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THE IMPACT OF
RELATIONAL COMPETENCE
ON SOUTH AFRICAN
SUPPLY CHAIN RESILIENCE
RESEARCH DISSERTATION
Presented to The Graduate School of Business
University of Cape Town
In partial fulfilment of the requirement of the degree
Master of Business Administration
Submitted by:
Mathias Schütz
Supervisor:
Associate Professor Hamieda Parker
November 2016
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PLAGIARISM DECLARATION
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TABLE OF CONTENTS
Plagiarism declaration ................................................................................................................ 2
Abstract ...................................................................................................................................... 6
Purpose ............................................................................................................................... 6
Design / Methodology / Approach ..................................................................................... 6
Findings .............................................................................................................................. 6
Practical implications ......................................................................................................... 6
Originality / Value .............................................................................................................. 6
1. Research area & problem statement ................................................................................... 7
2. Research questions and scope............................................................................................. 7
3. Research assumptions and limitations ................................................................................ 8
4. Research ethics ................................................................................................................... 8
5. Literature review & hypotheses .......................................................................................... 9
a. Relational competencies ............................................................................................ 10
b. Supply chain resilience.............................................................................................. 10
c. South African supply chain context .......................................................................... 11
d. Hypothesis 1: Antecedents of and effects on agility ................................................. 12
e. Hypothesis 2: Antecedents of and effects on robustness .......................................... 14
f. Hypothesis 3: Effects on value of the SC customer .................................................. 16
g. Conclusion ................................................................................................................. 17
6. Research methodology and data ....................................................................................... 18
a. Research approach and strategy ................................................................................ 18
b. Research design, instruments and data collection methods ...................................... 18
1. Survey (expanded from Wieland et al., 2013) .......................................................... 19
c. Sampling.................................................................................................................... 22
d. Research criteria ........................................................................................................ 22
e. Data analysis methods ............................................................................................... 23
7. Analysis ............................................................................................................................ 24
a. Communication ......................................................................................................... 24
b. Cooperation ............................................................................................................... 25
c. Integration ................................................................................................................. 25
d. Agility........................................................................................................................ 25
e. Robustness ................................................................................................................. 26
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f. Supply Chain ............................................................................................................. 26
g. Structural equation modelling analysis ..................................................................... 27
h. Common-method variance ........................................................................................ 27
8. Interpretation .................................................................................................................... 28
a. Characteristics of the example .................................................................................. 28
b. Measurement Model .................................................................................................. 28
1. Overall model fit ....................................................................................................... 28
2. Parameter estimates ................................................................................................... 28
c. Structural equation model ......................................................................................... 29
1. Testing H1a – H1c (Agility)...................................................................................... 29
2. Testing H2a – H2c (Robustness) ............................................................................... 29
3. Testing H3a and H3b (Value of the SC customer).................................................... 29
d. Correlation analysis ................................................................................................... 30
9. Findings & Discussion...................................................................................................... 31
a. Base case scenario ..................................................................................................... 31
b. Effect of firm experience........................................................................................... 32
c. Discussion ................................................................................................................. 32
1. Communication and effects on agility and robustness .............................................. 33
2. Cooperation, integration and effects on agility and robustness ................................ 34
3. Effects on value of the SC customer ......................................................................... 36
10. Limitations .................................................................................................................... 37
11. Conclusion .................................................................................................................... 37
a. Contributions to the literature ................................................................................... 39
b. Managerial implications ............................................................................................ 39
12. Future research .............................................................................................................. 40
Bibliography ............................................................................................................................ 41
Appendix I – Box and whisker plots........................................................................................ 47
Appendix II – Correlation experience (years) ......................................................................... 51
Appendix III: SEM analysis..................................................................................................... 54
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TABLE OF FIGURES
Figure 1: Structural equation modelling - hypotheses (expanded from Wieland et al., 2013) 23
Figure 2: Structural equation modelling - supported and unsupported hypotheses ................. 33
Figure 3: Box & whisker plot – Communication..................................................................... 47
Figure 4: Box & whisker plot – Cooperation........................................................................... 47
Figure 5: Box & whisker plot - Integration ............................................................................. 48
Figure 6: Box & whisker plot - Agility .................................................................................... 48
Figure 7: Box & whisker plot - Robustness ............................................................................. 49
Figure 8: Box & whisker plot - Supply chain value of a customer.......................................... 49
Figure 9: Normal probability plot - normalised residuals ........................................................ 50
TABLE OF TABLES
Table 1: 7 Vulnerability factors (adapted from Pettit et al., 2010) .......................................... 15
Table 2: 14 Capability factors (adapted from Pettit et al., 2010) ............................................. 15
Table 3: Cronbach's α .............................................................................................................. 23
Table 4: Coding of questions and sub-questions ..................................................................... 24
Table 5: Communication variable analysis .............................................................................. 24
Table 6: Cooperation variable analysis .................................................................................... 25
Table 7: Integration variable analysis ...................................................................................... 25
Table 8: Agility variable analysis ............................................................................................ 26
Table 9: Robustness variable analysis ..................................................................................... 26
Table 10: Supply chain customer value variable analysis ....................................................... 26
Table 11: Overview supported and unsupported hypotheses .................................................. 27
Table 12: Constructs‟ reliability .............................................................................................. 28
Table 13: Work experience ...................................................................................................... 31
Table 14: Work experience in current firm .............................................................................. 32
Table 15: Correlations (CM/CP/IT) and (AD/RB) - Years of experience 1 ............................ 51
Table 16: Correlations (RB/AD) and SC - Years of experience 1 ........................................... 51
Table 17: Correlations (CM/CP/IT) and (AD/RB) - Years of experience 2 ............................ 52
Table 18: Correlations (RB/AD) and SC - Years of experience 1 ........................................... 53
Table 19: Structural equation model estimates ........................................................................ 54
Table 20: Noncentrality Fit Indices ......................................................................................... 55
Table 21: Single Sample Fit Indices ........................................................................................ 55
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ABSTRACT
PURPOSE
The purpose of this research is to test findings of a pilot study of Wieland and Wallenburg
(2013) on Germanic markets with regards to supply chain resilience in the South African
context to identify, analyse and explain differences. Both studies explore the impact of
relational competence on resilience of the supply chain, and for context, how resilience
impacts the value of the customer value a supply chain offers.
DESIGN / METHODOLOGY / APPROACH
Empirical research, with the relational view as founding theory, has been conducted through
analysis of survey data collected from respondents of small, medium and large manufacturing
firms in South Africa. The data collected has been analysed using structural equation
modelling.
FINDINGS
Strong levels of cooperation positively affect resilience. Communication received lower
weighting. No significant effect of integration on resilience could be found. By improving
robustness and agility levels, companies are able to enhance the supply chain customer value.
PRACTICAL IMPLICATIONS
This study supports findings of Wieland et al. (2013), who identified contrasts to existing
theory. Notable findings are that integration appears to have a limited impact on resilience,
and communication is perceived to be less important.
ORIGINALITY / VALUE
This study applied research of mature Germanic markets to the emerging market context of
South Africa to identify potential differences between the 2 environments. It looked at
robustness as proactive measure, and agility as reactive measure, and reviews and compares
the effects of integration, communication and cooperation on these. It further expands on
disadvantages of integration.
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RESEARCH BACKGROUND & THEORETICAL FOUNDATION
1. RESEARCH AREA & PROBLEM STATEMENT
Sufficient and sustainable supply chain resilience in today‟s ever-changing economic climate
is of great relevance to most industries, to remain in business in not only sustainable, but also
beneficial manner (Knemeyer, Zinn, & Eroglu, 2009). Resilience needs to be built up in
against many influencing factors, of high impact and low impact nature (Ambulkar,
Blackhurst, & Grawe, 2015), both inside and outside of the firm (Wei & Wang, 2010), and in
both directions of the supply chain, 1) supply side and 2) demand side (Nagurney, Cruz,
Dong, & Zhang, 2005).
Carpenter, as cited by Carter and Gray (2007), defines relational competence as “attributes of
the individual that serve interpersonal goals and positive relationships” (p.2), or as qualities
that enables one to interact with others in an effective manner (L‟Abate, Cusinato, Maino,
Colesso, & Scilletta, 2010). Wieland and Wallenburg (2013) have conducted explorative
research of the impact of relational competence on supply chain resilience (SCR) in the
context of companies in Switzerland, Germany and Austria. This research is of significance
as it aims to identify if these findings hold up in the context of South African as an emerging
economy, in comparison to established or mature economies inside of Europe. There are not
only different economic circumstances, but also different cultural backgrounds that may
affect the psychological contract of one, both and/or more involved parties (Thomas, Au, &
Ravlin, 2003).
2. RESEARCH QUESTIONS AND SCOPE
The main question of this research aims to identify the effects of relational competence on
supply chain resilience in South Africa. A sub-question will investigate a difference in
outcome for potential effects of cultural variation between Germanic countries and South
Africa on the findings of this research, when compared to the findings of Wieland et al.
