6%
22%
26%
23%
26%
11%
11%
6%
9%
50%
43%
44%
42%
47%
45%
47%
42%
22%
24%
24%
26%
35%
36%
41%
43%
0% 20% 40% 60% 80% 100%
Regular e-newsletters or e-zines sent to students (726)
Editorial or Advertorial in local newspapers or magazines(716)
Giveaways (e.g. pens, keyrings, mouse pads, etc.) (739)
Institution profiles on commercial websites/websitesavailable in your native languages (729)
School/College profiles in your own agency brochure orhandbook (732)
Individual institution brochures in English and your ownlanguage (763)
Marketing and visits to local schools/colleges (754)
Participation in education exhibitions in your country(754)
Very unimportant Unimportant Important Very important
© i-graduate confidential 2017 59
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing – Packages and Offers
8%
7%
9%
10%
8%
12%
14%
6%
7%
6%
44%
36%
39%
35%
30%
36%
43%
46%
47%
56%
0% 20% 40% 60% 80% 100%
Making packaged offers which include Englishlanguage/ELICOS plus institution entry (683)
An online application form which guarantees me VIPservice (702)
Having guaranteed entry to specific education institutionprogrammes (703)
24 hour turnaround on admissions documents (738)
Financial support schemes, including scholarship/bursaryschemes (732)
Very unimportant Unimportant Important Very important
© i-graduate confidential 2017 60
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing – People and Staff
9%
10%
9%
10%
7%
27%
31%
17%
19%
9%
39%
32%
43%
33%
43%
25%
27%
30%
38%
40%
0% 20% 40% 60% 80% 100%
Authority from institution for you to sign letters of offer(699)
Marketing and Recruitment staff who speak the locallanguage (732)
Regular visits to your office(s) by representatives (745)
A local representative office to provide support to yourrecruitment activities (738)
Student leads provided to you by institutions (707)
Very unimportant Unimportant Important Very important
© i-graduate confidential 2017 61
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing – Services
6%
7%
8%
6%
7%
7%
7%
7%
9%
8%
5%
8%
9%
3%
4%
1%
46%
45%
40%
36%
38%
34%
32%
24%
39%
40%
47%
50%
46%
56%
57%
68%
0% 20% 40% 60% 80% 100%
Regular visits by you and/or your staff to the educationinstitution (739)
Agent training courses via the internet (735)
Participation in an Agent Incentive scheme (726)
Availability of an online application service (740)
Agent training workshops organised in the destinationcountry (736)
Agent manual with fees and information (743)
Prompt payment of commissions (736)
Quick response times to enquiries and applications andregular communication updates (743)
Very unimportant Unimportant Important Very important
© i-graduate confidential 2017 62
What type of marketing communication do you use to reach your clients?
Agent marketing communication to students (Social Media)
© i-graduate confidential 2017 63
56%
4%
25%
4%6%
2% 2%
45%
17%
22%
4%5%
3% 3%
35%
28%
22%
3%5%
4%2%
30%
39%
15%
6%7%
2% 2%
17%
30%
13%
22%
12%
3%2%
0%
10%
20%
30%
40%
50%
60%
Reach out tostudents
Do not use Market aprogramme
Communicatewith youreducatorpartners
Reach out toParents
Expect yourpartner
educators tosupply
Applicationprocess for aprogramme
Facebook (763)
Other social media (e.g.Googleplus, Instagram, Pintrest,Tumblr) (714)
Youtube (679)
Twitter (672)
Linkedin/Xing/other professionalnetworking sites (690)
% of Leads from an Online Source (website, social media)
© i-graduate confidential 2017 64
Base no: 779
14%
18%
21%
16%
13%
18%
0-10%
10-20%
20-30%
30-40%
40-60%
60%+
0% 5% 10% 15% 20% 25%
What percentage of your leads come from an online source (website, social media)?
Do you pay for online advertising?
