1. @wallysabria

2. Advertising Public Relations Digital/Interactive Direct Marketing Branding

3. Social Media all media is now

4. Media organizations brands are becoming

5.

6. Media organizations people can also broadcast like

7.

8. social media is NOT about the tools

9. Dialogue Interaction Engagement social media is about

10. Active De-centralized Platform neutral social media is

11. Designers Marketers Students Pros implications for

12. Creativity is King

13. We are no longer in the design business

14. Storytelling We are in the business of

15. Dialogue Interaction Engagement Stories that spark

16. Active De-centralized Platform neutral Stories that are

17. Videos Twitter posts Photographs Infographics Stories can take the shape of

18. The brand is NOT the story!