(2013). Additionally, as suggested by the authors as a further variable that has not been
explored to date which may affect findings, it will also review disadvantages of integration as
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a part of supply chain resilience through dependencies and asymmetries, and the effects of
speed and visibility on agility, and anticipation and preparedness in view of robustness, as
further influencing factors on supply chain agility and robustness. Other factors, such as
supply and demand side risk, are relevant in the greater context of the interacting variables of
supply chain resilience and relational competencies, but are outside of the scope of this
research.
3. RESEARCH ASSUMPTIONS AND LIMITATIONS
As Wieland et al. (2013) made no clear distinction between the research findings of
Germany, Austria and Switzerland, and reviewed findings of the Germanic market as a single
entity, the research in this paper has followed this approach by focussing on findings out of
South Africa only, as another single entity. Unexplored cultural differences between these
countries (Thomas et al., 2003) may have tilted the accuracy of the findings, should there be a
significant undisclosed difference between the findings of the three Germanic countries
surveyed. This research assumes that no significantly different outcomes have been found;
demographic, geographic and political similarities of the three countries taken into
consideration. I further acknowledge that whilst looking at potential cultural and
psychological differences providing partial explanations to any differences found, other
factors may alter the perspective the findings of this research, as it could have been the case
with the guiding research of Wieland et al. (2013). The large sample size of responses
received for the pilot study should have mitigated the impact of extreme outliers on response
averages and is therefore viewed as sufficiently mitigating internal variations.
4. RESEARCH ETHICS
All queries regarding research ethics have been disclosed on the Ethics clearance form
submitted, which has been submitted to and deemed suitable by the supervisor of this
research, and clearance has been received from the Ethics committee.
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The research initially aimed to survey students of the University of Cape Town that work or
have worked in the sector analysed. This has been deemed unnecessary due to a sufficient
number of respondents outside of the University.
In my proposal, I had initially indicated the intention to offer an incentive to all participants
of the survey in form of a weekend holiday for one of the participants to receive a higher
number of responses, should the first attempt not yield sufficient responses. An independent
UCT GSB faculty member would have been asked to select the respondent at random. The
initial survey did however yield sufficient responses; there was no need for the offer of the
incentive.
5. LITERATURE REVIEW & HYPOTHESES
The below literature review, divided into subsections in line with the theme of the research, is
aimed to be as complete and coherent as possible in context of the quantitative research.
Literature about relational competence as well as the widely researched field of supply chain
resilience has been reviewed for context of this research. Additionally, literature for
consistency, validity and reliability of the research has been consulted, in line with previous
research on the matter. Wieland et al. (2012) performed hypothesis testing on 270 firms to
identify the level of impact that supply chain risk management has on the supply chain‟s
customer value as well as the firms performance, when this function supports robustness as
a proactive measure and agility as a reactive measure. Findings of the authors were that
robustness levels are of higher relevance for supplier side risks, and agility levels of higher
relevance for customer side risks, both of which need to be aligned with the competitive
strategy the company currently follows and intends to follow in the future to maintain
sustainable operations. As per the authors, robustness should however be viewed as a
primary objective of the two aspects. Wieland et al. (2013) further reviewed the impact of
relational competence on supply chain resilience in the context of small, medium and large
manufacturing companies in Germanic regions (Switzerland, Germany and Austria), the
study on which this research is based on.
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A. RELATIONAL COMPETENCIES
Amongst others, integration, communication and cooperation have been viewed as
important relational competencies that have an impact on supply chain resilience (Fabbe-
Costes & Jahre, 2007; Omar, Davis-Sramek, Myers, & Mentzer, 2012; Antony Paulraj, Chen,
& Lado, 2012; Antony Paulraj, Lado, & Chen, 2008). Barratt and Oke (2007) claim to have
observed a tendency of firms to establish and strengthen links through communication by
sharing information with supply chain partners of the firm, something that Modi and Mabert
(2007) describe as the flow of explicit communication. Swink et al. (2007) describe
integration as combining and aligning work and information of firm and suppliers in a useful
manner (Skarmeas, Katsikeas, Spyropoulou, & Salehi-Sangari, 2008), which requires
cooperation as a basic condition. Cooperation has been viewed as active participation in a
mutually beneficial relationship (Morris & Carter, 2005), and not only the active exchange of
information. Previous research has argued that this would require the setup of firms, suppliers
and customers, as much as possible, to be aligned in the most effective manner (Flynn, Huo,
& Zhao, 2010; Frohlich & Westbrook, 2001). There is an assumed benefit in all parties
involved to understand, appreciate and honour the nature of a psychological contract in an
aligned manner (Pesqueux, 2012). Cultural diversity may present a misalignment thereof
(Thomas et al., 2003) that could negatively impact the quality of relational competence of a
firm, weakening the resilience of the supply chain.
B. SUPPLY CHAIN RESILIENCE
A supply chain could be defined as a line, flow or system of entities that a product or service
follows from the “raw material stage” to the end consumer. Some touch points in the supply
chain are integrated within one firm, others are outside of the firm. Each point in the supply
chain, irrespective of inside or outside the firm, has its own level of vulnerability, which may
differ from the levels of other points, each of which can have an effect on other parts of the
supply chain should a change occur, up to an extent where a supply chain can come to a
complete stand still (Norrman & Jansson, 2004), causing severe damage to a firm where risk
is not proactively mitigated and managed sufficiently.
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Some research believes the concept of resilience to be the ability to act proactively, instead
of reactively when it becomes necessary (Hamel & Välikangas, 2003). On the contrary, the
concept has also been described as reactively, with regards to the manner and time in which
the previous status quo can be re-established after an incident (Pecillo, 2016). Wieland and
Wallenburg (2012) view both aspects as correct but differentiate between proactive and
reactive resilience, where the being reactive is described as agility, in line with Swafford,
Ghosh, & Murthy (2006) as well as Braunscheidel and Suresh (2009). Agility in the supply
chain resilience context is believed to be the combination of flexibility and speed (Prater,
Biehl, & Smith, 2001). Proactive resilience is described as robustness, as per Husdal
(2010). A robust supply chain is believed to be able to withstand (Wallace & Choi, 2011) and
endure (Husdal, 2010) changes in their environment, rather than to react or respond to them.
C. SOUTH AFRICAN SUPPLY CHAIN CONTEXT
I believe that the work of Wieland et al. (2013) has yielded results about the impact of
relational competencies which hold true for the Germanic market, all of which are developed
countries with assumed cultural similarities (Thomas et al., 2003), which again, in contrast,
are believed to be different to other cultures (Restubog, Bordia, & Tang, 2007), which would,
by default, include South African culture. Additionally, country-specific frameworks,
regulations and limitations pose challenges for companies and their local suppliers, who are
no exception to the challenges the market faces (Abor & Quartey, 2010), where, including
but not limited to, higher rates of failure of SME occur (Olawale & Garwe, 2010), which in
turn may create higher levels of opportunism (Morris & Carter, 2005) and dependence on the
larger supply chain partner through integration, which has been viewed as counterproductive
before (Manuj & Mentzer, 2008). Frese et al. (2007) conducted a study on psychological
planning in by SME business owners in Namibia, South Africa and Zimbabwe, indicating a
difference in proactive planning habits between smaller companies and larger companies,
where these habits are have been linked not only to cultural variance, but also to levels of
formal and informal business education (Unger, Keith, Hilling, Gielnik, & Frese, 2009).
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D. HYPOTHESIS 1: ANTECEDENTS OF AND EFFECTS ON AGILITY
Christopher & Peck (2004) expand on the view on of Prater et al. (2001) on flexibility, by
adding that it takes both visibility and speed to achieve agility, where visibility is needed for
improved identification of challenges, and speed to improve response time. Challenges can be
identified better through improved communication, which can be achieved through a
conscious and proactive effort to share information inside and outside of the own supply
chain touch point (Barratt & Oke, 2007). It is reasonable to assume that delays in sharing
information can have a damaging effect, but research has shown that firms tend to initially
withhold information about disruptions for the fear of reputational damage or inappropriate
evaluation of the level of impact the disruption may have, at least for a time (Hendricks,
Singhal, & Zhang, 2009). Early communication is believed to aid links in the supply chain to
adapt to changes faster (Ritchie & Brindley, 2007).
Hypothesis 1a: Communication positively affects agility
Carter et al. (2007) argue that external market orientation alone does not suffice to improve
the performance of a business, and always needs to be accompanied by an internal market
focus. This is affected by working relationships in an intra-organisational context, where
relational competence facilitates productive relationships not only inside, but also outside of
the organisation, and improves overall firm performance. This increases visibility, where
errors and changes are made visible without delay, similar to Toyota‟s recently retired yet
famous “andon cord” method, where workers pulled a cord above their work station
immediately upon noticing a problem (Blumenfeld & Inman, 2009). Communicating changes
to the environment early with partners of the business should not only assist the firm, but the
entire supply chain network in acting faster (Ritchie et al., 2007), especially where
commitment to the relationship with partners is present, for example when environmental
changes trigger a need for changes in pricing (Ergun et al., 2010).