© i-graduate confidential 2017 65
Base no: 774
76%
24%
Yes No
Do you pay for online advertising? – by agency size
© i-graduate confidential 2017 66
36%
71%81% 82% 85% 89%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0 (11) 1-5 (388) 6-20 (240) 21-50 (61) 51-200 (34) 201+ (37)
Org
anis
atio
n d
oes
pay
fo
r o
nlin
e ad
vert
isin
g (p
erce
nta
ge)
Agency size (number of advisory staff members employed by agent/agency); zero = single agent
Base no: 771
How much is your combined annual spend on these channels? (Google adwords, Google display ads, Facebook, Twitter, LinkedIn, Bing ads)
© i-graduate confidential 2017 67
Base no: 548
5%
6%
12%
20%
21%
36%
Over $20,000
$10,000-$20,000
$5000-$10,000
$2000-$5000
$1000-$2000
$0-$1000
0% 5% 10% 15% 20% 25% 30% 35% 40%
© i-graduate confidential 2017 68
Southeast Asia Focus
Region Agent Sample
Southeast Asia (SEA) 103
Asia (excluding the Middle and Central Asia) 495
Rest of the World (ROW) 858
Have you experienced any market and student recruitment re-direction in these countries?
Market and student recruitment re-directions (SEA)
© i-graduate confidential 2017 69
4% 7%15%
21% 18%
36%
17%
32%
46% 42%
9%
29%
35%29% 36%
20%
42%
42%
29% 33%87%
64%
50% 50% 47% 43% 42%
26% 26% 25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Canada Malaysia Germany NewZealand
Australia USA TheNetherlands
Singapore UK France
Decrease of student interest to this market Maintained student interest to this market
Increase of student interest to this market
What is your estimated total revenue (US$) from the higher education market in different countries (universities, colleges, high schools and providers?
© i-graduate confidential 2017 70
Total Revenue (SEA)
24% 25%
50%
24%
47%39%
22%
18% 15%
6%
28%
5%
3%
16%
13%10%
6%4% 5%
8% 14%
3% 3%4%
6%5%
6%
40%50%
31%
44%37%
42% 46%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Australia Canada Malaysia New Zealand Singapore United Kingdom USA
Less than US$100K Between $101-250K Between $251 – 500K
Between $501K- 1M More than US $1M I prefer not to say
In the coming 12 months do you expect do send:
Programmes (SEA)
© i-graduate confidential 2017 71
53%
60%
71%
72%
72%
75%
76%
77%
78%
78%
79%
80%
84%
29%
34%
21%
21%
16%
24%
22%
20%
20%
20%
14%
16%
14%
18%
6%
7%
7%
12%
2%
2%
4%
2%
2%
7%
4%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Distance Education
Pre-Masters/PQP
Certificate
English
Work & Travel/Study
Pathway
MBA
Foundation
Graduate/Postgraduate
Diploma
Vocational
High School
UG
More The same Less
Which ONE improvement on the language institutional side would MOST help you recruit more students?
Improvements (language programs)
© i-graduate confidential 2017 72
0%
5%
10%
15%
20%
25%
30%
35%
Raise commissions Provide leads Offer out ofhours/24hr support
Offer agency staffincentives
Other, please specify Pay faster
SEA Asia ROW
Improvements (higher education)
© i-graduate confidential 2017 73
0%
5%
10%
15%
20%
25%
30%
35%
40%
Offer morescholarships
Processapplications
faster
Provide leads /better leads
Visit offices /actively recruit
Other, pleasespecify
Raisecommissions
Pay faster Involve alumni
SEA Asia ROW
Which ONE improvement on the higher education institutional side would MOST help you recruit more students?
What is the SINGLE greatest benefit you receive by representing higher education universities?
Benefits (higher education)
© i-graduate confidential 2017 74
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Diversifies our ownbusiness portfolio
Generates more revenue Other Raises awareness andprestige of our agency
Top preference of ourstudents
SEA Asia ROW
How many higher education institutions do you represent as a contracted agent?
