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FUTURELAB FUTURETAIL Google London February 28, 2013 3D Printing & Retail
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FUTURETAIL
Google London
February 28, 2013
3D Printing & Retail
a more customer-friendly place
On a mission to make the world
FUTURELAB
@FLB_alainthys
My usual focus:
Help companies profit from customer-centricity “today”
• Customer Experience
• Value Propositions
• Customer-Centric Transformation
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But today I want to talk about additive manufacturing, aka.
3D printing
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Industrial thinking 3D thinking
Not so long ago, I had filed 3D printing under “science fiction”
and then Shapeways became our customer.
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Which lead my son (and his friends) to discover
3D Printed Minecraft Avatars
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In which I found myself paying …
€25 for a 6 cm plastic toy
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It’s so cool …
they even got the
colours right!
This made me realise 3D printing’s sci-fi days were over
It was now a game of personalisation and emotion
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Look … DJ
3D printing today
Where we are going
Three practical suggestions
So I started digging into the topic
I’d like to share some findings with you
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As I take you through these cases don’t just go “ooh” and “aah”
Think through the implications of what you see
What would happen if
this went mainstream?
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What is happening today
3D printed iphone cases
"We have to prepare for the fact that consumers may soon
not want to buy pre-packaged iPhone cases of the shelf, but
build and design their own,"
Rob Fraser, IT Director Sainsbury, Jan 2013
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3D files online
What is happening today: Continuum Fashion N12
Custom fitted bikini’s printed in Nylon 12
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What is happening today
Medical applications
Pharmaceuticals
Breast implants
Dental crowns
While you wait 15 mins
Artificial ear
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What is happening today
Draw your earrings and see them in 3D
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Materials
Steel
Gold
Silver
Bronze
…
What is happening today
Drawings into toys
€99
What is happening today
Food
Chocolate (today) Meat (still a while)
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What is happening today
Printed house (2014)
© UNIVERSE ARCHITECTURE. The landscape house.
Enrico Dini
3D Building System
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Coming soon
Microchips and circuit boards
285 µm racecar
Vienna University of Technology, 2012
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What is happening today: Makerlove.com
Yes, you can be “scanned”
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3D printing today
Where we are going
Three practical suggestions
So I started digging into the topic
I’d like to share some findings with you
FUTURELAB
The good news
We’re only in “hype” phase
Ga
rtn
er h
yp
e c
ycle
–Ju
ly 2
012
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The bad news
Compared to this the internet was a walk in the park
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I believe that for the foreseeable future
Self manufacturing is for “tinkerers
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A vision of the future
Manufacturing moves closer to home
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Watch the video on the next click
I haven’t visited it yet myself but
In London, the first one has arrived
Unit 252, Shopping Centre, Elephant & Castle, London, SE1 6TE
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Category by category
A new form of retailer-manufacturing will emerge
Personalised experiences Rethink supply chain Parallel product markets
Physibles already
available for download
(remember the CD!!)
Some parts mass
produced, some parts
printed (on-site?)
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You customise or
create to fit your
needs. We make it.
3D printing today
Where we are going
Three practical suggestions
So I started digging into the topic
I’d like to share some findings with you
FUTURELAB
Three practical suggestions
Update your knowledge
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Three practical suggestions
Start the long-view conversation in your business
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Three practical suggestions
Start “live” experiments to learn
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Feel free to get in touch
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Web : www.futurelab.net
Twitter : @FLB_alainthys
Linkedin : Alain Thys