Hypothesis 1b: Cooperation positively affects agility
Sambasivan, Siew-Phaik, Abidin Mohamed and Leong (2013) combine various theories in an
attempt to explain strategic alliances, some of which are transaction cost theory, contingency
theory, personal relationship theory and social exchange theory. The authors refer to literature
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that defines transaction cost theory as viewing all aspects of outsourcing cost, inclusive of
the cost to conduct search, retrieve information, bargaining cost and cost to police an
agreement. Contingency theory has been referred to as a method of operating a business not
in a universal model and rather in a model tailored to the needs of its specific environment.
Social exchange theory has been referred to as the mutual target to conduct interactions with
the lowest cost and highest benefits. Empirical research was conducted with a large number
of manufacturers in Malaysia, addressing questions about motives for strategic alliances,
interdependence on relational capital, as well as its mediating role and the environment
related to such. The authors assume that their findings improve knowledge of strategic
alliance, aid in identifying success factors of strategic alliances and to provide guidance for
the development of valuable partnerships that deserve mutual commitment, similar to the
ones identified in a case study performed by Ergun et al. (2010). Additionally, companies are
more likely to receive superior service and willing commitment from their partners upon
investment in cooperation and socialisation, perhaps through regular supplier conferences,
site visits and constant exchange on how buyer/supplier relationships can be enhanced
(Bruce, Daly, & Towers, 2004; Cousins & Menguc, 2006).
Hypothesis 1c: Integration positively affects agility
Wei et al. (2010) argue that strategic values can be created through the use of dynamic
capabilities to better understand the role that visibility plays in a supply chain. The authors
identify and review concepts of supply chain visibility and their implications in order to
improve the level of adjustability of the supply chain, subsequently improving its strategic
performance. Swafford et al. (2006) discuss agility as a valuable yet rarely researched topic in
the supply chain context. Through presentation of a flexibility framework of a firm, the
article displays integration factors that positively affect sourcing, manufacturing and
distribution, both individually and in combination. In contrast, Matopoulos, Vlachopoulou,
Manthou, and Manos (2007) warn about the negative impact integration can have if power in
the relationship is not equally distributed. Additionally, aside from power asymmetries,
integration has been viewed as a challenge for level governance, potentially affecting agility
and robustness throughout the supply chain (Crona & Bodin, 2010).
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E. HYPOTHESIS 2: ANTECEDENTS OF AND EFFECTS ON ROBUSTNESS
Robustness of a supply chain can be seen as the ability of a company to proactively - rather
than reactively through speed and visibility of process steps - expect disruptions and
formulate approaches for changes that may occur (Hendricks et al., 2009; Yang, Aydın,
Babich, & Beil, 2009).
Hypothesis 2a: Communication positively affects robustness
Ambulkar et al. (2015) find that supply chain orientation does not suffice for a firm to
develop adequate resilience – risk management infrastructures need to be in place for low
impact disruptions, and the ability to reconfigure resources to address high impact
disruptions. Knemeyer et al. (2009), as well as Jüttner and Maklan (2011) see a steady
increase in vulnerability, with less room to adapt for firms for catastrophic events, as supply
chains tend to be operated leaner than in the past, where inventory levels and work force are
kept at a minimum level. Catastrophic events may have a lower probability but a high impact
if they occur. Inter-dependent relationships, both internal as well as external and up and down
the supply chain, are assumed to have an effect on the quality of this process. Ponomarov et
al. (2009) created a conceptual model to provide an integrated view on resilience based on
literature about ecosystems and developmental psychology. Findings were that supply chains
capable of finding relevant countermeasures are ones that constantly aim to prepare for a
variety of high impact and low impact events.
Hypothesis 2b: Cooperation positively affects robustness
Pettit et al. (2010) argue, based on their findings from a focus group, that supply chain
resilience can be assessed based on capabilities and vulnerabilities, where the firm should aim
to be in a “zone of resilience”, where a balance between the two dimensions will ensure the
most sustainable profitability. The article offers findings of seven vulnerability factors:
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Table 1: 7 Vulnerability factors (adapted from Pettit et al., 2010)
Threat Definition
1 Turbulence Regular changes outside of your control
2 Deliberate threats Intentional attacks
3 External pressures Barriers to the firm that are not aimed exclusively at the firm
4 Resource limits Limited availability of factors of production
5 Sensitivity Control of conditions for integrity of product and process
6 Connectivity Level of dependence on outsiders
7 Supp/Cust disruption Level of vulnerability of S/C to outside factors
It further offers 14 capability factors, which have been designed into the questionnaire of this
research with the aim to learn more about the role of visibility from a resilience perspective.
Chen et al. (2004) view firms as links in a supply chain network. This created a requirement
of interdependent relationships built and maintained through strategic collaboration. The
authors reviewed 400 articles about various tools and models used in the pursuit of advancing
SCM theory.
Table 2: 14 Capability factors (adapted from Pettit et al., 2010)
Capabilities Definition
1 Sourcing flexibility Changing inputs or modes thereof
2 Order fulfilment flexibility Changing outputs or modes thereof
3 Capacity Asset availability for sustainable production levels
4 Efficiency Achieve desired outcome with minimum resources
5 Visibility Awareness of status quo of environment
6 Adaptability Modifying operations to meet changes
7 Anticipation Foresee future events
8 Recovery Time take to return to initial state
9 Dispersion Decentralisation
10 Collaboration Effectively work with outsiders with mutual benefits
11 Organisation HR, culture and policies
12 Position in the market Company status in market compared to competitors
13 Security Defending outside attacks
14 Financial backing Absorb cash flow fluctuations
Hypothesis 2c: Integration positively affects robustness
Manuj et al. (2008) see global supply chain at a higher risk than domestic ones, due to
additional links that have additional and different exposure to disruption; including changes
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in other economies, perhaps even of political nature, or wider exposure to disasters. The
authors view integration as vital to the speed of a supply chain, which in return enables the
firm to react to disruption faster. Frohlich et al. (2001) interview weighting of integration of
suppliers and customers into the supply chain, based studies of 322 international
manufacturers. A scale was developed to measure this, yielding 5 findings as to which
strategies were applied. An adaptation of this scale will be used in the survey of this research.
As previously mentioned, opposing views have been documented about the downside of
integration where asymmetries in power are present (Matopoulos et al., 2007; Parker et al.,
2015).
F. HYPOTHESIS 3: EFFECTS ON VALUE OF THE SC CUSTOMER
Agility, broken down into speed and visibility (Braunscheidel & Suresh, 2009), is believed to
have a positive effect on the value the supply chain customer receives (Barratt & Oke, 2007).
Hypothesis 3a: Agility positively affects the value of the supply chain customer
Braunscheidel et al. (2009) have found that market orientation and learning orientation of the
firm has a significant impact on a supply chains‟ agility, amongst volume and mix flexibility,
especially during unforeseen circumstances (Kleindorfer & Saad, 2005) Hamel et al. (2003)
claim that business models can no longer afford to be static, and that the resilience of a
business is largely dependent on its ability to re-invent business models when conditions
change, and to constantly anticipate as to when changes need to happen, as recovery from a
change that impacts a firm unexpectedly is likely to take a relatively long time, but
preparedness can mitigate the impact on firms performance and delivery reliability
(Hendricks et al., 2009).
Hypothesis 3b: Robustness positively affects supply chain customer value
Kroes et al. (2010) view aligned outsourcing strategies as crucial for supply chain
performance and overalls business performance, as benefits of outsourcing may not always
benefit the overall strategy of the firm. The authors have compared five competitive
significances with the strategic “fit” of the firm which they find to support their claim. Hamel
et al. (2003) believe that a firm also needs to have the space for change to introduce new
business models before it becomes obvious that they have to change, and has to eliminate the
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mental barriers of arrogance, nostalgia and denial, and to make space for small experiments,
and to change perspective to see that constant renewal is just as important as constant
improvement.
G. CONCLUSION
The survey was designed in a manner to address previously researched and new variables,
such as integration, communication and cooperation and their relation to robustness and
agility, of which most are believed to have a positive effect.
This research expands on existing research on the impact of several variables of relational
competencies on supply chain resilience in the South African context, firstly to support the
findings of Wieland et al. (2013) when applied a similar research methodology to an
emerging economy, and to further explore identified disadvantages of integration through
power asymmetries between two or more partners of the supply chain relationship. In
contrast to the assumed positive effects of integration on robustness and agility, it has been
argued that integration may not be exclusively beneficial. Matopoulos, Vlachopoulou,
Manthou and Manos (2007) discuss dependencies in supply chain collaborations in small to
medium enterprises (SME), with regards to imbalances due to power asymmetries negatively
associated with collaboration. Manuj et al. (2008) support this concern. Morris et al. (2005)
argue against this statement, where the authors agree that there is a significant relation of
cooperation to supplier logistics performance but that integrated supplier compliance,
conflicts of functional nature, or tendencies to exit the relationship, have no significant effect
on robustness. As previously mentioned, and in addition to power asymmetries, integration of
smaller entities has been viewed as a challenge to introduce balanced corporate governance,
which could affect robustness and agility throughout the supply chain, not only through
reduced visibility (Crona & Bodin, 2010).
