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The importance of branding and Branding strategies

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The importance of branding and Branding strategies. Did You Know. Do you know how many marketing messages we’re subjected to every day?. 3,000. More importantly, . Do you know the number we can retain according to the American Association of Advertising Agencies?. Less than 100!. - PowerPoint PPT Presentation
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The Importance of Branding

The importance of branding and Branding strategies1Did You KnowDo you know how many marketing messages were subjected to every day?3,000More importantly, Do you know the number we can retain according to the American Association of Advertising Agencies? Less than 100!And, just like than you know the reason for this lesson. The Importance of Branding

Branding is a key concept in marketing circles, as it is the pivotal springboard that can thrust your business forward, and give you a competitive edge.

A well-defined and strong brand will drive sales, build customer loyalty, create brand value, and most of all, it will be the catalyst for business growth, as consumers will be motivated to buy your product.7Branding is a key concept in marketing circles, as it is the pivotal springboard that can thrust your business forward, and give you a competitive edge. A well-defined and strong brand will drive sales, build customer loyalty, create brand value, and most of all, it will be the catalyst for business growth, as consumers will be motivated to buy your product.

8The Importance of Branding

Prior to launching an advertising campaign or developing a marketing strategy, it is crucial that you determine your brands identity. Simply put, a brands identity is its singular personality that serves to identify a company or business and distinguish it from its competitors. Although branding has become a buzzword popularized by entrepreneurs, many people still have trouble grasping what the term means. 9Prior to launching an advertising campaign or developing a marketing strategy, it is crucial that you determine your brands identity. Simply put, a brands identity is its singular personality that serves to identify a company or business and distinguish it from its competitors..

10It Starts With An Identity

So what is branding, exactly?

Branding is successfully creating a brand identity that will not only make your business more appealing in comparison to your competitors, but it will also convince consumers that in a sea of prospects, your business is the only one capable of satisfying their needs.

A brand is usually associated with the logo, sign, name, or other image that consumers associate with your company and product.

But in fact, brand also incorporates other factors, and encompasses those unique characteristics that distinguish your product, and sets it apart from the competition. It also relates to the quality of your product, the way you do business, and how you are perceived by others.

11Although branding has become a buzzword popularized by entrepreneurs, many people still have trouble grasping what the term meansWhat Will Your Company Be Known For

Many different components can go into developing a brand, including eye-catching designs and a unique name; however, a brand encompasses more than just a logo.

Its what clients take away from the experience of working with you. Its what your company stands for and is known for within your market.

Coming up with a brand means coming up with what your company promises to deliver, whether thats perfectly seasoned gourmet pizzas or impeccably tailored shirts.

Branding includes the overall style of your company and the meaning it has to clients. Ideally, it would motivate people to buy your products or use your services.

13Many different components can go into developing a brand, including eye-catching designs and a unique name; however, a brand encompasses more than just a logo. Its what clients take away from the experience of working with you. Its what your company stands for and is known for within your market.

14Its what clients take away from the experience of working with you. Its what your company stands for and is known for within your market. Coming up with a brand means coming up with what your company promises to deliver, whether thats perfectly seasoned gourmet pizzas or impeccably tailored shirts.

15Branding includes the overall style of your company and the meaning it has to clients. Ideally, it would motivate people to buy your products or use your services.

What Is Your Strength

If you dont define your brand, you create the possibility that someone else will do it for you, including your competitors. Defining you brand allows you to controlor at least influencehow others perceive you. An effective brand marketing strategy minimizes your companys chances of fading into the background and solidifies your reputation as a veritable force to be reckoned with.

Strong branding demonstrates that a company aspires to something greater than just business as usual. By raising your status from a basic commodity to a brand, consumers will be willing to pay a premium for your services or products.17If you dont define your brand, you create the possibility that someone else will do it for you, including your competitors. Defining you brand allows you to controlor at least influencehow others perceive you. An effective brand marketing strategy minimizes your companys chances of fading into the background and solidifies your reputation as a veritable force to be reckoned with.

If you dont define your brand, you create the possibility that someone else will do it for you, including your competitors. Defining you brand allows you to controlor at least influencehow others perceive you. An effective brand marketing strategy minimizes your companys chances of fading into the background and solidifies your reputation as a veritable force to be reckoned with. 18Strong branding demonstrates that a company aspires to something greater than just business as usual. By raising your status from a basic commodity to a brand, consumers will be willing to pay a premium for your services or products.

How Do You Expand On Your Strength

Ultimately, branding is perhaps most essential because it increases the chances that people will remember you, even as the battle for consumers attention (and money) rages on.

A fully-developed brand identity will push your business to the forefront of consumers minds, making them more likely to recognize you, enlist your services, and remain loyal long after the conclusion of your professional relationship. It takes a lot of time to build (and maintain) these valuable customer relationships. Let me give you a few examples of successful branding:20Ultimately, branding is perhaps most essential because it increases the chances that people will remember you, even as the battle for consumers attention (and money) rages on.

A fully-developed brand identity will push your business to the forefront of consumers minds, making them more likely to recognize you, enlist your services, and remain loyal long after the conclusion of your professional relationship. It takes a lot of time to build (and maintain) these valuable customer relationships. Let me give you a few examples of successful branding:

22How Is Your company recognized In the Market space in which you compete

Coca Cola: The majority of people instantly recognize this brand. Their logo, the Christmas songs, TV commercials, ads and cans are a part of the Coca Cola branding strategy. This brand has been around for decades, allowing its message to go from generation to generation, and all of Coca Colas efforts have paid off. Wouldnt you agree it is quite hard to imagine a world without Coca Cola?23Coca Cola: The majority of people instantly recognize this brand. Their logo, the Christmas songs, TV commercials, ads and cans are a part of the Coca Cola branding strategy. This brand has been around for decades, allowing its message to go from generation to generation, and all of Coca Colas efforts have paid off. Wouldnt you agree it is quite hard to imagine a world without Coca Cola?

What Is Your Value Differential And Is It Contained In Your Brand

McDonalds: Remember when you were a kid and going to McDonalds was a treat? Of course you do! This is why you will probably take your (future) children to come and have a quick bite here every once in a while. McDonalds introduced Happy Meals for children, including a small toy in every meal box. A smart move, given the fact that competitors soon offered similar deals. Furthermore, they incorporated the word Mac/Mc into their product names, like McNuggets or the famous Big Mac. These decisions have had major influence on the way customers perceive the brand.26McDonalds: Remember when you were a kid and going to McDonalds was a treat? Of course you do! This is why you will probably take your (future) children to come and have a quick bite here every once in a while. McDonalds introduced Happy Meals for children, including a small toy in every meal box. A smart move, given the fact that competitors soon offered similar deals.Furthermore, they incorporated the word Mac/Mc into their product names, like McNuggets or the famous Big Mac.These decisions have had major influence on the way customers perceive the brand.

28Why is this Important

Apple: Apple has found a way to become one of the most popular brands in the world by branding themselves successfully. Mac computers arent for just anyone, nor are the iPad or the iPhone.

The late Steve Jobs was known for his way of presenting new products to the public and used his black turtleneck sweater as part of his strategy. Even the use of putting an i in their product names is all part of Apples branding strategy. The designs of the products, the campaigns and product launches are all in sync with Apples style and its branding.29Apple: Apple has found a way to become one of the most popular brands in the world by branding themselves successfully. Mac computers arent for just anyone, nor are the iPad or the iPhone.

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