The Importance of Content Marketing

Who am I?

@simonowens

What is Content Marketing?

Why content marketing?

● The media has become increasingly fragmented

● Online display ads are ineffective● We now have all the tools and distribution of

a newsroom● Ability to create more engaged relationships

online

Forms of content marketing

Video Images

Infographics

Photography

Text

Company blog

How to form a content marketing strategy

1. Create a demographic profile of who your core customer/client is.

2. Determine what kind of news and entertainment content that customer consumes.

3. Research content produced by professional media organizations.

4. Mimic the role of a journalist and begin producing similar kinds of content

Case study: GoPro

Case study: Red Bull

Case study: Google Politics & Elections

Case Study: AmEx’s OPEN Forum

Choosing the right platform: Video

Choosing the right platform: Images

Choosing the right platform: Text

Company blog