Any differences between both studies will be reviewed in context of cultural and
psychological differences between individual manufacturing supply chain players in South
Africa and Germanic markets, to identify if the weighting of surveyed aspects may be related
to these.
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6. RESEARCH METHODOLOGY AND DATA
A. RESEARCH APPROACH AND STRATEGY
The research, built on a quantitative research strategy, aimed to make an inference based on a
quantitative analysis of responses to a standardised survey issued to general managers and
managers closely related to the field of supply chain. This has been guided by the approach of
Wieland et al. (2013) in order to yield comparable responses.
B. RESEARCH DESIGN, INSTRUMENTS AND DATA COLLECTION
METHODS
Primary data for cross-sectional research (Rindfleisch, Malter, Ganesan, & Moorman, 2008)
has been gathered through an e-mail survey sent to potential respondents with representatives
of the same field. Research based on exclusively qualitative research through interviews may
provide higher levels of context and detail, but would require a significantly longer time
frame for data collection, preparation and analysis if a number of respondents similar to
survey recipients would be interviewed. The survey draft can be found below.
Surveyed aspects have been for factors of communication (Chen et al., 2004), cooperation
(Morris et al., 2005) and integration (Frohlich et al., 2001) to identify applicability of
statements with regards to supplier and customer relationships, and the impact of these
variables on agility (Swafford et al., 2006) to identify responsiveness to change in different
areas of the firm and product cycle, and robustness to identify the perceived longevity of
stability in the firm without having to undergo substantial adaptations (Wieland et al., 2012),
and for the factor of value to a supply chain’s customer (Kroes et al., 2010) in comparison
to competitors.
In addition, this research also aimed to expand the findings of Wieland et al. (2013) who
suggested further scope where integration is creating a disadvantage through the creation
of dependencies. Literature shows that this may happen through power asymmetries
(Matopoulos et al., 2007) which could weaken the supply chain resilience through
imbalanced collaboration requirements imposed by the stronger party (Manuj & Mentzer,
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2008). Others have reviewed these factors in the context of relational capital formation
(Sambasivan et al., 2013).
The overall number of responses of quantitative research has been improved through
reminder mails. As mentioned, the survey aimed for a response rate between 15-20%, which
is based on the findings of Braunscheidel & Suresh (2009) which assume an average response
rate of 15%. The above-average response rate of 19.8 % of Wieland et al. (2013) followed
this guideline as well.
1. SURVEY (EXPANDED FROM WIELAND ET AL., 2013)
Industry experience
How many years of work experience do you have in in supply chain management?
(1) 0-2 years
(2) 3-5 years
(3) 6-10 years
(4) 11 year or more
Supply chain experience at current firm
How many years of work experience in supply chain management do you have in your
current firm?
(1) 0-2 years
(2) 3-5 years
(3) 6-10 years
(4) 11 year or more
Communication (adapted from Chen et al., 2004)
To what extent do the statements apply to the relationship of your company with your
suppliers and customers? (1 – strongly disagree; 7 – strongly agree):
(1) We provide each other with any information that might help us
(2) Exchange of information takes place frequently and in a timely manner
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(3) We keep each other informed about events or changes that may affect the other party
(4) We give each other feedback about our performance
Cooperation (adapted from Morris and Carter, 2005)
To what extent do the statements apply to the relationship of your company with your
suppliers and customers? (1 – strongly disagree; 7 – strongly agree):
(1) No matter who is at fault, problems are joint responsibilities.
(2) One party will not take unfair advantage of a strong bargaining position.
(3) We are willing to make cooperative changes.
(4) We do not mind owing each other favours.
Integration (adapted from Frohlich and Westbrook, 2001)
To what extent do the statements apply to the relationship of your company with your
suppliers and customers? (1 – strongly disagree; 7 – strongly agree):
(1) We have full access to joint planning systems.
(2) We synchronize our production plans.
(3) We carry out joint electronic data interchange.
(4) We have knowledge of inventory mix/levels.
Disadvantages of integration (adapted from Matopoulos et al., 2007)
To what extent do the statements apply to the relationship of your company with your
suppliers and customers? (1 – strongly disagree; 7 – strongly agree):
(1) We had to adapt to collaboration rules in favour of a stronger party
(2) Supply chain partners had to adapt to our collaboration rules due to our position of power
(3) The risk-reward share is not distributed equally between us and our supply chain partners
(4) Unequal distribution of risk-reward sharing has affected trust building
Agility and Speed (adapted from Swafford et al., 2006)
Please indicate the speed of reaction with which your company can engage in the following
activities should changes occur (1 – slow; 7 – fast):
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(1) Adapt manufacturing lead times.
(2) Adapt level of customer service.
(3) Adapt delivery reliability.
(4) Adapt responsiveness to changing market needs.
Robustness (adapted from Wieland and Wallenburg, 2012)
To what extent do the statements apply to your supply chain?
(1 – strongly disagree; 7 – strongly agree):
(1) For a long time, our supply chain retains the same stable situation as it had before
changes occur.
(2) When changes occur, our supply chain grants us much time to consider a reasonable
reaction
(3) Without adaptations being necessary, our supply chain performs well over a wide
variety of possible scenarios.
(4) For a long time, our supply chain is able to carry out its functions despite some damage
done to it.
Anticipation and preparedness
To what extent do the statements apply to your supply chain?
Question (1 – strongly disagree; 7 – strongly agree):
(1) Our supply chain actively and regularly reviews market trends and behaviour to anticipate
changes.
(2) Our supply chain actively and regularly reviews internal processes for visibility of each of
the process steps to improve visibility when problems occur.
(3) Our supply chain actively and regularly adjusts processes and strategies based on market
trends and behaviour to anticipate changes.
Supply chain’s customer value (adapted from Kroes and Ghosh, 2010)
Please indicate the level of your company’s performance along each of the following
dimensions compared to that of your competitors.
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(1 – worse than competitors; 7 – better than competitors):
(1) Missing/wrong/damaged/defective products shipped.
(2) Warranty/returns processing costs.
(3) Conformance to customer specifications.
(4) Customer satisfaction.
C. SAMPLING
Data has been collected from small, medium and large manufacturing firms which are
partially or exclusively based in South Africa. Where these are only partially based in South
Africa, only respondents based in South Africa have been surveyed. Respondents are
currently holding functions within or closely related to supply chain management. Contact
details of the respondents were looked up through an industry database, online research and
my own network. The research aimed to achieve at least 50 responses, representing a
response rate of 15-20% in line with average response rates observed by Braunscheidel et al.
(2009). Therefore, the survey was sent to 350 potential respondents. This has yielded an
overall number of 55 responses. The quality of all responses is good as no questions were left
unanswered. This equates to a response rate of 15.71%, which is considered sufficient to
meet average response rate requirements of Braunscheidel et al. (2009), but is still below the
response rate of 19.8 % achieved by Wieland et al. (2013).
D. RESEARCH CRITERIA
To yield a comparable outcome of the research of Wieland et al. (2013), adapted analysis
methodologies of Chen and Paulraj (2004) for measure of communication, of Morris and
Carter (2005) for cooperation and of Frohlich and Westbrook (2001) for integration have
been used for the analysis of the data received. New research has been conducted to evaluate
disadvantages of integration. Wieland et al. (2013) used their own methodology (2012) for
measurement of the robustness, agility and value to the customer of the respective supply
chain.
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E. DATA ANALYSIS METHODS
This research will measure predictive validity of the study through the use of the model of
Rossiter (2008), in line with the approach of Wieland et al. (2013). Reliability of the
measurement model has been tested further through Cronbach’s α (Morris & Carter, 2005;
Nunnally, 1978).
Table 3: Cronbach's α
Cronbach's alpha Internal consistency
α ≥ 0.9 Excellent
0.7 ≤ α < 0.9 Good
0.6 ≤ α < 0.7 Acceptable
0.5 ≤ α < 0.6 Poor
α < 0.5 Unacceptable
Discriminant and convergent validity have been tested through the model of Fornell et al.
(1981), which has also been used by Wieland et al. (2013).
For further consistency, this has applied structural equation modelling (SEM) for
hypothesis testing (Bagozzi & Yi, 1988; Fornell & Larcker, 1981) by using Amos 20 (Shah
& Goldstein, 2006) for composite reliability.
Figure 1: Structural equation modelling - hypotheses (expanded from Wieland et al., 2013)
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7. ANALYSIS
The variables of the survey have been coded as follows, for interpretation:
Table 4: Coding of questions and sub-questions
Construct Code Sub-Questions
Communication CM CM 1-4
Cooperation CP CP 1-4
Integration IT IT 1-4
Agility AD AD 1-4
Robustness RB RB 1-4
Supply Chain SC SC 1-4
Based on the theoretical measurement model, with the exception of the exogenous variable
CP4 (Cooperation: “We do not mind owing each other favours.”), all variables are,
statistically, significantly associated with the constructs they are hypothesized to be
associated with:
A. COMMUNICATION
In the Structured Equation Model, CM1 – CM4 load significantly on the construct
„Communication‟ with coefficients 0.622, 0.817, 0.618 and 0.308, respectively.
