Product Tank Got Me Pregnant
@azizmusa#ProductTank
Trade Sales Manager
Commercial Manager
Contract Negotiator
Marketing Executive
Marketing Manager
Product Analyst
Product Manager
Senior Product Manager
Head of Product
Product Director
Product Strategy Director
Global CPO
Marketing Director
Commercial Director
General Manager
Digital Director
Pain in the arse
COMPLETEPain in the arse
Didn’t exist
Grunt work
PRODUCT KNOWLEDGE
Content30%
Network70%
Marketing Acquisition SEM
SEO SocialFocus
Groups
Conferences Speaking Books
CONCEPTS AND THEORIES
5 Traits of Product Legends
4 Axis of Product Dominance
x =Profound Simplicity Beauty
Pure Product
MY CAREER
ME AS A PERSON
TAKE AWAYS
Product Tank Got Me Pregnant
@azizmusa#ProductTank
Pregnant lady
WTF?
Mind blowing
Blocked ears
Pushed
Screamed
Punched me many times
9 months earlier……..
9 months earlier was 25th May 2010….
Product Tank Got Me Pregnant
@azizmusa#ProductTank
“The number of connections, not the strength is critical for innovation” Prof Henry Chesborough
APPENDIX
@azizmusa#PM2CEO
From Strategic to Tactical
@azizmusa#PM2CEO
STRATEGIC
TACTICAL
“Product management IS a Strategic role in the organization”
“It’s a challenge, very few people will be successful product managers”
“Your destination is here”
“Study the territory first hand – both dealers and consumers – in order to find out the
trouble” N. H. McElroy May 13th 1931
• Diagram
3 circles
• Diagram
www.mindtheproduct.com