Number of institutions represented (higher education)
© i-graduate confidential 2017 75
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
1-10 11-25 26-50 51-100 More than 100
SEA Asia ROW
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Promotional materials and campaigns (SEA)
© i-graduate confidential 2017 76
14%
18%
22%
22%
24%
36%
42%
42%
46%
53%
42%
48%
58%
44%
52%
38%
32%
22%
28%
24%
10%
14%
12%
0% 20% 40% 60% 80% 100% 120%
Editorial (local magazine, newspapers)
Institution profiles on commercial websites
E-newsletters
Giveaways (e.g. pens, keyrings)
Profiles in agency brochure
Institution brochures
Marketing and visits to local schools/colleges
Education exhibitions in your country
Very important Important Unimportant Very unimportant I don't know / not applicable
© i-graduate confidential 2017 77
Which Country is Best…?by type of study
CountryRank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
United Kingdom 1 1 1 2 2 1 1 1
Australia 2 2 2 1 1 2 2 3
Canada 2 3 3 4 5 4 4 4
USA 4 4 4 3 3 3 3 2
Which study destination is best for language courses?
Best study destination for English language courses
United Kingdom
29%
Australia22%
Canada22%
USA15%
Ireland2% Other
10%
Language courses (655)
© i-graduate confidential 2017 78
CountryRank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Canada 1 1 1 2 3 4 5 5
USA 2 3 3 1 1 2 3 2
United Kingdom 3 2 2 4 3 1 1 1
Australia 4 4 4 3 2 3 2 3
New Zealand 5 5 5 5 5 5 4 4
Which study destination is best for Secondary and high schools?
Best study destination for Secondary and high schools
Canada35%
USA21%
United Kingdom15%
Australia12%
New Zealand5%
Other12%
Secondary and High School (543)
© i-graduate confidential 2017 79
CountryRank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Canada 1 2 2 2 2 3 2 3
Australia 2 1 1 1 1 1 1 1
USA 3 3 4 3 6 5 5 4
United Kingdom 4 4 3 4 3 2 2 2
New Zealand 5 5 5 3 3 4 4 5
Which study destination is best for Vocational Diploma/Further Education?
Best study destination for Vocational Diploma/Further Education
Canada33%
Australia28%
USA10%
United Kingdom
9%
New Zealand4%
Other16%
Vocational diploma / Further education (516)
© i-graduate confidential 2017 80
Which study destination is best for the following for Foundation Programmes University?
Best study destination for Foundation Programmes (University)
United Kingdom
26%
Canada24%
Australia20%
USA13%
Germany4%
Other13%
University: Foundation (547)
© i-graduate confidential 2017 81
CountryRank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
United Kingdom 1 1 1 1 2 1 1 1
Canada 2 3 4 4 4 4 4 4
Australia 3 2 2 2 1 2 2 2
USA 4 4 3 3 3 3 3 3
Which study destination is best for Undergraduate Study (University)?
Best study destination for Undergraduate Study (University)
Canada25%
USA23%
Australia19%
United Kingdom13%
Germany4%
Other16%
University: Undergraduate (665)
© i-graduate confidential 2017 82
CountryRank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Canada 1 2 2 3 4 4 4 3
USA 2 1 1 1 2 1 1 1
Australia 3 3 3 2 1 2 3 4
United Kingdom 4 4 4 3 3 2 2 2
Which study destination is best for Graduate/Postgraduate Study?
Best study destination for Graduate/Postgraduate Study (University)
Canada26%
USA22%Australia
21%
United Kingdom16%
Other15%
University: Graduate/ Postgraduate (581)
© i-graduate confidential 2017 83
CountryRank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Canada 1 2 2 4 4 4 4 3
USA 2 1 1 1 1 1 1 1
Australia 3 3 4 2 2 3 3 4
United Kingdom 4 4 3 3 3 2 2 2
Which study destination is best for MBA Programmes?