Table 5: Communication variable analysis
Variable Summary for scale: Mean=20.9815 Std.Dv.=3.70869 Valid N:54
Cronbach‟s alpha: .685008 Standardized alpha: .696871
Average inter-item corr.: .372054
Mean if
deleted
Var. if
deleted
StDv. if
deleted
Itm-Totl
Correl.
Alpha if
deleted
CM1 15.64815 8.524348 2.919649 0.503118 0.599107
CM2 15.85185 8.533607 2.921234 0.537875 0.580855
CM3 15.57407 8.059328 2.838896 0.520047 0.585167
CM4 15.87037 8.446158 2.906228 0.343479 0.713549
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B. COOPERATION
In the Structured Equation Model, CP1 – CP3 load significantly on the construct
„Cooperation‟ with respective coefficients 0.701, 0.547 and 0.462.
Table 6: Cooperation variable analysis
Variable Summary for scale: Mean=17.5091 Std.Dv.=3.90096 Valid N:55
Cronbach‟s alpha: .506770 Standardized alpha: .532228
Average inter-item corr.: .225138
Mean if
deleted
Var. if
deleted
StDv. if
deleted
Itm-Totl
Correl.
Alpha if
deleted
CP1 13.65455 8.40793 2.899644 0.382070 0.349847
CP2 13.87273 8.94744 2.991227 0.378481 0.357903
CP3 12.18182 11.31240 3.363391 0.360557 0.416774
CP4 12.81818 10.47603 3.236670 0.141435 0.589681
C. INTEGRATION
In the Structured Equation Model, IT1 – IT4 load significantly on the construct „Integration”
with coefficients 0.856, 0.418, 0.661 and 0.479, respectively.
Table 7: Integration variable analysis
Variable Summary for scale: Mean=15.1132 Std.Dv.=5.40178 Valid N:53
Cronbach‟s alpha: .710720 Standardized alpha: .709076
Average inter-item corr.: .385322
Mean if
deleted
Var. if
deleted
StDv. if
deleted
Itm-Totl
Correl.
Alpha if
deleted
IT1 12.07547 15.76789 3.970880 0.634734 0.558385
IT2 11.20755 19.48523 4.414207 0.413132 0.695327
IT3 11.22641 16.17515 4.021834 0.517546 0.637028
IT4 10.83019 19.19758 4.381504 0.434835 0.683603
D. AGILITY
In the Structured Equation Model, AD1 – AD4 also load significantly on the construct
„Agility‟ with respective coefficients 0.525, 0.731, 0.761 and 0.748.
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Table 8: Agility variable analysis
Variable Summary for scale: Mean=16.6909 Std.Dv.=5.08036 Valid N:55
Cronbach‟s alpha: .767620 Standardized alpha: .767476
Average inter-item corr.: .456957
Mean if
deleted
Var. if
deleted
StDv. if
deleted
Itm-Totl
Correl.
Alpha if
deleted
AD1 12.70909 16.71537 4.088444 0.451151 0.771715
AD2 12.14545 14.56066 3.815843 0.605890 0.691391
AD3 12.12727 15.52926 3.940718 0.593880 0.699485
AD4 13.09091 14.62810 3.824670 0.627904 0.679390
E. ROBUSTNESS
In the Structured Equation Model, RB1 – RB4 load significantly on „Robustness‟ with
coefficients 0.610, 0.640, 0.754 and 0.648, respectively.
Table 9: Robustness variable analysis
Variable Summary for scale: Mean=17.4444 Std.Dv.=4.69310 Valid N:54
Cronbach‟s alpha: .736553 Standardized alpha: .736957
Average inter-item corr.: .412508
Mean if
deleted
Var. if
deleted
StDv. if
deleted
Itm-Totl
Correl.
Alpha if
deleted
RB1 13.01852 13.05521 3.613200 0.515772 0.684494
RB2 13.79630 12.75480 3.571386 0.544044 0.667706
RB3 12.81481 13.22497 3.636615 0.558646 0.660072
RB4 12.70370 13.87517 3.724939 0.495654 0.694983
F. SUPPLY CHAIN
In the Structured Equation Model, SC1 – SC4 load significantly on „Supply Chain‟ with
coefficients 0.678, 0.709, 0.774 and 0.714, respectively.
Table 10: Supply chain customer value variable analysis
Variable Summary for scale: Mean=20.0727 Std.Dv.=4.40477 Valid N:55
Cronbach‟s alpha: .795780 Standardized alpha: .797760
Average inter-item corr.: .500929
Mean if
deleted
Var. if
deleted
StDv. if
deleted
Itm-Totl
Correl.
Alpha if
deleted
SC1 15.07273 11.52198 3.394405 0.575708 0.760544
SC2 15.41818 11.22512 3.350392 0.585366 0.756626
SC3 14.90909 11.35537 3.369773 0.681952 0.710131
SC4 14.81818 11.67603 3.417021 0.590863 0.752633
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G. STRUCTURAL EQUATION MODELLING ANALYSIS
A detailed supporting analysis can be found in Appendix III. Below table comments on
supported hypotheses, as well as their significance, and underlying data used.
Table 11: Overview supported and unsupported hypotheses
Hypothesis Title Supported
Y/N
Supporting
data Comment
H1a
Communication
positively
affects agility Y
Standardised
path coefficient
0.448 (p-value <
0.01)
Supported and
statistically significant
H1b
Cooperation
positively
affects agility
N Results statistically not
significant
H1c
Integration
positively
affects agility
N p < 0.248 Low significance but
negative effect on agility
evident
H2a
Communication
positively
affects
robustness
N Results statistically not
significant
H2b
Cooperation
positively
affects
robustness
N Results statistically not
significant
H2c
Integration
positively
affects
robustness
N p < 0.171 Low significance but
negative effect on
robustness evident
H3a
Agility
positively
affects the value
of the supply
chain customer
Y
Standardised
path coefficient
0.278 (p-value <
0.06)
Supported and
statistically significant
H3b
Robustness
positively
affects supply
chain customer
value
Y
Standardised
path coefficient
0.523 (p-value <
0.001)
Supported and
statistically significant
H. COMMON-METHOD VARIANCE
No indications of a non-response or late-response bias could be found, in line with suggested
tests of Williams et al. (2010) and John et al. (1997) that look to identify a common-method
variance.
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8. INTERPRETATION
A. CHARACTERISTICS OF THE EXAMPLE
55 responses were received. All responses were deemed suitable. Most responses received
were from respondents from the Western Cape (63.64%), followed by the Gauteng Region
(27.27%). Only 4 responses were received from KwaZulu-Natal (7.27%), and a single
response from North West (1.81%). The single response from North West reflected no
significant difference to be viewed as an outlier in comparison to other regions, and did not
allow for any regional conclusion to be derived. However, any difference would not be
viewed as significant due to the sample size in the region.
B. MEASUREMENT MODEL
1. OVERALL MODEL FIT
Due to the sensitivity to large sample sizes and departure from normality of the Chi-Square
goodness of fit test (from the Normality plot in figure 1 above, there is an apparent departure
from normality), attention is focused on the Root Mean Square Error (RSME) and the
Goodness of Fit Index (GFI) statistics. While the RSMEA = 0.076 suggests an excellent fit,
the GFI = 0.656 as well as the population Gamma Index of 0.895 suggest a reasonably good
fit.
2. PARAMETER ESTIMATES
The Cronbach‟s alpha values suggest the reliability of the measuring tools. The table below
shows for each construct, the Cronbach‟s alpha and the corresponding composite reliability.
Table 12: Constructs’ reliability
Construct Cronbach’s Alpha Composite Reliability
Communication (CM) 0.69 0.69
Cooperation (CP) 0.51 0.54
Integration (IT) 0.71 0.71
Agility (AD) 0.77 0.79
Robustness (RB) 0.74 0.76
Supply Chain (SC) 0.8 0.81
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C. STRUCTURAL EQUATION MODEL
1. TESTING H1A – H1C (AGILITY)
Again results from the structural equation modelling support the hypothesis H1b that
Cooperation has a positive effect on Agility. The standardized path coefficient is 0.448 (p-
value < 0.01). This gives support to the claim of Sambasivan et al. (2013) that transaction
cost theory, contingency theory, personal relationship theory and social exchange theory are
of value towards overall agility of a supply chain.
However, the relationships found between H1a - Communication and Agility, and H1c -
Integration and Agility, are not statistically significant and therefore neither support nor
disagree with the observations of Ritchie et al. (2007), who see a positive impact of early
communication to fast adaptation of the entire supply chain to changes.
