5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

The Illusionist (Sony Pictures Classics)Online, Street and Print Campaign

DMA: Los Angeles/New YorkProject Manager: Sean Bellosean.bello@campuscircle.net

Overview of Campaign• Campus Circle worked Sony Pictures

Classics on promoting the release ofThe Illusionist in Los Angeles andNYC. Our efforts included

• Street MarketingPostering retail in both DMAs

• Online MarketingBanner AdsNewsletter AdvertisingDedicated EmailingSocial Media

• Print AdvertisingCampus Circle Newspaper

Postering - Los Angeles

Postering - New York

Tracking Online Stats through Bitly• Campus Circle utilized the Bit.ly

tracking service to keepperformance statistics on ouronline campaign. Campus Circleutilized bit.ly links for ourdedicated email email, banneradvertising and newsletteradvertising.

• Collectively, all efforts resultsin 1,132 clicks to date.

• The remaining portions of thisreport gives examples of ouronline efforts.

Banner Advertising• Banner advertising for The Illusionist appeared on our website, campuscircle.com. The banner

ads ran throughout 95% of the site. Our monthly traffic currently averages 500,000 page views and80,000 unique visitors. The Illusionist banner ads had a combined 268K impressions and 170 clicks.The value of the banner ads was $2,680.00.

Newsletter Advertising• Banner advertising for

The Illusionistappeared in our weeklyemail newsletter fortwo weeks.

• The Campus Circleweekly email newsletterreaches 30,000members per week in thegreater Los Angelesarea. The banner adshad 168 combined clicks.

• The total value of thebanner ads over fourweeks was 600.00.

Campus Circle - Calendar Listing

• A calendar listing for TheIllusionist appeared onour website.

• To date, the calendarlisting has been viewed106 times.

• Campus Circle websitetraffic averages:

• 500,000 pageviews/month

• 80,000 uniquevisitors/month

Dedicated Email for The Illusionist• Campus Circle sent out

a dedicated email topromote the release ofThe Illusionist in LosAngeles and New Yorkfor Christmas daydelivery.

• Emails sent: 43,000• Value = $1,720.00

Campus Circle - Print Editorial• Print Campaign

• A review of The Illusionistappeared in the 12/22 issue ofCampus Circle.

• Campus Circle is a weeklyalternative newspaper distributedto 40 schools and over 800 retailoutlets in the greater Los Angelesarea. In its 20th year, CampusCircle covers film, music, eventsand L.A. culture.

• The value of the 1/4 page article is$408.00.

Campus Circle - Online Editorial

• The Illusionist articlethat appeared inCampus Circlenewspaper alsoappears on ourwebsite.

• Since 12/21, the articlehas been viewed 307times.

• Campus Circle websitetraffic averages:

• 500,000 pageviews/month

• 80,000 uniquevisitors/month

The Illusionist Film Trailer on website• The trailer for The

Illusionist appears on ourwebsite. To date, thetrailer page has beenviewed 304 times to date.

Campus Circle - Social MediaCampus Circle placedThe Illusionists posts(editorial, opening info)on our Social Mediapages to promote thefilm. The value of theSocial Media outreachwas $750.00.

Campus Circle - Release Date Ad (Value = $2,525.00)

Campus Circle - Week 2 (Value = $2,525.00)