We Hearts The Arts *

Part 1: IntroductionThe Digital Marketing Mix

Social. Search. Mobile.

Part 1: Introduction: Social Media

Social Media

Part 1: Introduction: Social Media

now use social media, up from 40% in 2012.

57%%of small businesses

Part 1: Introduction: Social Media

92% of small business owners say that social media is aneffective marketing tool

E-Strategy Trends

92%

The Focus is on Relationships

•relationship building •customer service

It’s about relationships

Part 1: Introduction: Social Media

Relationship Building

Part 1: Introduction: Social Media

Customer Service

Part 1: Introduction: Social Media

Part 1: Introduction: Social Media

Brand Relationship Building

Customer Service

Social Media

Part 1: Social Media

What it’s not about

Part 1: Introduction: Social Media

Part 1: Social Media

Selling Part 1: Social Media

Part 1: Social Media

C.L.O.SE

Part 1: Introduction: Social Media

compel. listen. observe. seek. educate.

Part 1: Social Media

COMPEL

Part 1: Introduction: Social Media

building a memorable presence on multiple platforms

Part 1: Social Media

Facebook

Part 1: Introduction: Social Media

Let’s be friends and have fun, here’s my #nomakeup shot I nominate Jenny and Sherrie

Part 1: Social Media

LinkedIn

Part 1: Introduction: Social Media

Networking - You seem cool maybe we can work together i.e; you don’t know me but add me!

Part 1: Social Media

Twitter

Part 1: Introduction: Social Media

I am in a hurry! This is what I am doing, who I am talking to and this is what it’s pertaining to..

Part 1: Social Media

Google+

Part 1: Introduction: Social Media

Where is everyone? I was told they are giving away free stuff.

Part 1: Social Media

Other considerations

Part 1: Introduction: Social Media

Instagrampinterest

foursquare Flickr

behance

Listen and Observe

Action Is Taken

Fanpage Is ‘liked’

People Call

Foot Traffic Increase

Track Results ( Facebook insights )

Step 3: Consumers respond and results are tracked

Interpret Results&

Develop New Strategy

Part 1: Introduction: Social Media

Part 1: Social MediaPart 1: Introduction: Social Media

Seeking Warm Connections

Part 1: Social MediaPart 1: Introduction: Social Media

Example of a Warm Connection

Part 1: Social MediaPart 1: Introduction: Social Media

Example of a Warm Connection

Part 1: Social MediaPart 1: Introduction: Social Media

Educating your prospects

Part 1: Social MediaPart 1: Introduction: Social Media

Educating your prospects

Part 1: Social Media

Who’s doing it well, Locally?

Part 1: Introduction: Social Media

Tiffany Butt - Hanlon Realtor

What is she doing well? 1. Using local trending content to start conversations and she’s on multiple platforms ( C ) 2. Creating content relevant to her primary audience ( O and L ) 3. Using hash tags to give context to content ( S, O and L ) 4. Real-Time Marketing ( S ) 5. Blogging ( E )

She’s utilizing content that is trending, local and relevant to a

Newfoundland audience

Her content appeals to her Facebook following. 80% of her users are woman aged 24-35.

Using Hashtags to give context to her social content

Real-time Marketing

Blogging

Search

Part 1: Search Engine Marketing

Types Of Search

Part 1: Search Engine Marketing

Organic

Part 1: Search Engine Marketing

Paid

Part 1: Introduction: Social Media

Text

Search Engines

Part 1: Search Engine Marketing

Paid Key Terms

Part 2: Search Engine Marketing

Cost-Per-Click ( CPC ) Price-Per-Click ( PPC )

Display Network Advertising Search AdvertisingVideo Campaigns

Part 1: Search Engine Marketing

Web Images Video News Maps more>>

Google Search

I’m Feeling Lucky

Relevant Search term

Results 1-10 of about 6,340,000 for Masters In Education (0.16 seconds)

Sponsored Links

Relevant Search Term

Connect with consumers looking for what you’re

offering.

Your Title HereDynamic and engaging sales pitchTo get consumers to click.www.buymenow.ca

Your Title HereDynamic and engaging sales pitch based on description and keywords.To get consumers to click.www.buymenow.ca

Sponsored Links

Part 1: Search Engine Marketing

Search Advertising: PPC, CPC

Web Images Video News Maps more>>

Google Search

I’m Feeling Lucky

Relevant Search term

Results 1-10 of about 6,340,000 for Masters In Education (0.16 seconds)

Sponsored Links

Relevant Search Term

Connect with consumers looking for what you’re

offering.

Your Title HereDynamic and engaging sales pitchTo get consumers to click.www.buymenow.ca

Your Title HereDynamic and engaging sales pitch based on description and keywords.To get consumers to click.www.buymenow.ca

Sponsored Links

Part 1: Search Engine Marketing

Search Advertising: PPC, CPC

Part 1: Search Engine Marketing

Display Network Advertising

Part 1: Search Engine Marketing

Google Adwords

Are you feeling like this?

Part1: Search Engine Marketing

Part1: Search Engine Marketing

Call Google Customer Support1-866-2GOOGLE 9am - 8pm est

Action. Insights. Developing Strategy

Part 1: Search Engine Marketing

Part1: Search Engine Marketing

Google Search

I’m Feeling Lucky

Relevant Search term

Your Title HereDynamic and engaging sales pitchTo get consumers to click.www.bymenow.ca

Paid Search Paid Placement

Actions

49

Part1: Search Engine Marketing

Part 2: Search Engine Marketing Part1: Search Engine Marketing

Traffic is directed to your digital channels

Audience Insights: Google Analytics

Part1: Search Engine Marketing

Audience Insights: Facebook Insights

Part1: Search Engine Marketing

Content Insights: Klout.com

Part1: Search Engine Marketing

Develop Strategy - Dr. Yaremchuk

Part1: Search Engine Marketing

Traffic was down by 45% from last year observing analytics

Part1: Search Engine Marketing

Why?

Part 1: Search Engine Marketing

Competitors are developing more content than Dr. Y

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Develop More Website Content and

post more often

Part 1: Search Engine Marketing

Use Google+ to gain rankings

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Authorship and Posting Content

Part1: Search Engine Marketing

Because Sergey says content from your website to Google+

Will rank better

Part1: Search Engine Marketing

Geo Local SEO Marketing

If you’re not on page one, you’re not relevant

Google has moved local searches to the top of local results along with a map on the side of the page

Part1: Search Engine Marketing

Signup for a Google Places Account

Search Overview: Types of Search: Organic

and Paid ( CPC, PPC )

Action. Insights. Developing Strategy

Part1: Search Engine Marketing

Mobile

Part1: Mobile

70% of all internet users

Part1: Mobile

are mobile

China is 83% - ZDNet

Responsive Web Design

Part1: Mobile

Part 1 The Digital Marketing Mix

Social. Search. Mobile.

Part 2: Tools and Tips Insights and Analytics

Facebook Insights

Part2: Insight and Analytics

HootSuite hootsuite.com

Part2: Insight and Analytics