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The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron...

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Page 1: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 2: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 3: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 4: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 5: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 6: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 7: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 8: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 9: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 10: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 11: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 12: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 13: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 14: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified
Page 15: The importance of the brand in brand extension.bear.warrington.ufl.edu/weitz/mar7786/Articles/bron and alba 1994.pdfSUSAN M. BRONIARCZYK and JOSEPH W. ALBA Recent research has identified

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