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It Always Comes Back to Content with Blog Benchmark Email, telling you why It Always Comes Back to Content .
| Date post: | 18-Jan-2015 |
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Self Improvement |
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It AlwaysComes Back to Content
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Blog
Wednesday, July 28, 2010
Benchmark Email, telling you why It Always Comes Back to Content.
It Always Come Back to Content
BlogIt Always Comes Back to Content
•Email marketers can learn from Google Caffeine
•Sneaky SEO tricks won’t work, content is king
Wednesday, July 28, 2010
Email marketers can learn an important lesson by considering the new Google Caffeine site indexing algorithm. Now, sneaky SEO tricks will no longer work and content is king once again.
Google Had to Stop the Article Spinners
BlogIt Always Comes Back to Content
•Anyone could be SEO expert
•Google sought to put a stop to it
Wednesday, July 28, 2010
At the onset of the webʼs monetization days, anyone could dub themselves an SEO Expert. It worked for a while, until Google realized people were banking on unintelligible junk. They realized in order to maintain their half a trillion dollar market cap, they had to come up with ways of shutting out the article spinning brigade and restore order.
No One Wants to Read 10% Keyword Density Text
BlogIt Always Comes Back to Content
•Initially Google made tweaks
•Google Caffeine was a game changer
Wednesday, July 28, 2010
Thanks to Google Caffeine, sites which had a stronghold on #1 SERPs for years found themselves below the fold or off the page, while a slew of new sights thatʼd didnʼt register the day before were sitting in the catbird seat.
Content That Appeals To Readers...What a Concept!
BlogIt Always Comes Back to Content
•Caffeine restored order
•Content reigns supreme
Wednesday, July 28, 2010
A remarkable concept reigned supreme: Content. Content that is fresh, new, unique and interesting to an audience! Caffeine rewards sites that appeal to live human readers instead of bots.
Inform & Entertain Your Prospects... Don’t Hype Them
BlogIt Always Comes Back to Content
•Offer great content
•Fun to read
•Informing yet entertaining
•Not pitchy
Wednesday, July 28, 2010
Email marketers should take note. Instead of tweaks based on metrics or sign up button placement, offer your prospects great content. Content thatʼs fun to read, informing yet entertaining and that it doesnʼt sound like itʼs coming from a used car salesman.
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Wednesday, July 28, 2010
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