The Indian APPS Revolution – Delivering Digital India

@APPS_INDIA #APPSINDIA16

What is Apps India?

APPS India is a focused interactive platform which aims to bring together the multitude ecosystems across industry verticals of developers, marketers, mobile advertisers, publishers, brands, technology players, startups, incubators & VC’s.

After 2 successful APPS India conferences organized in New Delhi and Pune respectively, the APPS India team is pleased to announce the 3rd edition of this event.

Recognizing the potential of digital technologies to address some of the socio-economic challenges in the country, the Indian government launched the Digital India programme. This is expected to empower over a billion subscribers by providing broadband and internet access to them. Aptly themed “The Indian APPS Revolution – Delivering Digital India” the conference will provide an ideal platform to further emphasize the Government’s ambitious Digital India programme. What is BOTS India?

BOTS India is a first of its kind niche event focusing on BOTS Applications & Marketing along with chatbots, AI, Machine learning & Natural language processing. As Bots and apps are co-existing applications which will be go hand in hand, that’s why Team Brite Exhibitions is bringing it along with 3rd Apps India at New Delhi. We will try to find answers of chatbots gaining traction in India. Both smartphones and India’s budget phone mass market provides an ideal breeding ground for bots to foot print their applications.

Overview

Apps India & Bots India - Suryaa Hotel, New Delhi, 23rd November 2016

The conference is designed with an aim to highlight specific areas of growth opportunities and challenges faced in and by the mobile apps industry

Key Themes

Session 1: BOTS – The Future of Intelligence Assistance Both smartphones and India’s budget phone mass market provides an ideal breeding ground for bots to foot printing their applications. The best thing is that all of this

can be done right inside a messaging app – without having to download anything extra. There are many great bots that can make our working lives simpler and more

productive… Business travel bots, expense bots, hiring BOTS. . .

The global chat bot market is pegged at US$ 88.3 million in 2015. This market is expected to experience exponential growth in 2016-23. Chat bots are being hailed as

the next wave of communication… It is the “dawn of conversational commerce”. This does not mean that the APP is being sidelined… but now there is another channel

to reach customers.

Why should a business invest in a BOT?

How are Startups leveraging Chat Bots to gain momentum in their businesses?

What are the potential killer apps for BOTS?

What industries are most apt for disruption from BOTS?

Are Chat BOTS the future of Online Business?

The importance of AI

Session 2: The Mobile – Delivering Innovation and Digital India The Indian mobile industry is helping to deliver a growing and innovative mobile ecosystem, which is transforming not only how people communicate but increasingly

how they do business. Recognizing the potential of digital technologies to address some of the socio-economic challenges in the country, the Indian government

launched the Digital India programme. This is expected to empower over a billion subscribers by providing broadband and internet access to them.

The increasing smartphone subscribers, expanding mobile broadband network coverage and the growth of local tech startups throughout the country, is driving the use

of new apps and services on mobile phones. Social media and online communications applications are examples of services that have grown rapidly in recent years. A

growing proportion of the Indian population now access social media sites on mobile phones, with platforms such as Facebook, Twitter and Whatsapp proving popular.

Apps India & Bots India - Suryaa Hotel, New Delhi, 23rd November 2016

Key Themes

Session 3: Monetising the Digital Consumer: Challenges and Opportunities The mobile industry is characterized by growth and opportunity, and as the industry changes, opportunities increase. With laptops, smartphones and tablets becoming

an integral part of people’s lives today, internet is bound to become an essential platform of advertising and marketing. The Indian mobile internet advertising

market is expected to expand to US$ 54 million by 2018 with over 650 million new smartphone connections in India by 2020.

However, it is not going to be only the application of digital technology that will bring in profits from digital consumers. The industry will have to get closer to the

customer and adopt more flexible business models. They will have to engage and create enduring relationships with consumers, provide fast services and options and

empower innovations. This will be an important step in “monetizing the digital consumer.

Session 4: Mobile Security in Cashless Economy – Potential Challenges and Solutions In India, there are just under a billion cellphone subscribers, and every month, approx. six million new cellphone users are added. The cellphone users are fast switching

to smartphones with almost 65% of all new Internet users in India experiencing their first surfing activity through their smartphones. The smartphone has also become

the preferred medium for money transactions due to its increased usage and the convenience it provides on the go. So tremendous has been its adoption that the

mobile wallet market in India is expected to reach US$ 6.6 billion by 2020.

