Digital Marketing Conversations ( DMC ) is organised by Internet and Mobile Association of India every year in the beautiful city of Srinagar. Currently, the event is in to its 4th edition.
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#4DMC @ Srinagar Case Study Session The Shikara Ride A symbol of Kashmiri Culture. Vivek Bhargava, CEO, iProspect at #4DMC www.iamai.in Srinagar | 3 Pages Friday, 29 th May 2015 The 4 th Digital Marketing Conclave, Srinagar #4DMC, Shikara Ride, Srinagar Vserv Introduced Couple of New Products. Find out more ahead. Sponsors Column IAMAI Welcomes Leading Marketers Kudos to our illustrious team of sponsors which act as a driving force behind making one of the most anticipated offsite events of the year. Taking this year's event to the next level, the 4 th Digital Marketing Conversations started off in a grand style with a glimpse of new-age ideas and innovations to look forward to. The 4th Digital Marketing Conversations kick started with innovative inputs and amazing conversations yesterday. The luminaries and dignitaries in attendance were treated to a grand welcome following their touchdown in Srinagar. Following the action with business activities, new product launches and key discussion on how digital marketing will continue to gain traction were the focal points on the day 1 of the event. Because business is just an excuse; the deliberation is to engage & amuse. The innovative and informative sessions on the first day of the 4 th Digital Marketing Conversations were followed by the Shikhara ride in the Dal Lake, known for its beauty, vibrance and an incomparable leisure pleasure. The attendees experienced one of the most soothing, relaxing aspects that makes the Digital Marketing Conversations so special by indulging in leisurely conversations while witnessing large striking birds with robust bills perching on the branches of willow trees. Vserv is the leading smart data platform for mobile marketing and commerce. The platform has the largest mobile internet user base in India & Southeast Asia with unique and rich insights on these users. This personal & always-live medium is the center of the consumer’s universe and a source of petabytes of data. Vserv’s revolutionary platform trans- forms big data to smart data, empowering companies to achieve sharper results. Found- ed in 2010, Vserv has over 500M unique user profiles globally, and is backed by Maverick Capital, IDG Ventures India & Epiphany Ventures.
Transcript
#4DMC @ SrinagarCase Study Session
The Shikara RideA symbol of Kashmiri Culture.
Vivek Bhargava,CEO, iProspect at #4DMC
www.iamai.in
Srinagar | 3 Pages Friday, 29th May 2015
The 4th Digital Marketing Conclave, Srinagar
#4DMC, Shikara Ride, Srinagar
Vserv Introduced Couple of New Products. Find out more ahead.
Sponsors ColumnIAMAI Welcomes Leading MarketersKudos to our illustrious team of sponsors which act as a driving force behind making one of the most anticipated offsite events of the year. Taking this year's event to the next level, the 4th Digital Marketing Conversations started off in a grand style with a glimpse of new-age ideas and innovations to look forward to.
The 4th Digital Marketing Conversations
kick started with innovative inputs and
amazing conversations yesterday. The
luminaries and dignitaries in attendance
were treated to a grand welcome following
their touchdown in Srinagar. Following the
action with business activities, new product
launches and key discussion on how digital
marketing will continue to gain traction
were the focal points on the day 1 of the
event.
Because business is just an excuse; the deliberation is to engage & amuse.
The innovative and informative sessions on the first day of the 4th Digital Marketing Conversations were followed by the Shikhara ride in the Dal Lake, known for its beauty, vibrance and an incomparable leisure pleasure. The attendees experienced one of the most soothing, relaxing aspects that makes the Digital Marketing Conversations so special by indulging in leisurely conversations while witnessing large striking birds with robust bills perching on the branches of willow trees.
Vserv is the leading smart data platform for mobile marketing and
commerce. The platform has the largest mobile internet user base in India & Southeast Asia with unique and rich insights on these users. This personal & always-live medium is the center of the consumer’s universe and a source of petabytes of data. Vserv’s revolutionary platform trans-forms big data to smart data, empowering companies to achieve sharper results. Found-ed in 2010, Vserv has over 500M unique user profiles globally, and is backed by Maverick Capital, IDG Ventures India & Epiphany Ventures.
IAMAI Welcomes LeadingMarketersSrinagar Airport witnessed its busiest day on record with Chief Marketing Officers, Marketing Heads and Vice Presidents-Marketing of 25 leading brands of India flied to Srinagar to attend the highly anticipated three-day landmark offsite - Digital Marketing Conversations. During the offsite the marketers are expected to engage in discussions on latest trends in Digital Marketing, share their experience and take away learning from it. Also, the leaders would be taken for sight seeing. We couldn’t confirm the location as the organiser IAMAI has made it a closed door event to keep the privacy of the leaders intact. DMC is into its 4th editions backed by 3 successes.
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Sponsors Column
4th Digital MarketingConversations - A GistBeing a premier off-site gathering for senior marketing leaders in the field of digital marketing, the initiative of Digital Marketing Conversations is to channelize the efforts of these change makers, individuals and organizations, to catalyze impactful change, thereby giving impetus to India’s digital development. Being a part of the digital ecospace, full of everyday heroes and true stories of transformation, Digital Marketing Conversations is designed to meet, engage and network with the brightest minds in the industry in a rejuvenating backdrop.
The main highlight of the day involved Vserv providing the attendees with an informative session on the ever-evolving landscape of Digital Marketing. The session kicked off with discussion on Smart Data being enabled via tie-ups with local telcos to harness the power of engaged audience. The speakers placed special emphasis on the Hashed identifiers to identify target and retarget
Mahesh Patil from Vserv
Apurva Chamaria, HCL Technologies
Archana Aggarwal,Airtel
Manish Kumar,Red Chillies Entertainment
Joanna Slabber,South African Tourism
Sumeli Chatterjee,Viacom18
Case Studies.
users across mobile ecosystem along with the enhanced scope of the segment of Retargeting and personalized ads. The session was followed with the unveiling of 2 key products from the house of Vserv - Vserv Smart RT & Vserv Smart Connect.
We all know that consumer behavior is rapidly changing. The second session showcased very specific case studies that demonstrate how leading brands engage, influence and service consumers through innovative programs and solutions. The second session featured a lineup of key marketers as follows.
moneycontrol.com is India's leading financial information source.moneycontrol.com today gets over 17 million visitors every month across all its platforms-web, mobileand tablets that makes it the largest online financial platform in India. But while radically changing and evolving, the belief and passion to be the best and the most insightful hasn't changed a bit. This urge and process keeps them ticking as they believe this is merely the start of their journey.
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Archana Aggarwal,Airtel
Joanna Slabber,South African Tourism
Sumeli Chatterjee,Viacom18
Sponsors ColumniProspect is a part of the Dentsu Aegis Network, a group of a g e n c i e s a c h i e v i n g great things in their own
right, while also working brilliantly together. iProspect has specialists who not only understand different avenues of digital marketing but also know how to bring it all together. Keeping customer on the highest pedestal, iProspect engages in a simple yet effective approach that helps them connect with patrons across every channel.
Posterscope is world’s leading Out-of-Home Communication agency. They differentiate themselves with better understanding of the emerging technologies and consumer behaviour when Out-of-Home and how the two combine to create new opportunities for advertisers.
The spectacular success that Posterscope India is experiencing highlights the latent need for a quality OOH agency, which has world class tools and systems as well as brings in transparency and professionalism.
With delightful pictures coming alive, the 1st day of the #4DMC ended to make way for a lined up second day of events.
