Importanceof SocialMedia forCharities

How using social media can helpyour nonprofit organization

NICK YATES

Getting theWord Out

USING FACEBOOK AND TWITTER TO REACH PEOPLE

When an organization is active on their social media accounts, they have the chanceto drive engagement with their current supporters and open the lines ofcommunication through direct messaging for those who may need the help of theorganization, would like to volunteer, or are considering donating to the cause. Anyupcoming events hosted by the organization can be easily posted on their page toreach more people and drive up interest.

Reach aBroaderAudience

Without having a strong social media presence, it’s

highly unlikely that people in New York would hear

about a charity in San Francisco. Social media makes

the organization’s websites more accessible on the

internet and more people are likely to run into

information on it.

Emotional Connection

Posting effective photos helps reach people on an emotional level and they also givemotivation to those who may want to volunteer their time. Social media gives thosewho are or were associated with the charity to post about their experiences and talkfreely about their views on the subject.

ENGAGEMENT ALLOWS YOU TO REACH PEOPLE ON AN EMOTIONAL LEVEL

Improves OnlinePresence

If the social media is continually being updated it should show up in a Google Searchresult. Using social media regularly for your nonprofit, increases an organization’schances of having their website viewed by people surfing the internet.

IncreaseTrustworthiness

When social media accounts are regularly updated

by an organization, they are seen as trustworthy by

people that visit them. Being seen as trustworthy

increases the odds of receiving donations and active

volunteers.

Make Your SocialMedia Work!Nonprofit organizations that choose to use social mediaeffectively, creates an online presence that can help thecharity reach their goals and reach more people to help andget involved.