In today’s world, mobile network and content security is of the utmost importance. To a large extent, the fast growth in the digital payments landscape in India has

been driven by the increased smartphone penetration. Another factor for this expansion is that almost 50 per cent of the Indian smartphone users belong to the 18-30

years age group which has also led to a higher growth curve for digital payments. In India, more than 40 per cent of e-commerce transactions are taking place via

mobile phones with more than 52 per cent transactions through digital payments. The country is surely moving towards a Cashless Economy.

Target Audience Ad Networks & Agencies

Aggregators & System Integrators

AL, NLP Professionals

App Companies

App Publishers

Application Developers

Bots Developers

Content Providers

Corporates

Data Scientists

Handset & Device Manufacturers

Incubators

Internet Companies

Internet of Things Professionals

IT Vendor & Strategists

Machine Learning Professionals

Marketers

Mobile Game Developers

Multitude of Industries transforming through Apps in:

E-Governance, E-Commerce, BFSI,

Health & Pharma, Media, Retail,

Automobile, Consumer Goods,

Hospitality………..& many more.

Network Infrastructure Providers

Network Operators

Software Architects

Software Security Solution Providers

Startups

Telecom Services Providers & MSOs

VAS Providers

Venture Capitalists

Branding Opportunities Engage with our audience by becoming a Branding Partner

Booth cost: INR 30,000 + service tax

Table cost: INR 15,000 + service tax

Tech Zone A dedicated area has been designated for the APPS & BOTS ecosystem where exhibitors will represent varied sectors of the industry i.e. apps, bots, Mobile marketing services, Ad networks & agencies, AI, Natural language processing, machine learning, devices, gadgets and technology. This will be a great opportunity to showcase your brand and have a visible presence within the APPs market. The event attracts the multitude ecosystems across industry along with the whole mobile & BOTS ecosystem from C-level and other senior executives to APP developers, BOTS developers, AI / Machine Learning / NLP Professionals, marketers, content providers, software architects, internet companies, startups, APP companies and many more.

Floor Plan

• Tech Zone Booth Dimensions – Booth numbers 1 to 11(2x2)sqm • Tech Zone Table Dimensions – Table numbers T1 to T5 (standard banquet table) • Conference Room – Platinum II

11

Platinum Partner

One 25 minutes Speaker Slot

One Panelist slot in 45 minutes panel including other panelists

Onsite branding

Online branding & social marketing

Speakers pic & profile in conference booklet

3 one on one meetings

One shell booth space of (2 X 2)sq mtr in the Tech Zone

8 Complimentary invites to attend the full day event.

50 VIP Invites to Partner’s clients

Gold Partner

One 15 minutes Speaker Slot

One Panelist slot in 45 minutes panel including other panelists

Onsite branding

Online branding & social marketing

Speakers pic & profile in conference booklet.

2 one on one meetings

One shell booth space of (2 X 2)sq mtr in the Tech Zone

6 Complimentary invites to attend the full day event.

30 VIP invites to Partner’s clients

Branding Opportunities

Investment Cost: INR 5 Lakhs + Service Tax

Investment Cost: INR 3 Lakhs + Service Tax

Silver Partner

One 10 minutes Speaker Slot

One Panelist slot in 45 minutes panel including other panelists

Onsite branding

Online branding & social marketing

Speakers pic & profile in conference booklet.

One shell booth space of (2 X 2)sq mtr in the Tech Zone

4 Complimentary invites to attend the full day event.

20 VIP Invites to Partner Clients

Bronze Partner

One Panelist slot

Onsite branding

Online branding & social marketing

Panelist pic & profile in conference booklet.

One discussion table in the Tech Zone

3 Complimentary invites to attend the full day event.

10 VIP Invites to Partner Clients

Branding Opportunities

Investment Cost: INR 2 Lakhs + Service Tax

Investment Cost: INR 1 Lakh + Service Tax

Conference session partner

Registration desk partner

Lunch partner

Associate partner

Tea / Coffee partner

Delegate bag partner

Lanyard partner

Badge partner

Mobile Phone Charging Kiosk

Other Branding Opportunities*

*Details / Pricing available on request

Appendix

@APPS_INDIA #APPSINDIA16

Brite Exhibitions is a group of experienced and dedicated professionals with a combined experience of over 50 years in the exhibition industry. Being deeply entrenched and well versed with the industry, our focus is in creating Opportunities, developing Business and building Relationships for our customers and partners… Our vision is based on innovation, strong customer focus and networking across industry verticals. Brite Exhibitions also organizes and manages diverse conferences in the fields of ICT & Telecom, pipeline integrity management, medical tourism etc. Brite Exhibitions serves as a representative office and sales agent in India for International exhibition organizers. We provide a bouquet of services catering to a wide array of needs of the exhibition industry.

