Greater environmentalconcerns

Increasing demand for ‘experiences’

Increasingeconomic nationalism

Rising importanceof innovation and speedas critical success factors

The boardroomitself is entirely virtual.Companies no longerneed physical HQ

GDP shifts tosectors related to the Imagination Economy

XR has medicalapplications likehelping treat PTSDin soldiers

Real estate valuesand infrastructureare in flux

Industries relying on bricks& mortar need to look for new sources of competitiveadvantage

Privacy concerns, asactivities are easier to track in virtual than physical reality

Uncertainty about howmore widespread useof XR could impact intellectual property

The Imagination Economywill call for businesses in manysectors to reevaluate strategies,business models and operations

Teams of ‘holoployees’ couldemerge, able to collaborate acrossborders as easily as teams based in thesame physical location

XR could open up newsources of productivity, such as faster training and reskilling

In manufacturing, productcycles could be shorter, with faster prototyping and testing of new ideas

THE CHALLENGES...THE OPPORTUNITIES...

THE TRENDS... THE FUTURE...

THE IMAGINATION ECONOMY