2. TESTING H2A – H2C (ROBUSTNESS)
Analysis of data has found that all three of these hypotheses are not supported by the findings
from the structural equation modelling, i.e. the tests are not significant. However, there
appears to be a negative effect of Integration on both Robustness and Agility, where the p-
values in both these cases are p < 0.171 and p < 0.248, respectively. This result is in contrast
to the claims of Frohlich et al. (2001) who see a positive impact of integration on robustness,
and instead supports the observations of Matopoulos et al. (2007) and Parker et al. (2015)
who see disadvantages of integration in partnerships with a power imbalance in the
relationship, negatively affecting robustness and new product development performance.
3. TESTING H3A AND H3B (VALUE OF THE SC
CUSTOMER)
The structural equation modelling results for the structural model reveal that both H3a
(Agility) and H3b (Robustness) have a positive effect on „Supply Chain‟. The respective
standardized path coefficients are 0.523 (p-value < 0.001) and 0.278 (p-value < 0.06),
respectively. The hypotheses H3a and H3b are thus supported, where H3a in turn supports the
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views of Braunscheidel et al. (2009) who see a complementary effect on agility on the value a
supply chain customer receives, where a stronger focus on market orientation and learning
orientation is present. H3b supports the views of Hamel et al. (2003), who state that a robust
firm that provides room for exploration, design and implementation of new business models,
can have a positive effect on the value a supply chain customer receives.
D. CORRELATION ANALYSIS
Reviewing correlations between the variables (CM, CP, IT) and (AD, RB), separating them
into grouping variables “Years of experience 1” and “Years of experience 2”, it was found
that despite the fact that none of the relationships depicted by the correlation coefficients in
each of the four tables displays statistical significance, there is still an indication that years of
experience affects the strength and nature of the relationship between the constructs the
variables (CM,CP,IT) and (AD,RB).
Taking a closer look at correlations between the variables (RB, AD) and SC, I have observed
that “Years of experience 1” affects the relationships between (AD, RB) and SC with the
relationships being particularly strong and statistically significant for the category “11 years
or more”. From the four tables in Appendix II, one can argue that the more the number of
years of experience 1, the stronger the relationships between both Agility and Robustness on
the value of the Supply Chain Customer.
Once again, as per the results from the four tables (Appendix II), it can be observed that,
reviewing correlation between variables (RB, AD) and SC, “Years of experience 2” has an
effect on the dependence structure between (“Agility”, “Robustness”) and “Supply Chain”.
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9. FINDINGS & DISCUSSION
A. BASE CASE SCENARIO
Respondents have been asked to share the number of years they have experience in the SC
sector; data collected has been reviewed with regards to differences in responses based on the
years of experience in the field. 85.4% of all respondents had 3 years or more experience in
supply chain management or a directly related function, 61.8% had 6 years or more
experience, and 34.5% had 11 years or more experience. No significant outliers were
identified. Based on this, and based on the absence of outliers in response data given by
respondents with 0-2 years‟ experience, it can be assumed that the surveyed population is
sufficiently qualified to provide quality data.
Table 13: Work experience
How many years of work experience do you have in in supply chain management?
Answer Options Response Percentage Response Count
0-2 years 14.5% 8
3-5 years 23.6% 13
6-10 years 27.3% 15
11 years or more 34.5% 19
answered question 55
skipped question 0
Where the number of years of experience in the field can be deemed sufficient to assure
quality of responses, the survey further explored the number of years the respondents
gathered experience in the field whilst being with their current employer. The largest number
of responses were made in the range of 0-2 years (36.4 % of all responses) and 3-5 years
(34,5 years of experience). With the highest number of responses for general experience in
the field being 11 years or more (34,5 %), followed by 6-10 years (27.3%), it can be
concluded that most respondents have gained their experience with more than one employer.
This suggests a more balanced view on the questions asked than if respondents had only
worked with one employer.
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B. EFFECT OF FIRM EXPERIENCE
Table 14: Work experience in current firm
How many years of work experience in supply chain management do you have in your
current firm?
Answer Options Response Percent Response Count
0-2 years 36.4% 20
3-5 years 34.5% 19
6-10 years 18.2% 10
11 years or more 10.9% 6
answered question 55
skipped question 0
Reviewing correlation coefficients of agility and robustness showed no statistical
significance. There is however an indication that the number of years of industry experience
have an effect on the strength and nature of the relationship of the constructs of the variables.
With an increasing number of years of overall industry experience, the believed relationship
of both agility and robustness with the value that a supply chain offers a customer,
strengthens significantly. This was further supported by analysing the second set of years of
experience measured, where respondents were surveyed on number of years in their
respective role at their current employer, which yielded similar results.
C. DISCUSSION
A number of hypotheses did not show statistical significance, there was however evidence
that indicates the support of some hypotheses, and in one instance, a negative effect instead
of the assumed positive effect of a variable. The results show several important conclusions.
Firstly, Communication appears not to have the same positive effect on Agility and
Robustness as it was observed in the guiding study to this research conducted in the South
African context. Secondly, a negative effect of integration on agility and robustness has been
identified. Thirdly, respondents of this study view the effects of agility and robustness on
value of the supply chain customer in the same positive light as respondents from the
Germanic markets surveyed in the guiding study of Wieland et al. (2013).
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Figure 2: Structural equation modelling - supported and unsupported hypotheses
1. COMMUNICATION AND EFFECTS ON AGILITY AND
ROBUSTNESS
In contrast to the findings of Wieland and Wallenburg (2013), the findings of this study do
not show further support of the research of Barratt et al. (2007) who found that
communication improves quality of proactive and reactive measures to address challenges a
supply chain may face. Quality of communication has viewed as of high importance in the
observation of the aforementioned authors, which underlines the risk of lower quality
communication, where information may be withheld for the fear of reputational damage or
damage to overall harmony (Das & Kumar, 2009), which can result in inadequate assessment
of a disruption where partners up and down the supply chain fail to receive important
information (Hendricks et al., 2009). Also, early quality communication has been viewed
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likely to mitigate this risk (Ritchie et al., 2007); again, no clear support of this claim could be
found in this research. When on the receiving side of information, higher volatility in
business and market risk due to dependence on mature economies and exchange rate
fluctuations (Weber, Siebenmorgen, & Weber, 2005) may have an effect in the trust in
communication provided due to insufficient or incomplete communication provided (Das et
al., 2009). The different views of the effect of communication on robustness between findings
of both this study and the pilot this study, provide a difference in perception of the
significance of communication, especially with increasing levels of supply chains that are
constantly optimised through lean work force and inventory levels, as stated by Jüttner et al.
(2011).
As mentioned above, psychological factors appear likely to have influenced results to an
extent. What may contribute to this different view on open communication of challenges and
problems is what has been observed by Pflug (2009), where subjective well-being of German
respondents was, amongst other points, strongly based on freedom and free expression. In
contrast, South African respondents strongly valued harmony over the aforementioned
freedom, which may indicate a tendency to withhold negative information and open
communication in order to maintain harmony (Das et al., 2009), subsequently giving
communication less weight. Therefore, a different type of psychological contract may be
present in South African business relationships (Dawkins & Ngunjiri, 2008), with different
levels of equity sensitivity (Restubog et al., 2007) that further impacted the outcome of this
study. Similar behaviour has been observed in the Japanese social culture (Lu & Gilmour,
2004).
2. COOPERATION, INTEGRATION AND EFFECTS ON
AGILITY AND ROBUSTNESS
External business partners up and down the supply chain are believed to provide higher levels
of commitment when involved in constant communication and relationship management
(Cousins et al., 2006), the first of which would not be supported as described above.
Furthermore, the hypothesis that assumes a positive effect of integration on agility is not
supported either. This, however, in return supports the findings of Matopoulos et al. (2007),
who pointed out the dangers of integration, where a stronger side of the business relationship
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may exercise their power on their counterpart, and where integration may come with a
mismatch of governance levels. Integration of smaller entities has been viewed as a challenge
to introduce balanced corporate governance, which could affect robustness and agility
throughout the supply chain, not only through reduced visibility. Crona et al. (2010) provide
a different view with their claim that this may have a lesser impact on companies that already
have a strong integration culture. It could also be of positive nature, which was observed in
both Spain and the Netherlands with companies that have a highly complex supply chain set
up (Gimenez, Van Der Vaart, & Van Donk, 2012), where companies with a less complex
supply chain set up could not show measurable benefits of integration. The authors however
note that there is still a negative impact on cost performance, where structured
communication means are used to achieve supply chain integration.
Parker and Brey (2015) have also picked up on this trend in technology-based firms, where
formal contractual governance has a mitigating effect on to negative collaboration cost (Artz,
1999). Where collaboration cost is negatively affected, through factors such as lost time due
to higher levels of complexity in knowledge sharing, combined with exposure to opportunism
and knowledge loss, as observed by one of the authors of this study in one of his other works
(Wallenburg & Schäffler, 2014), a further negative impact on new product development
performance has been identified. Further impacts of formal governance in context of short-
term performance output have been observed, in the findings of Zhao et al. (2014), who
reviewed the performance of various high tech firms in context of black box supplier
integration.