Best study destination for MBA Programmes
USA31%
Australia21%
Canada19%
United Kingdom17%
Other12%
University: MBA (550)
© i-graduate confidential 2017 84
CountryRank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
USA 1 1 1 1 1 1 1 1
Australia 2 3 3 3 3 3 3 3
Canada 3 4 4 4 4 4 4 4
United Kingdom 4 2 2 2 2 2 2 2
USA 41% in 2016
Which study destination is best for Work & Travel Programmes?
Best study destination for Work & Travel / Study Programmes
USA27%
Australia24%
Canada22%
United Kingdom8%
Ireland5%
Other14%
University: Work & Travel / Study Programmes (481)
© i-graduate confidential 2017 85
CountryRank 2017
USA 1
Australia 2
Canada 3
United Kingdom 4
Ireland 5
Which study destination is best for Certificate/Foundation?
Canada29%
Australia22%
United Kingdom19%
USA12%
Other18%
Certificate/Foundation (498)
Best study destination for Certificate/Foundation
© i-graduate confidential 2017 86
CountryRank 2017
Rank 2016
Rank 2015
Rank 2014
Canada 1 2 3 3
Australia 2 1 1 2
United Kingdom 3 3 2 5
USA 4 4 4 1
Which study destination is best for Internships?
Canada23%
USA23%
Australia18%
United Kingdom
9%
Other27%
Internships (471)
Best study destination for Internships
© i-graduate confidential 2017 87
CountryRank 2017
Rank 2016
Rank 2015
Rank 2014
Canada 1 1 2 3
USA 2 2 1 1
Australia 3 3 3 2
United Kingdom 4 4 4 5
Canada39%
Australia19%
USA10%
United Kingdom
9%
Other23%
Which study destination is best for Diplomas?
Diplomas (569)
Best study destination for Diplomas
© i-graduate confidential 2017 88
CountryRank 2017
Rank 2016
Rank 2015
Rank 2014
Canada 1 1 1 3
Australia 2 2 2 2
USA 3 4 5 1
United Kingdom 4 3 3 5
New Zealand 5 5 4 4
Which study destination is best for Pre-Masters/Postgraduate Qualifying Programmes (PQP)?
Canada25%
Australia22%United
Kingdom21%
USA19%
Other13%
Pre-Masters/Postgraduate Qualifying Programmes (PQP) (529)
Best study destination for Pre-Masters/Postgraduate Qualifying Programmes (PQP)
© i-graduate confidential 2017 89
CountryRank 2017
Rank 2016
Rank 2015
Rank 2014
Canada 1 3 3 3
Australia 2 4 4 2
United Kingdom 3 1 1 5
USA 4 2 2 1
© i-graduate confidential 2017 90
Language Programmes
For the following English language tests please select if you would recommend them?
© i-graduate confidential 2017 91
18%
29%
32%
39%
47%
51%
54%
81%
91%
56%
39%
31%
30%
27%
21%
17%
5%
5%
26%
32%
37%
32%
26%
28%
29%
14%
4%
0% 20% 40% 60% 80% 100%
IESOL (476)
ESOL (492)
TOEIC (496)
Cambridge English: Business, Financial, Legal (527)
Pearson test of English academic (559)
English (Key - Advanced) (564)
Cambridge English: Proficiency (571)
TOEFL Test (657)
IELTS (740)
Aware of and recommend Not fully aware of Aware of but do not recommend
What ONE improvement on the language institutional side would MOST help you recruit more students?
© i-graduate confidential 2017 92
Base no: 766
26% 25%
18%16%
5%
9%
0%
5%
10%
15%
20%
25%
30%
Raise commissions Provide leads Offer out of hours/24hrsupport
Offer agency staffincentives
Pay faster Other
A copy of this presentation will be available to you after the event – in pdf format for easy access and download
For further information about the Agent Barometer, please contact Tiffany Egler([email protected])
For further details of any of i-graduate research services, please contact a member of the i-graduate Research Team ([email protected]) or www.i-graduate.org
Thank you!
© i-graduate confidential 2017 93