About Brite Exhibitions

Past Conferences

Apps India - Grand Hotel, New Delhi, 19th August 2015

IBM Blue Mix Display @ The App Display Zone 2015

Partners @ Apps India, New Delhi, 2015

Apps India - Hyatt Hotel, Pune, 8th March 2016

Display Zone

Partners @ Apps India, Pune, 2016

100 plus delegates, 20+ speakers/panelists, 5 power packed panel sessions at each location

Guest Panelist in Mobile for Development session – Dr Nirmaljeet Singh Kalsi , Additional Chief Secretary, Government of Punjab, Government of India -

Keynote address by PwC, IBM & Google, Indus OS & Adatha App Launch by AppIce Conference coverage in around 50 plus media publications (online & offline). 60% + C Level Participants

36% Founders/CEO’S/CTOS 27% Directors/VP’s/Heads/GM’s

30% Mobile App developers, 20% Mobile advertising companies, 50% startups from the mobile apps ecosystem.

Apps India 2016 & 2015 – Key Highlights

Apps India did a great job of bringing together leaders of the app industry under one roof to discuss around pertinent topics of Mobile Applications. The event presented a panoramic

coverage of the whole industry and the current landscape. It was a great experience and we are definitely looking ahead to next year.

Ayush Jain, CEO, Mindbowser

Well organized, great audience and fantastic team at Apps India 2015. Enjoyed being part of the summit.

Girish Trivedi, Co-Founder & Director, Monk Consulting Pvt. Ltd.

The Apps India 2015 conference was a great event for both startups and large corporations to come together to talk about the massive opportunity that lies ahead in India for mobile

applications. For myself in particular, it was extremely insightful to listen to industry experts share their knowledge on Indian consumers and how they are different than your typical mobile user in the western world. And that is extremely useful information for us as we

build our application for India.

Saju Abraham, Senior Product Manager, YO!

Feedback

• Saju Abraham ‏@sajuab Aug 19

Had a great time moderating and speaking at the panel on mobile apps for #digitalinclusion at @apps_india. The future is exciting indeed!

• Pokkt for Developers ‏@PokktforDevs Aug 19

Y'day, our COO & Co-Founder Vaibhav Odhekar moderated an excellent panel discussion at @apps_india conference.

• Mystic Fish ‏@asleenmadhok Aug 19

@apps_india @shabirzenga Thanks for inviting us. We are privileged to be part of such wonderful event.

• Yipeedo ‏@Yipeedoo Aug 18

Interesting internet trends by @JaivirNagi @googleindia @GoogleForEntrep @ShalNauti @DhirajKathuria

Twitterati Feedback

Google

Gupshup

Headspin Technologies

IBM

Interglobe Aviation

Indus OS

Intex

Junglee Games

Langscape

LINE

Matrix Cellular

Mandi Traders

Mindbowser

MIX RADIO

Persistent Technologies

Philips Innovation Campus

POCKETMATH

POKKT

Pricewaterhouse Coopers Pvt Ltd

Past Delegates

Aaryavarta Technologies Adatha ACL Mobile Limited ADZ Media Alibaba Mobile Business Group AppFace AppIce AppKnox Applift Bugclipper Buzzcity CAKE Celestial Systems ClinkAd Crystal Hues Cyient DSK Studios FACEMUNDI LDA Flock Fujitsu

SHOOGLOO Mobile

Spot on software

Quy Tech

QSS Technosoft

SilverPush

Speed Fetch

Spice Digital

Tyroo

U2opia Mobile Pvt Ltd

Virtual Employee VAVIA

VMAX

Winjit Technologies

XCUBE LABS

Yo

Zapbuild Technologies

….and many more

Details at http://www.appsindia.co.in/images/cutout/Apps-India-2015-Media-Coverage.pdf

Media Coverage

@APPS_INDIA #APPSINDIA16

For more information on the conference and partnership opportunities please contact: Bunny Sidhu bs@appsindia.co.in +91 9873660367 Prashant Bhatia prashant@appsindia.co.in +91 9811666099 W: www.appsindia.co.in