To address and prepare for vulnerability factors as per the model of Pettit et al. (2010), it
appears to be of importance to incorporate factors of capability together with all stakeholders
in the supply chain network, in line with the findings of Chen et al. (2004), who further
suggest collaboration simultaneously with dispersion, which again underlines a potential
mitigation of the negative impact that integration may have.
Different levels of ethnic and cultural diversity are present in the work place in Southern
African countries when compared to European countries (Fearon, 2003), but those
differences have not been found to have an impact of positive or negative nature on
innovation (Østergaard, Timmermans, & Kristinsson, 2011). The authors however believe
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that wider age gaps have a negative impact on innovation performance, where educational
and gender diversity show a positive impact. Based on low levels of average life expectancy
in South Africa (CIA, 2016) and high levels of youth unemployment, age gaps in the South
African work force are significantly lower than those in Germanic markets, which should
have a positive effect on innovation, which is in turn positively influenced by cooperation
(Østergaard et al., 2011).
Governance is of high relevance as a countermeasure to aforementioned risks (Crona et al.,
2010). Zhao et al. (2014) further suggest that a balance between relational governance and
formal governance needs to be established to mitigate the negative impacts and create an
environment where both levels of governance aid to complement each other to reduce the
overall cost of collaboration/cooperation. A positive balance can be established through
formal agreements that support joint actions agreed upon through relational governance.
3. EFFECTS ON VALUE OF THE SC CUSTOMER
The findings of this study further support the statement that agility, broken down into speed
and visibility (Braunscheidel et al., 2009), is believed to have a positive effect on the value
the supply chain customer receives (Barratt & Oke, 2007). Specifically looking at the group
of respondents with experience of 11 years or more, there appears to be an even stronger
relationship between robustness, agility and SC customer value. This is in line with the
statement of the authors that views market orientation and learning orientation of the firm as
having a significant impact on a supply chains‟ agility, amongst volume and mix flexibility,
especially during unforeseen circumstances (Kleindorfer & Saad, 2005). Where integration is
believed to have a negative effect on robustness and agility as per the findings of this study,
outsourcing and dispersion may mitigate the negative effects of these, but these would need
to be aligned to the overall strategy of the firm to avoid creating additional problems by
attempting to resolve the primary concern about integration (Kroes et al., 2010).
Furthermore, the stronger emphasis on cooperation in South African may mitigate some of
the negative effects of the lower level of perceived value of communication to sustain a
positive impact of both agility and robustness on the value of the SC customer.
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10. LIMITATIONS
Responses of the survey are self-evaluated and therefore of subjective nature. Similar to this
research, Wieland et al. (2013) conducted their research up and down the supply chain,
allowing for statements regarding vertical relationships only. In light of emerging markets, it
may be interesting to additionally review robustness and agility in the context of demand side
challenges (Nagurney et al., 2005), where buying power and ability of the customer in a
young or emerging economy could be of higher volatility than in a mature economy
(Arellano, 2008). Although requesting feedback from the South African manufacturing
sector, cross-sectional drawbacks may exist, depending on demographics, size, location and
maturity of the business, as well as differences in experience and positions amongst the
respondents. Market size difference may also have an impact.
It also needs to be noted that a share of the questions in the questionnaire refer to the current
employer only, where responses may not reflect the full range of experiences a respondent
has had. Adjustment of the survey to distinguish between experiences in previous supply
chain management positions and the current position, may have given a different overview.
In contrast, this may have diluted the impact of the response where a survey question aims to
receive perspective about the current employer.
11. CONCLUSION
In contrast to the research results of Braunscheidel et al. (2009) and Paulraj et al. (2007), this
research could not find significant supporting evidence of a positive relation of integration to
robustness and agility but rather a negative relation, similar to what was experienced in the
guiding research to this paper (Wieland et al., 2013), in line with observations made in Spain
and the Netherlands. It can be concluded that cultural differences only have a limited effect
on this view.
On the other hand, the relevance of communication appears to be less valued by South
African respondents in comparison to Germanic respondents. This difference may be of
cultural nature, as observed in South African (Pflug, 2009) and Japanese (Lu et al., 2004),
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where harmony may have more weight than free and open expression, potentially leading to
information withheld (Das et al., 2009)
As previously underlined by Wieland et al. (2012, 2013), there is evidence in research that
supply chains can only function effectively when adjusted in anticipation of problematic
environments (Christopher et al., 2011). Research conducted in this paper supports some of
the previous observations of Wieland et al. (2012) indicating that, amongst other factors, both
elements of resilience, namely robustness as preventative measure and agility as reactive
measure, have a positive impact on the value of the supply chain customer. With regards to
both measures, specifically cooperation is believed to have a positive effect on agility.
Research performed in the Netherlands and Spain has shown similar results, where a positive
effect of integration could only be found in context of highly complex supply chain structures
(Gimenez et al., 2012). This underlines that this is not likely an effect only measurable in the
African and Germanic context. This paper expanded the pilot study based on suggested future
research, where it surveyed and analysed disadvantages of integration. The results strengthen
the finding that integration is not only of low significance to the quality of agility; it is
perceived to have a negative effect on both robustness and agility. As mentioned, there may
however be an exception with firms that are built around a strong integration focus, as well as
those with a highly complex SC set up.
Hamel et al. (2003) believe that a firm, whilst striving towards operating as lean as
economically viable, also needs to make space for change to introduce new business models
before it becomes obvious that they have to change, may it even be for small experiments
only. This is of high importance for both robustness and agility of a supply chain. Again, a
shift in perspective is important to see that constant renewal may be just as important as
constant improvement. When looking at factors that could potentially influence this, I have
consulted various other studies. Different levels of ethnic and cultural diversity in South
Africa (Fearon, 2003), have not been found to have an impact of positive or negative nature
on innovation, only age gaps have been found to have an impact on innovation performance
(Østergaard et al., 2011). Low levels average life expectancy (CIA, 2016) paired with high
levels of youth unemployment, age gaps in the South African work force are significantly
lower than those in Germanic markets, positively impacting innovation, which is in turn
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positively influenced by cooperation (Østergaard et al., 2011), that may mitigate some of the
negative effects of lower levels of communication.
A. CONTRIBUTIONS TO THE LITERATURE
The above research is the first of its kind in South Africa. It aims to add to the understanding
how relational competence affects the resilience of a supply chain in the South African
context, and attempts to better the understanding of the theory and has identified similarities
and differences between mature European markets and emerging African markets, with the
South African example as one of the stronger economies in sub-Saharan Africa. It attempts to
find an explanation of the difference in results, and finds supporting evidence that differences
may be influenced by cultural and psychological factors as well as the average age gap
difference between Germanic work forces and those in South Africa.
B. MANAGERIAL IMPLICATIONS
This study illustrates to supply chain managers in South Africa that relational competence has
an effect on supply chain resilience as in mature Germanic market, but not necessarily with
equal weighting. There is a lower trust into the importance of communication than what was
observed in the guiding study, where impacts of integration were viewed equally negative.
This is not only useful in itself, it may also add to the understanding of relationship qualities
along an international supply chain that links the South African market with these mature
Germanic markets, especially with regards to the differences in value of communication
towards the robustness and agility of a supply chain. The study further offers insight that
lower age gaps in the work force have a positive effect on innovation.
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12. FUTURE RESEARCH
Future research could apply the methodology of this research to other African countries to see
if there are patterns that differentiate the findings of African countries from those of the
Germanic market, or to expand the research to non-Germanic developed markets within
Europe to further compare these to the African context, as was done by Gimenez et al. (2012)
for Spain and the Netherlands for disadvantages of integration already. Furthermore, a
comparative study to identify differences between industries in comparison to the
manufacturing sector, may give further insights into applicability of the findings, where some
industries may have higher exposure to external factors, especially with internationally linked
supply chains (Manuj et al., 2008). Specific to this research, it may be of interest to explore
the disadvantages of integration in the manufacturing sector in line with the research
performed by Parker et al. (2015), who have already observed power asymmetry impacts in
the information technology sector in South Africa.
