The Importance of Branding

Presentation to: MSU Corps

September 8, 2009

Cabinet for Health and Family Services

What is this?

Cabinet for Health and Family Services

United States of America

Cabinet for Health and Family Services

What is this?

Cabinet for Health and Family Services

Nike

Cabinet for Health and Family Services

What is this?

Cabinet for Health and Family Services

Mercedes Benz

Cabinet for Health and Family Services

What is this?

Cabinet for Health and Family Services

Apple Computers

Cabinet for Health and Family Services

What is this?

Cabinet for Health and Family Services

McDonald’s

Cabinet for Health and Family Services

What is this?

Cabinet for Health and Family Services

Kentucky Fried Chicken

Cabinet for Health and Family Services

What is this?

Cabinet for Health and Family Services

Recycle

Cabinet for Health and Family Services

What is this?

Cabinet for Health and Family Services

Rolling Stones

Cabinet for Health and Family Services

What is this?

Cabinet for Health and Family Services

Harry Potter

Cabinet for Health and Family Services

What is this?

Cabinet for Health and Family Services

CBS

Cabinet for Health and Family Services

What is this?

Cabinet for Health and Family Services

Joe Camel or Camel Cigarettes

Cabinet for Health and Family Services

What is this?

Cabinet for Health and Family Services

Olympics

Cabinet for Health and Family Services

What is this?

Cabinet for Health and Family Services

Our goal is to make the AmeriCorps logo just as recognizable as the Golden Arches or the

Nike Swoosh.