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APPENDIX I – BOX AND WHISKER PLOTS
Box & Whisker Plot
Communication
Median
25%-75%
Min-Max CM1 CM2 CM3 CM40
1
2
3
4
5
6
7
8
Figure 3: Box & whisker plot – Communication
Box & Whisker Plot
Cooperation
Median
25%-75%
Min-Max CP1 CP2 CP3 CP40
1
2
3
4
5
6
7
8
Figure 4: Box & whisker plot – Cooperation
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Box & Whisker Plot
Integration
Median
25%-75%
Min-Max IT1 IT2 IT3 IT40
1
2
3
4
5
6
7
8
Figure 5: Box & whisker plot - Integration
Box & Whisker Plot
Agility
Median
25%-75%
Min-Max AD1 AD2 AD3 AD40
1
2
3
4
5
6
7
8
Figure 6: Box & whisker plot - Agility
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Box & Whisker Plot
Robustness
Median
25%-75%
Min-Max RB1 RB2 RB3 RB40
1
2
3
4
5
6
7
8
Figure 7: Box & whisker plot - Robustness
Box & Whisker Plot
Supply Chain
Median
25%-75%
Min-Max SC1 SC2 SC3 SC40
1
2
3
4
5
6
7
8
Figure 8: Box & whisker plot - Supply chain value of a customer
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Normal Probability Plot
Normalized Residuals
-3 -2 -1 0 1 2 3 4
Value
-4
-3
-2
-1
0
1
2
3
4
Exp
ecte
d N
orm
al V
alu
e
Figure 9: Normal probability plot - normalised residuals
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APPENDIX II – CORRELATION EXPERIENCE (YEARS)
Table 15: Correlations (CM/CP/IT) and (AD/RB) - Years of experience 1
Variable
Correlations
Variable
Correlations
Include condition:
YEXP1=”0-2 years”
Include condition:
YEXP1=”3-5 years”
p = AD RB
p = AD RB
CM -0.180969 -0.438363
CM 0.183907 -0.153141
CP 0.040887 -0.17449
CP 0.223327 -0.080204
IT -0.25853 -0.135532
IT -0.035413 -0.454244
Variable
Correlations
Variable
Correlations
Include condition:
YEXP1=”6-10 years”
Include condition:
YEXP1=”11 years or more”
p = AD RB
p = AD RB
CM -0.116084 0.047967
CM 0.201366 0.084977
CP 0.446872 0.340022
CP 0.080694 -0.205875
IT 0.206196 0.116844
IT 0.425748 -0.058329
Table 16: Correlations (RB/AD) and SC - Years of experience 1
Variable
Correlations
Variable
Correlations
Marked correlations are
significant at p < .05000 Marked correlations are
significant at p < .05000
N=7 (Case wise deletion of
missing data) N=13 (Case wise deletion of
missing data)
Include condition: YEXP1=”0-
2 years” Include condition: YEXP1=”3-
5 years”
SC
SC
AD -0.199072
AD 0.02379
RB 0.226245
RB 0.392174
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Variable
Correlations
Variable
Correlations
Marked correlations are
significant at p < .05000 Marked correlations are
significant at p < .05000
N=15 (Case wise deletion of
missing data) N=19 (Case wise deletion of
missing data)
Include condition: YEXP1=”6-
10 years” Include condition:
YEXP1=”11 years or more”
SC
SC
AD 0.512909
AD 0.512909
RB 0.486368
RB 0.486368
Table 17: Correlations (CM/CP/IT) and (AD/RB) - Years of experience 2
Variable
Correlations
Variable
Correlations
Marked correlations are
significant at p < .05000 Marked correlations are
significant at p < .05000
N=19 (Case wise deletion of
missing data) N=19 (Case wise deletion of
missing data)
Include condition:
YEXP1=”0-2 years” Include condition:
YEXP1=”3-5 years”
AD RB
AD RB
CM 0.316596 -0.099316
CM -0.051484 0.143026
CP 0.260207 -0.020908
CP 0.651586 -0.030277
IT -0.112154 0.112206
IT 0.406603 -0.085478
Variable
Correlations
Variable
Correlations
Marked correlations are
significant at p < .05000 Marked correlations are
significant at p < .05000
N=10 (Case wise deletion of
missing data) N=6 (Case wise deletion of
missing data)
Include condition:
YEXP1=”3-5 years” Include condition:
YEXP1=”3-5 years”
AD RB
AD RB
CM -0.076618 -0.295129
CM 0.152316 -0.453491
CP -0.501469 -0.06378
CP -0.544007 -0.230273
IT -0.248506 -0.303122
IT 0.622581 -0.591841
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Table 18: Correlations (RB/AD) and SC - Years of experience 1
Variable
Correlations
Variable
Correlations
Marked correlations are
significant at p < .05000 Marked correlations are
significant at p < .05000
N=19 (Case wise deletion of
missing data) N=19 (Case wise deletion of
missing data)
Include condition:
YEXP1=”0-2 years” Include condition:
YEXP1=”3-5 years”
SC
SC
AD 0.317849
AD 0.349327
RB 0.361872
RB 0.532085
Variable
Correlations
Variable
Correlations
Marked correlations are
significant at p < .05000 Marked correlations are
significant at p < .05000
N=10 (Case wise deletion of
missing data) N=6 (Case wise deletion of
missing data)
Include condition:
YEXP1=”6-10 years” Include condition:
YEXP1=”11 years or more”
SC
SC
AD 0.570826
AD 0.681407
RB 0.789307
RB 0.336051
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APPENDIX III: SEM ANALYSIS
Table 19: Structural equation model estimates
Model Estimates
Parameter
Estimate
Standard
Error
T
Statistic
Prob.
Level
(CM)-1->[CM1] 0.622 0.121 5.152 0.000
(CM)-2->[CM2] 0.817 0.117 7.004 0.000
(CM)-3->[CM3] 0.618 0.121 5.112 0.000
(CM)-4->[CM4] 0.308 0.149 2.065 0.039
(CP)-5->[CP1] 0.701 0.158 4.426 0.000
(CP)-6->[CP2] 0.547 0.153 3.563 0.000
(CP)-7->[CP3] 0.462 0.155 2.973 0.003
(CP)-8->[CP4] 0.154 0.172 0.893 0.372
(IT)-9->[IT1] 0.856 0.111 7.726 0.000
(IT)-10->[IT2] 0.418 0.136 3.063 0.002
(IT)-11->[IT3] 0.661 0.115 5.734 0.000
(IT)-12->[IT4] 0.479 0.130 3.678 0.000
(SC)-25->[SC1] 0.678 0.095 7.156 0.000
(SC)-26->[SC2] 0.709 0.090 7.902 0.000
(SC)-27->[SC3] 0.774 0.080 9.697 0.000
(SC)-28->[SC4] 0.714 0.089 8.024 0.000
(AD)-29->[AD1] 0.525 0.120 4.386 0.000
(AD)-30->[AD2] 0.731 0.089 8.214 0.000
(AD)-31->[AD3] 0.761 0.085 8.946 0.000
(AD)-32->[AD4] 0.748 0.087 8.609 0.000
(RB)-33->[RB1] 0.610 0.112 5.448 0.000
(RB)-34->[RB2] 0.640 0.108 5.946 0.000
(RB)-35->[RB3] 0.754 0.093 8.067 0.000
(RB)-36->[RB4] 0.648 0.107 6.074 0.000
(EPSILON1)-37-(EPSILON1) 0.541 0.128 4.211 0.000
(EPSILON2)-38-(EPSILON2) 0.497 0.127 3.911 0.000
(EPSILON3)-39-(EPSILON3) 0.401 0.124 3.248 0.001
(EPSILON4)-40-(EPSILON4) 0.491 0.127 3.863 0.000
(EPSILON5)-41-(EPSILON5) 0.725 0.125 5.776 0.000
(EPSILON6)-42-(EPSILON6) 0.465 0.130 3.572 0.000
(EPSILON7)-43-(EPSILON7) 0.421 0.130 3.249 0.001
(EPSILON8)-44-(EPSILON8) 0.441 0.130 3.397 0.001
(EPSILON9)-45-(EPSILON9) 0.628 0.136 4.603 0.000
(EPSILON10)-46-(EPSILON10) 0.590 0.138 4.278 0.000
(EPSILON11)-47-(EPSILON11) 0.432 0.141 3.070 0.002
(EPSILON12)-48-(EPSILON12) 0.580 0.138 4.199 0.000
(ZETA1)-49-(ZETA1) 0.624 0.153 4.086 0.000
(ZETA2)-50-(ZETA2) 0.764 0.161 4.732 0.000
(ZETA3)-51-(ZETA3) 0.935 0.088 10.612 0.000
(CM)-52->(AD) -0.024 0.167 -0.142 0.887
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Model Estimates
Parameter
Estimate
Standard
Error
T
Statistic
Prob.
Level
(CP)-53->(AD) 0.448 0.173 2.592 0.010
(IT)-54->(AD) -0.187 0.162 -1.155 0.248
(CM)-55->(RB) -0.046 0.178 -0.256 0.798
(CP)-56->(RB) 0.093 0.194 0.480 0.632
(IT)-57->(RB) -0.234 0.171 -1.369 0.171
(AD)-58->(SC) 0.278 0.148 1.876 0.061
(RB)-59->(SC) 0.523 0.138 3.799 0.000
Table 20: Noncentrality fit indices
Noncentrality Fit Indices
Lower 90%
Conf. Bound
Point
Estimate
Upper 90%
Conf. Bound
Steiger-Lind RMSEA Index 0.049 0.076 0.099
Population Gamma Index 0.833 0.895 0.954
Adjusted Population Gamma Index 0.795 0.871 0.944
Table 21: Single sample fit indices
Single Sample Fit Indices
Value
Joreskog GFI 0.656
Independence Model Chi-Square 644.033
Independence Model df 276.000
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